High Noon

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A story of success: Highnoon laboratories:

Highnoon was incorporated in 1984 in the historical and culturally


rich city of Lahore, called the heart of Pakistan. From the very
beginning Highnoon embarked on a relentless pursuit of
excellence led by its visionary chairman. Leading by the front, he
developed a culture of commitment, fierce competitiveness and
distinction in every area of the company’s operations.

Strategic alliances with some of the best-known names in the


global pharmaceutical industry were forged. Highnoon was since
then. Marched ahead introducing state the art products and
setting new trends in the industry. Highnoon’s therapeutic focus
in cardiology, gastroenterology and psychiatry has lead to the
development of franchises, which are now the most admired in
the healthcare industry. These are the company’s highly prized
assets, a symbol of its enterprising approach. Innovation has
been a highly sort after attribute at Highnoon all along. From the
very first product to the very recent introduction, speak volumes
of the ingenuity of the behind product selection and portfolio
development.

Highnoon has a knack for unlocking the potential of individuals,


the kind that make things happen. The organizational structure
allows the employees the freedom, which is necessary to further
initiative and creativity, take appropriate decisions and
implement these with conviction. This approach has enabled
Highnoon to bring forth world-class capabilities in marketing,
sales, R & D and production.

Highnoon has seen phenomenal growth, which has fascinated


people home and abroad. It has come to be regarded as a case
study in success.
Highnoon continues on its path to discovery, scaling new heights
and seeking new and higher challenges.
VISION:
Highnoon laboratories limited understand the duties of being
responsible corporate citizen and stand true to our conviction and
promise to work for the betterment and prosperity of out people.

“HIGHNOON FOR A HEALTHIER NATION”


MSSION:

Strive to maintain excellence in our business practices with the


objective to benefit the medical community, consumers,
stakeholders and employees and to improve quality of life by
providing quality products.

Objectives:

The management has set for itself the following objectives. These
are the hallmarks of our journey towards a healthier nation.

1. Excel in meeting customer needs


2. Maintain leadership in national pharmaceutical industry
3. Gain confidence of doctors, pharmacists and consumers
who use the products.
4. Seek employee involvement, continuous improvement an d
enhanced performance goals.
5. Enhance export business.

Future Outlook
Highnoon has proven to be a wealth maximizing entity for its
shareholders. The sales and profitability figures of your Company
show a promising picture. The management of your Company will
strive hard to increase profitability by managing factors in its
control. Financial health of the Company and the pharmaceutical
industry is nevertheless decisively dependent on regular price
adjustments and speedy product registration by the government.
Our mission to control costs and improve efficiency remains the
driving force while we continue to launch new pharmaceutical
and consumer products in the future. I, on behalf of the
management of your Company, assure shareholders of our
continuous commitment for improved profitability and growth.
OVERVIEW OF
ASSIGNMENT

HIGNOON LABORATORIES
LIMITED

HASSAAN MUZAFFAR
F06MD040

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