Prepared by Ioan Carpus Managing Partner ioan.carpus@sixpathsconsulting.

com

Blue Ocean Strategy Training Proposal

Contents
Blue Ocean Strategy Seminar .................................................................................................3!

Annexes ......................................................................................................................................6!
Is Blue Ocean Strategy relevant for your organization? ........................................................................ 6!

Introduction to Blue Ocean Strategy: concepts and principles of Blue Ocean Strategy formulation and execution ............................................................................................................................................... 3! Summary ............................................................................................................................................... 3! Training objectives................................................................................................................................. 3! Training format ...................................................................................................................................... 4! Course Outline....................................................................................................................................... 4! About Us ................................................................................................................................................ 5!

Six Paths Consulting 500 Avenue Louise 3-3, B-1050, Brussels, Belgium T. +32 491 12 66 52 E. [email protected]. Registered in Belgium. VAT reg. no. BE 832 833 189 ING BRU-Jardin du Roi IBAN BE28 3630 8005 2120

Blue Ocean Strategy Training Proposal

Blue Ocean Strategy challenges everything you thought you knew about strategy. Business Strategy Review, UK

Blue Ocean Strategy Seminar

Introduction to Blue Ocean Strategy: concepts and principles of Blue Ocean Strategy formulation and execution
Blue Ocean Strategy is centered on strategies to differentiate your products and services radically: freeing you from the red ocean of bloody-competition into the blue ocean of new opportunity. It presents a theory, tools, and frameworks to allow your company to break away from the competition and create a blue ocean of new market space. Course duration: 1 day Target group: senior and middle management Number of participants: up to 15 (TBD for more)

Summary
This seminar provides participants with a basic introduction to the concepts, tools and methodologies behind Blue Ocean Strategy and Value Innovation. Throughout the seminar, the participants will be presented the Principles of BOS Formulation and Execution and with case studies from different industries, providing immediate relevance to their business. By the end of the workshop, the participants will have a shared understanding of the challenges and shortcomings of conventional strategy, and a common foundation for addressing them using Blue Ocean Strategy.

Training objectives
Learning about new ways of thinking and doing business, by systematically pursuing high value low cost strategic solutions without compromising profitability or customer satisfaction Introduction to theoretical concepts grounded in practical, hands-on exercise in using the BOS tools in interactive group exercises Stimulating creativity in the organization, with the objective of eliciting and structuring the many ideas that are hidden or under-appreciated into viable future business propositions Anticipating the likely organizational consequences and preparing for change Motivational insights for the involved participants

Six Paths Consulting 500 Avenue Louise 3-3, B-1050, Brussels, Belgium T. +32 491 12 66 52 E. [email protected]. Registered in Belgium. VAT reg. no. BE 832 833 189 ING BRU-Jardin du Roi IBAN BE28 3630 8005 2120

Blue Ocean Strategy Training Proposal

Training format
The 1-day seminar will be structured in 4 working sessions, each one containing: Presentations of the Blue Ocean Strategy concepts and principles Interactive sessions with questions and answers Case studies (including video cases) from various industries, such as Nintendo Wii, Fralda Magica, Nespresso, M-PESA, Netjets, SouthWest Airlines, iTunes, Cirque du Soleil, Casella Wines Presentation of the BOS frameworks and tools: the Strategy Canvas, The Buyer Utility Cycle / Buyer Utility Map, Six Paths Framework and ERRC Grid Exercises to gain practical understanding of some of the BOS formulation tools

Course Outline
The Blue Ocean Strategy Seminar offers learning on new concepts, tools and systematic methodologies to deliver value innovation: A new perspective on business strategy (Blue Ocean Strategy Thinking) o What is Blue Ocean Strategy? How does it differ from conventional strategy? o How is Blue Ocean Strategy relevant in todays market conditions? o How would Blue Ocean Strategy be applicable to your organization? Where would you apply it? The concepts and elements in Blue Ocean Strategy (Blue Ocean Strategy Principles) o Reconstruct the market boundaries (lowering the search risk) o Focus on the big picture (lowering the planning risk) o Reach beyond existing demand (lowering the scale risk) o Get the strategic sequence right (lowering the business model risk) o Overcome key organizational hurdles (lowering the organizational risk) o Build execution into strategy (lowering the management risk) Introducing a systematic approach for the identification of blue oceans (Blue Ocean Strategy Process) o How can blue oceans be created in a structured and reproducible manner, leading to opportunity-maximizing risk-minimizing solutions?

