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    Product Launch Checklist

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    samantha.tirthdas2758
    The document provides a checklist and timeline for launching a new product or service. It outlines the key activities in areas like marketing strategy, public relations, promotions, events, and research that should be completed as part of a comprehensive launch plan. Brand Profility is a marketing consulting firm that can assist companies with their product launch efforts.

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    Download as PDF, TXT or read online from Scribd

    Product Launch Checklist

    Uploaded by

    samantha.tirthdas2758
    1K views6 pages
    The document provides a checklist and timeline for launching a new product or service. It outlines the key activities in areas like marketing strategy, public relations, promotions, events, and research that should be completed as part of a comprehensive launch plan. Brand Profility is a marketing consulting firm that can assist companies with their product launch efforts.

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    The document provides a checklist and timeline for launching a new product or service. It outlines the key activities in areas like marketing strategy, public relations, promotions, events, and research that should be completed as part of a comprehensive launch plan. Brand Profility is a marketing consulting firm that can assist companies with their product launch efforts.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1K views6 pages

    Product Launch Checklist

    Uploaded by

    samantha.tirthdas2758
    The document provides a checklist and timeline for launching a new product or service. It outlines the key activities in areas like marketing strategy, public relations, promotions, events, and research that should be completed as part of a comprehensive launch plan. Brand Profility is a marketing consulting firm that can assist companies with their product launch efforts.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    Go-To-Market Strategies Product Launch Checklist

    Thanks for requesting the Go-To-Market Product Launch Checklist. At Brand Profility we know that launching a product or servicewhether its a new version or an entirely new conceptcan be a complex, and often overwhelming process. We hope this checklist and associated timeline will help make your launch a little less so.

    How We Can Help


    If you require more assistance, Brand Profility offers a complete line of marketing and sales consulting services to help with your launch.

    Product/Service Marketing Strategy


    A Product Marketing Plan or Service Marketing Plan establishes the goals and requirements of your offerings and successfully introduces those new offerings to the market, including: Dening and documenting product or service scope, requirements, release schedule, positioning, naming, pricing, packaging, distribution, and evolution Designing and producing launch materials Planning launch and lead generation events, and follow-up activities

    Public Relations
    A well-designed Public Relations Strategy helps you target the right publications, deliver the right message, and schedule releases that reinforce other elements in your marketing mix. This effort includes: Writing and producing press releases and press kits Designing a release schedule targeted toward appropriate media Investigation of alternate PR activities, such as speaking engagements and award strategies Management and coordination of Media Relations

    Promotional Strategy
    A comprehensive Promotional Plan increases familiarity with your organization and its offerings. Each promotional element is evaluated and included after careful consideration of your companys evolution, target markets, budget, and timeline, and includes: Creating high impact advertising campaigns through appropriate media outlets Developing direct mail campaigns and telemarketing efforts Designing point-of-purchase elements for retail placement Writing newsletters and producing contests to generate credibility and excitement

    Events
    Brand Profility guides you through the complex world of event management, working with you to develop and implement a solid Event Plan, including: Selecting events targeted towards your specic market Establishing stafng, materials, and booth preparation to maximize your presence and lead generation at the events

    Research
    We help you understand the dynamics of your market by conducting either wide-ranging or targeted market research, including compiling a Market Analysis Report on competition, market trends, and customer satisfaction and preferences.

    About Us
    Brand Profility is a sales and marketing consulting rm that works with companies and organizations to develop and implement successful strategies. Based in Orange County, CA, we want to become your most trusted local resource for meeting your sales and marketing goals. Brand Profility specializes in teaming with small to mid-size companeis that do not yet have full-scale sales and marketing departments, and established companies taking on strategic efforts that require more than their current sales and marketing staff can handle.
    Sales and Marketing Success. Its Beyond Design.

    www.brandpro.info

    Product Launch Timeline


    Typical timeline and deliverables associated with a successful product launch.
    This timeline and checklist cover the key activities and deliverables related to launching a new product or service, including those for both direct and channel sales. Your particular efforts may encompass more or fewer items than are represented here. Note that conceptualization and development of your product is a longer process that happens prior to this planning. At the point of launch planning, your offering should have been prototyped, market tested, and be nearing the end of its development cycle. Operations and other functional groups should be following their own plans and tracking with you toward a successful launch. Brand Profility wishes you the best of luck with your launch!

    Sales and Marketing Success. Its Beyond Design.

    www.brandpro.info

    Product LaunchMarketing Checklist


    Use this checklist to track your product launch. Enter dates and check off items as you make progress. Use the blank rows to add your own objectives and deliverables. Categorized by the 5 Ps of marketingProduct, Packaging, Place, Price, and Promotion, this checklist will help keep your project launch on track.

    PRODUCT Positioning
    Product Name Descriptions (25-, 50-, 100-words) Prospect Prole Five Main Messaging Points

    DUE DATE

    RESPONSIBLE

    COMMENTS

    Demos
    Demo(s) Demo Scripts

    Development
    System Requirements Product Documentation Assemble Beta Sites Beta Release to Production Beta Release to Test Sites Product Release to Manufacturing NFR Copies of Product Available Product Finished Goods in Inventory

    Sales and Marketing Success. Its Beyond Design.

    www.brandpro.info

    Product LaunchMarketing Checklist (Page 2 of 4)


    PACKAGING
    Part Numbers and BOM (Build of Materials) Packaging Artwork Packaging Production

    DUE DATE

    RESPONSIBLE

    COMMENTS

    PLACE
    Distribution Strategy Channel Selection Distributor SKU (Stock Keeping Unit) Request Sample Packaging to Channel Buyers Retail Channel Promotion and Rollout

    DUE DATE

    RESPONSIBLE

    COMMENTS

    PRICE
    Competitive Pricing Report Pricing Determination and Sign-off Price Sheets

    DUE DATE

    RESPONSIBLE

    COMMENTS

    Sales and Marketing Success. Its Beyond Design.

    www.brandpro.info

    Product LaunchMarketing Checklist (Page 3 of 4)


    PRODUCT Sales Guide
    FAQ Customer Stories Presentation (PPT) with Script Competitive AnalysisFinal New Features and Technologies Overview ROI Calculator RFP Guide Analyst and Customer Reference Database

    DUE DATE

    RESPONSIBLE

    COMMENTS

    Sales and Marketing Training


    Product or Service Overview Brochures Technical Overview

    Collateral
    Product or Service Overview Brochures Technical Overview Audience-specic Datasheets White Papers

    Sales and Marketing Success. Its Beyond Design.

    www.brandpro.info

    Product LaunchMarketing Checklist (Page 4 of 4)


    PRODUCT Press and Analyst Relations
    Product or Service Fact Sheet Reviewers Guide Analyst Tour Pitch Press Tour Press Tour Company Backgrounder Press Release Announcing Product Screen Shots Speaking Engagements

    DUE DATE

    RESPONSIBLE

    COMMENTS

    Lead Generation
    Promotional StrategyFinal Introductory Pricing/Giveaways Advertising Placements Direct Mail Campaign(s) Trade Shows Seminars Web Site Update

    Sales and Marketing Success. Its Beyond Design.

    www.brandpro.info

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