ICSM 2014: International Conference on Social Media for Business

Organised by Indian Institute of Management Raipur January 10-11, 2014, VW Canyon Hotel, Raipur

Tentative Programme Schedule January 10, 2014

8.30 am - 10.00 pm : Registration

10.00 am -11.30 am
10.00 am - 10.10 am 10.10 am - 10.12 am 10.12 am - 10.15 am 10.15 am - 10.25 am 10.25 am - 10.55 am 10.55 am - 11.25 am 11.25 am - 11.30 am 11.30 am - 12.00 pm

: Inaugural Session
: : : : : : : Introduction to ICSM2014 by Conference Co-Chair Lighting of the Lamp Saraswati Vandana by Students of IIM Raipur Welcome Address by Prof. B.S. Sahay, Director, IIM Raipur Key Note Address Inaugural Address by the Chief Guest Vote of Thanks by Conference Co-Chair

: Hi-Tea

12.00 pm -1.30 pm

: Panel Discussion 1:
Themes: i) Innovations in Social Media ii) Future of Digital Businesses

Panel Members* Vivek Das, Digital and CRM Lead WPP, Global Ford Team, India Andrine Mendez, CEO, Salt Mango Tree Manish Bhatt, Founder-Director, August Communications

Thennavan Subbiah, Head, Digital Marketing, Adobe Tushar Vyas, Managing Partner, South-Asia, GroupM Manisha Rana, Senior Online Marketing Manager, Amazon Arvinder Gujral, Head Business Development, Twitter Rakesh Varma, Associate VP , InfoEdge Kapil Nakra, Digital Vidya Q & A Session

1.30 pm - 2.15 pm

: Lunch Break

2.15 pm - 3.45 pm

: Panel Discussion 2:
Themes: i) Leveraging Social Media for HR ii) Social, Ethical and Legal Perspectives in Digital Era Panel Members* Rohit Bansal, CEO, India Strategy Group Heena Verma, VP (HR), Barclays India Gaurava Yadav, Founder, UPEPL Q & A Session

3.45 pm - 4.00 pm

: Tea Break

4.00 pm - 6.30 pm

: Technical Session 1 (TS 1):

From Brick to Click: Business in Digital Era Paper Title and Authors 1. Social Innovation through Social Media: Changing Trends and Emerging Challenges Priyanka Srivastava, Manav Rachna College of Engineering & Mrinalini Pandey, ISM Dhanbad 2. Social Networking A Panacea! Surya Rashmi Rawat, Symbiosis Law School, Pune 3. Social Media Marketing: Opportunities and Risks Meenakshi Tomar, D K Punia & Krishan K Pandey, University of Petroleum and Energy Studies, Dehradun 4. Analytical Analysis of Physical Markets and Virtual Markets Using Strategic Management Tools to Find the Pull and Push Factors Imbedded in their Nature Neha Wason, Banasthali University, Rajasthan & Sachin Wadhwa, Shaheed Udham Singh College of Engineering and Technology, Tangori

5. Emerging Paradigm Shift from Traditional to E-banking: An Empirical Study of Banks in India Surabhi Singh & Naseem Abidi, IMS Noida 6. Business by Social Media for Indian Rural Consumer Raj Kishore Sahu, Sanjaya Memorial Institute of Technology, Ankushpur & Sachala Sahu, SBR Govt. College for Woman, Berhampur 7. Linkages between Information Technology and the B2B Marketing Transactions-A Literature Review Manmohan Chaudhary & Bilal Mustafa Khan, A.M.U, Aligarh 8. E-Insurance Trends in India S. Saravanan, Justice K S Hegde Institute of Management, Karnataka & Esha Arora, DSKY Technology Pvt Ltd, Noida 9. Critical Success Factors of E-Banking in India Nidhi Phutela, Lovely Professional University, Jalandhar & Hirak Dasgupta, Balaji Institute of Modern Management, Pune Q & A Session

