Philippine HIMOAP Brochure

The Philippine Healthcare Information Management
Roadshow & Forum in San Francisco

Expertly Delivered Support Services from the Philippines for Healthcare & the Medical Field
Undersecretary
Ponciano C. Manalo, Jr.
Trade & Investment
Promotions Group
Department of Trade &
Industry
Consulate General of the Philippines
San Francisco
The Philippine Trade & Investment Center in Silicon Valley
and the Philippine Consulate General in San Francisco, invite
leading Healthcare industry professionals, executives,
practitioners and decision makers to the Roadshow and
Business Forum, to learn how the Philippine Healthcare
Information Management Industry can grow your business
and create value for operations and practices, generate
substantial savings and allow you to focus more on your
science and expertise.
This Philippine Health Information Management Roadshow
will bring the countrys delegation participating at the 85th
AHIMA Convention and Exhibition in Atlanta, composed of
top-notch Philippine companies, providing globally sought-
after support services for the global healthcare and medical
fields.
Over the last years, the Philippines has emerged to be one of
the leading global participants in the outsource industry,
appearing consistently among the top bracket of various
research firms offshore location attractiveness index and is
now bidding to be at the forefront as a preferred support
provider for the global Healthcare and Medical industry.
The Global Healthcare BPO Market is growing at a healthy
annual growth of 21.4%. Pharmaceutical outsourcing
accounts for the largest share of 64.3%, but will grow at an
average of 14.6% from 2011 to 2016 . . . Healthcare player
outsourcing market will also grow to about 30% in the
forecast period (MarketsandMarkets Report)
Save This Date. For more information, contact:
[email protected] (415) 713 3998
organized and hosted by:
in close collaboration with:
JL Botor
President - HIMOAP
CEO, CCK City
Network, Inc.
Jeanette Santos-Carillo
Executive Director
Healthcare Information
Management
Outsourcing
Association of the
Philippines
9:00 - 12:00 am | October 21, 2013 | Philippine Center | 447 Sutter Street | San Francisco
Dr. Josena Lauchangco
President
American Academy of
Medical Transcription -
Philippines
1 PhiliPPines: YOUR GLOBAL PARTNER IN HEALTHCARE BUSINESS PROCESS MANAGEMENT http://www.himoap.com
CONTACT US
HIMOAP SECRETARIAT
s IBPAP Ofce, 5th Floor C2 Building, Bonifacio Hight Street,
30th Street corner 7th Avenue, Bonifacio Global City, 1634
Taguig City, Philippines
Trunk Line: (+632j 817-2727 Phone No.: (+632j 218-7642
Mobile No.: (+63j 927-877-7755 Fax: (+632j 817-8141
Email: [email protected] Website: www.himoap.com
MESSAGE FROM THE HlMOAP CHAlRMAN ......................................................................2
MESSAGE FROM THE HlMOAP PRESlDENT .....................................................................3
HlMOAP OFFlCERS .............................................................................................................5
ABOUT BPM lNDUSTRY ......................................................................................................7
PHlLlPPlNE GROWTH .........................................................................................................9
ABOUT HlM lNDUSTRY .....................................................................................................15
ABOUT HlMOAP ARTlCLE ABOUT THE ORGANlZATlON ................................................21
PARTNERSHlPS .................................................................................................................23
TABLE OF CONTENTS
HEINZ BULOS
Publisher
ARMIE DUARTE
President
ROSELLE GUINARES
Project Manager
DONNA CHRISTINE LARAGA
Operations Manager
CHESCA DAVID
Account Manager
GISELLE SY
Account Manager
TWINNIE RAMOS
Editorial Assistant
JANIS DEI ABAD
Art Director
SHEILA MARIE MENDEZ-ABAD
FA Artist
MARIEDOL AGUIBIADO
Graphic Artist
NICOLE MARIE REYES
Contributing Writer
CONTACT US
Telephone No.: (+632j 856-4954
Email: [email protected]
Website: www.businessinfoinc.com
Pulished by BusinessInfo, Inc. for
Healthcare Information Management
Association of the Philippines
NO LONGER JUST ABOUT CALL CENTERS!
