Report Card 2013 - English
Report Card 2013 - English
Report Card 2013 - English
3- Alcohol advertising
Despite ban on alcohol advertising, we saw many billboards in Lucknow where major alcohol brands were displayed in the garb of musical nights, cassettes, fashion tour and CDs etc.
Tobacco advertising
Since the ban of Gutka product came in effect in the state, gutka companies has adopted new ways of promoting raw tobacco packets along with paan masala by putting holding of pan masala product where as they have mentioned that Chhotu is available. When pan masala product name is clearly mentioned in the holdings then, What is Chhotu? Is this not a way of surrogate advertisement and clear violation of Cigarettes and Other Tobacco Products Act, 2003?
Alcohol advertising
When we see an alcohol brand-name on a billboard, which consumer product we relate it to? Alcohol product or a music night, soda water, fashion tour CD music or any other alcohol product? Decide for yourself!
Recommendations
Since in most cases tobacco addiction begins before the age of 18 years, it is imperative to strictly enforce the ban on sale of tobacco to or by minors so that children and youth cannot have access to tobacco. Enforcing the existing law will have very positive public health outcomes as tobacco is the common risk factor for major non-communicable diseases (NCDs) such as heart diseases, stroke, cancer, diabetes, respiratory illnesses among others. The children and youth that are sadly selling tobacco should be in schools in this age of Right To Education (RTE) Act. Very few tobacco shops display the signage that sale of tobacco to minors is banned. The ban on sale of tobacco within 100 yards of any educational institution should be strictly enforced this will limit access to tobacco for minors and delay (or reduce the chances of) the onset of tobacco addiction. The sale of International brands of cigarettes in Lucknow such as Gudang Garam from Indonesia, Marlboro and other brands raises a serious question if they are legally imported in India then they must abide by Indian tobacco control laws (such as print pictorial warnings in Indian languages as per Indian law) and if they are not legally imported then not only India is losing on health of its citizens but also on revenues. Is this tobacco smuggling? It is the responsibility of the authorities to find this out and take legal action as early as possible in interest of public health. We appeal to the government authorities to seize such tobacco and take appropriate action against those responsible. We need to ensure that all advertisement of non-tobacco product containing paan masala should not promote any indirect message to promoting tobacco products. As banner of paan masala stating Chhotu is available should be removed and stringent action must be taken against the violators. We need stronger laws to ensure that non-alcohol products with same brand name as that of alcohol products should not be allowed to advertise. We need laws to stop alcohol advertisements under the guise of any other non-alcohol product such as soda water, music nights, etc; which have same brand names as that of alcohol products. When a person sees a brand, which product she or he associates it with, is very important. Waste management in Lucknow should be done with very scientific and evidence based methods so as not to pose any immediate, short term or long term adverse impact to our environment or public health. Government ends up paying much more money in managing diseases borne out of poor sanitation and hygiene than the resources required for proper waste management.
For further information, contact: Dr Sandeep Pandey, Shobha Shukla, Rahul Dwivedi, Bobby Ramakant C-2211, C-block crossing, Indira Nagar, Lucknow-226016. India Phone: +91-9839073355 Email: [email protected]