Building The Future HRs Role in Organizational Design
Building The Future HRs Role in Organizational Design
Building The Future HRs Role in Organizational Design
STUDENT WORKBOOK
PROJECT TEAM
Author: SHRM project contributor: External contributor: Copy editing: Design: Steve Weingarden, Ph.D. Bill Schaefer, SPHR, CEBS Sharon H. Leonard Katya Scanlan, copy editor Jihee Lombardi, senior design specialist
2011 Society for Human Resource Management. Steve Weingarden, Ph.D. For more information, please contact: SHRM Academic Initiatives 1800 Duke Street, Alexandria, VA 22314, USA Phone: (800) 283-7476 Fax: (703) 535-6432
11-0100-SW
Case Overview
This case study provides a history and overview of organizational design (OD). You will use the information in the overview to complete an exercise as a hypothetical organizational design consultant working with a real company of their choice. You will read about the de nition and purpose of organizational design, methods of measurement, six models of organizational structure and two models on how to apply organizational structure principles. This case provides an overview of organizational design and includes a scenariobased structured exercise. It is intended for advanced undergraduate students. Students studying human resources (HR) will likely benet most, but general business students should gain insight from the module, particularly regarding the role of HR in organizational design.
LEARNING OBJECTIVES
You will participate in a structured exercise about organizational design, learning overarching principles and critically applying those principles to a hypothetical consulting situation. At the end of the case, you will be able to: 1. Identify how organizations gain sustainable competitive advantage through human capital strategies such as organizational design. 2. Describe HRs role in developing human capital strategies and HRs effect on an organizations success. 3. Apply an organizational design consulting model to an organization.
Organizational design centers on the human resource requirements an organization needs to achieve its specic goal.
Expertise in A Expertise in B
Coordination of Behavior
Information Flow
Information Flow
Coordination of Behavior
Coordination of Behavior
Information Flow
Information Flow
Coordination of Behavior
Expertise in C
Expertise in D
The organizational design de nition presented in this case is simplied; scholars tend to de ne organizational design more broadly. For scholars, organizational design often refers to all aspects of the relationship between the organizational work and the employee (Sandler, 1974). This relationship includes organizational strategy and structure as well as more granular issues such as work processes and leadership (e.g., see Burton, DeSanctis and Obel, 2006; Nadler, Tushman and Nadler, 1997). In fact, it is the organizational design processspecically the structuring process that is the pivotal connector between the business of the organization (e.g., top-level leadership and organizational strategy and goals) and the other forms of HR support (e.g., workow process design, selection, development and compensation). An example of this connection is provided through an integrated management system known as requisite organization. One implementation map of requisite organization involves an eight-step process:
Step 1 2 3 4 5 6 7 8
Process
Build the senior leadership team. Design the organizational strategy. Determine the structure needed to implement the strategy. Design the working relationships between functions. Ensure people are in the right roles for now and in the future. Manage performance; ensure that managers are skilled at managerial leadership. Strengthen the role of managers who are responsible for managing other managers. Build the compensation system.
This case focuses on how to determine the structure needed to implement strategy and set the foundation for other HR processes. The HR practitioners main role in the organizational design process is that of partner. There are three core aspects of this partnering relationship: 1. To provide leaders with structural diagnosis through identication of the root causes of organizational performance issues. 2. To help leaders evaluate a range of design options by offering clear design criteria. 3. To ensure that leaders align their organizational design decisions to short-term and long-term strategic goals by identifying critical organizational activities and current areas of strength and weakness (Corporate Executive Board, 2009).
With these aspects of the relationship in mind, the HR practitioner best contributes to the partnership by:
Providing tools that measure the current internal and external environment and current organizational structure. Offering knowledge of various organizational structures, including the pros and cons associated with each structure. Reinforcing that leaders consider strategy as a cornerstone in their design and structure decisions.