PHILIPPINES
The Philippines is emerging as a top destination of choice best suited to serving the healthcare
industry needs of the US market. A cultural affnity for the US market. A Philippine culture for care
and hospitality that is recognized as world class. A long history of producing top quality medical
professionals that are regularly deployed to the rest of the world, including the US. A large pool
of highly trained medical professionals familiar with US medical practices and standards. And an
established track record of being a competitive location for offshore and outsourced operations.
The Philippines as a result is now an emerging global hub for healthcare information management.
Which is one big reason why the Philippines is no longer just about call centers!
2 PhiliPPines: YOUR GLOBAL PARTNER IN HEALTHCARE BUSINESS PROCESS MANAGEMENT
Longevity requires a solid foundation based on ethical standards centered on lntegrity,
Quality and Respect. These are standards that the Philippine workforce is world renowned
for and standards that HlMOAP strives to continue developing via its interactions with
our membership, government supporters and the local academe.
The combination of recent U.S. legislative changes regarding healthcare and
technological advances are rapidly changing not only the way healthcare providers and
payers distribute, analyze and report their services, it will also have a signifcant impact
on the way that individuals perceive, access and participate in their own healthcare
management.
At an individual level, these changes increase the demand for clinically educated/trained
personnel to help guide people through the complicated decisions that need to be made
to ensure that they and their loved ones select the optimal coverage available to them
and their unique circumstances.
At a payer/provider level, the challenges of an over taxed/diminishing U.S. healthcare
workforce (both Doctor and Nurse population studies report signifcant upcoming
shortage concernsj and the increase in membership via the PPACA requirements
combined with the increase in services indicative of an aging population create the
quandary of how to do more with less.
The Philippines has a history of supplying nurses to the U.S. healthcare industry for
many decades as well as providing high quality coding, transcription and back offce
administrative tasks at affordable pricing levels.
Activities such as that of AHlMA offer opportunities to communicate what the Philippine
HlM services industry can offer to beneft the US healthcare market and industry. And for
the last 10 years HlMOAP has represented the Philippines as the Off-shore destination
for quality HlM related services.
l ask you to please take the time to meet with the member companies that are present
at this year's AHlMA convention and explore the means by which we can help you to
take advantage of the emerging opportunities. We look forward to having you join us in
HlMOAP's program of activities for the US market including that for AHlMA.
Sincerely,
JEFF WILLIAMS
Chairman
MESSAGE FROM THE CHAIRMAN
3
http://www.himoap.com
Astride the continuing prosperity of the Philippine economy, the Health lnformation
Management (HlMj industry in the country has enjoyed unceasing growth over the
past decade. ln the last two years, the industry has grown fourfold, providing full-time
employment to 45,000 professionals in 2012. ln the next four years, the Philippine HlM
industry is projected a 25% year on year growth.
ln our mission to bolster the success of the HlM industry, the Healthcare lnformation
Management Outsourcing Association of the Philippines (HlMOAPj will continue to focus
its programs and initiatives to developing and mobilizing the immense wealth of talent in
the Philippines. Through our industry research and development and capability building
programs, HlMOAP enables our member companies to provide even more improved
HlM services. With the goal of providing a steady supply of competent and driven HlM
professionals to meet the present and future demands of the industry, HlMOAP crafts
assessments and certifcation structures, and standardizes learning tools aligned with
industry requirements, under these talent development programs.
The support of our partners is vital to our achievement of these goals, and HlMOAP will
continue to collaborate with the academe and government agencies. Together with our
valued partners, we will carry on the creation of programs and initiatives to equip the
present talent pool to enter the HlM industry.
lt is my great pleasure to serve as president of HlMOAP and be part of this fourishing
industry. On behalf of the offcers and Board of Trustee of HlMOAP, l would like to
thank the government agencies, our partner industry associations, our member and
non-members who have partnered with us and provided their support in making the
Philippines the prime destination of choice for the Healthcare lnformation Management
lndustry.
Sincerely,
PENNY LAUCHANGCO
President
MESSAGE FROM THE PRESIDENT
With a lineup of passionately driven and highly competent
industry professionals at its helm, HIMOAP remains steady
on the path to growth and success.
