PROJECT REPORT ON

TWO WHEELER AUTOMOBILE

( A DIVISION OF NIS SPARTA LTD.A RELIANCE ANIL DHIRUBHAI AMBANI GROUP CO.) SUBMITTED BY:-

Contents
1) 2) 3) 4) 5) 6) 7) 8) Acknowledgement Preface Certificate Executive Summary Objective of the Project Methodology used Data/information collected Marketing mix 4Ps 1. Offered product 2. Market segmentation 3. Place 4. Promotion Interpretation of the data/information Collection

9)

10) Suggestions for improvement 11) Conclusion

ACKNOWLEDGMENT
I would like to express my sincere gratitude and thanks to all who in some way or the other helped and guided me in the due course of the completion of this project work. It was indeed impossible for me to accomplish to this task with out the timely accelerating encouragement and exuberant support .it will be unfair to mention the name of those who directly or indirectly helped me to make it a success. It goes beyond words to express my special thanks Valentina Harry (Faculty ADMAS) of The NIS Academy Kota without which it would have been difficult to carryout this project.

Thanks all of you Youre sincerely MBA

IST Year

PREFACE
Master of business administration (MBA+ADMAS) one of the most reputed professional courses which includes both the theoretical and practical training as a part of two year curriculum. Progress is the continuous process. It is relative and absolute. We can not stop at certain destination and declare that target has achieved. This report is an endeavor to convert all thats virtual in to real image .i.e. It helps is applying all the theoretical concepts into the real corporate world .it helps in developing the managerial skills using which we can convert abstracts into language .in this regard I had undertaken a project study on two wheelers Automobiles . I believe that this repot would surely help to revel the various techniques used in Automobiles qualities advisor.

CERTIFICATE YEAR 2009

THE NIS ACADEMY KOTA This is the certificate that the Project repot Two wheeler Automobile is submitted by Pramod Meena who is student of MBA +ADMAS from The NIS Academy Kota. The project is successfully completed and a satisfactory report is submitted on this project.

Objective of the Project

To have a Knowledge of Auto Mobile & two wheeler Auto Mobile. To gain knowledge of two wheeler Auto Mobile. Study the Marketing mix of two wheeler. Study the various factors that influence the consumer buying decision. Study the business environment factors. To make awareness about new two wheeler and the new launched products of the Indians Auto Mobile companies and generates knowledge for the companies. To provide an opportunity to apply the concepts learnt in real life. To create awareness about strengths and weakness in the work environment. The company provides a platform to take up Executive Training and develop a network, which will be useful in enhancing career prospects. Know the buying behavior of the customers Towards two wheelers.

Methodology used
The objective of the present study can be accomplished by conducting a systematic market survey. Market Research is a systematic design, collection, analysis and reporting of data and finding that are relevant to different market situation.

The marketing research processes that adopted in the present study consist of the following stages:

1. Defining the problem and research objective:

The research objectives state that what information is needed to solve the problem.

Here the objective of the research is to know about customer awareness, preferences and satisfaction level regarding online trading and off line trading.

2. Developing research plan:

Once the problem is defined, the next step is to prepare a plan for getting the information needed for the research. The present study adopt exploratory approach where in there is a need to gather a large amount of information before making a conclusion. The descriptive and casual approaches also used. Collection and Sources of Data: To collect the data, relevant information is necessary as regards to the project, and the data collected by using two ways: 1. Primary Data 2. Secondary Data.

Primary Data:

In this the information is possessed with first hand information, which is new and fresh. The tools used by researcher for the primary data are: 1. Questionnaire. 2. Face-to-face Interview of customer/company outlets. Secondary data: The secondary information received with the help of Journals, Magazines and the Internet etc. References used from ADMAS books. Gathered information through World Wide Web (www). Support and knowledge provided by Faculty

