Scribd Logo
Upload

Welcome to Scribd!

  • 440 views

    Wan Nor Hamdani B Wan Jusoh 2012217732: Planning

    Uploaded by

    Wan Nor Hamdani
    The document discusses marketing management responsibilities including planning, organizing, directing, staffing, and controlling. It explains that as a marketing manager, planning for the future of the company is essential. The manager is responsible for emphasizing business objectives, calculating future goals for departments, and organizing expansion plans. The manager also directs marketing meetings, motivates employees, selects staff, and ensures tasks are carried out as desired through performance reviews.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd

    Wan Nor Hamdani B Wan Jusoh 2012217732: Planning

    Uploaded by

    Wan Nor Hamdani
    440 views2 pages
    The document discusses marketing management responsibilities including planning, organizing, directing, staffing, and controlling. It explains that as a marketing manager, planning for the future of the company is essential. The manager is responsible for emphasizing business objectives, calculating future goals for departments, and organizing expansion plans. The manager also directs marketing meetings, motivates employees, selects staff, and ensures tasks are carried out as desired through performance reviews.

    Original Title

    ETP 609.docx

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses marketing management responsibilities including planning, organizing, directing, staffing, and controlling. It explains that as a marketing manager, planning for the future of the company is essential. The manager is responsible for emphasizing business objectives, calculating future goals for departments, and organizing expansion plans. The manager also directs marketing meetings, motivates employees, selects staff, and ensures tasks are carried out as desired through performance reviews.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    440 views2 pages

    Wan Nor Hamdani B Wan Jusoh 2012217732: Planning

    Uploaded by

    Wan Nor Hamdani
    The document discusses marketing management responsibilities including planning, organizing, directing, staffing, and controlling. It explains that as a marketing manager, planning for the future of the company is essential. The manager is responsible for emphasizing business objectives, calculating future goals for departments, and organizing expansion plans. The manager also directs marketing meetings, motivates employees, selects staff, and ensures tasks are carried out as desired through performance reviews.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    ETP 609 Wan Nor Hamdani B Wan Jusoh 2012217732

    Question 1 (Marketing management) Planning As a marketing manager planning for the good of the company is a must. marketing manager is responsible for the future of the company. By empathizing business objectives and goals for each department, also calculating the company future, so everything goes smoothly as possible. Organizing A marketing manager will organize a plan for 5 years in advance for the well fair of the company. From promotional items to employees responsibilities for optimum utilization of resources. The marketing manager will organize some expansion and growth for the company, furthermore organizing the cooperation between different departments. Directing Initiate marketing meeting to plan, organize, staffing and controlling the direction of the company. To keep the company or employees on that of their mission and vision, by supervision and motivations towards the marketing department. Staffing Marketing manager will select and fill other organizational positions, by changing competencies to challenges. Optimum utilization of the human resources and professionalism. Controlling Marketing manager will ensure the task that was given is carried out to the desired results. By reviewing feedback information and their outcome, the marketing manager will evaluate the employees

    performance and, if necessary, take the correct measure so the employees performance is up to standard.

    Question 2 To expand and develop our business to a global market scale, we either need to export, franchising, joint venture or full direct entry of a marketing organization. Our relationship strategy included localization, so that the native will trust and believe in the company. By offerings local product, pricing, production and distribution with customized promotions, offers, website, social media and leadership. Internationalization and international marketing meets the needs of selected foreign countries where a company's value can be exported and there is inter-firm and firm learning, optimization and efficiency in economies of scale and scope. The company does not need to export or enter all world markets to be considered an international marketer. The global company retains the capability, reach, knowledge, staff, skills, insights, and expertise to deliver value to customers worldwide. The employees must understands the requirement to service customers locally with global standard solutions or products, and localizes that product as required to maintain an optimal balance of cost, efficiency, customization and localization in a control-customization continuum to best meet local, national and global requirements to position itself against or with competitors, partners, alliances, substitutes and defend against new global and local market entrants per country, region or city.

    You might also like