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    Consumer Awareness

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    Sagar Rastogi
    The document summarizes a student's project on consumer awareness among rural and urban households. It includes: 1. Designing and administering a questionnaire to 56 households, collecting data on their awareness of certified products, expiration dates, consumer courts and more. 2. Classifying and presenting the data in tables comparing responses between rural and urban households. 3. Analyzing the data, finding generally lower awareness among rural households except for awareness of fair price shops. 4. Concluding that consumer awareness and education helps empower consumers to protect their rights and be vigilant against exploitation.

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    Consumer Awareness

    Uploaded by

    Sagar Rastogi
    1K views12 pages
    The document summarizes a student's project on consumer awareness among rural and urban households. It includes: 1. Designing and administering a questionnaire to 56 households, collecting data on their awareness of certified products, expiration dates, consumer courts and more. 2. Classifying and presenting the data in tables comparing responses between rural and urban households. 3. Analyzing the data, finding generally lower awareness among rural households except for awareness of fair price shops. 4. Concluding that consumer awareness and education helps empower consumers to protect their rights and be vigilant against exploitation.

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    The document summarizes a student's project on consumer awareness among rural and urban households. It includes: 1. Designing and administering a questionnaire to 56 households, collecting data on their awareness of certified products, expiration dates, consumer courts and more. 2. Classifying and presenting the data in tables comparing responses between rural and urban households. 3. Analyzing the data, finding generally lower awareness among rural households except for awareness of fair price shops. 4. Concluding that consumer awareness and education helps empower consumers to protect their rights and be vigilant against exploitation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    1K views12 pages

    Consumer Awareness

    Uploaded by

    Sagar Rastogi
    The document summarizes a student's project on consumer awareness among rural and urban households. It includes: 1. Designing and administering a questionnaire to 56 households, collecting data on their awareness of certified products, expiration dates, consumer courts and more. 2. Classifying and presenting the data in tables comparing responses between rural and urban households. 3. Analyzing the data, finding generally lower awareness among rural households except for awareness of fair price shops. 4. Concluding that consumer awareness and education helps empower consumers to protect their rights and be vigilant against exploitation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
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    The key takeaways are that consumer awareness and protection is important, and various government steps have been taken in India to protect consumers.

    The main findings of the survey were that urban households showed higher awareness than rural households, and that awareness of rights and certifications was better than awareness of other issues like fair price shops.

    Some conclusions drawn were the lack of awareness among rural households and the role of media in updating urban consumers. It was also noted that both rural and urban households lacked awareness about cash memos.

    Submitted By:-Pritpal Singh Class:-XI D Session:-2008-2009

    Index

    S.N o.

    Date

    Topic

    Pg. No.

    Remark s

    Introduction to Project

    THE PROCESS of development along with the expanding glo ali!ation and li erali!ation proce!! ha! increa!ed the num er of con!umer related i!!ue!" Con!umer protection ha! earned an important place in the political# economic and !ocial agenda! of man$ nation!" In India# the %overnment ha! ta&en man$ !tep! including legi!lative# to protect con!umer!"

    Consumers get exploited in the market. They respond to advertisements and buy goods. Generally advertisements do not give all the information that a consumer needs to know or wants to know about a product. Con!umer awarene!! i! ma&ing the con!umer aware of Hi!'Her right!" Con!umer awarene!! i! a mar&eting term" It mean! that con!umer! note or are aware of product! or !ervice!# it! characteri!tic! and the other mar&eting P(! )place to u$# price# and promotion*" +ith the growth of private !ector there i! a greater need for di!cipline and regulation of the mar&et" Con!umer! mu!t e aware of the !ale and purcha!e of good!# the health and !ecurit$ a!pect! al!o" En!uring the !afet$ of food item! !old in the mar&et i! e!!ential the!e da$!" The con!umer movement in India i! a! old a! trade and commerce" Even in ,autil$a-! .rtha!ha!tra# there are reference! to the concept of con!umer protection again!t exploitation $ the trade and indu!tr$ with re!pect to /ualit$# !hort weight and mea!urement# adulteration etc" Till recentl$# there wa! no organi0ed and !$!tematic movement for !afeguarding the intere!t! of con!umer!" The ordinar$ citi0en toda$ depend! on product!# de!ign and con!truction of which he or !he ma$ not under!tand" In thi! !ituation# rea!!urance i! an over1riding need2 rea!!urance that the product i! relia le and will meet the expectation! of the con!umer! in term! of performance# !afet$# dura ilit$ etc"

