Scribd Logo
Upload

Welcome to Scribd!

  • 23 views

    Al-Uqdah Resume

    Uploaded by

    api-242602831

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Al-Uqdah Resume

    Uploaded by

    api-242602831
    23 views1 page

    Original Title

    al-uqdah resume

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    23 views1 page

    Al-Uqdah Resume

    Uploaded by

    api-242602831

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    FahimaAl-Uqdah

    Education
    University of Texas at Austin Master of Arts in Advertising - Media Track, Minor in Social Anthropology Fall 2014 University of Houston Bachelor of Arts in Advertising, Minor in Business Marketing Fall 2012 (magna cum laude)

    Employment History
    PulsePoint Group Digital Consulting Intern Austin, Texas September 2013 - Present
    Clients: Virgin Australia, Delta Airlines, Toyota Monitor social media engagement and conduct sentiment analysis across multiple channels Identify key influencers to amplify marketing messages and social media strategies Audit client and competitors digital assets and develop growth strategies

    Starcom MediaVest Group Tapestry Media Strategy Intern Chicago, Illinois June 2013 - August 2013

    Clients: Jim Beam, Novartis, Mazola Researched media consumption trends for the US Hispanic market and analyzed data to develop target profile Researched national and local competitive spend as well as radio, national and spot TV ratings Monitored and reported digital delivery numbers and completed billing reports

    MMI Agency Media Strategy Intern Houston, Texas August 2012 - May 2013

    Clients: MD Anderson Cancer Center, Community Health Choice, American Life General, Gaidos Seafood Assisted with multiple steps in the budget reconciliation process Researched and recommended print media vehicles and sponsorship opportunities Assisted research team with competitive and market research for new business clients

    University of Houston Technology Assistant Houston, Texas January 2011 - December 2012
    Diagnosed and solved hardware and software faults Monitored and maintained computer system and networks Provided customer service to over 50-60 students, faculty and staff members daily Managed Audio-Visual equipment and a media library of over 5000 items

    Clients: Waste Management, Mattress Firm, Biolab, Chemture Monitored and reported television and radio delivery numbers Researched and recommended B2B and B2C print media vehicles Develop promotional strategies for the PGA Tours Waste Management Phoenix Open

    FKM Agency Media Planning Intern Houston, Texas June 2012 - August 2012

    University of Houston Marketing Intern Houston, Texas August 2011- December 2011
    Developed a marketing campaign for the Research and Sustainability Department Conducted primary and secondary research to develop the target Created a media plan that optimized a limited start-up budget

    Activities
    Collegiate 100 Women Vice President January 2012 - May 2013
    Chartered and lead a non - profit mentoring organization that reached 40 members in its first year Developed programs and partnerships with local government to increase the quality of life in low income areas

    American Advertising Federation Chairperson of Academic Affairs May 2012 - December 2012

    Provided career development information and resources to students looking for internships, scholarships and jobs National Student Advertising Competition - Media Planning Director, 2012 & 2013 (ranked top 10 in the country)

    Honors and Awards


    Deans List: Fall 2010 - December 2012 AAF Most Promising Minority Student, 2013 AdColor Futures Class of 2013 AAF Student Addy - Mixed Media, 2013 4As Multicultural Advertising Intern Program Finalist, 2013 6 Academic Scholarships, 2011-2013

    Skills
    Microsoft Suite, Adobe Illustrator, Photoshop, InDesign, Adviews, Arbitron, Nielson IMS, Adwords, Double Click, Media Audit, SRDS, Radian6, Sysomos

    Interest
    Mentoring, Improv, Film, Pop-Culture

    [email protected]

    409-659-5351

    linkedin.com/in/fahimaa

    You might also like