Jeff Williams
Chairman of the Board
Josena Lauchangco
President
Celeste Ilagan
Corporate Secretary
Michael Chua
Treasurer
Myla Rose Reyes
BOT and former President
Fred Kumetz
BOT and former Chairman of the Board
Colin Christie
BOT
JL Botor
BOT and Immediate Past President
Jeanette Carrillo
Executive Director
HIMOAP Board of Trustees and Officers
ABOUT THE BPM INDUSTRY
With business process management
helping improve effciency, effectiveness,
and innovation in companies, the industry
is seeing continued growth in the recent
years.
According to the 2012 NASSCOM Strategic
Review cited in the 2012-2016 Philippine
lnformation Technology and Business
Process Management (lT-BPMj Road
Map, the appearance of key trends over
the globe is creating more opportunities
for players in the industry. Recently, there
has been a marked increase in spending
on technology, signifcant market share
of lT services and BPM within this global
technology spend
1
. The introduction of
new types of technology, and sustained
growth and enhanced value creation in
global sourcing
1
are also opening up new
possibilities for the lT-BPM industry.
Demand for BPM services is projected
to grow further until 2016, specifcally for
those related to customer management,
human resources, fnance and accounting
1
.
ln the Philippines, the lT-BPM and global
in-house center (GlCj industries have
seen remarkable success, citing an annual
growth rate of 30 percent over ten years,
and diversication in services
1
.
1 Information Technology and Business Process Association of the Philippines, 2012-2016 Philippine IT-BPM Road Map(Quezon City: Department of Science and
Technology Information and Communications Technology Ofce), 1-7.
THE PHILIPPINES IT-BPM INDUSTRY BY SECTOR (2012)
PHILIPPINE GROWTH
The Philippines remains one of the world's top business
process management destinations, with a fast-growing
economy, hospitable and welcoming culture, and a highly
competent, English-speaking population.
The country retains several advantages keeping it in a leading
position in the international lT-BPM and GlC industries, offering
a large and skilled talent pool, competitive costs, and relatively
reduced risks. On the global scale, the Philippines holds the number
one spot as provider of voice BPM services, posting a 21 percent
growth in 2011; while it is at an impressive second for non-voice
services, including engineering, health care, legal, nancial, creative,
and software services. The country retains approximately 9.5
percent share of the world's lT-BPM and GlC market
1
. Within the
Philippine lT-BPM industry, contact center comprises the largest
sector, representing 64 percent of the industry's direct employment
and over 67 percent of total revenue
1
.
According to lBPAP in 2012, the Philippines remains one
of the world's destinations of choice for lT-BPM because
of its advantages with talent pool and work force, cost
competitiveness, infrastructure, government support, and a
proven track record
2
.
The Philippines features an educated talent pool and remains
the third largest English-speaking country, with a 93% literacy
rate and over 500,000 graduates annually. The Filipino
people are also reputed for their service culture, loyalty and
adaptability, characterizing a workforce that can address the
demands of the rapidly growing lT-BPM industry. The country
remains cost-competitive, with cost for English-speaking
professionals in the Philippines and all-in costs among the
lowest in the world, paired with the economy's predictable
infation rate
2
.
PHILIPPINE GROWTH
RELIABLE AND REDUNDANT CONNECTIVITY
Presence of affordable quality residential and commercial real
estate in the Philippines' urban areas, wide availability of modern,
high-speed telecommunications infrastructure, and reliable
power and transportation make the country an ideal destination
for lT-BPM. The Philippine government grants support to the lT-
BPM industries through various agencies. The administration
of current President Benigno S. Aquino lll, provides funding
for the training of potential employees, through Technical
Education and Skills Development Authority (TESDAj, and talent
development programs and research through the lnformation
and Communications Technology Offce of the Department of
Science and Technology (DOST-lCTOj
2
.
