RoomtoRead Envisioning Our Future FINAL 2010
RoomtoRead Envisioning Our Future FINAL 2010
RoomtoRead Envisioning Our Future FINAL 2010
EXECUTIVE SUMMARY
Ten years ago, Room to Read began its work with a simple desire to bring books to the children of Nepal. Today, we are a global organization working in nine countries across Asia and Africa that helps millions of children in the developing world gain access to quality educational opportunities. We have built an effective, entrepreneurial and passionate global team, a strong and diverse donor base and a foundation of scalable programming. In 2009, as we neared completion of our first decade, we conducted a thorough and participatory strategic planning process to articulate our ultimate goals for the next decade and beyond, as well as to define the major strategies needed to achieve them. We included input and involvement from our Country, Regional and Global Office staff as well as our Board and Advisory Board members, donors and experts in the field of international education. The process was designed to chart how we can sustain our already strong momentum, and extend our achievements and impact with greater clarity. We were fortunate to have the pro bono assistance of Oliver Wyman, one of the worlds leading international management consulting groups, who played a critical role in launching and helping to design the initial phases of the process and by providing key research and stakeholder analysis. The result of this year-long exercise is a sharp focus on two objectives: Literacy and Gender Equality in Education. Moving forward, we will build upon our history of providing access to educational infrastructure through libraries, childrens books, schools, and girls education, and expand our work to include reading instruction programs and enhanced life skills workshops for girls. Room to Read is excited to enter our second decade with focus and leadership that will increase our impact on children through education in the developing world.
The result of this yearlong exercise is a sharp focus on two objectives: Literacy and Gender Equality in Education.
BACKGROUND
Since 2000, Room to Read has partnered with local communities throughout the developing world to provide educational resources to underserved children. Room to Read believes that all children, regardless of the circumstances of their birth, deserve access to a quality education because todays educated children are tomorrows empowered, active and responsible citizens. Room to Read was launched in Nepal, where we initially donated English language books to rural communities. Today, we are a global organization that helps children gain access to education. We currently work in nine countries - Bangladesh, Cambodia, India, Laos, Nepal, South Africa, Sri Lanka, Vietnam and Zambia. Over the past ten years, we have developed an integrated, long-term approach to address a range of educational needs that create lasting change for children in the developing world. Our current programs include: Reading Room (establishing multi-lingual libraries for children); Local Language Publishing (working with local writers and illustrators to create and publish high-quality local language childrens books); School Room (building new structures, replacing dilapidated schools, or expanding school buildings to alleviate overcrowding); and the Girls Education program (funding long-term scholarships and providing life-skills workshops that support underprivileged girls through secondary school). We are a results-driven organization. Since our inception 1, Room to Read has impacted the lives of more than four million children by: Establishing nearly 9,200 libraries Publishing 433 original local language children's titles in 21 different languages, representing the distribution of more than 4.1 million books
These cumulative totals represent our results from 2000 through the end of 2009. 1
In recent years, we have taken steps to further improve the quality of our programs and to place a greater emphasis on desired, measurable outcomes. On the heels of our ten year anniversary, Room to Read felt it was the right time to undertake a formal global strategic planning process to identify and articulate our ultimate goals for our next decade and beyond, as well as to define the major strategies needed to achieve this long-term vision.
Strategic Vision
Our goal for the future is more ambitious than ever: to enable more than 10 million children in over a dozen developing world countries to maximize their educational experiences by 2015. Our new strategic vision for Room to Read is summarized below: Vision Statement Room to Read believes that World Change Starts with Educated Children. We envision a world in which all children can pursue a quality education that enables them to reach their full potential and contribute to their community and the world. Mission Statement Room to Read seeks to transform the lives of millions of children in developing countries by focusing on literacy and gender equality in education. Working in collaboration with local communities, partner organizations and governments, we develop literacy skills and a habit of reading among primary school children, and support girls to complete secondary school with the relevant life skills to succeed in school and beyond. Our programs will reach more than 10 million children by 2015.