DATA AND INFORMATION COLLECTED

Automobile industry worldwide has evolved over a period of more than two centuries. From the steam engine to vehicles powered by internal combustion to petrol engine, the modern automobile has covered a long distance. Automobiles revolutionized the future of the world, changing forever the way people live, travel, and do business. the automobile industry is one of the most dynamic and fast growing industries in the world .it employs million of people and generate revenue in billions of dollars world wild .major automobile corporations around the world are general motors corporation ,ford motor company, Toyota motor corporation and Nissan motor co. ltd. Indian automobile market is not far behind .it offers a cars ranging from mid to big sizes, luxury cars to multi-utility ,from three-wheeler to fourwheeler to four wheeled commercial vehicles .a number of international brands have developed robust clientele in India such as, Honda India ,general motors ,fords motors, Toyota India ,and Hyundai motors .along with these brands ,domestic manufactures such as Maruti Udyog ltd , Tata motors ,and Mahindra & have there loyal customer as ever. The Indian automobile industry is the tenth largest in the world with an annual production of approximately 2 million units. Indian auto industry, promises to become the major automotive industry in the upcoming years and the industry experts are hopeful that it will touch 10 million units mark. Indian automobile industry is involved in design, development, manufacture, marketing, and sale of motor vehicles. There are a number of global automotive giants that are upbeat about the expansion plans and collaboration with domestic companies to produce automobiles in India. Background to the Automobile Industry

The growth of Indian automobile sector can be divided into two phases: Pre-Liberalization: After independence, the Indian government closely protected the Indian passenger car market for a period of over four decades. before 1990s, consumer have very limited choice with only a few major automobile manufacturers such as Hindustan motors ,premier automobiles ,and maruti udygo ltd. in 1991, the Indian economy went through major reforms ,which includes : Approval of foreign direct investment (FDI) in many sectors, including the automobile industry. Removal of industry and import licensing. For the automobile industry, the period beyond the end of license raj in 1993 was also the beginning of the boom in manufacturing and import. This period is popularly called the post-liberalization era. Post-Liberalization: After 1993 ,many global players entered the Indian market mainly through joint venture and collaboration .Hyundai, ford, general motors ,Toyota ,Honda ,are among them .since then, 17 new ventures have come up in the last ten years. Over the last five years, the industry has growth at the rate of 14 percent. 9 million vehicles have been sold in year 2005-2006. Indian vehicles exports have growth at a rate of 40 percent in recent past. The industry encompasses commercial vehicles, multi-utility vehicles, passenger car, two wheeler, three wheeler and components. Present, India is the: Second largest two-wheeler market in world.

 Fourth largest commercial vehicle market in the world. Eleventh largest passenger car market in the world and is expected to be the seventh largest market by 2016.

Two Wheeler Automobile

The Indian two wheeler market has a size of over Rs. 100,000 million. The Indian two wheeler segment contributes the largest volumes amongst all the segments in automobile industry. Though the segment can be broadly categorized into 3 sub-segments viz; scooters, motorcycles and mopeds; some categories introduced in the market are a combination of two or more segments e.g. scooterettes and step thrus. The market primarily comprises five players in the two wheeler segment with most of the companies having foreign collaborations with well-known Japanese firms earlier. But most of the companies are now planning 100% subsidiaries in India. In the last four to five years, the two-wheeler market has witnessed a marked shift towards motorcycles at the expense of scooters. In the rural areas, consumers have come to prefer sturdier bikes to withstand the bad road conditions. In the process the share of motorcycle segment has grown from 48% to 58%, the share of scooters declined drastically from 33% to 25%, while that of mopeds declined by 2% from 19% to 17% during the year 200001. The Euro emission norms led the existing players in the two stroke segment to install catalytic converters. All the new models are now being replaced by 4-stroke motorcycles. Excise duty on motorcycles has been reduced resulting in price reduction, which has aided in propelling the demand for motorcycles. Fierce competition has also forced players to cut prices in certain models.