4.00 pm - 6.30 pm :

Technical Session 2 (TS 2):

Virtual Communities: Allied Perspectives Paper Title and Authors 1. An Empirical Study on Comparing and Contrasting the Real and Virtual Product Related Communities Aparna Venugopal & Rekha A.G, IIM Kozhikode 2. Psychological Effects of Social Network Sites Use Vidhya Sethi, IIT Bombay, Mumbai 3. Salubriousness of Social Media, Digital Whoness and The Ontology of Self Saurabh Gupta & Onkar Nath Mishra, Banaras Hindu University, Varanasi 4. Awareness & Satisfaction with Legal Aspects of Social Media Romit Raja Srivastava, Symbiosis Law School Noida, Pushpa Negi, Symbiosis Law School Noida & Garima Mathur, Prestige Institute Of Management, Gwalior 5. Social Media: Issue and Legal Aspects Deepak Miglani, Shamsher Bahadur Saxena College Of Law, Rohtak & Dinesh Miglani, Legal Point Foundation, Rohtak 6. The Ethical Aspects of Employee Surveillance

Munish Kumar Tiwari, Anand Engineering College, Agra 7. Impact Of Social Media on Teenagers: A Case Study Mohammad Osama, DDU Gorakhpur University, Gorakhpur 8. A Study Of Social Pressures Created Through Social Networking Sites on Youth Abhilasha Kapoor & Monika Srivastava, Dr. Gaur Hari Singhania Institute of Management & Research, Kanpur 9. Social Media Increases Intercultural Communication and Understanding -A Study on International Students of Doon & CSJM University Somprabh Dubey, Dev Bhoomi Institute of Technology, Saharanpur 10. Social Currents Vitalizing the Surroundings-A New Phenomenon for Growth of Company Neha Arora, Farhan Khan & Jaspreet Kaur, Shri Ram Murti Smarak College of Engineering & Technology, Bareilly Q & A Session

4.00 pm - 6.30 pm :

Technical Session 3 (TS 3):

The New Age Consumer Paper Title and Authors 1. Customer Service Through Social Media: A Study on Customers Attitude Gandham Hari Shankar Prasad & Shivkumar Belli, National Institute of Fashion Technology, Hyderabad 2. From Traditional Shopping to Online Shopping: A study of the Paradigm Shift in Consumer Behaviour Silky Vigg Kushwah, IILM, Noida & Anjali Singh, JIMS, GGSIP University, New Delhi 3. Perception of Female Students Towards Humorous Advertisements on Social Media and its Effect on their Pre-Purchase Decision: A Study of Female Students of Banaras Hindu University, Varanasi Manish Kumar, Ashish Bajpai & Sweta Singh, Banaras Hindu University, Varanasi 4. Consumer Attitude and Social Media Marketing Jitendra Kumar Dixit, ,GLA University, Mathura, Sanjeev Gupta, MLB College of Excellence, Gwalior & Trapti Dixit, Dewan V.S. Institute of Management, Kunda 5. Do Online Shopping Advertisements Really Work? An Analysis of Young India Facebook Users

Prafulla A. Pawar, Nitin B. Veer & Umesh R. Raut, Department of Management Sciences, University of Pune, Pune 6. A Study of the Impact of Social Media on Purchase Behaviour with Special Reference to Electronic Goods S. Dogra, Anu Bhardwaj & Yamini Sachdev, Jagannath International Management School, New Delhi 7. New Age Consumers Affinity for SMS Advertizing Anagha Shukhre, IIM Raipur 8. Business School Students: Behaviour & Usage of Social Media T. Sai Vijay & Vinita Sahay, IIM Raipur Q & A Session

4.00 pm - 6.30 pm

Technical Session 4 (TS 4):

