CaseStudies 7
CaseStudies 7
CaseStudies 7
and yarn manufacturing, paper and pulp, and cement. Its manufacturing units are located across the country and number eight- one for fabric, two for yarn, two for paper and pulp, and three for cement. While the head of each unit has considerable operational autonomy, strategic decisions considering these units, such as capacity expansion, procurement of new technology involving substantial investment, etc., are made at the headquarters, located in Delhi. The headquarters monitor the performance of every unit though weekly and monthly reports are which are prepared by CBIS installed at each unit. Often considerable amount of time of the senior executives based at the headquarters is taken away in analyzing these reports and drawing inferences for planning and control. The result is that the senior executives have little time for strategic thinking which they feel is a must in the present competitive environment. The CEO of the company has thus proposed to develop suitable computer based systems which might be helpful in understanding the current status of various manufacturing units in terms of their overall performance, the type of environmental constraints that operate in the three business that exist for enhancing capacity in these business areas. Questions: a. What systems would you propose that would serve the companys needs? For most businesses, there are a variety of requirements for information. Senior managers need information to help with their business planning. It may be productive if the company will use an Executive Support System which is designed to help senior management make strategic decisions. It gathers, analyses and summarises the key internal and external information used in the business to help with their business planning. A good way to think about an ESS is to imagine the senior management team in an aircraft cockpit with the instrument panel showing them the status of all the key business activities. ESS typically involve lots of data analysis and modelling tools such as what-if analysis to help strategic decision-making. Another one is a management information system that is mainly concerned with internal sources of information. MIS usually take data from the transaction processing systems (see below) and summarise it into a series of management reports. MIS reports tend to be used by middle management and operational supervisors. b. Considering that the company already has CBIS installed, will you contemplate complete overhaul of the systems or add functionalities of the existing systems? Justify your line of action. Maybe ill just contemplate with the system because it can organize integration of hardware and software technologies and human elements designed to produce timely, integrated, accurate and useful information for decision making purposes so in my own opinion it may be enough for the company. c. Justify the requirement of a Chief Information Officer (CIO) in the context of the given case. Well for me its a better idea because its for the development of the CBIS of the company thus itll become more useful and accurate to understand and control the units performance. Case 8 System Failure!
Read the following news snippets: -On 20 November, 1985, the Bank of New York lost over $ 5 million as a result of an error in the software of the digital system that registered all the banks financial transactions. In 1992, a software problem created total chaos in the communication system of ambulance services in London. The delay in communications caused the death of 30 people. On 7 August, 1996, the computer system of Internet-provider America Online (AOL) failed for 19 hours when new software had been installed. Over 16 million subscribers were affected. Before this took place, the AOL experts had strongly suggested that the system was immune to this kind of disaster. Questions: a. Is it justified to say that digital systems are unreliable and carries enormous risks? For me, probably yes. There might be some errors that occurred during the operations of the following digital systems that is why it caused some failures in its system. b. What countermeasures should be put in place to minimize damages due to failure of digital systems? Give your answer for each of the above three situations. The overall answer for that failure will be creating an Information Systems Security Policy for each and every digital system that can monitor, control and evaluate accurate informations. Case 9 Security Loopholes Richard Reyes had just joined SystemX as Systems Manager but he was a worried man looking at the current state of affairs at the company. As a part of assessing hardware and software requirements, it was found that out of the 364 desktops at the corporate office; more than half did not have their antivirus software updated with recent virus signature files. Three fourths had not changed the default e-mail password (it was the user name) and no one had installed OS patches and one of its local mail servers seemed to be an open relay! For a fleeting moment, he wondered about the situation at the seven branch offices across the country. SystemX used the Net extensively in dealing with its branches, customers and suppliers. Information like contract documents, marketing plans, cheque and draft numbers, bank account details and collection details were regularly transmitted by e-mail. Reyes first thought was that he would recommend that SystemX bring in a security consultant but the budget constraints meant that his recommendation was unlikely to find favour. He was beginning to feel a bit out of depth and was wondering what he should do to ensure that SystemXs data remained safe and secure. Questions: a. What security loopholes come to the fore in the situation described? How can these be plugged? Some methods might become helpful in securing the safety of the system like Scoring. Scoring is a risk-analysis technique that estimates the likelihood of a successful end (without fraud) to a transaction. Scoring gives weight to the various pieces of information related to the purchase and its buyer (email address, contact information, origin of the IP address, size of the order, and other data). The transaction is or is not authorized depending on the total score obtained. b. What is the importance of a security budget in the context of the given situation? In presenting a security budget it is thus necessary to anticipate what value management will assign to each category of information and each service offered and thus what exactly constitutes appropriate protection. The security manager must verify each time a change is made that the