CURRENTSCENARIO: Motorcycle sales grew by an annual average of 27% over f 19952002, and constituted nearly 66% of total two wheeler sales in F2002, up from just 24% in F1995. Average monthly motorcycle sales have increased five-fold since F1995 to almost 250,000 units in F2002. The current share of the leading three companies is shown in the pie chart. And this clearly shows that hero Honda is the current market leader with a 49%... The automobiles (with examples) are classified as follows: 1. 2-Wheelers These are of 5 types: 1. Motorcycles: 2. Scooters: 3. Scooterettes: 4. Step thrus: 5. Mopeds: Bajaj Pulsar, Honda Unicorn, Honda Shine Honda Activa, Kinetic Zoom, Bajaj Chetak 4S Bajaj Spirit, TVS Scooty Pep, Bajaj Sunny Zip Bajaj M80, Hero Puch, Kinetic K4 100 Kinetic Luna Super, Kinetic Luna TFR

The two-wheeler manufacturers in India are Honda Motorcycle & Scooter India (Pvt.) Ltd., TVS, Hero Honda, Yamaha, Bajaj, etc. The heavy motors including buses, trucks, auto rickshaws and multi-utility vehicles are manufactured by Tata-Telco, Eicher Motors, Bajaj, Mahindra and Mahindra, etc.

Honda Motorcycle and scooter India Limited

However it was not until the entry of Honda Motorcycle and scooter India Limited in the late 90s which revolutionized the un-

geared scooter market in the country. The entry of Honda Activa brought about a much needed change in the scooterettes and moped market in the country though the latter can't strictly be included in this category. The market then had not seen any significant change for about 10 years till the time Honda had come in with its' set of two wheelers. Now most of the two wheeler companies like Bajaj Auto, Hondamotors, Kinetic motors have their presence in the scooterettes segment. Some of their products are as follows Bajaj Auto Bajaj Wave DTSI Bajaj Kristal DTSI Bajaj Blade DTSI TVS Motor TVS Scooty Mopeds Kinetic Motor Kinetic Kine Honda Motors HondaDio Hero Honda Hero Honda Pleasure

Mopeds were first manufactured in the country by automobile Products of India in the year 1955. Nearly three decades later the first indigenous two-seater moped was rolled out of the TVS factory in Hosur, Tamil Nadu. mopeds have also seen a downward trend in sales in the recent years. It's because the boys prefer motorcycles to mopeds and girls usually go for a scooterette rather that these metal bodied two-wheelers. Mopeds are mainly used for commuting by the lower middle class; it is also used as utility vehicle in the rural areas. The looks hardly

matter for these less than 100cc set of two wheels; it's the economy factor which comes to the forefront. Here are the list of some moped manufacturers and their products. Kinetic Motor Kinetic V2 range which includes Kinetic V2 XL and Kinetic V2 80 Kinetic King 100 and Kinetic King Dlx Kinetic Luna Super Kinetic Luna TFR TVS Motor TVS XL which includes TVS XL Super and TVS XL Super Heavy Duty With the motorcycles becoming more fuel efficient with every passing day the moped might see a further dip in the sales in the days to come.

Historical Industry Development

India is the second largest manufacturer and producer of twowheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. This distinction was achieved due to variety of reasons like restrictive policy followed by the Government of India towards the passenger car industry, rising demand for personal transport, inefficiency in the public transportation system etc. The Indian two-wheeler industry made a small beginning in the early 50s when Automobile Products of India (API) started manufacturing scooters in the country. Until 1958, API and Enfield were the sole producers. In 1948, Bajaj Auto began trading in imported Vespa scooters and three-wheelers. Finally, in 1960, it set up a shop to manufacture them in technical collaboration with Piaggio of Italy. The agreement expired in 1971. In the initial stages, the scooter segment was dominated by API, it was later overtaken by Bajaj Auto. Although various government and private enterprises entered the fray for scooters, the only new player that has lasted till today is LML. Under the regulated regime, foreign companies were not allowed to operate in India. It was a complete seller market with the waiting period for getting a scooter from Bajaj Auto being as high as 12 years. The motorcycles segment was no different, with only three manufacturers viz Enfield, Ideal Jawa and Escorts. While Enfield bullet was a four-stroke bike, Jawa and the Rajdoot were twostroke bikes. The motorcycle segment was initially dominated by Enfield 350cc bikes and Escorts 175cc bike. The two-wheeler market was opened to foreign competition in the mid-80s. And the then market leaders - Escorts and Enfield - were caught unaware by the onslaught of the 100cc bikes of the four

