Scribd Logo
Upload

Welcome to Scribd!

  • 775 views

    Indian Washing Machine Industry

    Uploaded by

    Manish Chhari
    Major players in the Indian washing machine industry include LG, Samsung, Videocon, and Whirlpool which occupy approximately 75% of the market. Semi-automatic washing machines dominate the Indian market with 65% share, though fully automatic machines are growing in popularity. The northern region accounts for 38% of sales while southern India accounts for 30% of the market. The document discusses the size and growth prospects of the Indian washing machine market, with projections that household penetration will increase significantly by 2030 as disposable incomes rise in urban and rural areas.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd

    Indian Washing Machine Industry

    Uploaded by

    Manish Chhari
    775 views6 pages
    Major players in the Indian washing machine industry include LG, Samsung, Videocon, and Whirlpool which occupy approximately 75% of the market. Semi-automatic washing machines dominate the Indian market with 65% share, though fully automatic machines are growing in popularity. The northern region accounts for 38% of sales while southern India accounts for 30% of the market. The document discusses the size and growth prospects of the Indian washing machine market, with projections that household penetration will increase significantly by 2030 as disposable incomes rise in urban and rural areas.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Major players in the Indian washing machine industry include LG, Samsung, Videocon, and Whirlpool which occupy approximately 75% of the market. Semi-automatic washing machines dominate the Indian market with 65% share, though fully automatic machines are growing in popularity. The northern region accounts for 38% of sales while southern India accounts for 30% of the market. The document discusses the size and growth prospects of the Indian washing machine market, with projections that household penetration will increase significantly by 2030 as disposable incomes rise in urban and rural areas.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    775 views6 pages

    Indian Washing Machine Industry

    Uploaded by

    Manish Chhari
    Major players in the Indian washing machine industry include LG, Samsung, Videocon, and Whirlpool which occupy approximately 75% of the market. Semi-automatic washing machines dominate the Indian market with 65% share, though fully automatic machines are growing in popularity. The northern region accounts for 38% of sales while southern India accounts for 30% of the market. The document discusses the size and growth prospects of the Indian washing machine market, with projections that household penetration will increase significantly by 2030 as disposable incomes rise in urban and rural areas.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 6

    Major Player in Indian washing machine industry

    At present companies like LG, Videocon, Samsung, and Whirlpool occupy approximately 74.6 percent of the market. Companies like Onida and Godrej together occupy almost 6 to 8 percent of the market. Other companies such as IFB, Haier, and Panasonic are also making their presence felt in this segment in the last couple of years. Some other companies that are present in this sector are:

    Weston Texla Toshiba ETA OGeneral Gem Maharaja T-Series SVL Beltek

    The semi automatic segment dominates the Indian market for washing machines and has a share of approximately 65 percent with regards to units sold. However, when it comes to prices, they are being run close by the fully automatic washing machines. With regards to zone, the northern part of India has 38 percent share of the market and the southern region has 30 percent share. The western region accounts for 27 percent and the eastern region accounts for 5 percent. North India prefers the semi automatic machines while in South India the completely automatic ones are more preferred.

    Indias washing machine industry growth prospects


    It is estimated that by 2030 the industry will have 590 million customers in the urban areas. The per capita expenditure by that time has been calculated at INR 50 thousand and this makes India a huge market for the washing machine companies. A study by the McKinsey Global Institute predicts that the amount of middle class families who earning between INR 2 and 10 lakh will go up to 128 million by 2025. At that time it is estimated to account for 41 percent of the population. Normally the washing machine industry in India has continued to grow at a great rate. In 2011 the Indian market for washing machine grew at 24 percent compared to 38 percent in just the previous year. In 2011, 4.7 million units were sold.