2
security strategies and information policies are aligned with the development of the organization. It may be very helpful in the situation. Case 10 Web Portal Benefits At Du Pont Co.s (www.dupont.com) $4 billion performance coating grope, the critical issue was content management. We have a very large number of documents for marketing: brochures, press releases, warranty information on products and general support content for our distributors and car repair body shops, explains Catherine March and, the groups e- business strategy manager. Our salesmen were driving around with 23 kg of obsolete literature in their trunk. Du Pont opted to deliver the information through a web-based intranet/ extranet portal, using technology from Bow-street, a portal s/w and web development tools company. Du Pont wanted the ability to customize information about its half a dozen coating brands. It also wanted each of its 2500 distributors and repair shops worldwide to see the information displayed in almost 4000 different site views; which the technology would allow it to do. Since the content capability was initiated, Du Ponts site has grown rapidly. The body shops can now get training, bench marketing tools, and can paint colour formulas via the portal. There are also job posting and resume services and for the distributors, Du Pont is researching adding order-tracking and order accuracy capabilities soon. Questions: a. What are the business benefits of the web portal? Make a critical assessment. According to the case, there are a lot of very useful and productive measures a web portal can give in a company as shown in the Du Pont web portal there are many useful ways to make a web portal very helpful. One of it is the versatility of a web portal. It can do many things in a simple click using the Net. Another one is the accuracy and uniformity of the web portal wherein there are just some following instructions and a certain web to follow in doing different stuffs in the Du Pont web portal for example: training, marketing tools, and do visual painting in the portal. b. What is the importance of content management for enterprise web portals? Content management involves creating or sourcing the appropriate articles, photos and/or videos for your audience. Web portals act as a gateway to other websites. The content serves to generate interest and viewers, and guides the user to the appropriate links for further information. c. Can a small business develop and maintain such a portal? Why or why not? Yes of course it can also. Because it also depends on how will you control your business. It basically needs a skilled operator or an IT personnel to handle the system or the said portal. But somehow it might be too risky for some small businesses because it might become costly for the operations of the web portal. 09 Sep 2012 Comments Off Reee Margarette RepaldaPosted under Uncategorized
Building the IT Infrastructure Alfred is a do-it-yourself entrepreneur who built up his fortune in trading. He traded in anything and everything, and kept close control of every activity. That was how he had grown rich enough to indulge in his one dream to build a college in his hometown. A college that would be at par to the ones in the better cities, the ones in which he could not study himself. Work started a year back and the buildings were coming along well. He himself did not use computers much and became hooked to the Internet and e-mail only recently. He was determined to provide a PC with Internet connectivity to every students and faculty member. He was currently engrossed in plans for the 100 seater computer lab. What was confusing him was the choice of Internet connectivity. He had about a dozen quotes in front of him. Recommendations ranged from 64 kbps ISDN all the way to 1 Gbps leased line to Guwahati, which was almost 200 km away. Prices ranged from slightly under a lakh all the way up to Rs 25 lakh and beyond. He did not understand most of the equipment quoted firewall, proxy server, cache appliance. Nor was he sure what the hidden costs were. Although it went against his very nature, he would have to identify a trustworthy consultant who would help him make sense of the whole thing. Questions: a. In the context of the given case, what managerial issues need to be addressed by Alfred? Why is it important for managers to be tech savvy? - The managerial issue that Alfred facing was the lack of knowledge when it comes to the technology usage. It is important for the managers to be tech savvy because in the new environment of the business nowadays, technology has been very efficient and useful in all aspects especially the internet. The managers should know how to operate a technology or should know how it works in order for them to use the gadget or any form of technology in a very useful way. b. What is the importance of a systems consultant to an organization? What skills should he/she possess? The system consultant will be considered as very important in an organization when it comes to technological troubles and worries. He or she will fix up the unnecessary problem in the organization. The skills that a system consultant should posses are of course, first, He/She should know how to operate a form of technology. Second, he/she should be aware of the problems that may occur in the system of the organization in the form of technology. Third, of course, he/she should be tech savvy and should posses the idea in solving the problem that may occur. Reaching Out Rosenbluth, a privately held, family owned company, is the second largest travel services firm in the world, with American Express being number one. Rosebluths Global Distribution Network (GDN) is a worldwide telecommunications network through which the airline reservation systems are accessible. All Rosenbluth agents are connected to GDN as most of the companys travel software applications. Clients planning trips can either use the network to research or book their travel arrangements, or they can work through a Rosebluth agent. Moreover, clients can choose to use a local Rosenbluth agent, or they can turn to specific agents of their choice anywhere in the world. Hal Rosenbluth of the company had this to say, Now we will not only connect people by planes or trains but we will connect them through technology. Questions: a. How has technology helped companies like Rosenbluth deliver customized services?