Indo-Japanese joint ventures. With the availability of fuel efficient low power bikes, demand swelled, resulting in Hero Honda - then the only producer of four stroke bikes (100cc category), gaining a top slot. The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and Hero Honda brought in the first twostroke and four-stroke engine motorcycles respectively. These two players initially started with assembly of CKD kits, and later on progressed to indigenous manufacturing. In the 90s the major growth for motorcycle segment was brought in by Japanese motorcycles, which grew at a rate of nearly 25% CAGR in the last five years. The industry had a smooth ride in the 50s, 60s and 70s when the Government prohibited new entries and strictly controlled capacity expansion. The industry saw a sudden growth in the 80s. The industry witnessed a steady growth of 14% leading to a peak volume of 1.9mn vehicles in 1990. The entry of Kinetic Honda in mid-eighties with a variometric scooter helped in providing ease of use to the scooter owners. This helped in inducing youngsters and working women, towards buying scooters, who were earlier inclined towards moped purchases. In the 90s, this trend was reversed with the introduction of scooterettes. In line with this, the scooter segment has consistently lost its part of the market share in the two-wheeler market. In 1990, the entire automobile industry saw a drastic fall in demand. This resulted in a decline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0.4mn vehicles. Barring Hero Honda, all the major producers suffered from recession in FY93 and FY94. Hero Honda showed a marginal decline in 1992.

The reasons for recession in the sector were the incessant rise in fuel prices, high input costs and reduced purchasing power due to significant rise in general price level and credit crunch in consumer financing. Factors like increased production in 1992, due to new entrants coupled with the recession in the industry resulted in companies either reporting losses or a fall in profits. India is one of the very few countries manufacturing threewheelers in the world. It is the world's largest manufacturer and seller of three-wheelers. Bajaj Auto commands a monopoly in the domestic market with a market share of above 80%, the rest is shared by Bajaj Tempo, Greaves Ltd and Scooters India. The total number of registered two-wheelers and three-wheelers on road in India, as on March 31, 1998 was 27.9mn and 1.7mn respectively. The two wheeler population has almost doubled in 1996 from a base of 12.6mn in 1990.

Motorcycles

Motorcycle motorized two-wheeled vehicle for transporting one or two riders. Motorcycles are capable of the same speeds as automobiles and can be licensed to operate a motorcycle on public roads highways. Motorcycles are generally bigger, heavier, and faster than mopeds. Motorcycles provide a convenient and relatively inexpensive alternative to automobiles. They are more maneuverable than automobiles and they deliver higher fuel economy. Depending on the size of the engine, a motorcycle may get from 19 to 36 kilometers per liter (45 to 85 miles per gallon), two to four times that of most mid-sized cars. Also, a motorcycle accelerates more quickly than an automobile does. However, riding a motorcycle requires special skill. Braking and handling demand extra caution and can be difficult on wet or slick surfaces. Riders use different kinds of motorcycles for different purposes. Motorcycles designed for use on paved streets and roads are called street motorcycles. Street motorcycles are a popular means of transportation during summer months and in warm climates. People often use them for recreational riding as well as for commuting. Off-road motorcycles perform well on dirt or gravel roads or trails. Racing motorcycles are engineered for handling performance and increased speed.