Six Paths Consulting 500 Avenue Louise 3-3, B-1050, Brussels, Belgium T. +32 491 12 66 52 E. [email protected]. Registered in Belgium. VAT reg. no. BE 832 833 189 ING BRU-Jardin du Roi IBAN BE28 3630 8005 2120

Blue Ocean Strategy Training Proposal

About Us
Six Paths Consulting is a consultancy that adopts a highly interactive and collaborative approach. We specialize in helping companies create new sources of profitable growth - structured exploration of new market opportunities and assisting in the design and launch of new products and services. This is done through the integration of our creativity and strategy development experience with proprietary tools and methodologies built around the Blue Ocean Strategy process. Our objective is to exceed our clients expectations in delivering breakthrough growth ideas, and most importantly, to transfer knowledge and capabilities toward our clients. The seminar will be led by Ioan Carpus, Founder and Managing Partner at Six Paths Consulting. An experienced strategy consultant and trainer, Ioan has led innovation efforts for various organizations in both the public and the private sector. Previously, Ioan was Senior Fellow at Malaysia Blue Ocean Strategy Institute, a think-tank and government strategy consulting body. In this position Ioan has worked directly with Prof. Chan Kim in advising the prime minister and government of Malaysia on innovative development strategies. Ioan has an MBA from INSEAD (France / Singapore) and an LLB from the Al. I. Cuza University (Romania). He is a BOS qualified practitioner by the Blue Ocean Strategy Initiative Centre.

Six Paths Consulting 500 Avenue Louise 3-3, B-1050, Brussels, Belgium T. +32 491 12 66 52 E. [email protected]. Registered in Belgium. VAT reg. no. BE 832 833 189 ING BRU-Jardin du Roi IBAN BE28 3630 8005 2120

Blue Ocean Strategy Training Proposal

Annexes
Is Blue Ocean Strategy relevant for your organization?
Have you ever wonder how blue is your ocean ? 1. 2. 3. 4. 5. 6. 7. 8. 9. Is your company facing heightened competition from domestic and international rivals? Do your sales representatives increasingly argue they need to offer deeper and deeper price discounts to make sales? Are you finding you need to advertise more to get noticed in the marketplace, yet the impact of each advertising dollar spent is falling? Is your company focused more on cost cutting, quality control, and brand management at the expense of growth, innovation, and brand creation? Do you blame your slow growth on your market? Do you see outsourcing to low cost companies or countries as a principal prerequisite to regain competitiveness? Are mergers and acquisitions the principal means your company sees to grow? Is it easier to get funding to match a strategic move made by your competitor than it is to get internal funding to support a strategic move that allows you to break away from the competition? Is commoditization of offerings a frequent worry of your company?

10. List your key competitive factors; now list your competitions. Are they largely the same?

If you answered yes to a majority of these questions, then most likely your company is stuck in a red ocean. Blue Ocean Strategy offers you a way to swim out of the red ocean, filled with sharks. It presents a theory, tools, and frameworks to allow your company to break away from the competition and create a blue ocean of new market space.

Six Paths Consulting 500 Avenue Louise 3-3, B-1050, Brussels, Belgium T. +32 491 12 66 52 E. [email protected]. Registered in Belgium. VAT reg. no. BE 832 833 189 ING BRU-Jardin du Roi IBAN BE28 3630 8005 2120