4
- According to the Rosenbluth, it helped them in the communication processes within the booking of the agents and the clients. It may be less costly because an agent will not be necessary if the client chose to use the software booking operated by the Rosenbluth. b. Is it possible for small companies to adopt technology similar to Rosenbluths? Why or why not? Justify. - Yes of course yes. Even if it is just a small company it can still create its own technological system in a way of monitoring their business proper. For example, a burger stand it can use even a one (1) computer with a software containing the access of a client or consumer in ordering through online then delivery. c. What is the significance of Rosenbluths statement? Give your viewpoint. The significance of Rosenbluths statement was, it proven that technology nowadays, was a very useful tool in operating your business. You can communicate transparently to your clients or customers without the hassle of sending an agent personally for a meet-up to fix and settle an account hence, a technological software was established in order for the both parties to access the settlements easily. IT Strategies Having spent considerable time paring back staff, consolidating servers and storage equipment, rendering servers and storage equipment, renegotiating vendor contracts, and conducting selective outsourcing, CIOs are struggling to find new ways to reduce costs while still developing and implementing the new or improved business systems their companies need. In their quest to come up with even more ways to keep lid on costs, dauntless IT leaders are exploring everything from barter agreements with vendors to reselling services and joining purchasing consortiums for volume price discounts on equipment. At amazon.com, CIO Rick Dalzell followed the following strategies: Embrace open source Recognize when you have to spend to save Help your partners help you Use a tight budget as an excuse to get creative Questions: a. What are the business benefits and limitations of Rick Dalzells strategies? - The business benefits that Rick Dalzells strategies have was having a lot of advantages in the form of its very useful and productive strategies that ll lead the company to its success. The limitations will be using the tight budget to maximize the profit and minimize the total expenses. b. Why are business houses finding it difficult to keep costs down in spite of the fact that technology is getting cheaper? - Because of the cost of the employees salary, benefits, needs etc. And also the expenses in the maintenance of the systems. Case Study 4-6 2012 RiMaRepalda 09 Sep 2012 Comments Off Reee Margarette RepaldaPosted under Uncategorized
Building the IT Infrastructure Alfred is a do-it-yourself entrepreneur who built up his fortune in trading. He traded in anything and everything, and kept close control of every activity. That was how he had grown rich enough to indulge in his one dream to build a college in his hometown. A college that would be at par to the ones in the better cities, the ones in which he could not study himself. Work started a year back and the buildings were coming along well. He himself did not use computers much and became hooked to the Internet and e-mail only recently. He was determined to provide a PC with Internet connectivity to every students and faculty member. He was currently engrossed in plans for the 100 seater computer lab. What was confusing him was the choice of Internet connectivity. He had about a dozen quotes in front of him. Recommendations ranged from 64 kbps ISDN all the way to 1 Gbps leased line to Guwahati, which was almost 200 km away. Prices ranged from slightly under a lakh all the way up to Rs 25 lakh and beyond. He did not understand most of the equipment quoted firewall, proxy server, cache appliance. Nor was he sure what the hidden costs were. Although it went against his very nature, he would have to identify a trustworthy consultant who would help him make sense of the whole thing. Questions: a. In the context of the given case, what managerial issues need to be addressed by Alfred? Why is it important for managers to be tech savvy? - The managerial issue that Alfred facing was the lack of knowledge when it comes to the technology usage. It is important for the managers to be tech savvy because in the new environment of the business nowadays, technology has been very efficient and useful in all aspects especially the internet. The managers should know how to operate a technology or should know how it works in order for them to use the gadget or any form of technology in a very useful way. b. What is the importance of a systems consultant to an organization? What skills should he/she possess? The system consultant will be considered as very important in an organization when it comes to technological troubles and worries. He or she will fix up the unnecessary problem in the organization. The skills that a system consultant should posses are of course, first, He/She should know how to operate a form of technology. Second, he/she should be aware of the problems that may occur in the system of the organization in the form of technology. Third, of course, he/she should be tech savvy and should posses the idea in solving the problem that may occur. Reaching Out Rosenbluth, a privately held, family owned company, is the second largest travel services firm in the world, with American Express being number one. Rosebluths Global Distribution Network (GDN) is a worldwide telecommunications network through which the airline reservation systems are accessible. All Rosenbluth agents are connected to GDN as most of the companys travel software applications. Clients planning trips can either use the network to research or book their travel arrangements, or they can work through a Rosebluth agent. Moreover, clients can choose to use a local Rosenbluth agent, or they can turn to specific agents of their choice anywhere in the world. Hal Rosenbluth of the company had this to say, Now we will not only connect people by planes or trains but we will connect them through technology. Questions: a. How has technology helped companies like Rosenbluth deliver customized services?