    Collection of 3ata

    4ir!t of all to collect the data# the /ue!tionnaire i! to e de!igned" I have tried to cover the variou! a!pect! of con!umer awarene!! while de!igning the /ue!tionnaire"

    .fter de!igning the /ue!tionnaire# I too& the !ample of 56 hou!ehold!# 76 from the ur an area and 76 from the rural area" To ma&e the !tud$ more intere!ting and meaningful# I made rural1ur an compari!on" I collected the data through 3irect Per!onal Inve!tigation" I made 56 Re!pon!e Sheet!# 76 of ur an re!pondent! and 76 of rural re!pondent!" I per!onall$ approached each and ever$ re!pondent to collect the data"

    The Questionnaire on Consumer Awareness


    Question
    8" 9ame 7" .ddre!!

    Response

    :" Occupation 5" .re $ou aware that the product $ou

    );ES*

    )9O*

    u$ !hould e a certified product li&e ISI# .%<.R,# ISO1=667> ?" 3o $ou chec& <RP# <anufacturing 3ate and Expir$ 3ate while u$ing a product> @" 3o $ou confirm the availa ilit$ of the product at 4air Price Shop!> A" .re $ou aware of con!umer court! to protect $our right!> B" 3o $ou in!i!t on Ca!h <emo at the time of purcha!e to en!ure genuine purcha!e and tax revenue to the %overnment> );ES* );ES* );ES* )9O* )9O* )9O* );ES* )9O*

    Cla!!ification of 3ata

    .fter collecting the data from variou! re!pondent!# I cla!!ified it with the help of tall$ ar!" +hen cla!!ified# the data a!!umed the following form1

    (A) Data relating to Rural HouseholdsC"5" Certified Product ;ESD

    II
    E8B

    E67

    9OD

    IIII IIII IIII III

    C"?" <RP# Expir$ and <fg" 3ate

    ;ESD

    II
    E8B

    E67

    9OD

    IIII IIII IIII III

    C"@" 4air Price Shop! ;ESD

    IIII IIII IIII I


    E65

    E8@

    9OD

    IIII

    C"A" Con!umer Court! ;ESD 9IF 9OD E66 E76

    IIII IIII IIII IIII

    C"B" Ca!h <emo ;ESD 9IF 9OD E66 E76

    IIII IIII IIII IIII

    C"=" Gpdating .warene!! ;ESD 9IF 9OD E66 E76

    IIII IIII IIII IIII

    (B) Data relating to Urban HouseholdsC"5" Certified Product ;ESD

    IIII IIII IIII III

    E8B

    9OD

    II

    E67

    C"?" <RP# Expir$ and <fg" 3ate ;ESD

    IIII IIII IIII III

    E8B

    9OD

    II

    E67

    C"@" 4air Price Shop! ;ESD 9IF 9OD E66 E76

    IIII IIII IIII IIII

    C"A" Con!umer Court! ;ESD

    IIII IIII I

    E88

    9OD

    IIII IIII

    E6=

    C"B" Ca!h <emo ;ESD 9IF E66

    9OD

    IIII IIII IIII IIII

    E76

    C"=" Gpdating .warene!! ;ESD

    IIII IIII IIII IIII

    E76 E66

    9OD 9IF

    Pre!entation of 3ata
    .fter the cla!!ification of raw data# now come! the !tage of Pre!entation of 3ata" The pre!entation of data mean! exhi ition of the data in !uch a clear and attractive manner that the!e are ea!il$ under!tood and anal$!ed" There are man$ form! of pre!entation of data of which the following three are well &nownD )i* Textual Pre!entation )ii* Ta ular Pre!entation )iii* 3iagrammatic Pre!entation I have pre!ented the data in ta ular form on the next pageD

    Consumer Awareness among Households

    Extent of .warene!!