PARTS OF A MOTORCYCLE

Parts of Motorcycle This diagram illustrates some of the important parts of a typical motorcycle. Transmission controls, such as the clutch and gearshift levers, are located on the handlebars or foot rests, where the rider can easily operate them. The rear shock absorber and other components of the suspension system cushion the rider from bumps and jolts of the road. The exhaust pipe carries exhaust generated by the engine to the rear of the motorcycle. In their simplest form, motorcycles consist of a gasoline engine attached to a two-wheeled steel or aluminum frame. A fuel tank sits above the engine and usually sports the name or logo of the motorcycles manufacturer. The front wheel and axle is attached to the frame with a fork, a two-pronged, pivoting arm. Turning the handlebars at the top of the fork causes the wheel to pivot. Power from the engine turns the rear wheel. The rear axle is connected to the frame with a shock-absorbing arm. A Engine

The engine of a motorcycle is suspended within the vehicle frame between the front and rear wheels. Like internal combustion engines that power automobiles, motorcycle engines transform chemical energy into mechanical energy by igniting a volatile mixture of fuel and air within a cylinder, causing gases to expand suddenly. The expanding gases push down on a piston, which turns a crankshaft. The crankshaft transforms the energy from the piston into rotary motion. The rotational force of the engines crankshaft turns other shafts and gears that eventually cause the rear wheel to rotate. Engines with larger cylindersor more of themare more powerful and consume greater amounts of fuel. An engines displacement, or size, is expressed in terms of the number of cylinders it has and the total volume, in cubic centimeters (cc), displaced by each cylinder. Motorcycles may have single-cylinder, twin-cylinder, four-cylinder or even six-cylinder engines with displacements that range from 250 cc to 1500 cc or higher. The cylinders in two- and four-cylinder engines may be arranged parallel to one another. Engines with this cylinder configuration, called inline engines, are usually mounted sideways in the motorcycle frame. In other engines, cylinders are canted at a 45degree angle, in what has come to be known as a V-configuration. In two-, four-, or six-cylinder engines, cylinders may also be positioned horizontally opposite one another. The horizontal configuration produces less vibration than V-configurations or inline configurations do. It also lowers the center of gravity of the engine, improving motorcycle handling. Motorcycle engines are also distinguished by the number of movements, or strokes, a piston makes per cycle. In four-stroke engines, the piston moves four strokes, igniting on the third stroke and expelling the spent gases on the fourth. Two-stroke engines

have a simpler design that enables them to fire in two strokes. However, two-stroke engines burn a combination of oil and fuel, thus producing more pollutants than four-stroke engines, which separate the oil and the fuel. Some motorcycles have single cylinder two-stroke engines, but all motorcycle engines that have multiple cylinders are four-stroke to reduce exhaust emissions. B Ignition and Fuel Delivery System An engines ignition system controls the spark that ignites the fuel in a cylinder. Smaller displacement engines for off-road use typically have a kick-starter, a starter crank activated with the riders foot. Larger displacement engines and those designed for street use have an electric starter activated by turning a key in the ignition and pressing a starter switch. Riders regulate motorcycle speed with a twist-grip on the right handlebar called the throttle. Twisting the grip backwards opens a throttle valve in the engine, increasing the amount of air and fuel that enters the cylinders. In older motorcycle engines, twisting the throttle increases the amount of fuel and air pulled into the carburetor, a device that mixes the fuel and air before it is delivered to the cylinders for combustion. Many motorcycles built after 1990 have fuel injection systems instead of carburetors. A fuel injection system uses computer-controlled fuel injectors to spray measured amounts of fuel into each of the engines cylinders.

C Transmission Most motorcycles have a manual, five-speed transmission. The transmission consists of a series of gears, shafts, and other parts

that control the forward motion of the motorcycle and enable it to maintain high cruising speeds. To change gears, the rider activates a clutch lever on the left handgrip to disengage engine power from the transmission, and then shifts a foot-operated gear lever on the left side of the motorcycle. Some motorcycles have automatic transmissions, which eliminate the need for a clutch and manually shifted gears. On most motorcycles, the transmission delivers engine power to the rear wheel via a drive chain. Chains stretch with age and require periodic adjustment. In some motorcycles, a cogged rubber drive belt or an enclosed drive shaft replaces the drive chain. Belts and drive shafts do not require adjustments and operate more quietly than chains. D Brakes The front and rear wheels on a motorcycle each have a brake. Most motorcycles have a disc brake in the front and a disc or drum brake in the rear. The rider activates the front brake with a hand lever on the right hand grip. The rear brake is operated with a foot pedal on the right side of the motorcycle. E Frame and Suspension System Motorcycles have a steel or aluminum tube or box frame. Some have full frames that encompass the engine, while others have partial frames to which the engine is attached. Motorcycles with partial frames tend to be lighter in weight than those with full frames. The frame also supports the suspension system, a collection of springs and shock absorbers that helps to keep the wheels in contact with the road and cushions the rider from bumps and jolts. The front wheel and axle are mounted on a telescoping fork with