IT-BPO DESIGNED, SUITABLE INFRASTRUCTURE IN MMA
Lowest rental rates in the region; dedicated IT parks right in the center of business districts
Ortigas Center, Mandaluyong City/
Pasig City
Eastwood City Cyberpark,
Quezon City
Makati City
Glorietta 5, Makati City
McKinley Hill, Taguig City
Northgate Cyberzone,
Muntinlupa City
Bonifacio Global City, Taguig City
The lT-BPM and GlC industries have in turn benefited
Philippine economic development, bolstering the country's
gross domestic product and job generation. ln 2011, the
industries contributed 5 percent to the Philippines's GDP,
while employment in Metro Manila and other key locations
such as Metro Cebu, Metro Clark, Bacolod and Sta. Rosa
was estimated at 150,0001.
PHILIPPINE GROWTH
GROWTH OF IT-BPO INDUSTRY MEANS ECONOMIC
GROWTH OF THE ENTIRE PHILIPPINES
Within the next three years, the lT-BPM industry is seen
to exponentially grow, with demand forecast to increase
to USD 122 billion3. By this time, non-voice BPM services
are expected to outgrow voice BPM services and increase
in significance, with the former projected at 58% and the
latter at 42%, showing a great window of opportunity for
the offshore non-voice BPM industry
3
. According to Everest
Group and Outsource2Philippines, vertical and more specific
non-voice services are likely to grow in significance by 2016
as well . As non-voice increases in visibility and relevance,
the Philippines, as one of the world's most established lT-
BPM locations, is well-equipped to remain a major player
and address demand in this field for various services such
as game development, engineering, animation, information
technology outsourcing, and healthcare information
management
3
.
ABOUT THE HEALTHCARE
INFORMATION MANAGEMENT INDUSTRY
5 Information Technology and Business Process Association of the Philippines, 2012-2016 Philippine IT-BPM Road Map (Quezon City: Department of Science and
6 HIM-BPM USA Roadshow Project Brief.
Healthcare lnformation Management (HlMj, or the maintenance
and care of healthcare data, for utilization in hospitals, doctors
offces, clinics, insurance companies, and organizations that
provide health-related services, is currently seeing the most rapid
growth in the Philippine lnformation Technology and Business
Process Management (lT-BPMj scene.
As one of the non-voice, complex BPM services offered by the
Philippines, demand for HlM is seen to
be one of the key drivers of growth for the
lT-BPM industry. A MarketsandMarkets
report cited in the 2012-2016 Philippine
lnformation Technology and Business
Process Management (lT-BPMj
Road Map states that the worldwide
healthcare BPM market is seeing growth
at a compounded annual rate of 21.4
percent
5
.
Everest, in their 2013 study "Healthcare
BPO is a 'Hidden Jewel' for the
Philippines Global Services Industry
cites that legislative changes and
the increasing need for technological
solutions in healthcare are driving
the demand for healthcare BPM
services. These markets have recently
enacted legislative measures leading
to the expansion of health insurance
for citizens, while digitization and
standardization of medical records and
billing information are also requiring the
support of BPM
4
. According to HlMOAP,
these trends are affecting patients
and healthcare organizations, third-party offshore outsourcing
companies, and insurance, legal, and fnancial entities
5
.
According to the 2012-2016 Philippine lT-BPM Road Map, the
Philippine HlM industry saw an increase in compound annual
growth rate of 40 percent, with total revenue rising to USD277
million and full-time workforce increasing to 25,000 in 2011. ln a
2010 report by the Bangko Sentral ng Pilipinas, the HlM industry's
largest market for transcription is the United States, followed by
the United Kingdom, APAC, and Europe
5
.
The Philippine HlM services include medical transcription,
medical coding, medical billing, electronic medical records
and electronic health records, clinical
informatics, medical claims recovery,
patient education, utilization review
and quality assurance. The country
has grown to become a leading global
participant in the outsource industry,
consistently included in offshore location
attractiveness indexes of research frms
such as A.T. Kearney, Gartner, Everest,
and META
6
.