These activities represent the strategic role of HR, encouraging HR professionals to engage with others in the organization to create the right culture and build the right organization (SHRM, 2007). Most of the HR practitioners organizational design work occurs when an organizations design needs to be revisited or redesigned because changes in the competitive environment require changes for the organization and its goals; a redesign may be needed to maintain or achieve alignment (Nadler, Tushman, & Nadler, 1997). In fact, it is critical to identify the current organizational strategy and the internal and external environment of the organization to develop the structure. Structures must t the current and future environment of an organization. Reorganization is needed when the current structure does not align with the situation (Bolman and Deal, 2003). To understand the current and future organizational strategy, it is essential that the OD consultant, whether internal or external, has access and input into the knowledge gained through senior leadership decisions regarding organizational direction. The OD consultant must have the available scope to identify the number of items that go into organizational design decisions (Robinson & Robinson, 2005). The rst step to determine the most appropriate organizational design is to identify aspects of the organizational environment. A large component of the internal environment is determining where an organization is in the organizational life cycle. Organizational life cycle models depict stages where an organization is born, develops, grows, matures and dies. One of the more delineated models of the organizational life cycle is summarized on the following page.
Passage Courtship
Organization Description
There is no organization. Founders are in love with an idea. Very busy doing. Risk is introduced. Focus is on short-term results. Idea generation is no longer vital. Moves fast and often intuitively. Danger of having too many opportunities viewed as priorities. Short-term focused but with vision. Founders may be using strategies that are no longer efcient. Planning and coordinating for the long term. Less focus on short-term results. Employees desire organizational stability. Stable and predictable results. Plans and procedures are in place for achieving efciency. Awareness of external environment. May become more inward-focused toward the end of this stage. Results-oriented. Institutionalized systems. More interpersonal relationships. Sense of urgency is lost. Admiration of the past and desire to maintain status quo. More interested in how something is done (ritual) than what is done or why it is done. Less awareness of external competition. May see increased prices for product or service. Results stray from earlier higher levels. In-ghting and expulsion of some leaders. Very little is accomplished. Peaceful and friendly. Agreement without action. No results. Organization is dissolved.
Infant
Go-go
Adolescent
Prime
Mature
Aristocratic
Death
There are no guarantees that an organization will make it from one stage to the next. In fact, one of the key opportunities for an OD consultant is to recognize indicators that suggest an organization is in a risky or an unhealthy stage and aid in making adjustments. One example might be the recognition that an organization has extreme levels of formalization (e.g., an inappropriate desire for everything to be written) as part of a greater overall syndrome. Reverence for documentation might suggest that an organization is in the bureaucracy phase, which would place it at risk of death. An OD consultant could help redirect the organization to a healthier stage. In addition to the organizations life cycle, other aspects of the organizational environment should be considered for organizational design or redesign (Duncan, 1979).
Internal Environment
Organizational goals Talent management strategy Cross-functional cooperation and conict
External Environment
Customer and client proles Suppliers proles Competitors proles Sociopolitical environment Industry technology environment
The above list is intended to be overly inclusive (Duncan, 1979). Each organization will have varying environmental factors that inuence decision-making. Ideally, the OD consultant will ask questions (e.g., What are your strategies?, Who are your key clients?, How is your competitive environment changing?) about the most relevant environmental demands or will identify those key demands through direct client focus.
Description
Degree to which an organizations activities are divided into specialized roles. Degree to which an organization has standard rules or procedures. Degree to which instructions and procedures are written down. Degree to which the authority to make certain decisions is located at the top of the management hierarchy. The shape of the role structure of the organization. This includes:
Conguration
Chain of command: the number of vertical levels or layers on the organizational chart. Span of control: the number of direct reports per manager; number of horizontal levels or layers on the organizational chart.
These dimensions are usually measured through a survey and subsequent analysis. It should be noted that in measuring the internal organization, the question then arises, What level for each dimension is appropriate? It is important to understand that the structural dimensions are more for comparison purposes rather than overall intensity measurement. These dimensions are especially useful in de ning a pro le for where an organization may be in terms of:
Self-perception of culture. External perception by clients and customers. External comparisons to competitors. External perceptions by potential partners.
Understanding of the external environment is achieved through the measurement of contextual factors:
Contextual Factor Origin and history Ownership and control Size Charter Technology Location Interdependence
Adapted from Pugh (1973).
Description
Whether an organization was privately founded; the kinds of changes in ownership, location and other related changes the organization has experienced. Type of ownership (e.g., private or public). Is control divided among a few individuals or spread among many individuals? Number of employees, net assets and market position. Nature and range of goods and services. Degree of integration achieved in an organizations work processes. Number of geographically dispersed operating sites. Extent to which an organization depends on customers, suppliers, trade unions, any owning groups or other related entities.
