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    Focus Group Qs

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    shaf33za
    The focus group discussed their perceptions of Pepsi products and juice brands. Some were unaware that Tropicana and Sobe were owned by Pepsi. Opinions on purchasing Pepsi juice brands were mixed. When shopping for juice, participants considered packaging, flavors, nutrition information like sugar content. They preferred family size bottles for value but acknowledged shrinking sizes. New juice ideas proposed included fruit-based breakfast drinks, non-alcoholic drinks, and juice cleanses. Reaction to potential Pepsi juice products was mixed, with concerns about branding and sugar content.

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    Focus Group Qs

    Uploaded by

    shaf33za
    285 views3 pages
    The focus group discussed their perceptions of Pepsi products and juice brands. Some were unaware that Tropicana and Sobe were owned by Pepsi. Opinions on purchasing Pepsi juice brands were mixed. When shopping for juice, participants considered packaging, flavors, nutrition information like sugar content. They preferred family size bottles for value but acknowledged shrinking sizes. New juice ideas proposed included fruit-based breakfast drinks, non-alcoholic drinks, and juice cleanses. Reaction to potential Pepsi juice products was mixed, with concerns about branding and sugar content.

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    Focus group questions

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    The focus group discussed their perceptions of Pepsi products and juice brands. Some were unaware that Tropicana and Sobe were owned by Pepsi. Opinions on purchasing Pepsi juice brands were mixed. When shopping for juice, participants considered packaging, flavors, nutrition information like sugar content. They preferred family size bottles for value but acknowledged shrinking sizes. New juice ideas proposed included fruit-based breakfast drinks, non-alcoholic drinks, and juice cleanses. Reaction to potential Pepsi juice products was mixed, with concerns about branding and sugar content.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    285 views3 pages

    Focus Group Qs

    Uploaded by

    shaf33za
    The focus group discussed their perceptions of Pepsi products and juice brands. Some were unaware that Tropicana and Sobe were owned by Pepsi. Opinions on purchasing Pepsi juice brands were mixed. When shopping for juice, participants considered packaging, flavors, nutrition information like sugar content. They preferred family size bottles for value but acknowledged shrinking sizes. New juice ideas proposed included fruit-based breakfast drinks, non-alcoholic drinks, and juice cleanses. Reaction to potential Pepsi juice products was mixed, with concerns about branding and sugar content.

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    Focus Group Qs I.

    Perception of Pepsi Products Makes me want to drink cola right away Camille o Miss lemon Pepsi camile o Miss Vanilla Pepsi o Throwback Pepsi is good a. What do you think of when you think of Pepsi Do you know about Pepsi Juice Drinks? i.e. Tropicana Pepsi Brands Riyaad didnt know these are pepsi products; wit coke you know what there products are not sure about pepsi Shafeeza didnt know they were competing brands Zulfikar didnt hear about Sobe Riyaad - May drink Izze or Sobe What do you think of the Pepsi Juice Brands? 1. Would you purchase Juice drinks from Pepsi? Talib - said no not more inclined to purchase because of feeding the giant Riyaad - Still think of Pepsi as Pepsi Shafeeza feel more safe from Pepsi Group with so many brands does Pepsi still fund other countrys interest?

    b. Which Aisle or Aisles do you shop? Riyaad - Still think of Pepsi as Pepsi Camille Shop in aisles for whts on sales - camille Still fund other countrys interest II. Identify new product ideas a. Do you currently drink any Juice? What kind of Juice? OJ SB Apple ZR TB Tropicana OJ or Apple Juice TB Lemonade, Fruit Punch Look for juice with least sugar love naked but too expensive Do not drink juice Camille What attract you to the particular Juice? Packaging, Flavors, Brand, 100% Juice, Concentrate No sugar Packaging

    Like bottle shape Price Something with flavor sweet and tangy Non pulp Do not drink juice Drink Fruit water carbonated

    b. What you look for in Juice? c. New type of juice what would it be? Why? d. Serving Size individual size or family size Family size has shrunk do not get tehe larger size So expensive shrunk size more money The bigger the bottle the more money you save always buy the larger one Individual size is a rip off In NY Bloomberg is limiting size, pay more for less e. Do you look for a juice that contains extra vitamins f. Do you purchase juice that is not 100% natural g. Do you only purchase organic juice Look for juice with antioxidant Look for taste Upset Costco changed to Coke Products not enough variety Organic more expensive Prefer 100% juice Hate organic I like naked juice h. Who makes the purchasing decision Group - Mothers and children i. Why do you purchase that brand Look at labels look at price j. Do you buy something different for yourself and your children? No Price deciding factor not brand influenced k. When do typically purchase, i.e. what day of the week? l. How often do you purchase juice? C Thursday Friday or Saturday Thursday Only buy apple juice from Costco III. Reaction to our products a. Sport bottles Restore / Repair after workout Segment on runner what ingredients? Group

    b. Liked - Group Fruit Based Breakfast Drink Virgin Non Alcoholic Drinks Summer Evening Tea with Juice Multi-National drinks Guyana (sapodilla & sour sop) All in One drinks Juice cleanse Tumeric Juice to cook with Especially when flavoring vegetables Juice Meal replacement

    Puree sounds like baby food Small concentrated juice idea Frozen concentrate Carbonated Fruit Sports Drink Wouldnt market as Pepsi leave branding as current juice brand or develop new juice company If Pepsi think it is carbonated too sodary More sugar options Lower prices Do not lessen portion size 1 quart

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