    Videocon introduced the concept of washing machines in the Indian consumer durables market. The silver nano technology of washing machines has gained immense popularity all around the globe. The declining average selling price of residential washing machines along with increasing disposable income, consumer awareness, educations and improving technology are driving volume sales of washing machines faster than sales in value terms. LG and Samsung turn out to be the biggest players in the residential washing machine market in India followed by others such as Whirlpool, Videocon, Godrej, Onida, IFB, Haier, etc. According to India Residential Washing Machine Market Forecast & Opportunities, 2017, the residential washing machines market in India is expected to witness healthy growth rates in the coming years. The penetration rate of washing machines in India is still very low when compared with other emerging markets or developed countries. The residential washing machines market revenues have witnessed an average growth rate of more than 20% y-o-y. The residential washing machine market in India is expected to reach US$ 1.50 Billion by 2017. The residential washing machine market in India is expected to grow as a result of growing middle class and increasing household incomes. The government initiatives towards rural household development are also expected to increase the demand in the residential washing machines market in India. India Residential Washing Machines Market Forecast & Opportunities, 2017 discusses the following aspects related to washing machines market in India:

    Residential Washing Machine Market Size, Share & Forecast Fully & Semi Automatic Washing Machine Market Size & Forecast India Washing Machines Regional Market Analysis Market Trends & Opportunities Competitive Landscape & Strategic Recommendations

    Why you should buy this report


    To gain an in-depth understanding of washing machines market dynamics in India To identify the on-going trends and anticipated growth in the coming years To help industry consultants, washing machine manufacturers and other stakeholders to align their market-centric strategies

    To obtain research based business decision and add weight to presentations and marketing materials To gain competitive knowledge of leading players To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyers specific needs

    LG India eyes Rs 1,800 cr sales from washing machines


    Currently, the washing machine market in India is estimated to be about 30% of the total Rs 16,000-cr home appliances market
    Itishree Samal / Hyderabad Oct 15, 2012, 14:12 IST

    The home appliances division of LG Electronics India targets a Rs 1,800 crore net revenue from its washing machine category by this calendar year. "We expect to achieve Rs 6,000 crore net revenue by this calendar year from its home appliances division, a growth of 18% over last year, including Rs 1,800 crore from the washing machine category," said Rajiv Jain, business head (home appliances), LG Electronics India Private Limited, the wholly-owned subsidiary of LG Electronics. Currently, the washing machine market in India is estimated to be about 30% of the total Rs 16,000-crore home appliances market, which is of about Rs 5,000 crore. "The home appliances market has been sluggish this year and certain segments including the double-door refrigerator and microwave oven have seen degrowth, whereas the washing machine market in India is seeing a double digit growth of about 18%," he said.

    "The washing machine market is expected to retain its growth in the coming years with the growing penetration level in the country," he said. The penetration level for this category has grown to 7% this year from 5.5% last year. The company expects a good growth coming from the front loading washing machine category. "Currently, the front loading washing machine category contributes 10% of the overall washing machine market in the country, which is very low compared to the developed countries. This category contributes about 70% in developed countries like US and Europe. We expect this segment to grow in India in the coming years," Jain told Business Standard. "We are hopeful to retain our 37% market share in home appliances with a shifting focus on more high-end premium products," Jain said. LG currently have 32 SKUs (stock keeping units) in the washing machines in India. It has 38% market share in washing machine and 34% share in front loading category. Of LG India's total revenue, refrigerator category contributes 60%, and washing machine and cook and clean segment contribute about 30% and 10% respectively.

    Washing Machines can compare on following features


    Brands LG SAMSUNG VIDEOCON WHIRLPOOL ONIDA GODREJ IFB HAIER ELECTROLUX PANASONIC KELVINATOR TOSHIBA AKAI SIEMENS KORYO Loading Type TOP FRONT Loading Type TOP FRONT Type FULLY AUTOMATIC SEMI AUTOMATIC Wash Load (Kgs) 5 AND LESS 5.1 TO 6 6.1 TO 7 7.1 AND MORE

    Maximum Spin Speed 400 RPM - 600 RPM 600 RPM - 800 RPM 800 RPM - 1000 RPM 1000 RPM AND ABOVE

    Wash Method PULSATOR TUMBLE AGITATOR PUGILATOR

    WASHER

    Price variation
    Haier Tiana (HW100-HB1297NZP)
    Wash Capacity: 10 Kg Type of Washing Machine: Fully Automatic Loading Type: Front Wash Method: Tumble
    PRICE IN INDIA

    75,555 onwards

    Akai ASAW-60 T
    Wash Capacity: 6 Kg Type of Washing Machine: Semi Automatic Loading Type: Top Number of Wash Programmes: 1
    PRICE IN INDIA

    3,933 onwards

    You might also like