Contextual dimensions help formulate a better understanding of the external environment and the relationship between the internal and external environment. Once the structural dimensions and contextual factors have been examined and the connection between an organizations structure and strategy is understood, the OD consultant can consider alternatives for solution design. The art of organizational design is assessing the essential aspects of the environment and their meaning for the organizations future. Translating those aspects into the right structure is critical to building results like increases in efciency and cost avoidance. There is no one best structure, and the consultants decisions depend on the supporting evidence for each organization.
In a divisional structure, work and employees are most often divided by output, although a divisional structure could be divided by another variable such as geography. An example of a divisional structure would be a food manufacturer that divides work and employees by the type of food product. The candy division would have an entire staff (e.g., HR, nance and operations staff), while the frozen foods division would have an entirely different staff (e.g., HR, nance and operations staff). The divisional structure provides more focus and exibility on each divisions core competency and allows for more coordination than the functional structure. In a divisional structure, however, there is less interaction between employees with similar technical career paths; there are no centers of excellence. A divisional structure can also result in a loss of efciency and duplication of effort because each division needs to acquire the same resources.
Divisional
The work processes of one organization are split between internal employees and outsourced organizations.
Modular structures differ from hollow organizations in that components of a product are outsourced. Modular structures may keep a core part of the product in-house and outsource non-core portions of the product. An example of a modular structure is a headwear manufacturer that outsources hat knitting, purchases the pre-shaped hat and then applies specialized embroidery in-house before placing the headwear on the market. Modular structures can help with efciency and speed and may lead to increases in quality. For the modular structure to be an option, the product must be able to be broken into chunks. In a modular structure, risk occurs if the parent organization removes itself from the quality check on the end product or if the outsourced organization uses a second outsourced organization. In those cases, the reputation of the parent organization may be compromised if the product quality is jeopardized and the name of the parent organization appears on the product.
Modular
The work product of one organization is split between internal employees and outsourced organizations.
Virtual structures are collaboration organizations. Partnerships are formed with external organizationsoften competitorsthat complement one anothers competence. These structures are created to respond to an exceptional and often temporary marketing opportunity. An example of a virtual structure is an environmental conservancy where multiple organizations provide employees to a virtual organization to save, for example, a historical site, possibly with the intent of economic gain for the partner organizations. Virtual structures require increased communication. Two potential drawbacks to virtual structures are a lack of trust between organizations and a lack of organizational identication among employees. In the conservancy example, the lack of trust may lead to competition instead of cooperation, and employees in the virtual structure may lack a common goal, possibly jeopardizing the opportunity for success.
Virtual
The work and employees of two organizations are combined to form a partnership.
Open boundary structures may add pressure to OD consultants decisions. Arguably, there is more risk associated with open boundary designs. Employees in the current structure could be adversely affected in the name of efciency. Because open boundary designs represent external partnerships, if restructuring does not lead to greater organizational effectiveness quickly, organizations may be quick to abandon change. This would be seen as a failure for the OD consultant. Other structures exist beyond those reviewed here. As noted with the matrix structure, creation of a new structure may be appropriate. It is the OD consultants responsibility to identify and propose the best structure to t a particular situation.
Test Market advantage Parenting advantage People Feasibility Specialist culture Difcult links Redundant hierarchy Accountability Flexibility
Key Question
Does your design direct sufcient management attention to your sources of competitive advantage in each market? Does your design help the corporate parent add value to the organization? Does your design reect the strengths, weaknesses and motivations of your people? Have you taken account of all the constraints that may impede the implementation of your design? Does your design protect units that need distinct cultures? Does your design provide coordination solutions for the unit-to-unit links that are likely to be problematic? Does your design have too many parent levels and units? Does your design support effective controls? Does your design facilitate the development of new strategies and provide the exibility required to adapt to change?
The Goold and Campbell tests of organizational design help balance the right amount of hierarchy, control and process into organizational structure.
Strategy
Structure
Rewards
Processes
Aspects of the Star Model may be more or less important depending on the organization. What is crucial is to ensure that the ve categories align with each other. From a practitioner standpoint, the one common theme is that it is important to stay focused on strategy each step of the way (e.g., see Williams & Rains, 2007).