The Philippines remains one of the top
destinations of choice over the world
for HlM because of the human resource
advantages the country presents to
clients and investors. The Philippines
provides a large talent pool of healthcare
professionals that are familiar with
the United States medical system
and with US business processes and
practices. The Philippine culture for
care and hospitality is ideally suited
for the nurturing and development of
healthcare professionals that are suited
for HlM work. The Philippines also has
a long history of producing world-class
healthcare professionals that are regularly deployed to the rest
of the world, mostly to the US - the largest source of demand for
HlM work. ln the country, time and cost of recruitment are also
signicantly reduced, and positions such as nurses and coders
are widely staffed with competent and capable professionals
6
.
4 Everest Global, Inc. Healthcare BPO is a Hidden Jewel for the Philippines Global Services Industry. 2.
5 Information Technology and Business Process Association of the Philippines, 2012-2016 Philippine IT-BPM Road Map (Quezon City: Department of Science and
6 HIM-BPM USA Roadshow Project Brief.
ABOUT THE HEALTHCARE INFORMATION MANAGEMENT INDUSTRY
WHY THE PHILIPPINES IS A TOP OFFSHORE BPO LOCATION
Beyond the benefts of a large and competent talent pool, the HlM
industry in the Philippines also provides other business advantages.
Cost of living in the country remains at a reasonable level, fscal and
non-fscal incentives are also easily available to those who choose
to do business with the Philippine HlM industry
6
. An existing service-
focused policy administration and compliance with regulations of the
Health lnsurance Portability and Accountability Act (HlPAAj as well
as the implementation of lCD10 coding standards in all hospitals and
registries nationwide, also bolster ease of doing HlM business in the
country. lndustry professionals also possess comprehension of and
ability to work with Six Sigma, Kaizen, and Lean methodologies
6
.
Current Philippine HlM players are also present in the healthcare
industry across payers, providers, healthcare distribution, healthcare
services e-health and government funded programs
6
. For many
HlM players in the country, their roster of clients feature top global
companies, some of which are Fortune 500 healthcare payers,
leading medical imaging solutions providers, or global specialty
pharmaceutical and medication delivery companies, among others
6
,
indicating consistency and excellent quality of service.
The Healthcare lnformation Management Outsourcing Association
of the Philippines (HlMOAPj sees great potential in the Philippine
HlM industry, citing possibility for global leadership. With the
country trailing only India in providing healthcare services
5
,
Philippine HlM is projected to become a USD1 billion industry,
paired with a compound annual growth rate of 25 percent and
employment of 100,000 Filipinos by 2016
4
.
According to a 2010 Everest Group and Outsource2Philippines
study cited in the 2012-2016 lT-BPM Road Map, key drivers
in healthcare outsourcing are the signicant percentage of US
hospitals with negative operating margin, quick rise in employee
costs, an increase in the number of hospitals that are realizing
the strategic advantage of lT, and the projected stabilizing of
observed higher acquisition activity from 1998-2001
7
.
As the HlM industry grows, it has also widened the spectrum of
employment opportunities for its professionals. Careers beyond
medical transcription, now including clinical data management,
disease management, revenue cycle management, pharmacy
benefts management, electronic medical records, medical claims
recovery, patient education, insurance processing, and quality
assurance
7
are now available to professionals working in HlM.
2004 2005 2006 2007 2008 2009 2010 2011 2012
FTEs 4,000 5,500 7,000 10,375 12,500 13,000 14,000 25,000 45,000
Revenues in
USD (Million)
42 25 48 69 89 91.5 102 277 460
HIM Outsourcing Industry Growth More than doubled in revenues!
MTIAPI Timeline HIMOAP
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Actual
Declared/
Projected
Employment
7,000 10,000 12,000 13,500 15,000 25,000

45,000
43,000
57,000 71,000 85,000 100,000
Actual
Workforce/
Projected
Growth Rate
43% 20% 13% 11%
93%
67%
48%
80%
32% 25% 20% 16%
RP Target
Market Share
in Million USD
$48M $69.3M $88.8M $94M $100M $277M
$460M
$433M
$600M $766M $933M $1.0B
Actual
Revenue
Growth Rate
177% 66%
Targets until Year 2016
GROWTH OF PHIL. HIM INDUSTRY PROJECTIONS
ABOUT HIMOAP
The Healthcare lnformation Management
Outsourcing Association of the Philippines
(HlMOAPj, is a non-stock, non-proft
industry organization that caters to the
needs of service organizations, training
centers, and vendors in the Healthcare
lnformation Management (HlMj industry.
