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    EXPO Marketing Mix: A Practical Guide To Export Marketing

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    Sherif Elkady
    The document describes an export marketing training program called "EXPO Marketing Mix" offered by the Regional IT Institute in collaboration with the International Company for Export Development. The 68-hour program provides Egyptian businesses with knowledge and skills related to export marketing, covering topics such as international marketing environment analysis, export marketing mix strategies, and linking export marketing to overall export planning. The program aims to help participants understand the unique aspects of export marketing and develop an export marketing strategy.

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    EXPO Marketing Mix: A Practical Guide To Export Marketing

    Uploaded by

    Sherif Elkady
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    The document describes an export marketing training program called "EXPO Marketing Mix" offered by the Regional IT Institute in collaboration with the International Company for Export Development. The 68-hour program provides Egyptian businesses with knowledge and skills related to export marketing, covering topics such as international marketing environment analysis, export marketing mix strategies, and linking export marketing to overall export planning. The program aims to help participants understand the unique aspects of export marketing and develop an export marketing strategy.

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    The document describes an export marketing training program called "EXPO Marketing Mix" offered by the Regional IT Institute in collaboration with the International Company for Export Development. The 68-hour program provides Egyptian businesses with knowledge and skills related to export marketing, covering topics such as international marketing environment analysis, export marketing mix strategies, and linking export marketing to overall export planning. The program aims to help participants understand the unique aspects of export marketing and develop an export marketing strategy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    33 views0 pages

    EXPO Marketing Mix: A Practical Guide To Export Marketing

    Uploaded by

    Sherif Elkady
    The document describes an export marketing training program called "EXPO Marketing Mix" offered by the Regional IT Institute in collaboration with the International Company for Export Development. The 68-hour program provides Egyptian businesses with knowledge and skills related to export marketing, covering topics such as international marketing environment analysis, export marketing mix strategies, and linking export marketing to overall export planning. The program aims to help participants understand the unique aspects of export marketing and develop an export marketing strategy.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    EXPO Marketing Mix

    A Practical Guide to Export Marketing


    Building Through Learning...
    The International Company
    for Export Development S.A.E.
    Overview
    The Egyptian business sector must continuously keep
    pace with and overcome a myriad of global challenges
    in order to stay competitive. Export development is
    emerging as one of those challenges, reflecting the im-
    portance and merits of internationalization.

    The Regional IT Institute, a leading regional educa-
    tional organization, is helping businesses tackle the
    challenges of export development with its series of spe-
    cialized export programs, presented in collaboration
    with the International Company for Export Develop-
    ment (ExpoFront). EXPO Marketing Mix is one of
    several professional training programs tailored to meet
    the needs of Egyptian businesses wishing to develop
    their export potential or expand their export activity.
    Program Content
    The rapid growth and dynamic changes in international
    business over the past decade have made export marketing
    of unique importance to companies of all sizes. Despite that
    export marketing involves the same elements as domestics
    marketing including: planning, positioning, branding, pric-
    ing, distributing, and promoting; it is typically more com-
    plex. Exporting companies need to accommodate differ-
    ences between their domestic environment and the interna-
    tional environment. Together, these differences require a
    careful and well-planned approach to entering and expand-
    ing in foreign markets.

    EXPO Marketing Mix is your practical guide to export
    marketing. The program highlights exporting as a marketing
    activity by focusing on the international marketing decisions
    and management processes. It comprehensively covers the
    famous marketing mix4 Ps: product, price, place and pro-
    motion methods but from an international perspective.
    Program Outline

    Understanding Export Marketing
    Definition & Unique Requirements
    International Marketing Environment
    Revisiting PEST/PESTEL Analysis
    Political - Economic - Socio-cultural - Technological
    Environmental - Legal Factor

    The Export Marketing Mix: 4 Ps
    Product Dimension
    Market Definition and Segmentation
    Product Positioning and Adaptation
    Export Branding

    Price Dimension
    Export Pricing Determinants and Strategy
    Export vs. Domestic Price Policies
    Price Elasticity and Responding to Price Changes
    Setting an Export Price Quotation
    Dealing with Transfer Pricing

    Place Dimension
    Entry Mode as a Channel Decision
    Entry Mode as a Strategy
    Selecting the Suitable Entry Mode
    Export Entry Modes: Direct vs. Indirect Export
    Drafting Model Contracts
    The Internet and E-Commerce

    Promotion Dimension
    Export Marketing Promotion Decisions
    Export Promotion Techniques
    Export Promotional Strategy: Standardization vs. Adaptation
    Optimal Promotional Budget
    Evaluation of Promotion Effectiveness

    Revisiting the Export Strategy/Plan



    Key Benefits
    Upon the completion of this program, participants should:
    Recognize the scope and unique requirements of export marketing.
    Be able to determine the basic differences between domestic and international marketing.
    Understand how the export marketing mix is developed and implemented.
    Learn how to link between export marketing and the export strategy/plan.

    Participants Profile
    EXPO Marketing Mix is designed for those who wish to understand and practice export marketing. Export managers,
    export specialists, members of international marketing or sales teams, as well as others involved directly or indirectly with
    the export activities are particularly suited for this program.

    Instructors Profile
    The instructors have extensive professional experience in the field of international marketing through working in reputa-
    ble organizations, in addition to capitalizing on their academic background in this field. They shall maintain the practical
    and interactive nature of this program by making use of internet facilities, presentations, group discussions and case
    studies.
    Think Global...
    Practical Information
    Location: RITIs Premises
    Duration: 68 hours
    Language: English (Arabic will be used for explanatory notes)
    Pre-requisites and Requirements: Complete accepted registration form,
    Good command of English language, personal resume and 2 photos
    Fees: EGP 5,500
    Payment Method: Cash, check payable to the RITI, or by a wire transfer

    KINDLY MAKE SURE OF YOUR ACCEPTANCE BEFORE
    ENTERING INTO THE PAYMENT PROCESS

    Certificate

    A certificate of attendance
    will be issued from RITI and
    ExpoFront
    Coming Soon!
    EXPO Alphabets: The Gateway to Export
    EXPO Intel - Module (1): Research Mapping
    EXPO Intel - Module (2): Aligning Research with Strategy
    To receive our regular updates make sure to add your e-mail to our database
    Our programs are funded by the Industrial Training Council ITC,
    for companies registered on Industrial Modernization Center IMC database
    For Information and Registration
    The International Company for
    Export Development (ExpoFront)
    6 El-Montaza St., Zamalek, Cairo, Egypt.
    Tel/Fax: (+202) 27355075 Mobile: (+2) 0120158899
    E-mail: [email protected]
    URL: www.expofront.org
    Regional IT Institute (RITI)
    11A Hassan Sabry St., Zamalek, 11211, Cairo, Egypt.
    Hotline: 16147
    Tel: (+202) 27375206/7 Fax: (+202) 27391380
    E-mail: [email protected]
    URL: www.riti.org

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