11-03 TB Value Chains and BPs - Wolf

TECHNICAL BRIEF
Celia Wolf
CEO & Publisher
Business Process Trends
November 2003
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Value Chains and Business Processes
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There are many different approaches to business process management and improvement,
and terms that should be common to all, are often used in different ways. In this
Technical Brief, we want to define and standardize our usage of a few of these terms for
our BPTrends readers.
The largest possible process in any organization is the value chain. Many managers
associate value chains with the description provided by Michael Porter in his book,
Competitive Advantage, published in 1985. According to Porter, a value chain includes
everything that contributes to a major organizational output. By adding up all of the
costs associated with each activity in a value chain, and subtracting the total from the
revenue derived from the output, an organization can determine the profit margin for the
output. Some organizations treat each individual product or service as an independent
output. Most, however, lump related products together and only have a few value
chains. Organizations typically support from 3 to 15 value chains. (See Figure 1.)
Management
Marketing
Sales
Finance
Investments
New Product
Development
Service
Value Chain:
Individual Checking and Savings
Value Chain:
Business Checking and Savings
Value Chain:
New Savings Product Development
Value Chain:
Business Loans
Figure 1. A financial organization that supports four value chains.
Figure 2 reproduces a figure very much like the one that Porter originally used to
describe a value chain. The important thing to notice is that Porter includes all of the
core business processes, including what we, today, might call the supply chain, CRM,
new product development, and all of the support activities required to enable each of
these core processes.
www.bptrends.com
2003 Business Process Trends
TECHNICAL BRIEF
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Celia Wolf
Human Resource Management

Technology Development
Procurement
Inbound
Logistics
Operations
Outbound
Logistics
Margin
Primary Activities
November 2003
Firm Infrastructure
Support Activities
CEO & Publisher

Marketing
and Sales
Service
Figure 2. Porters Value Chain.
At BPTrends, weve focused a lot of attention on business process frameworks, like

the Supply Chain Councils SCOR framework, and the new initiatives underway to
create similar frameworks for the new product design chain and the customer chain.
In the abstract, these frameworks define business processes. Thus, there is a supply
chain business process, a product design chain business process and a customer
business process. A given value chain can include more than one supply chain.
Similarly, each value chain will probably include at least one supply chain process.
We speak of a Business Process Architecture to refer to the organizational model
that shows all of the value chains and all of the core business processes and major
support processes that an organization relies upon. Thus, for every organization,
there is a Business Process Architecture that is made up of one or more value chains,
and a variety of Supply Chain, Customer and Product Development Business Processes,
enabled by several Support Processes.
Everyone has a slightly different way of ordering the various levels of processes that
make up a process hierarchy. The one we use is illustrated in Figure 3, on the next
page.
We don't claim that these definitions are the only definitions. We have, however, identified
the definitions we believe are the most widely accepted, standardized on them, and
will try to use them consistently in all our publications.
TECHNICAL BRIEF
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Celia Wolf
CEO & Publisher
November 2003
A value chain usually describes a major line of

business. An organization has from one to a few
value chains.
Value Chain
Business
Process
Business
Process
Business
Process
A value chain is usually decomposed into from 3 to 7

business processes. (e.g. a supply chain, a new
product development process.)
Process
Process
Process
Depending on the nature of the business process, it

can include a few todozens of processes.
Sub-Process
SubProcess
Sub-SubProcess
Sub-Process
Sub-Sub-Process Sub-SubProcess
(or Task)
Activity
Activities can be simple, or they
can involve multiple steps.
Processes usually contain from 3 to 7 sub-processes.

Depending on the nature of the sub-process, it many
contain sub-sub processes and even sub-sub-sub
processes to any arbitrary depth. (Sometimes called
tasks to simplify things.)
Activities are the lowest level process we show on
our diagrams. They are, in essence, the smallest
sub-process we want to describe.
Figure 3. The BPTrends Process Hierarchy.
----Celia Wolf is the Publisher of BPTrends and can be contacted at [email protected]

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TECHNICAL BRIEF

Figure 1. A financial organization that supports four value chains.

Human Resource Management

CEO & Publisher

Figure 2. Porters Value Chain.

At BPTrends, weve focused a lot of attention on business process frameworks, like

2003 Business Process Trends

A value chain usually describes a major line of

A value chain is usually decomposed into from 3 to 7

Depending on the nature of the business process, it

Processes usually contain from 3 to 7 sub-processes.

Figure 3. The BPTrends Process Hierarchy.

----Celia Wolf is the Publisher of BPTrends and can be contacted at [email protected]

2003 Business Process Trends

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