Structured Exercise
YOUR ROLE AND THE ORGANIZATION
You are a consultant at a management consulting organization with expertise in human resources. Your organization specializes in organizational design, helping clients analyze their existing organizational design, providing alternative models, and discussing the costs and benets of each model. The scope of your organizations work sometimes encompasses design or redesign of an entire organization, but mostly the focus is at the departmental level. The general operating model and business process for your organization is shown below.
Scope
Design
Detailed Design
Implement
Evaluate
What we do
We help our clients scope, design and develop organizational design solutions.
Your organization tends to manage projects using a seven-step process. A pivotal step to your organizations success is the internal review meeting where you share your recommendations with other members of your organization.
Phase
Involved Parties
Key Activities
Conversation about organizational and departmental needs Discussion of possible barriers to organizational effectiveness Brief recommendation to client about goals of the project and the work to be completed Agreement by client that there is a project A review of the current state of the organization and/or department Appropriate interviews Identication of alternative models Analysis of advantages versus disadvantages Presentation of client needs and recommendations Shared learning and feedback from colleagues at your organization Recommendations presentation and document and discussion with client Agreement on solution Changes to project recommendation Preparation for implementation
Client Assigned consultants from your organization Client subject matter experts Assigned consultants from your organization Assigned consultants from your organization
2. Determination of project
3. Information gathering
4. Solutions design
6. Client presentation
7. Renement
CURRENT PROJECTS
Your organization currently has several client projects underway. You have been assigned to one of those projects. As part of your work, you are expected to: 1. By using organization design models, analyze the situation associated with the consulting engagement to which you are assigned. 2. Form recommendations for the design/redesign of the structure associated with the particular consulting engagement. 3. Participate in the internal review meeting discussion about the recommendations, including the similarities and differences between the consulting engagements undertaken by each of the student groups or individual students. For the information gathering step, prepare to brief your classmates on your consulting engagement in two to three minutes. Explain what the client organization does, what the client organization is interested in accomplishing and how your organization can help the client organization. Specically, make recommendations for your client and provide support for why those recommendations are appropriate. Following your presentation, open the oor for discussion with your classmates and instructor. Your classmates and instructor will offer supportive feedback and constructive challenges to your recommendations. The discussion should last ve to eight minutes.
YOUR ASSIGNMENT
1. Read the Organizational Design: An Overview background information. 2. Select an organization as the consulting client. This can be an organization at which you work or an organization that you research. Use the organizations website, government websites and/or commercial websites such as Hoovers (www.hoovers.com) to learn more about the organization. After collecting as much information as you can through the Internet, consider using library database search engines to supplement the information. 3. Collect as much information as you can to answer questions related to the organizational design. Some of the information may include evidence of organizational strategy, stage in the organizational life cycle, internal environment, external environment, structural dimensions and contextual dimensions. Use the Organizational Design Consulting Survey to capture information related to your client. 4. Once you have collected sufcient information about the organization, brainstorm design models that might t with the organizations strategy. 5. Form your recommendations about organizational design. Note the reasons and risks associated with your recommendations. Use the Organizational Design Recommendation Form to capture the recommendations for your client. 6. Prepare your presentation for the internal review meeting. This should consist of speaking notes (either in a text document or in graphical presentation form) that summarize information related to the selected organization, and recommendations and supporting evidence. You may use the Internal Review Meeting Preparation Form to organize your speaking notes, or you can create your own template. 7. Participate in the internal review meeting. Be sure to review the Ground Rules for the Internal Review Meeting.
Organizational Purpose
What is the mission of this organization? What are the main goals?
What organizational cultural beliefs support the mission and goals of the organization?
Organizational Passage
Describe the balance between short-term and long-term focus for this organization.
Describe how this organization approaches its external environment. How aware is this organization of its external environment?
How much emphasis does this organization put on results, both short term and long term?
Internal Environment
How well does this organization coordinate across functions? How is information shared across functions?
What are the core processes and products provided by this organization? What unique processes and products does the organization produce well?
Are there processes and products that prevent this organization from optimal performance? If so, how?
External Environment
Describe the clients of this organization. Are there potential future clients that are desirable for this organization?
What suppliers does this organization depend on to meet its mission and goals?
Describe the competitors of this organization. What are some industry trends?
Is there any regulation anticipated that will affect this organization and its industry? Please explain.