Attracting and Engaging Customers Paper Title and Authors 1. Consumer Involvement and Transfer of Trust Through Social Media Recommendations Tapan Kumar Panda, Great Lakes Institute of Management, Chennai 2. Leveraging Sales by Social Media Marketing G. Ranjeet Kumar, IIM Raipur 3. Social Media Marketing: Creating Successful Lines of Communication and Attracting Consumers Sweta Singh, Banaras Hindu University, Varanasi & Chandan Kumar, Engineers India Limited, New Delhi 4. The Role of Social Media in Engaging and Attracting Customers Namrata Maheshwari, IIFT Kolkata 5. Role of Social Media: Attracting & Engaging Customers in Online Shopping Khagendra Nath Gangai, & Neha Tomar, Bhartiya Vidya Bhavans Usha & Lakshmi Mittal Insitute of Management, New Delhi 6. Using Social Media to Attract and Engage New Customer Base Karunakar Jha, Indira Global Business School, Pune 7. From Social to Sales: Deriving A Framework for How Companies Can Leverage The Social Media to Drive Sales Ruchi Jain, Monika Sethi, & Tanaya Shrivastava, ITM University Raipur 8. Using Social Media to Attract and Retain Customer

Priti Goswami, FMS, Dr Hari Singh Gour Central University, Sagar 9. Social Media: A New Weapon to Attract and Engage New Customer Base Syed Ahmed Wajih, Integral University Lucknow & Mohd Imtiaz, Surya College of Business Management, Lucknow 10. Use of Social Media to Attract and Engage New Customer Base Brijesh Sivathanu, Institute of Management, Wakad & Rajasshrie Dhobak, Indira Global Business School, Pune 11. Social Media - A Persuasive Pull Marketing Tool for Consumer Engagement. Case Studies of Cosmetic and Beauty Brands Neetu Singh, P.G College Ghazipur & Rashi Kesh, VBS Purvanchal University, Jaunpur 12. The Art of Business Relationships through Social Media Vinay Ojha, KIET, Ghaziabad 13. An Empirical Research on the Role of Social Media in Attracting the Customers Jeet Singh, Moradabad Institute of Technology, Moradabad & Preeti Yadav, Amity University, Jaipur 14. Using Social Networking Sites to Build Relationship and Trust among Customers Sanjiv Kumar, G.H. Raisoni College of Engineering, Nagpur Q & A Session 6.30 pm - 7.00 pm 7.00 pm - 8.00 pm 8.00 pm - 9.30 pm : Tea & Snacks : Cultural Programme : Conference Dinner

January 11, 2014

9.30 am - 11.30 am : Technical Session 5 (TS 5)
Building Brands Paper Title and Authors 1. Customer-Based-Brand-Equity and Social Media: The Need for an Independent Measurement Instrument Sushant Mishra & Sujoy Bhattacharya, IIT Kharagpur 2. Social Media: A Promotion Destination of 21st Century Chetna Kudeshia & Arun Mittal, BIT, Mesra 3. Application Of Social Media to Design a Consumer Based Brand Equity Model Sandeep Agarwal, ITS Management & IT Institute, Ghaziabad & Bikramjit Rishi, IMT Ghaziabad 4. Social Media The Easiest Way to Communicate and Build Brand Loyalty through Advertising Dipanwita Roy, Academy for Professional Excellence, Kolkata 5. Vitalizing Employer Brand through Social Media Srinivasan R Iyengar, SAMS Vivekananda Education Society & Kasturi Naik, NMITD, Mumbai 6. Enhancement in Business Exposure Using Web Based Promotions Tools Monal Deshmukh, Dr. C. V. Raman University Bilaspur & Ashok Kumar Chandra, Bhilai Institute of Technology, Bhilai 7. Creating Employer Brand Image by Social Media for Talent Acquisition - Case Studies Rashi Kesh, VBS Purvanchal University Jaunpur & Neetu Singh, P.G College, Ghazipur 8. Brand Awareness and Brand Loyalty Tools on Social Media Monika Dubey, University of Kota, Kota 9. To Attract and Win Over the Online Consumer's Behaviour Munish Tiwari, Anand Engineering College, Agra Q & A Session