    9o" of hou!ehold! !howing .warene!! Gr an Rural

    9o" of hou!ehold! lac&ing .warene!! Gr an Rural

    Parameter! of .warene!!1111 8" Foo&ing for certified product ISI# .%<.R,# ISO1=667 7" Chec&ing <RP# date of mfg" and expir$ date of the product :" .warene!! of 4air Price Shop! 5" .warene!! of Con!umer Court! ?" In!i!tence on Ca!h <emo! @" Gpdating .warene!! through electronic media and print media

    8B 8B 9IF 88 9IF 76

    67 67 8@ 9IF 9IF 9IF

    67 67 76 6= 76 9IF

    8B 8B 65 76 76 76

    9OTED It i! a !ample !urve$ of 56 hou!ehold!# 76 each from rural and ur an area!" SOGRCED 3irect Per!onal Oral Inve!tigation"

    .nal$!i! of 3ata
    It mean! to further !ummari!e the data the data in term! of percentage! or average!# !o that the interpretation of data ecome! ea!$ and meaningful" I have pre!ented the !ummar$ ta le elowD

    Summary Table on consumer awareness among rural and urban households

    Extent of .warene!!

    Percentage of hou!ehold! !howing .warene!! Gr an Rural

    Percentage of hou!ehold! lac&ing .warene!! Gr an Rural

    Parameter! of .warene!!1111 8" Foo&ing for certified product ISI# .%<.R,# ISO1=667

    BB

    6B

    87

    =7

    7" Chec&ing <RP# date of mfg" and expir$ date of the product :" .warene!! of 4air Price Shop! 5" .warene!! of Con!umer Court! ?" In!i!tence on Ca!h <emo! @" Gpdating .warene!! through electronic media and print media

    =7 9IF ?7 9IF 866

    87 B6 9IF 9IF 9IF

    6B 866 5B 866 9IF

    BB 76 866 866 866

    Interpretation of 3ata1The Project Report


    9ow come! the !tage of drawing conclu!ion! of the !tud$" Thi! i! m$ project report" I have drawn !ome intere!ting conclu!ion! from the Summar$ Ta le# which I have included in m$ project report a! follow!D

    8" There i! a general lac& of con!umer awarene!! among rural hou!ehold! while ur an hou!ehold! !how a high degree of con!umer awarene!!" Fac& of education among rural hou!ehold! perhap! i! the principal cau!e" 7" Foo&ing for 4air Price Shop! i! the onl$ element of con!umer awarene!! where rural hou!ehold! excel over the ur an hou!ehold!" Perhap!# it i! povert$ of the rural ma!!e! that compel! them to loo& for cheaper option! of purcha!e" :" Hoth rural a! well a! ur an hou!ehold! are almo!t completel$ ignorant of the fact that in!i!tence on ca!h memo! en!ure! genuine purcha!e! a! well a! tax revenue to the !tate" 5" Electronic <edia and Print <edia are pla$ing an important role in updating con!umer awarene!! among the ur an hou!ehold!"

    Conclu!ion

    Con!umer awarene!! i! ma&ing the con!umer aware of Hi!'Her right!" <an$ people are ignorant of their right! to get protected again!t the exploitation $ !o man$ other!" So when there i! a forum for !uch redre!! of grievance! there !eem! to e no !uch exploitation $ man$2 and ecome! a rare one" So in order to get a clear picture of the level of exploitation of con!umer!# the awarene!! i! re/uired" There i! an urgent and increa!ing nece!!it$ to educate and motivate the con!umer to e war$ of the /ualit$ of the product!# and al!o the po!!i le deficiencie! in the !ervice! of the growing !ector of pu lic utilitie!" In !hort# the con!umer !hould e empowered with re!pect to hi! right! a! a con!umer" He !hould e e/uipped to e vigilant with a di!cerning e$e !o a! to e a le to protect him!elf from an$ wrongful act on the part of the trader"

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