Is there any new technology anticipated that will affect this organization and its industry? Please explain.
Structural Dimensions
How specic are procedures at this organization? Does this organization use detailed work processes?
How important are items such as employee handbooks, organizational charts and job descriptions to this organization?
What levels of leadership have decision-making authority at this organization? Is this organization focused on employee empowerment?
What is the span of control at the highest level of the organization (i.e., CEO level)? What is the span of control for rst-line supervisors at this organization?
Contextual Factors
Describe any major changes that have occurred in the history of this organization.
How many employees work at this organization? What nancial information is available for this organization? How does this organization rank in comparison to its competitors?
What are the goods and services this organization provides that support its mission?
How specialized is the equipment used by this organization? Can work only be performed sequentially? Or is simultaneous work permissible for this organization?
How dependent is this organization on its largest suppliers? How dependent is this organization on its largest customers?
1. 2. 3.
1. 2. 3.
1. 2. 3.
1. 2. 3.
1. 2. 3.
Respect the time limit for presenting your recommendations. Plan to present for 2-3 minutes and use an additional 5-8 minutes to address questions from other consultants.
References
Adizes, I. (1979). Organizational passages: Diagnosing and treating lifecycle problems of organizations. Organizational Dynamics, 8 (3), 3-25. Anand, N., & Daft, R. L. (2007). What is the right organization design? Organizational Dynamics, 36 (4), 329-344. Bolman, L. G., & Deal, T. E. (2003). Reframing organizations: Artistry, choice and leadership (3rd ed.). San Francisco, CA: Jossey-Bass. Burton, R. M., DeSanctis, G., & Obel, B. (2006). Organization design: A step-bystep approach. New York: Cambridge University Press. Corporate Executive Board. (2009). HRs role in organizational restructuring: Driving effective enterprise change. Arlington, VA: Corporate Executive Board. Retrieved December 18, 2009, from https://clc.executiveboard.com/Public /Default.aspx. Duncan, R. (1979). What is the right organization structure? Decision tree analysis provides the answer. Organizational Dynamics, 7 (3), 59-80. Dutrisac, M., Koplowitz, H., & Shepard, K. (2007). An executives guide to RObased organizational design. In J. L. Gray, J. G. Hunt, & S. McArthur (Eds.), Organization design, levels of work & human capability (27-52). Ontario, Canada: Global Organization Design Society. Etzioni, A. (1964). Modern organizations. Englewood Cliffs, NJ: Prentice-Hall, Inc. Galbraith, J. (2005). Designing organizations: An executive brieng on strategy, structure, and process. San Francisco: CA: Jossey-Bass. Goold, M., & Campbell, A. (2002). Do you have a well-designed organization? Harvard Business Review, 80 (3), 117-124. Gottlieb, M. R. (2007). Matrix organization reloaded: Adventures in team and project management. Westport, CT: Praeger Publishers. Greiner, L. E. (1972). Evolution and revolution as organizations grow. Harvard Business Review, 50 (4), 37-46. Greiner, L. E. (1998). Evolution and revolution as organizations grow. Harvard Business Review, 76 (3), 55-68. Jacques, E. (1999). Requisite organization: A total system for effective managerial organization and managerial leadership for the 21st century (2nd revised ed.). Gloucester, MA: Cason Hall.
Nadler, D. A., Tushman, M. L., & Nadler, M. B. (1997). Competing by design: The power of organizational architecture. New York: Oxford University Press. Pugh, D. S. (1973). The measurement of organization structures: Does context determine form? Organizational Dynamics, 1 (1), 19-34. Robinson, D. G., & Robinson, J. C. (2005). Strategic business partner: Aligning people strategies with business goals. San Francisco, CA: Berrett Koehler. Sandler, B. E. (1974). Annotated bibliography on approaches to organizational design. Professional Psychology, 5 (3), 353-356. Society for Human Resource Management. (2007). The SHRM learning system: Strategic management. Alexandria, VA: Society for Human Resource Management. Stanford, N. (2007). Guide to organization design: Creating high-performing and adaptable enterprises. London, England: Pro le Books. Williams, T. C., & Rains, J. (2007). Linking strategy to structure: The power of systematic organization design. Organization Development Journal, 25 (2), 163-170.
If you are not a SHRM member and would like to become one, please visit www.shrm.org/join.