Fill in the Blanks

Feasibility Study Worksheet

The Arizona SBDC Network is partially funded through a cooperative agreement with the US Small Business
Administration. The SBAs funding is not an endorsement of any products, opinions, or services. All SBA funded
programs are extended to the public on a nondiscriminatory basis. Reasonable arrangements for persons with
disabilities will be made if requested at least two weeks in advance.

Fill-in the blanks - Feasibility Study worksheet

Step 1 Idea Exploration, Identification and Assessment
Describe your business idea or concept (filling an unmet need in the marketplace with a new product or service, providing
an existing product/service in a new form, delivering a product/service better or cheaper than competitors, etc.)

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What need or demand will your product or service satisfy in the marketplace? (An idea is only
viable if people are willing to pay you for what it provides)

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Describe your business Model (How will the business function in providing what the customer wants?)
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Whats your unique selling proposition (Why will the market buy from YOU? More value? Better? Unique?
Lower cost? Quality? Unique? Faster? )

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Step 2 Determine Markets, Estimate demand (Who will buy the product or service? Are
there enough customers to support your business?)

What are the target Markets for your Products or Services: (Who will buy your product or service?
How often? Why will they buy it? Will they trust to buy from you?)

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Research your industry: provide an overview, background, trends, key indicators,

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Research the Market in your region, determine Segments, Demographic characteristics

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Quantify the Total market:

(determine how many units of a product are consumed per year or how many
dollars are spent each year for the service)

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Determine how many competitors are in your area of influence (which are your main competitors?
can you determine the share of the market they enjoy and why?)

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Will you focus on a Market Segment or Niche?

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3

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What are the price points in the market (range of price per unit or fee for service?)
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What location would be best for your business?

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Quantify the Market/Demand available for your product or service (in units per day, jobs per day,
sales per day, etc. in your area of influence)

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What share of the market do you expect to capture?

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Can you define the key strategies to compete? To maintain and grow your business?
1. _________________________________________________________________________________
2. _________________________________________________________________________________
3. _________________________________________________________________________________
4. _________________________________________________________________________________
5. _________________________________________________________________________________

Produce a Sales Forecast: Project Sales or Revenues for 12 months - see Income Statement
worksheet, Page 7
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Step 3 Determine Costs and Requirements (What will it cost to operate the business? What will you need?)
Fixed Costs or Variable Costs. (For Services, typically there is no cost of goods. Estimate how much will you
pay for your merchandise per unit? Include cost of freight, fees, taxes, shipping, packaging, warehousing etc.)

See Income Statement (P&L) Worksheet, Page 7.

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If you will purchase merchandise to retail, research wholesale prices, suppliers, volume
discounts etc.
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Operating Expenses or Indirect Costs: Also referred to as Fixed Costs since you incur these
expenses whether you sell products or services or not.. Most Typical Operating Expenses
are:

Rent

$________ per month

Salaries

$________ per month

Insurance

$________ per month

Legal

$________ per month

Utilities

$________ per month

Office Expenses

$________ per month

Advertisement

$________ per month

If you will obtain a loan, calculate the monthly payment and add to Operating costs
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Pay Yourself! Dont forget to include your own Salary

Determine Requirements:
Determine Capital required for the start-up. (How much you need to set up your business and survive the
starting period? Typical start up expenses are: Business Registration and Licenses, Legal Fees, Tenant Improvements,
Architects/Contractors fees, Deposits for Lease and Utilities, Advertisement and promotion, Equipment and tools,
Signage, Furniture, Technology, etc)
See Start Up Worksheet, Page 8.
STEP 4 - Calculate Break-Even Point / Critical Mass
Calculate the Break-Even point: (the minimum Sales or revenues to cover all expenses)
Using the information in your Income Statement, calculate Break even with the following
formula:
TOTAL FIXED COSTS
B.E. SALES $= -------------------------------------------------------------------------(TOTAL SALES - VARIABLE COSTS) TOTAL SALES

B.E. SALES $= -------------------------------------------------------------------------- = $_______________

STEP 5 - Identify Pitfalls, Determine how to overcome

(Consider any potential issues that may

jeopardize your venture and consider realistic solutions)

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2. _________________________________________________________________________________
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6. _________________________________________________________________________________
7. _________________________________________________________________________________
8. _________________________________________________________________________________
9. ________________________________________________________________________________

STEP 6 - Decision: Go/No go! Point of no Return!

The Feasibility Study just completed allows you to make a truly informed decision about the business idea:

Will the business achieve your goals?

Is the risk low enough to take?

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Do I:
Proceed? Its a Go!

Then.

PREPARE YOUR BUSINESS PLAN

Modify? Do further analysis? Then

Go back to Step 1

Abandon the idea: No-Go?

FIND A FEASIBLE IDEA!

Then.

If you decide its a GO! then

1. Use this analysis as foundation for business plan
2. Decide name and business entity form
3. Secure registration, licenses, insurance
4. Consider employee issues
5. Other professionals to have involved

At the SBDC we can help you turn the feasibility study into a business plan to make your
business a reality! Business counseling is provided at no cost to you. Call 480-784-0590
today and make your appointment remember to bring this study to your appointment.

GROW YOUR BUSINESS..

REDUCE YOUR RISK
Your Success is Our Goal

Projected Income Statements

Projected Annual Growth
Sales
Total Sales
Miscellaneous Income
Total Sales
Cost of Sales
Inventory Purchases
Raw Material Purchases
Payroll - Production
Payroll Expenses - Production
Commissions/Sales Bonuses
Gross Profit Margin
Expenses
Salaries
Payroll - General and Administrative
Payroll Expenses - G & A
Employee Health Insurance
Worker's Compensation Insurance
Employee Fringe Benefits

10%
YEAR 1

YEAR 2

YEAR 3

Operating Expenses
Accounting & Legal
Advertising/Marketing
Auto Expense
Bank Service Charge
Credit Card Processing Fees
Depreciation
Dues and Subscriptions
Insurance (Liability, Property)
Lease/Rent/Building Payment
Miscellaneous
Office Expense
Outside Labor
Postage
Repairs and Maintenance
Research and Development
Sales Tax Expense
Shipping - Freight In
Shipping - Freight Out
Taxes and licenses
Telephone
Utilities
Allowance for Bad Debt
Total Expenses
Net Profit Before Interest
% of Sales
Interest Expense
Interest Expense - Existing Debt
Interest Expense - New Debt
Net Profit
% of Sales

Start-Up Capital Estimate

[Company Name]
[Date]
Monthly
Expenses

Cash Needed
to Start

% of
Total

Source of Estimate

MONTHLY COSTS
Salary of owner-manager
All other salaries and wages
Rent
Advertising
Delivery expense
Supplies
Telephone
Other utilities
Insurance
Taxes, including social security
Interest
Maintenance
Legal and other professional fees
Miscellaneous
Subtotal

ONE-TIME COSTS
Fixtures and equipment
Decorating and remodeling
Installation charges
Starting inventory
Deposits with public utilities
Legal and other professional fees
Licenses and permits
Advertising and promotion for opening
Cash
Other
Subtotal

TOTAL ESTIMATED START-UP CAPITAL