PROGRAMMATIC FOCUS
Programmatic Overview and Theory of Change
Over the past two decades, the international community has mobilized around universal education. Education is Education is perhaps the most powerful tool for reducing increasingly perceived to be a basic human right and key poverty, improving health, promoting healthier economies, to human development. The United Nations and providing peaceful and productive opportunities for Educational, Scientific and Cultural Organization young people around the world. (UNESCO) meetings around education, first in Jomtien, Thailand (1990) and then in Dakar, Senegal Global Campaign for Education (2000), resulted in Education for All, a common vision and framework for all children to receive a quality basic education. Additionally, the Millennium Summit, held in New York in 2000, resulted in the Millennium Development Goals, a set of time-bound, measurable goals and targets for combating poverty, hunger, disease, illiteracy, environmental degradation and gender discrimination. The initial outcome of these various international commitments was an emphasis on the part of governments, international non-governmental organizations (NGOs) and local NGOs to increase educational enrollment, particularly in primary schools in the developing world. As a result, hundreds of millions of previously out-of-school children are now participating in formal education. Nonetheless, rapidly expanding enrollments and scarce resources have meant that many of these children, especially in rural areas, still do not have access to a quality education. And, although Education for All has significantly raised awareness regarding gender disparities and focused efforts on achieving gender parity (meaning equal numbers of boys and girls are enrolling in and completing school), gender equality in education remains a significant challenge due to bias against girls in many places around the world. Room to Read has therefore identified and committed itself to two critical areas of educational development where we believe we can have the greatest impact: a) Literacy and b) Gender Equality in Education:
Literacy Program
Literacy is part of the right to a basic education and is crucial for economic, social and political participation and development. 2 Yet today, there are more than 750 million illiterate adults (age 15 and above) in the world, with 98% living in developing countries. In order for children who are the focus of Room to Reads work to acquire lifelong literacy skills, they need access to books and other reading materials, which are often scarce in many of the communities where Room to Read operates.
Our Reading Room program was founded to fill this gap and give children the opportunity to explore, discover, learn, and imagine through stories and characters within books. In stocking the libraries, Room to Read soon discovered a lack of adequate grade-, language-, gender- and culturally-appropriate books and other learning materials for children who access our libraries. The Local Language Publishing program was created to fill this need. At the same time, we also recognized that children often lack safe, childfriendly learning spaces. The School Room program was launched to improve the infrastructure of schools and address the need for better learning environments with adequate space. Together, these programs support the creation of a literate environment at school and home by surrounding children with relevant, creative and interesting print material to encourage and foster a joy of reading. The programs also provide teachers, facilitators and librarians with materials and strategies to engage children and nurture the habit of reading. Over the past several years, we have monitored our efforts closely and uncovered concerns about whether or not we have maximized the utilization of the programs. For example, although we know that in 2008 a total of 2,341,941 local language and/or Englishlanguage books were provided to the 4,478 libraries established between 2006 and 2008, and that on average 88% of our libraries have check-out systems in place, we still had concerns about just how many books were being checked out and read by children. Specifically, we observed that children within the communities where we work often lack the grade-appropriate reading skills necessary to take full advantage of the Reading Room and Local Language Publishing resources. In order to address this concern, our teams in India, Nepal and Sri Lanka launched initial literacy pilot programs in 2008 and 2009 to focus on reading skills in the primary grades, a prerequisite for children to become independent readers and lifelong learners. The pilots focused on providing professional development for teachers and supplemental teaching materials in order to enhance the teaching of reading in the schools where we work. Initial lessons learned from these pilots have informed our new literacy strategy and demonstrated that Room to Read can impact more children by focusing on creating environments that enable and promote reading. Furthermore, adding components that support teaching literacy will lead to a greater utilization and a higher rate of return on the investments we are already supporting. The goal of our Literacy program will be to ensure that more primary school children become independent readers. Room to Read defines an independent reader as a child who has grade-appropriate literacy skills 3 and a habit of reading 4, thus empowering them for lifelong learning.
Education for All Global Monitoring Report 2006: Literacy for Life. (2006). Paris: UNESCO Publications. Literacy skills include listening, speaking, reading and writing abilities, and may include basic numeracy. Children will read fluently and with comprehension, and will be able to express themselves with clarity both orally and in writing. 4 Children with a habit of reading are independently motivated to read and utilize reading as a means for learning.
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Building on our organizational strengths, our future Literacy program will continue to build and sustain the habit of reading and create a child-friendly, literate school environment through the donation of books and the building of schools and libraries. However, with the addition of supporting the teaching of literacy, we will expand our activities to include building the reading skills of children. By integrating all these activities together, we will be able to achieve our goal of more children becoming independent readers. Specifically, the future Literacy program will include the following activities: Establish multi-lingual libraries for children Develop and source enjoyable, quality books of different genres for all grade levels, with an emphasis on beginning readers Provide teachers with professional development to encourage reading and language activities inside and outside the school environment for all primary grades Create a reading program, in the official language of instruction 5, that supplements or modifies existing classroom instruction Provide supplementary teaching and learning materials such as flashcards, story cards and posters that support the teaching of reading Provide teacher development workshops on literacy acquisition Construct and refurbish primary schools and classrooms as needed Encourage events at school and in the community and other activities to increase awareness about the importance of reading Enhance partnerships with governments and other NGOs to support program implementation and expansion Continue investing in research, assessment, and monitoring and evaluation to improve the design of effective programs and demonstrate results
5 Although we recognize the importance of mother tongue instruction, the challenge of working in a government school environment that does not support it at a policy level is beyond the scope of Room to Read at this point in time. Therefore, in countries where mother tongue is not the medium of instruction, we will look for other ways to support children and their first language. One possibility is to create materials that help children transition from their mother tongue to the official medium of instruction.