9.30 am - 11.30 am :

Technical Session 6 (TS 6)

Web Analytics Paper Title and Authors 1. An Exploration of Comprehensive Framework for Measuring Social Media Effectiveness for Marketing by Companies Arpit Tripathi, Datawise & Gaurav Kumar, IIM Ranchi 2. An Analysis of Usage Pattern of Facebook Users and its Relationship with Their Attitude towards Online Advertising on Facebook Rajeev Kumar Malik & Sujit Kumar Dubey, FMS Banaras Hindu University, Varanasi 3. Social Media Supported Marketing Campaign - Methodologies for Building Brand Awareness through Web Analytics Gurdeep Singh, University Institute of Engineering & Technology, Panjab University, Chandigarh 4. Effectiveness of Social Media Marketing Special Reference to Kerala Tourism C Pradeep Kumar, Bharathiyar University Coimbatore, R Sakthivel, Govt Arts College, Coimbatore & Hareesh N Ramanathan, Toc H Institute of Science and Technology, Kochi 5. The Effect of Security, Trust, and Privacy Concerns in Information Sharing: An Exploratory Study on Facebook Ashish Gupta, MANIT Allahabad & Suman Gupta, IIM Raipur 6. Does Likes Ignite Desire: Studying the Impact of Social Networking Sites on Purchase Intentions of Youth towards Smartphones/Tabs Manoj Verghese, Rungta College of Engineering & Technology, Bhilai, Sushil Punwatkar & Pooja G. Luniya, GD Rungta College of Science & Technology, Bhilai 7. An In-Depth Analysis of Social Media Usage in Advertising Munish Kumar Tiwari, Anand Engineering College, Agra 8. Impact of Internet Advertising Among Consumers of Gwalior City Kapil Raj Chandoriya & Lilesh Gautam, Jiwaji University, Gwalior 9. Exploration of Factors Affecting Initial Trust in Online Social Networks Nirankush Dutta & Anil Bhat, Birla Institute of Technology & Science, Pilani 10. Employing Social Media Analytics to Predict and Improve Future Business Performance Bir Bahadur, Infosys, Pune

Q & A Session

9.30 am - 11.30 am :

Technical Session 7 (TS 7)

Harnessing Digital Revolution Paper Title and Authors 1. Impact of Pricing and Outsourcing Models in Information Technology Service Outsourcing Daisy Mathur Jain, NLU IMT CDL, Sita Mishra, IMT Ghaziabad & Reema Khurana, IMT Ghaziabad 2. A Framework to Study Vendors Contribution in a Client Vendor Relationship in Information Technology Service Outsourcing in India Daisy Mathur Jain, NLU IMT CDL, Rashmi Agarwal & Reema Khurana, IMT Ghaziabad 3. Exploring Pharmaceutical Marketing-Mix to Harness Social Media for Health & Drug Promotion Vijay Dhole & Vidya Nakhate, RTM Nagpur University, Nagpur 4. Marketing Promotional Strategies for Appin Technology Labs Jabalpur An Empirical Study Astha Bhanot, St. Aloysius College, Jabalpur 5. Effective Use of Social Media Recruiting Arunima Khullar & Prakhar Pandey, Narsee Monjee Institute of Management Studies, Mumbai 6. The Role of SNS in e-Recruitment in Todays Generation Priyameet Kaur Keer Anand, Nagpur University, Nagpur 7. Professional Networking for Improvement of Performance in Business: A Study of Small Business Entrepreneurs Ranjeevmanrao, R Gopal, D.Y. Patil University, Pune & Rashmi Soni, Oriental Institute of Management, Mumbai 8. Employing Privacy Preserving Technique with Improved Business Performance in Social Media Rahul Ranjan, IIIT Allahabad, Devina Vyas, SSIPMT Raipur, Charul, IIIT Allahabad & Durga Prasad Guntoju, IIIT Allahabad 9. Minimizing the Advertising Budgets through Social Networking Sites An Internet Advertising Appeal: A Study in Odisha Aruna Kumar Mishra, Gandhi Institute Of Management Studies, Gunupur & Purabee Mishra, College of Engineering and Technology, Bhubaneswar 10. Mitra-Varuna Remain Admins: The Human Constants in Social Media Akshay Peshave, Fergusson College, Pune