internal shock absorbers and internal or external springs. The suspension on the rear wheel and axle consists of either a pair of shock absorbers or a single shock located within the frame. F Seats and Accessories The seats on most motorcycles are located behind the gas tank and are designed to carry one or two passengers. Some seats have small cargo compartments underneath or behind them to carry small items. Add-on hard plastic boxes or leather pouches called saddlebags may be installed on either side of the rear wheel or over the rear fender to increase cargo carrying capacity. Large motorcycles may also be fitted with a trailer hitch to pull a small trailer. A sidecar is an add-on accessory that can be installed to carry an extra passenger. The sidecar has its own wheel for added support and may have an enclosed seating compartment for allweather riding. KINDS OF MOTORCYCLES Manufacturers produce many kinds of motorcycles, each specially designed for different riding conditions. Motorcycles intended for use on paved roads and highways are called street motorcycles. Off-road motorcycles are designed for riding on dirt roads and trails. Racing motorcycles are generally lighter and more powerful than other kinds of motorcycles. A Street Motorcycles Street motorcycles are intended primarily for everyday riding. They have all the required safety equipment for use on public highways, such as lights, mirrors, a horn, and a muffler. Their tires have a tread pattern that provides good traction on both dry and wet surfaces.

There are two chief kinds of street motorcycles: sport touring motorcycles and cruising motorcycles. Sport touring motorcycles typically have wind guards, or fairings, around the headlight and engine to enhance styling and reduce drag; short, straight handlebars; and a seat shape and position that causes the rider to lean forward over the gas tank. In contrast, cruisers have no fairings around the headlights or engine and have deep handlebars and a seating position that allows the rider to sit upright. Most cruisers also have a V-configuration engine. During the 1950s, 1960s, and 1970s, customized cruisers called choppers were popular. Choppers have lengthened front forks and high handlebars. Police officers typically ride custom-built cruisers with large 1200 cc engines. Police motorcycles are usually equipped with two-way radios, flashing lights, and police emblems so that motorists can easily identify them as official police vehicles. Many also have a windscreen or front fairing and extra cargo compartments for carrying emergency gear. B Off-Road Motorcycles In comparison to street motorcycles, off-road motorcycles have narrower, lighter frames, increased ground clearance, and sophisticated suspension systems. Most are powered by single cylinder, two-stroke or four-stroke engines with displacements ranging from 250 to 500 cc. They often have a kick-starter rather than an electric starter to reduce weight. Large diameter tires with a knobby tread pattern provide increased traction, and a large gear on the rear wheel multiplies engine torque for climbing hills. Straight, wide handlebars provide extra leverage. If used strictly for off-road riding, the cycle may not have lights, mirrors, a horn, or a muffler. Most off-road motorcycles have flexible plastic fenders and fuel tanks to minimize damage in the event of a fall.

Riders typically wear extra protective gear, including chest, knee, elbow, and shin protectors. C Racing Motorcycles Racing motorcycles are specially designed for closed circuit tracks or road racing. Most motorcycles designed for road courses have fiberglass or carbon fiber fairings around the front and engine to improve aerodynamics. They have stiff suspension systems to improve handling agility on curves, and their engines are modified to produce more power. In Europe, two-person racing cycles with sidecars are popular. Motorcycles used for drag racing are often lengthened to improve high-speed handling stability. Bars extend behind the rear wheel to prevent the front wheel from lifting off the ground during acceleration, which would cause the cycle to flip over. A wide rear tire with no tread maximizes tire contact with the track surface. In some types of motorcycle racing, alcohol or nitromethane fuel may be used instead of gasoline to boost power. Many racing motorcycles can reach speeds as high as 390 km/h (242 mph) from a standing start in a quarter mile