6 In Sub-Saharan Africa, only 28 percent of girls are enrolled in secondary school compared to 45 percent of boys, and in South and West Asia the figure is 46 percent of girls compared to 55 percent boys (UNESCO, 2009 EFA Global Monitoring Report). 7 Herz, B and G Sperling (2004). What Works in Girls Education: Evidence and Policies from the Developing World. Council on Foreign Affairs. 8Life skills are living skills or abilities for adaptive and positive behavior that enable individuals to deal effectively with the demands and challenges of everyday life (World Health Organization, 1997, Partners in Life Skills).
In its early years, Room to Reads Girls Education program was a need-based, girls-only scholarship program focused on keeping girls enrolled through completion of secondary school. Over the years, the program has moved away from focusing on just scholarships into a more holistic program that recognizes that the many barriers to girls education cannot be overcome simply through financial support. Today, the program focuses not only on scholarships but also on providing life skills, including promoting girls self-esteem and broadening their horizons through field trips and exposure to new ideas. In recent years, local women have been trained as mentors and advocates for the girls to provide more regular and ongoing direct support. In addition, there has been a focus on increasing parents awareness of the value of sending their daughters to school. The program has experienced a great deal of growth and success. In fact, in 2008, 98% of our Girls Education program scholars successfully advanced to the next grade. Building on our organizational strengths and our past program experience, our Girls Education program will prioritize the following activities, with country teams determining the exact combination within their local contexts: Provide financial assistance as needed, which could include covering the costs associated with school fees, uniforms, books, stationery, or medical insurance, to ensure girls stay in secondary school longer Offer tutoring and remedial academic support, as necessary, to support girls to keep up with their classmates at school in basic and examination subjects Provide life skills activities and workshops to ensure girls have the necessary support to remain in school (e.g., problem-solving skills, awareness of choices, confidence building, etc.) Identify female mentors who will act as positive role models for girls and support them as needed through the challenges of adolescence, as well as introduce them to post-schooling opportunities Offer professional development to teachers that promotes gender-sensitive teaching methods and practices, and fosters a girlfriendly school environment Deliver infrastructure support as needed, such as additional classrooms Foster parent, community and government engagement, awareness and involvement Enhance partnership with governments and other NGOs to support program implementation and expansion Continue investing in research, assessment, monitoring and evaluation to improve the design of effective programs and demonstrate results Room to Read is already engaged in most of the above activities to varying degrees in each of the countries operating the Girls Education program. Beginning in 2010, we will focus on enhancing and building on these existing program components, with an
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Our Approach
To ensure both programs are sustainable and scalable, we will continue to build strong partnerships with governments as well as with local communities and partner organizations.
Room to Read believes that our greatest chance for systemic and sustainable change is by working with the largest supplier of schooling: the government. We will Dhir Jhingran, Chief Program Officer continue to build on the strong relationships we have established with the governments in the countries and communities in which we work. Our programs will support mainstream government schools or government-supported schools. The exact grades for both the Literacy program (which targets primary school children) and the Girls Education program (which targets adolescent girls) will vary by country. Room to Reads local teams will select the areas in which we work based on country-specific criteria which identify enabling environments communities that demonstrate a commitment and ability to partner with us to implement and institutionalize our projects. We will continue to work directly with communities and local partners to execute the key elements of our two programs, knowing that active school and community engagement is critical for both success and sustainability. When it is deemed more efficient or effective, Room to Read will utilize partners to implement some activities. A key element of our work has always been measuring and communicating the results of our programs. We will continue to be a results-focused organization measuring our outputs by tracking, for example, the numbers of libraries, books, schools and girls that we support. Increasingly, however, we will also measure outcomes that demonstrate the impact we have on children. We have developed these as separate program strategies due to the differences in primary beneficiaries (primary school children versus secondary school girls) and the goal of each program. Nonetheless, where possible, we will actively seek ways to strengthen the intersection between both to improve operational efficiency and impact. Finally, we recognize the need to incorporate the theme of gender equality into all of our work. This will require working internally, through our programs, and with partners to use a gender lens in all the work we do.
During this programming transition, Room to Read will continue to implement our core programs.
