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    Marketing Management: Model Paper Bba-Ii

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    GuruKPO
    The document contains questions for a marketing management exam. It asks students to define key marketing terms in 50 words or less such as effective communication, marketing research, social benefit of marketing, product line, legal environment of marketing, channels of distribution, market segmentation, and niche market. It also asks students to explain concepts like product planning, sales promotion, personal selling, the difference between selling and marketing, service sector marketing, and the importance of marketing in globalization and rural marketing in India. The second part of the document contains longer answer questions asking students to discuss the importance of marketing in the Indian economy, challenges of rural marketing in India and marketing of services in India, types of advertising media in the Indian economy, the stages of new

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    Marketing Management: Model Paper Bba-Ii

    Uploaded by

    GuruKPO
    356 views1 page
    The document contains questions for a marketing management exam. It asks students to define key marketing terms in 50 words or less such as effective communication, marketing research, social benefit of marketing, product line, legal environment of marketing, channels of distribution, market segmentation, and niche market. It also asks students to explain concepts like product planning, sales promotion, personal selling, the difference between selling and marketing, service sector marketing, and the importance of marketing in globalization and rural marketing in India. The second part of the document contains longer answer questions asking students to discuss the importance of marketing in the Indian economy, challenges of rural marketing in India and marketing of services in India, types of advertising media in the Indian economy, the stages of new

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    Marketing Management

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    Marketing Management

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    The document contains questions for a marketing management exam. It asks students to define key marketing terms in 50 words or less such as effective communication, marketing research, social benefit of marketing, product line, legal environment of marketing, channels of distribution, market segmentation, and niche market. It also asks students to explain concepts like product planning, sales promotion, personal selling, the difference between selling and marketing, service sector marketing, and the importance of marketing in globalization and rural marketing in India. The second part of the document contains longer answer questions asking students to discuss the importance of marketing in the Indian economy, challenges of rural marketing in India and marketing of services in India, types of advertising media in the Indian economy, the stages of new

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    356 views1 page

    Marketing Management: Model Paper Bba-Ii

    Uploaded by

    GuruKPO
    The document contains questions for a marketing management exam. It asks students to define key marketing terms in 50 words or less such as effective communication, marketing research, social benefit of marketing, product line, legal environment of marketing, channels of distribution, market segmentation, and niche market. It also asks students to explain concepts like product planning, sales promotion, personal selling, the difference between selling and marketing, service sector marketing, and the importance of marketing in globalization and rural marketing in India. The second part of the document contains longer answer questions asking students to discuss the importance of marketing in the Indian economy, challenges of rural marketing in India and marketing of services in India, types of advertising media in the Indian economy, the stages of new

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    MODEL PAPER BBA-II Marketing Management

    Answer each of the following questions in 50 words. 1) 2) 3) 4) 5) 6) 7) 8) 9) 10) 11) 12) 13) 14) 15) What do you mean by effective communication? What is Marketing Research? What is social benefit of Marketing? What do you mean by product line? What is legal environment of Marketing? What are channels of Distribution? Define Market segmentation. Define Niche market. What is product planning? What do you mean by sales promotion? Write a short note on personal selling. What is the difference between selling and marketing? Write note on service sector marketing. Explain the importance of marketing in globalization. Explain the need of rural marketing in India.

    Answer all questions .Each question carries 20 marks. 1) 2) 3) Highlight the importance of Marketing in the Indian Economy. Write detailed notes on: Challenges of rural Marketing in India and Marketing of services in India. Discuss the types of advertising media available to promote the products and services in Indian Economy. What is NPD? Discuss the various stages of NPD in details. It is said that advertising is a waste of scarce resources in a developing country like India. Do you agree? Enumerate your arguments with examples. 6) 7) 8) 9) 10) What are the governing factors in deciding the physical distribution system in a company? Write detailed notes on: trends of advertising in India and physical distribution in Indian context. Describe the major pricing objectives which a company set to achieve its objectives. Define product planning and describe its process. Why it is considered important to ensure effective marketing? What are marketing channels? Describe the factors that affect the selection of channel distribution.

    4) 5)

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