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    We Meet Everyday Needs For Nutrition, Hygiene and Personal Care With Brands That Help People Feel Good, Look Good and Get More Out of Life.

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    Bhavin Mandaliya
    Hindustan Unilever Limited (HUL) is India's largest consumer goods company based in Mumbai. It meets everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good, and get more out of life. HUL is owned 52% by British-Dutch company Unilever. The BCG matrix is used to prioritize HUL product mix by market share and market growth into four categories: stars, cash cows, dogs, and question marks. HUL's product range includes food brands, home care brands, and personal care brands.

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    We Meet Everyday Needs For Nutrition, Hygiene and Personal Care With Brands That Help People Feel Good, Look Good and Get More Out of Life.

    Uploaded by

    Bhavin Mandaliya
    40 views15 pages
    Hindustan Unilever Limited (HUL) is India's largest consumer goods company based in Mumbai. It meets everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good, and get more out of life. HUL is owned 52% by British-Dutch company Unilever. The BCG matrix is used to prioritize HUL product mix by market share and market growth into four categories: stars, cash cows, dogs, and question marks. HUL's product range includes food brands, home care brands, and personal care brands.

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    Hindustan Unilever Limited (HUL) is India's largest consumer goods company based in Mumbai. It meets everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good, and get more out of life. HUL is owned 52% by British-Dutch company Unilever. The BCG matrix is used to prioritize HUL product mix by market share and market growth into four categories: stars, cash cows, dogs, and question marks. HUL's product range includes food brands, home care brands, and personal care brands.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    40 views15 pages

    We Meet Everyday Needs For Nutrition, Hygiene and Personal Care With Brands That Help People Feel Good, Look Good and Get More Out of Life.

    Uploaded by

    Bhavin Mandaliya
    Hindustan Unilever Limited (HUL) is India's largest consumer goods company based in Mumbai. It meets everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good, and get more out of life. HUL is owned 52% by British-Dutch company Unilever. The BCG matrix is used to prioritize HUL product mix by market share and market growth into four categories: stars, cash cows, dogs, and question marks. HUL's product range includes food brands, home care brands, and personal care brands.

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    of 15

    H U L

    We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

    COMPANYS PROFILE

    Owned by the British-Dutch company Unilever which controls 52% majority stake in HUL.
    HUL

    Formed in 1933 as Lever Brothers India Limited. India's largest consumer goods company based in Mumbai, Maharashtra.

    Company was renamed in June 2007 as Hindustan Unilever Limited.


    2

    CONTINUED . . . . . .

    Hindustan Unilever's distribution covers over 2 million retail outlets across India directly.
    HUL

    Its products include foods, beverages, cleaning agents and personal care products.

    Has an employee strength of over 16,500 employees.

    Has annual turnover of around Rs.20736 crores in 2011-12.

    WHAT

    IS

    BCG MATRIX?
    HUL

    BCG matrix is often used to prioritize which products within company product mix get more funding and attention It has 2 dimensions: MARKET SHARE & MARKET GROWTH and 4 category Stars, Cash cows, Dogs, Question marks ?

    ASSUMPTIONS OF BCG
    1.

    This matrix assumes that a larger market share in a growth market leads to profitability. An effort to obtain a large market share in a slowly growing market requires too much cash. The higher the growth rate, the easier to gain market share.

    HUL

    2.

    HUL

    DOG

    It has a small market share in a mature industry.

    A dog may not require substantial cash because dogs have low market share and a low growth rate and thus neither generate nor consume a large amount of cash.

    HUL

    QUESTION MARK (Problem Child)


    It has a small market share in a high growth market.

    Question marks are growing rapidly and thus consume large amounts of cash, but because they have low market shares they do not generate much cash. It has the potential to gain market share and become a star, and eventually a cash cow when the market growth slows.

    STAR
    It has a large market share in a fast growing industry. Stars generate large amounts of cash because of their strong relative market share, but also consume large amounts of cash because of their high growth rate.

    HUL

    CASH COW
    It has a large market share in a mature, slow growing industry. As leaders in a mature market, they exhibit a return on assets that is greater than the market growth rate, and thus generate more cash than they consume. sible. Such business units should be "milked", extracting the profits and investing as little cash as pos

    HUL PRODUCT MIX


    The entire product range of HUL can be visualized in terms of the following of the following segments:

    FOOD BRANDS
    (KISSAN, ANNAPURNA, KNORR, KWALITY WALLS, BROKE BOND, TAJ MAHAL)

    HUL

    HOME CARE BRANDS


    (SURF EXCEL, VIM, WHEEL, RIN, BLEACH, DOMEX)

    PERSONAL CARE BRANDS


    (PEPSUDENT, CLOSE UP, AXE, REXONA, SUNSILK, DOVE , LIFEBUOY, LIRIL, LUX, PEARS, FAIR & LOVELY, LAKEME, PONDS, VASELINE, ETC.)

    GROWTH AND MARKET SHARE


    HUL

    10

    MARKET GROWTH ANALYSIS

    11

    HUL

    Figures are acc. To CII survey, braket are for previous figures.

    MARKET SHARE ANALYSIS

    12

    HUL

    13

    HUL

    BCG OF HUL
    HUL

    14

    HUL

    PRESENTED BY: RAHUL BANGA RACHITA MOHANTY EKTA UNIYAL GURJANT SINGH SANDHU

    15

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