Scooters in India
First the bad news the age old metal bodied geared scooters may be heading towards a timely death in the country in due course of time, then the silver lining, the age old set of two wheels could re-invent itself in the form of moto-scooters. These mean machines are taller, stronger and faster than their predecessors and can deliver a punch which would be as good as the motorcycles if not better. Kinetic Blaze by Kinetic motors is as attempt by the company to retain a market share in the scooter segment which is

become

niche market with every passing day. These new set of wheels with their peppy performance is meant to draw the attention of the metro sexual two wheeler buyers. Kinetic Blaze was one of the seven designs the company had sourced from the legendary Italian two wheeler manufacturers ItalJet Moto. Kinetic Blaze is one of the biggest scooters to have traveled on the Indian roads. In terms of power it is only two Bhp less than the Bajaj Pulsar. Kinetic is pinning its hopes on this model to revive the sagging scooter market in this country.

Honda Scooters
Similarly HondaEterno from the stables of Hondascooters and motorcycles India has been instrumental in reviving the geared scooter market in India. Eterno has a four stroke engine to counter the problem of fuel efficiency which the scooters face. It also has the highest ground clearance in its class for a smooth riding.

Bajaj Auto
This has prompted the traditional manufacturers of scooters in this country Bajaj Auto to sit up and take notice. They have come up with Bajaj Wave DTSI which is stylish and are cheap scooters than any other expensive set of two wheels in the market. Scooters have come a long way since it was first launched in India way back in 1975, for thirty odd years these metal bodied geared machines have ruled the roost on the Indian roads. The Indian Government bought the Innocenti Company of Italy the original owners of Lambretta brand of scooters to set up scooters India limited. The first scooter to have rolled out of the company was called the Vijai Super. In the same year it launched the Lambretta brand of scooters for the overseas market.

During almost the same time another phenomenon was hitting the Indian two wheeler market, in the year 1959 Bajaj Auto had already acquired license from the Government of India to manufacture two and three wheelers in the country. It took Bajaj a little over a decade to launch its' most successful model Chetak named after the horse of a legendary Rajput ruler. Not to be left behind the Lohia Machinery Limited or LML as it is popularly known had changed the face of scooters in India with its collaboration with Piaggio of Italy. However the dream run of these metal bodied scooters have been stalled by theirs more illustrious cousins the motorcycles. Bajaj Auto tried to do some damage control and wean away customers from the motorcycle segment by launching the four stroke legend which offered a bike like mileage of about 60-70 kmpl. But with Bajaj officially stopping productions this year the only way for scooters to survive would be to go towards the Kinetic Blaze and HondaDio way. Scooters We are traders and exclusive suppliers of popular models of scooters from Honda, Kinetic, Bajaj , LML, Hero Puch etc. These are suitable for city riding and are economical. Hero Honda Pleasure Enjoy the pleasure of a joy ride. The new roll-out from Hero Honda targets the youngsters. The range of flashy colours(eight in all) are selected to target the brigade of youngsters with unique trendy features.

Technical Specifications

Engine Bore x Stroke Displacement Compression Ratio Maximum Power Maximum Torque Maximum Speed Clutch Ignition Starting Front Suspension Rear Suspension Ignition Length x Width x Height Wheel Base Ground Clearance Kerb Weight Tyre Size* Front Rear Front Brake Rear Brake Fuel Tank Capacity Head Lamp Battery

Air-cooled, 4-stroke single cylinder OHC 50.0 x 52.0 mm 102 cc 9.0 : 1 5.22 kW (7bhp) @ 7000 RPM 7.85 Nm @ 5000 RPM 77 kmph Dry, Automatic Centrifugal Clutch CDI Self-start Bottom Link with Spring-loaded Hydraulic Damper 150 kg Swing Arm with Spring-loaded Hydraulic Damper 1750 mm x 705 mm x 1100 mm 1240 mm 125 mm 104 kg 3.50 x 10 - 4PR / 51 J 3.50 x 10 - 4PR / 51 J Internal Expanding Shoe Type (130 mm) Non-asbestos Type Internal Expanding Shoe Type (130 mm) Non-asbestos Type 5 Ltrs (Min) 35W / 35W Halogen Bulb (Multi-reflector Type) 12 V-5 Ah