6
- According to the Rosenbluth, it helped them in the communication processes within the booking of the agents and the clients. It may be less costly because an agent will not be necessary if the client chose to use the software booking operated by the Rosenbluth. b. Is it possible for small companies to adopt technology similar to Rosenbluths? Why or why not? Justify. - Yes of course yes. Even if it is just a small company it can still create its own technological system in a way of monitoring their business proper. For example, a burger stand it can use even a one (1) computer with a software containing the access of a client or consumer in ordering through online then delivery. c. What is the significance of Rosenbluths statement? Give your viewpoint. The significance of Rosenbluths statement was, it proven that technology nowadays, was a very useful tool in operating your business. You can communicate transparently to your clients or customers without the hassle of sending an agent personally for a meet-up to fix and settle an account hence, a technological software was established in order for the both parties to access the settlements easily. IT Strategies Having spent considerable time paring back staff, consolidating servers and storage equipment, rendering servers and storage equipment, renegotiating vendor contracts, and conducting selective outsourcing, CIOs are struggling to find new ways to reduce costs while still developing and implementing the new or improved business systems their companies need. In their quest to come up with even more ways to keep lid on costs, dauntless IT leaders are exploring everything from barter agreements with vendors to reselling services and joining purchasing consortiums for volume price discounts on equipment. At amazon.com, CIO Rick Dalzell followed the following strategies: Embrace open source Recognize when you have to spend to save Help your partners help you Use a tight budget as an excuse to get creative Questions: a. What are the business benefits and limitations of Rick Dalzells strategies? - The business benefits that Rick Dalzells strategies have was having a lot of advantages in the form of its very useful and productive strategies that ll lead the company to its success. The limitations will be using the tight budget to maximize the profit and minimize the total expenses. b. Why are business houses finding it difficult to keep costs down in spite of the fact that technology is getting cheaper? - Because of the cost of the employees salary, benefits, needs etc. And also the expenses in the maintenance of the systems. Case Study 1-3 09 Sep 2012 Comments Off Reee Margarette RepaldaPosted under Uncategorized
SystemX Inc. Withdraws Rs. 1 Billion SoftGuide Acquisition Offer The following is an excerpt from a news article in the Daily Update, March 07, 2010. SystemX Inc., called off its acquisition of SoftGuide Knowledge Consultants, Friday, saying that 1 Billion was too high a price. (SoftGuide has a considerable market share in Training and Development services and would therefore help SystemX to diversify and expand its range of services to customers.) Although SystemX officials would not comment further, several observers said that problems discovered at SoftGuide probably lay behind the decision. The article said that SystemX feared that SoftGuides data-processing system was inadequate to handle the new products planned for the SoftGuide sales staff. SystemX officials were also concerned about the 30 percent annual turnover among sales personnel. Tabrez A., SoftGuide CEO, responded that the SoftGuides data-processing was quite competent and has absorbed at least one new product a month for two years. Questions: a. Why should SystemX be so concerned about the capabilities of SoftGuides dataprocessing? - The System X should be concerned about the capabilities of Soft Guides data processing because it talks about big money to be risk. And another point is that they need assurance in the processes so that the main goal and success will be attained. It is not the 1 Billion that only matters, but the time and all the works to do is also a matter. They need security that it will all go to positive output. b. What competitive advantages to a Training and Consultancy services company may beprovided by an information system? - Information system is very useful in the Training and Consultancy services company. One, therell be an accurate guide and information gained from the process. Another point is that, with information systems we mean Computerized information systems that tend to automate the work flow process within an organization and ensure a smooth flow of operations. They also help reduce the paperwork and improve the effectiveness of managers and an efficient usage of resources by reducing the input significantly and optimizing the outputs. Also, it is less cumbersome to automate the process of storing and retrieving the data virtually than maintaining enormous records in papers. Professor Challenges Basic Assumption about Planning and Control Professor A. Van Cauwenbergh of Antwerp University, in a paper presented at the Tenth Anniversary Conference of the European Institute for Advanced Studies in Management, presented four revisions to traditional Management Theory. In summary, the revisions are:
1. The initiative for the renewal and adjustment of the activities of a firm should come from the different levels in the management hierarchy. Strategy is not a privilege of top management. 2. Firms, especially big firms, are incoherent systems (goals of the different component systems are not simply subdivisions of an overall goal; there are individual, conflicting goals as well). Some of these differences are manifestations of organizational initiative and vitality. Using information systems and central planning and rulemaking to suppress all differences is destructive to organizations. 3. The most vital fluid of an enterprise is the aggregate of its entrepreneurial values. The most fundamental and motivation and control come through these shared values relative to work, quality, efficiency, etc. Management often neglects these values and assumes that the collection and dissemination of information will provide sufficient motivation and control. 4. Enterprises are open systems; their structure and operating processes are determined by their environment. This means organizations must be designed to continually adjust to the environment. Questions: a. If these revisions are correct, how is planning to be organized? How should the information system support the planning organization? - It should be organized by the cooperation, quality work and efficiency. The enterprises should cope up or adjust to the new environment so that all the main goals of an enterprises will be accomplished within the work. The information system should support the planning organization in the form of combing the information system with the planning and rule making of an enterprise. It should be in different values that must be shared all together in order for it to supress all the differences of the ideas and combine the positive thoughts then release and take away destructive thoughts. b. Can the information system aid in achieving shared values? - According to Professor A. Van Cauwenbergh of Antwerp University, it is not so called an aid in achieving shared values. Information system cannot make it all alone but with t he help of planning and rule making in order for it to work. It may not be so accurate if an enterprise will use only the information system. c. How might a comprehensive system be used to stifle initiative? - The comprehensive system can be used to widen the ideas, knowledge, and the interest of the people belonging to the organization in order for it to comply with the needs of the enterprise and will produce positive outputs thatll be very useful. Ten Guidelines for Strategic MIS Planning Robert V. Head, a consultant on MIS planning, provided ten guidelines to help MIS executives who are on the threshold of experimenting with strategic MIS planning:
1. Make provisions in the systems plan for taking small steps rapidly. Dont have a plan with goals extending so far into the future that there is no way of tracking it. 2. Develop alternative plans when significant contradictory trends are discerned in business objectives or technology. 3. Interface the systems plan with the corporate plan, modifying both appropriately. 4. Document the systems plan in a format intelligible to top management and arrange for personal presentation. 5. Establish a formal mechanism for review and reiteration of the systems plan. 6. Develop a system for tabulating and forecasting utilization of installed data processing (DP) equipment. 7. Fix the organizational responsibility for systems planning. 8. Rotate the assignment of technical personnel to the planning staff in order to avoid an ivory tower aura. 9. Budget for research and development. 10. Set up a comparative systems intelligence activity. Questions: a. What can be the drawback of having a formal system as mentioned in point 5? - Having a formal system in review and reiteration will shorten the possibilities of failure in your plan. Review and reiteration is one way of checking the wrong in the process and planning. When a problem or failure occurs, there should be an alternative or a substitution in its way. b. Can transparency make organizational responsibility more effective? - Of course yes. Transparency means no lies and under ideas. The employees and stockholders can interact very well if each one of them is reliable in the company or in the workplace. It is more effective because each person will know the insights of one another there, the cooperation and recreational activities will occur.
10