Together with its partners, HlMOAP serves
to foster excellence in the Philippines
through HlM outsourcing services, and
to bring the Philippine HlM talent to the
global market.
HlMOAP drives towards the goal of
making the Philippines the frst choice
for quality HlM service, fostering the
development of the country's HlM
outsourcing sector through crafting
and execution of support programs,
talent development and mobilization,
career marketing, capability building for
small and medium enterprises (SMEsj
and creating and reinforcing global
awareness on the excellence of the
Philippine HlM industry and the wealth
of Filipino world-class talent. HlMOAP
initiates, develops, executes and
coordinates with partners on national
and international conferences, local
immersions, government and academic
HIMOAP MEMBERSHIP PROFILE
Its yearly
participation in
the American
Health Information
Management
Association
Convention and
Exhibit for the past
5 years raised
awareness on the
Philippine global
competitiveness
in HIM, providing
an avenue for
more business
opportunities for
the Philippine HIM
industry.
collaborations, and special projects to
further this goal. lts yearly participation
in AHlMA, HlMOAP raised awareness
on the Philippine global competitiveness
in HlM, providing an avenue for more
business opportunities for the Philippine
HlM industry. lts yearly participation
in the American Health lnformation
Management Association Convention
and Exhibit for the past 5 years raised
awareness on the Philippine global
competitiveness in HlM, providing an
avenue for more business opportunities
for the Philippine HlM industry.
With over 60 members distinguished
member organizations and partners,
HlMOAP brings together the Philippine
HlM industry's top vendors and providers
of healthcare information technology,
training, and clinical documentation
service.
Formerly known as the Medical
Transcription Industry Association of
the Philippines (MTlAPlj, the association
was frst registered with the Philippine
Securities and Exchange Commission
in October 16, 2003, and was renamed
HlMOAP in August 2010.
Working with the Board of lnvestments, the Philippine
government's lead responsible for the promotion of investments
in the country, HlMOAP undergoes trade missions to raise
awareness on the Philippines' attractiveness for HlM investors
and potential clients.
The BOl continues to address key issues in Philippine lT-BPM,
working with industry players and organizations such as HlMOAP on creating a conducive business environment and supportive
policies, as well as forging an even stronger and more harmonious relationship between the private and public sectors.
The lnformation and Communications Technology Offce of the Department of Science and
Technology (DOST-lCTOj provides HlMOAP with vital support in research and training, ensuring
that all the organization's efforts are well-informed and poised for success.
HlMOAP maintains a seamless working relationship with the DOST-lCTO, the Philippine
government's lead implementing agency in most of its lCT related efforts. Together, HlMOAP and
DOST-lCTO have undertaken various successful ventures to continuously improve the quality
and contribute to the growth of the Philippine HlM industry, including Healthcare lnformation
Management Outsourcing Services Congress, 2012's largest healthcare outsourcing event. Held
in November 2012 and themed "Taking Healthcare Outsourcing Services to New Heights," the
congress served as a venue for discussions on the HlM industry's growth, opportunities for
business and employment, technological developments, and best practices, among others.
For the lT-BPM industry as a whole, DOST-lCTO provides key support through programs dealing
in industry development, human resource development, countryside development, research, and marketing.
PARTNERSHIP WITH TESDA
A highly skilled and employable talent pool remains at the heart of the Philippine HlM industry's
success. ln partnership with the Philippine government agency Technical Education and Skills
Development Authority (TESDAj, which handles management and supervision of technical
education and skills development in the Philippines, HlMOAP has made great strides in
cultivating increasing numbers of capable and competent HlM professionals through various
development programs and special projects.
HlMOAP and TESDA further talent development and mobilization through remedial training for
applicants to the HlM industry throughout the Philippines, funded by the national government.
The partnership has also made scholarships possible, providing reasonably priced education
for future HlM professionals.
PARTNERSHIP WITH DOST-ICTO
PARTNERSHIP WITH BOI
PARTNERS
PARTNERS

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