Kinetic Nova Get yourself charged up with the kinetics of Kinetic Nova from one of our convenient outlets. The increase in the bull horse power

from 7.5 bhp to a peak of 8.65 bhp is achieved in a large rev band of 5000 rpm to 7000 rpm.
Technical Specification Dimensions Overall Length : Overall Width : Overall Height : Wheel Base : Ground Clearance Dry Weight : Engine : Cubic Capacity : Max. Power : Max. Torque : Starting : Chassis & Susp Chassis Type : Tyre Front : Tyre Rear : Wheel Rims : Susp. Front : Susp. Rear : Transmission : Brakes Front Brakes : Rear Brakes : Electricals MAGNETO : Battery : Head Light : 12 V / 9.0 AH 12 V 35 / 35 W ( MFR ) 130 mm dia 110 mm dia Tubular Underbone 3.50" x 10" - 4 PR 3.50" x 10" - 4 PR New Leading Link Hydraulic Damper Unit Swing Arm / Hydraulic Damper Variomatic 103 kg 4 Stroke Air Cooled 134.9cc 8.5 bhp @ 6500 RPM 10 Nm @ 4500 RPM Electric / Kick 1819 mm 740 mm 1076 mm 1250 mm s

Tail Light : Brake Light : Turn Signal Light : Horns :

5W 21 W 10 W Single

Mopeds and Scooterettes If the metal bodied scooters have fallen out of the consumers' choice, scooterettes have been climbing up the popularity charts lately. These set of two wheelers are a hit among people over the age group of 45, women and the young adults. These two wheelers are lighter which makes them easier to handle, they come with a digital ignition system to do away with the inconvenience of the kick start. They also have smaller wheels for better balance and maneuverability. They cater to the load carrying and personal transport requirement of most urban two wheeler user.scooterettes and moped segment amount for a quarter of the two wheeler market share in India and about 8% of all the exports which takes place from the country. One company which has remained in the forefront of scooterettes and mopeds manufacturing in the country is TV Sundram Iyengar and Sons Limited (TVS), they were the first to launch an indigenous scooterettes in the Sub 100 cc category in the year 1984. Incidentally the company had also launched a two-seater 50 cc moped in the year 1980 Mopeds Variants of the moped include scooters, motor-assisted bicycles, and minibikes. Scooters tend to be slightly larger and heavier than mopeds. They use larger engines than mopeds and have a flat floorboard and step-through frame for easier mounting and riding. Motor-assisted bicycles are ordinary bicycles with a small add-on electric or gasoline engine that is mounted over wheels. The motor is used only when going up hills or when the rider is tired. Minibikes are small, two-wheeled recreational vehicles designed

primarily for off-road use by 10- to 15-year-old riders (although adults sometimes ride these vehicles also). Minibikes may not be licensed for operation on public highways. They are often assembled from kits that include an engine, a simple rectangular frame, front forks, handlebars, and a seat.

Marketing Mix
1. 2. 3. 4. Products price promotion place

Products
1. Motorcycles: 2. Scooters: 3. Scooterettes: 4. Step thrus: 5. Mopeds

Price
1. Easy and suitable financing scheme. 2. Competitive pricing 3. According to production

Promotion

It is a process by which awareness is created among consumers. Several method

1. Road Show 2. Advertisement In TV 3. Advertisement In News Papers 4. Hording 5. Through Fee Demos 6. Gifts, discounts and draw system. 7. Door step service. 8. Exchange offers and exchange bonus. 9. Company events. 10.Demonstration and test ride. 11.Easy and suitable financing scheme. 12. Attractive interest on advance payment

Place
1. Manufacture Company 2. Retailers 3. Customer

Interpretation of the data/information Collection

Suggestions for improvement

Conclusion