11. Social Media as a Tool for CRM A Paradigm Shift Ruby Chanda, University of Pune, Pune 12. Technology Failing CRM: Current Issues in the Indian Banking Industry Sandeep Puri, IMT Ghaziabad & Rahul Verma, ICICI Bank, Raipur Q & A Session

9.30 am - 11.30 am :

Technical Session 8 (TS 8)

E-learning Paper Title and Authors 1. Examining the Relationship between Facebook Usage and Academic Engagement in Context to Students of Amity Global Business School, Hyderabad B K Suthar, Pacific University, Udaipur, T Latha Chakravarthi, Amity Global Business School, Hyderabad & Shamal Pradhan, M S University of Baroda, Vadodara 2. Enhancing Sophistication through E-Learning: Study of Students Perspectives in Rajasthan Chandan Medatwal, University of Kota, Kota 3. A Study on 21st Century Workforce Skype as a Corporate Training Tool Shibha Deepthi & Subramanya Rajiv Vutukuru, M. P. Birla Institute of Management, Bangalore 4. E-Learning & Evaluation : A Cost-Benefit Analysis Ajitha Prashant, Vandana Sahu & Nistha Mukerjee, ITM University, Raipur 5. Understanding Students Motivation of Central University of Himachal Pradesh to Engage in Social Media Applications (SMAs) Bhagwan Singh & Himanshu Rajput, Central University of Himachal Pradesh, Dharamshala 6. E-Learning: Enhancing Conventional Learning with Time and Location Independence Sucheta Yambal, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad 7. Use of E- Learning in Knowledge Management: A Study from Academics Field to Retain Knowledge Workers Chandan Medatwal, University of Kota, Kota

8. A Study and Application of Intermediate Constraint Taxonomy for Computer Based Assessments Vidhya Rao & Madhavi Dhole, SIES College of Management Studies, Navi Mumbai 9. Critical Success Factor and Effective Pedagogy for E-Learning T Saravanan, AR School of Business, Dindigul & Meenakshi Prabakaran, Thiagarajar College, Madurai 10. Transforming the E-Learning Platform: Through its Critical Success Factors Puja Singhal, Amity University, Noida, Vandana Sehgal, Pearson Education, New Delhi & Vipul Singh, JIMS, New Delhi Q & A Session 11.30 am - 12.00 pm : Hi-Tea

12.00 pm -1.30 pm

: Panel Discussion 3:
Themes: i) Real Time Marketing ii) Mobile and Location-based Marketing iii) E-tailing Strategies Panel Members* Anchal Jain, Entrepreneur, 99labels and Start-up Mentor Ummed Singh Kajla, COO, Color Plus Manuj Bajaj, VP, GreyBox Technologies Q & A Session

1.30 pm - 2.15 pm

: Lunch Break

2.15 pm - 3.15 pm

: Panel Discussion 4:
Themes: i) Brand Building in Digital World ii) Personal Branding Panel Members* Ashok Lalla, Global Head, Digital Marketing - Infosys Sudhir Sharma, CEO, INDI Design Ashwath Ganesan, National Strategy Director, Social@Ogilvy, Ogilvy & Mather Q & A Session

3.30 pm - 4.30 pm
3.30 pm - 3.40 pm 3.40 pm - 4.00 pm 4.00 pm - 4.25 pm 4.25 pm - 4.30 pm

: Valedictory Session
: : : : Closing Remarks by Conference Co-Chair Key Note Address Valedictory Address by the Chief Guest Vote of Thanks by Conference Co-Chair

* Tentative List