Text and References For The ED Programmes
Text and References For The ED Programmes
Text and References For The ED Programmes
Subject(s) Text Reference titles a. Courtland L. Bovee, John V.Thill and Barbara E.Schatzan, 7th Edition (2003), Business Communication Today, Prentice Hall. b. John V. Thill and Courtland L. Bovee, 5th Edition (2002), Business Communication Excellence in Business Communication, Prentice Hall c. Judith Dwyer, 5th Edition(2001), The Business Communication Handbook, Prentice Hall. d. Lilian H.Chaney and Jeanette S. Martin, 3rd Edition (2004), Intercultural Business Communication, Prentice Hall. a. Philip Kotler and Gary Armstrong, 6th Edition, (2003), Marketing; An Introduction, Prentice Hall. b. Frances Brassington, Svend Hollensen, Stephen Pettitt, (2003), Principles of Marketing with Global Marketing, Marketing Principles Pearson Education. c. Liz Hill, Terry O Sullivan, ( 2003 ) Foundation Marketing, Pearson Education d. Dennis Adcock, Al Halborg, Caroline Ross, 4th Edition (2002), Marketing: Principles and Practice, Pearson Education. a. James McClave, P.Benson, Terry Sincich, 9th Edition (2004) Statistics for Business and Economics Students, International Edition, Pearson Education b. David Groebner, Pattrick, Shannon, Philip Fry, Kent Smith, 6th Edition (2004) Business Statistics, Pearson Statistical Analysis Education. c. Clare Morris, 6th Edition (2002) Quantitative Approaches in Business Studies, Pearson Education. d. Mark Berenson, David Levine, Timothy Krehbiel, David Stephan, Pin Ng, 9th Edition (2003) Basic Business Statistics, International Edition, Pearson Education.
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Records Management
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