Resume
Resume
Resume
Objective
To obtain a position in the field of marketing or merchandising where I can apply my analytical skills and creative energies
Education
Work Experience
Actively participated in presenting and evaluating sales volumes by item and the impact of markdowns Analyzed sales and profit data, prepared financial reports and provided forecast sales and profit estimates Assisted with analyzing and planning advertising strategies and then with photographic presentation and written copy as we executed the strategies April 2013-Present Champaign, IL Promote and sell products on behalf of Bacardi USA by use of in-store marketing, displays, and point of sale interaction with customers at multiple key accounts Increase brand awareness and product sales by utilizing product knowledge and customer service techniques December 2011-Present Champaign, IL Build relationships with a portfolio of 40 clients advertising through our multi-media platform including a newspaper, magazine, radio station, and several websites Accountable for setting aggressive monthly sales goals and achieving targeted results Participate in collaborative team meetings to ensure all deadlines were met and to assist one another with client development challenges August 2011-August 2012 Homewood, IL
TEAM Enterprises
Promotional Specialist
Illini Media
Gilly Hicks
Sales Associate
Interacted with and assisted customers with their purchase decision Aided in creating appealing merchandise displays in order to attract customers and increase sales
International Experience
Student Participant
Branding the United Kingdom: Sports, Culture, and the Olympic Games
Analyzed how information sources create brand perceptions of places and evaluated the brand experience associated with them Reported on how historical, cultural, geographic, and sports-related sights/locations/businesses are used to communicate unique brand identities
Activities
American Advertising Federation: Midnight Oil Full Service Student Advertising Agency
Senior Account Manager
Maintain client relationships in the Champaign-Urbana community and develop strategic advertising plans for them Conduct primary and secondary research in planning how to reach client target markets and develop key insight for their creative campaigns Served on the Pro Bono Committee in support of student organizations Winter 2012-Spring 2012 Fall 2012-Present
The Odyssey
Staff Writer
Responsible for writing weekly articles and recognizing trends on topics such as fashion and fitness