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    Airtel Digital TV

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    Airtel digital TV
    Now celebrate the magic of Airtel digital TV's superior picture clarity, powered by MPEG4 DVB–S2 technology.

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    Airtel Digital TV

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    Airtel digital TV
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    Now celebrate the magic of Airtel digital TV's superior picture clarity, powered by MPEG4 DVB–S2 technology.

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    Now celebrate the magic of Airtel digital TV's superior picture clarity, powered by MPEG4 DVB–S2 technology.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    2K views7 pages

    Airtel Digital TV

    Uploaded by

    Airtel digital TV
    Now celebrate the magic of Airtel digital TV's superior picture clarity, powered by MPEG4 DVB–S2 technology.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 7

    Airtel digital TV

    About
    Airtel Digital TV is the DTH (Direct to Home) from Bharti Airtel- The largest
    telecom operator in India. It uses MPEG-4 digital compression with DVB-
    S2technology, transmitting using INSAT 4CR 74°E.

    History
    Airtel digital launched on 8th October, 2008 with a 360 degree mega
    campaign "Come Home to the Magic". Since that it has launched 2 other
    campaigns 'Stars come home' (March 2009) and 'DTH Picture Clarity' (August
    2009) has increased its channel base to 183+ channels. Airtel digital TV is now
    amongst the fastest growing DTH brands in the country and is available across
    5000+ towns in India. It has also been ranked as the best DTH service by "Living
    Digital" magazine
    Features

    • Universal remote: Unique to Airtel. Allows customers to enjoy the


    convenience of one remote for both TV & DTH.
    • iTV Services (Interactive Services): iTV is a unique and interactive service
    that allows a viewer to shop, plan holidays, see horoscope forecasts, book
    movie tickets, order a pizza, watch news, sports with on-demand facts and
    analysis and much more, all at the press of a button. The viewer can choose
    from the variety of applications based upon individual needs.
    These services include- iLearn, iNews , iShop, iMatinee, iTravel, iNet, iCity,
    iAstro, and iSports, iPizza. Recently Airtel launched a new service called
    iPizza that allows customers to order pizza via digital TV.

    • Widgets: This helps the customer to get information like Weather, Stock
    news while watching TV with a single click without moving away from the
    TV programme being watched.

    • PPV (PAY PER VIEW) movies: With 'Pay Per View' movies on Aitel Lvie ,
    customers can watch the latest blockbusters in Hindi, English and other
    regional languages. The blockbuster show, 'Hannah Montana' was also
    featured there.
    Booking of such PPV is easy and can be done in one of the 3 ways:
    1. SMS from your Registered Telephone Number ( eg SMS .......)
    2. Online ( www.airtel.in/digitalTV)
    3. Customer Care ( 12150 - Toll free from Airtel mobile or 18001028080

    News Articles

    Bharti Airtel launches DTH service


    The Financial Express
    Telecom operator Bharti Airtel on Tuesday made its debut in the television
    space with the launch of its direct to-home (DTH) satellite television service,
    which will offer over 175 channels across the country from October 9.

    Airtel in tie-up with Infosys


    Livemint.com
    Bharti Airtel announced it has entered into an innovation and technology
    partnership with Infosys Technologies Limited to deliver superior customer
    experience to the customers of Airtel digital TV, its Direct-To-Home (DTH) TV
    service.

    Bharti Airtel Partners With Infosys Technologies to Deliver Next-gen


    Interactivity.
    Reuters
    Bharti Airtel, India's leading integrated telecom services provider, today
    announced it has entered into an innovation and technology partnership with
    Infosys Technologies Limited (Infosys) to deliver superior customer experience
    to the customers of Airtel digital TV, its Direct-To-Home (DTH) TV service.

    AR Rahman to soon knock on Airtel Digital TV customers' door


    Bangalorenewsnetwork.com
    Bharti Airtel Limited announced a mega promotion for its DTH service -
    digitalTV - offering its customers the once-in-a-lifetime opportunity to win a
    chance to bring home A R Rahman, Saif Ali Khan, Kareena Kapoor, Zaheer Khan
    and Gautam Gambhir. In addition, customers stand a chance to win a number
    of other exciting prizes. The offer is valid till 31st May 2009.

    Airtel digital TV brings celebrities to your doorstep


    Afaqs.com
    To attract new customers for its direct to home (DTH) service, Airtel digital TV
    (of the Bharti Airtel Group) has announced a promotion which will literally
    bring stars to the doorsteps of its customers.

    Airtel DTH helps bring home the celebrities


    Exchange4media.com
    Airtel digital TV, the DTH service from Bharti Airtel, which was launched amid

    much fanfare late last year and a 65-second TVC featuring a plethora of
    celebrities from different fields, is carrying forward the celebrity peg in its
    latest television campaign as well%u2026 R Chandasekar, Head - Brand &
    Media, Bharti Airtel, elaborated, "When we had launched Airtel Digital TV, our
    proposition was 'Come home to the Magic'. We have translated this brand
    proposition into a consumer promotion, where we are literally bringing the
    magic to the doorsteps of our consumers. That was the brief that we had given
    to JWT."

    Airtel digital TV rolls out new campaign


    Campaign India
    Airtel digital TV has rolled out a new campaign to promote its mega consumer
    promotion which will offer customers an opportunity to meet stars such as A.R
    Rahman, Saif Ali Khan and Gautam Gambhir%u2026

    When Rahman met Mohammed Rafi


    Hindu.com
    It must have been some kind of magical, musical moment when Mohammad
    Rafi and Oscar-winning musician A.R. Rahman met here Tuesday afternoon.
    Mr. Rafi, an engineer, was the winner of Airtel's "Bring Home the Magic"
    contest and had the privilege of hosting Mr. Rahman, also an Airtel Brand
    Ambassador, at his house.

    Airtel digital TV brings Home the Magic with Kareena Kapoor.


    Afaqs.com
    Bharti Airtel Limited today announced the second winner of its mega
    promotion 'Bring Home the Magic' for its DTH service - digital TV. Rajesh
    Nambiar, a Banker from Mumbai, is the Airtel digital TV customer who won the
    once-in-a-lifetime opportunity to host Airtel Brand Ambassador Kareena
    Kapoor at his home in Shivaji Park, Mumbai%u2026.

    Kareena Kapoor makes a double impact


    Sify
    Kareena Kapoor has not had a moment away from the limelight%u2026 So
    what does Kareena do when she gets some time off in between the applause
    she goes to Airtel DTH to meet the winners of a contest.Nothing like some fan
    adulation to pick up your mood.
    Competitors
    In the DTH space there are a number of other private players such as
    • Big TV
    • TATA Sky
    • Dish TV
    • Sun Direct
    • Videocon D2H

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