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    SWOT Analysis

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    ibrahim
    SWOT analysis is a technique used to assess strengths, weaknesses, opportunities, and threats involved in a project or business venture. It involves specifying an objective and identifying internal factors (strengths and weaknesses) and external factors (opportunities and threats) that are important to achieving that objective. The analysis groups these factors into a matrix in order to determine whether the objective is attainable given the internal and external circumstances. SWOT analysis can be useful for organizations, governments, and individuals in strategic planning and decision-making.

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    SWOT Analysis

    Uploaded by

    ibrahim
    1K views2 pages
    SWOT analysis is a technique used to assess strengths, weaknesses, opportunities, and threats involved in a project or business venture. It involves specifying an objective and identifying internal factors (strengths and weaknesses) and external factors (opportunities and threats) that are important to achieving that objective. The analysis groups these factors into a matrix in order to determine whether the objective is attainable given the internal and external circumstances. SWOT analysis can be useful for organizations, governments, and individuals in strategic planning and decision-making.

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    SWOT analysis is a technique used to assess strengths, weaknesses, opportunities, and threats involved in a project or business venture. It involves specifying an objective and identifying internal factors (strengths and weaknesses) and external factors (opportunities and threats) that are important to achieving that objective. The analysis groups these factors into a matrix in order to determine whether the objective is attainable given the internal and external circumstances. SWOT analysis can be useful for organizations, governments, and individuals in strategic planning and decision-making.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1K views2 pages

    SWOT Analysis

    Uploaded by

    ibrahim
    SWOT analysis is a technique used to assess strengths, weaknesses, opportunities, and threats involved in a project or business venture. It involves specifying an objective and identifying internal factors (strengths and weaknesses) and external factors (opportunities and threats) that are important to achieving that objective. The analysis groups these factors into a matrix in order to determine whether the objective is attainable given the internal and external circumstances. SWOT analysis can be useful for organizations, governments, and individuals in strategic planning and decision-making.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    SWOT Analysis

    SWOT analysis

    A SWOT analysis must first start with defining a desired end state or objective. A
    SWOT analysis may be incorporated into the strategic planning model. An
    example of a strategic planning technique that incorporates an objective-driven
    objective
    SWOT analysis is Strategic Creative Analysis (SCAN). Strategic Planning,
    including SWOT and SCAN analysis, has been the subject of much research.

    • Strengths:
    trengths: attributes of the person or company that are helpful to
    achieving the objective.
    • Weaknesses:
    eaknesses: attributes of the person or company that are harmful to
    achieving the objective.
    • Opportunities: external conditions that are helpful to achieving the
    objective.
    • Threats: external conditions which could do damage to the objective.

    Identification of SWOTs is essential because subsequent steps in the process of


    planning for achievement of the selected objective may be derived from the
    SWOTs.

    First, the decision makers have to determine whether the objective is attainable,
    given the SWOTs. If the objective is NOT attaina
    attainable
    ble a different objective must be
    selected and the process repeated.

    1
    SWOT Analysis
    The SWOT analysis is often used in academia to highlight and identify strengths,
    weaknesses, opportunities and threats. It is particularly helpful in identifying
    areas for development.

    Internal and external factors


    The aim of any SWOT analysis is to identify the key internal and external factors
    that are important to achieving the objective. These come from within the
    company's unique value chain. SWOT analysis groups key pieces of information
    into two main categories:

    • Internal factors – The strengths and weaknesses internal to the


    organization.
    • External factors – The opportunities and threats presented by the external
    environment to the organization. - Use a PEST or PESTLE analysis to
    help identify factors

    The internal factors may be viewed as strengths or weaknesses depending upon


    their impact on the organization's objectives. What may represent strengths with
    respect to one objective may be weaknesses for another objective. The factors
    may include all of the 4P's; as well as personnel, finance, manufacturing
    capabilities, and so on. The external factors may include macroeconomic
    matters, technological change, legislation, and socio-cultural changes, as well as
    changes in the marketplace or competitive position. The results are often
    presented in the form of a matrix.

    SWOT analysis is just one method of categorization and has its own
    weaknesses. For example, it may tend to persuade companies to compile lists
    rather than think about what is actually important in achieving objectives. It also
    presents the resulting lists uncritically and without clear prioritization so that, for
    example, weak opportunities may appear to balance strong threats.

    It is prudent not to eliminate too quickly any candidate SWOT entry. The
    importance of individual SWOTs will be revealed by the value of the strategies it
    generates. A SWOT item that produces valuable strategies is important. A
    SWOT item that generates no strategies is not important.

    Use of SWOT Analysis


    The usefulness of SWOT analysis is not limited to profit-seeking organizations.
    SWOT analysis may be used in any decision-making situation when a desired
    end-state (objective) has been defined. Examples include: non-profit
    organizations, governmental units, and individuals. SWOT analysis may also be
    used in pre-crisis planning and preventive crisis management. SWOT analysis
    may also be used in creating a recommendation during a viability study.

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