To achieve our strategic vision, Room to Read is committed to building a healthy and sustainable organization that can effectively and efficiently deliver and scale these new programs globally. While each department has defined its own priorities for achieving success, organizationally, Room to Read is focused on the following top seven priorities over the next five years: 1) Develop and begin to scale quality programs that achieve the defined literacy and girls education goals and outcomes through pilots and ongoing improvements. This includes piloting reading instruction programs in all nine countries within the next three years, to help determine the best programmatic design in each country. We can then focus on rolling out new programmatic enhancements on a broader scale. Develop appropriate monitoring and evaluation tools to demonstrate measurable results, allowing Room to Read to be among the leaders in delivering quality education programs in the developing world. This includes identifying how we define success for the Literacy and Girls Education programs, track progress and document results. Respond to increasing demand for Room to Read programs by growing our operations to include two to four additional countries by the end of 2014. Future geographic expansion will be tied to securing up-front, preferably multi-year, fundraising commitments from investor consortiums so that we can ensure our ability to make long-term commitments to partner communities. Initial target regions under investigation for expansion include Southern Africa, East Africa and Latin America. Grow a diversified funding base with a focus on individuals, corporations and foundations, and support a flourishing volunteer chapter network that continues to be energized, engaged and committed all with a goal of doubling the size of Room to Reads annual budget to US$50 million within the next five years. Invest in building our internal capacity to deliver quality programs through the hiring of high-caliber staff, internal capacity building and outsourcing, with a specific focus on increasing our expertise in both literacy and gender equality in education. Continue to invest in cost effective systems and infrastructure for finance, information technology, legal and administration resources necessary to support a sustainable organization. Further grow an effective, active and informed Board of Directors and Advisory Board whose governance and support help to advance Room to Read's mission.
2) 3)
4) 5) 6) 7)
Based on current assumptions, Room to Read will double in size by 2014 to become a US$50 million organization (including gifts-inkind). Precise timing will depend on a stabilization of the global economy, but we expect to sustain continued growth and to reach this objective by the middle of the decade. This growth is based on a number of assumptions:
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Continued growth in the number of libraries, local language publishing books, schools and girls in the Girls Education program Increased expense for components of the Literacy program as we develop a holistic program and commit to work within schools for five years instead of the current three-year commitment Significant expansion in our existing Africa operations and expansion into two additional countries in Southern and East Africa and possibly Latin America Investments in capacity building at all levels of the organization to ensure we have the proper talent and systems to support the new vision We expect that Asia will comprise approximately 60% of total program spending and Africa 30% by 2014. The Right now education in Africa is under balance will be for Global Office program work and threatWhat is going to help is giving children the Latin America expansion, projected for 2013, but opportunity to learn for the rest of their lives a dependent on fundraising outcomes. Global Office costs as child who can read, write and learn for a percentage of total costs will decrease over time when themselvesIf I can do that I will die a happy man. some economies of scale are reached. Prior to being able to dramatically scale either the Literacy or Girls Education Wiseman Ngwata, Africa Regional Director programs, the focus will be on piloting new programs, testing assumptions, and continuing to build literate environments through our successful Reading Room, Local Language Publishing, and School Room programs. To allow for this transition, and with the phasing out of certain activities that do not align our literacy and gender goals such as preschool construction, we anticipate the organizations costs in 2010 and 2011 to remain fairly flat. In order to support the future vision of Room to Read, we will need to scale our fundraising efforts to match the programmatic plans for growth. The following are the major drivers to growth: Continuing to retain and expand our strong base of supporters who will invest in our popular sponsor a project model Attracting and retaining significant investments from individuals, corporations and foundations to fund our programs and literacy work Funding our expansion into new geographies through a Private Placement model: identifying and cultivating a group of investors who would pool their money to support our expansion and first two years of operations within a new country(ies) in a specific geography Increasing the number and level of supporters to the Girls Education program through a multi-pronged strategy Adding staff in cities and countries where major momentum and funding opportunities exist thanks to the efforts of our volunteer chapters (e.g., Japan, Australia and European countries) Increasing the geographic diversification of our funding base by targeting prospects in India and South Africa, both of which are areas of incredible potential for programmatic growth as well as funding sources
CONCLUSION
Room to Read is committed to pursuing these global strategies over the next five years and beyond to work towards a world in which all children can pursue a quality education that enables them to reach their full potential and contribute to their community and the world. While some of these organizational strategies and structures are new, this is a natural evolution of our existing programs that builds upon our past experience and leverages our organizational strengths. Through these initiatives, we believe that we can significantly increase our global footprint and impact in developing world education, and ultimately have an even greater effect on the lives of more than 10 million children by 2015. In addition, we see this as a way to establish Room to Read as an even more effective and successful leader, model, and catalyst for change within the communities and countries where we work. We are confident this strategic plan gives us the compass for success, and we look forward to the exciting journey ahead.
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