The Optimist - Bill Ackman - Portfolio - 05-2009

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The Optimist
by Jesse Eisinger May 2009 Issue
Hedge fund manager Bill Ackman wiped out nearly $2 billion in a bet on Targets stock. So why is he so sure he can fix his problemsand Americas?
THE LONG VIEW Bill Ackman, photographed at his New York City office, says he feels a civic duty to help solve the financial crisis. Photograph by: Art Streiber
ill Ackmans friends describe him in two ways. They offer the euphemism that the prominent hedge fund manager does not suffer from low self-esteem. Then they observe that he is optimisticalmost
clinically so. A pop psychologist might diagnose Ackman with hypomania, a condition notable for persistently elevated moods but without the self-destructiveness of true mania. He doesnt register reversals and defeats and hard feelings the way other people do, says David Klafter, a former colleague.
I ask Ackman about the condition while he is driving in a car with his More From Portfolio.com
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family. He hasnt heard of it, but says he is an extremely resilient person.
His 11-year-old daughter playfully chides from the backseat, And youre modest.
Ackman is an activist investor, a respectable term for people who in the 1980s were known as corporate raiders. He buys big stakes in companies and then offers his opinionsloudlyon how to improve their operations. Often, Ackman has been a contrarian. He bought shares of Rockefeller Center when Manhattan real estate was on its back in the mid-1990s, and he launched an attack in 2002 on MBIA
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Hedge Fund Manager Bill Ackman - Print - Portfolio.com
Inc., the powerful and politically connected bond insurer, when everyone else on Wall Street was convinced the company was gold-plated. In early 2007, he sounded one of the most prescient warnings about the credit bubble and the leveraged complex of American finance.
William A. Ackman, who turns 43 this month, has had the seminal financial career of the past two decades, which is to say that hes had the seminal American career of the era. Almost immediately after business school, he started a hedge fund to manage millions for wealthy peoplewith no investing track record. About a decade later, he was forced to shut down. He endured regulatory investigations played out in the klieg lights of the press. He relaunched and clawed his way back to respectability, becoming a member of a new generation of Wall Street wise men. No hedge fund manager or investment banker will be able to replicate his trajectory for at least a generation.
Now hes gearing up for one of the biggest battles of his professional life. After losing nearly $2 billion in a calamitous bet on the retailer Target Corp.almost all that investors had given him for the investmenthe
is waging a proxy fight against the company. He will have a tough sell in the leadup to the annual shareholder meeting in May. Taking on a company as big as Target is almost unheard of. Target decries the contest as costly and disruptive.
Investors dont want to hear much from hedge funds these days, and the tide may be turning against activism.
Panicked companies are focusing on their core business, not their capital structure.
At the same time, Ackman is talking about a much bigger turnaround situation: the United States. On a recent day in his glass-walled corner office in midtown Manhattan, he tells me with a smile, Im long America! His tie is slightly loosened, and the sleeves on his blue shirt are rolled up. He is crafting a plan to save the universe, he says, with a slight glint that shows he is aware of the hyperbole. He recounts how he and Michael Porter, a Harvard Business School professor, recently had a fantastic meeting with Lawrence Summers, the director of President Barack Obamas National Economic Council, to pitch their proposals for fixing the financial crisis and improving the market for mortgages.
Im long-term bullish on America but not on things turning around in the next few months, or even 12 months, he says. Weve had the equivalent of a heart attack, but now we are in recovery, hopefully. It takes time to heal.
These days, the public, enraged at the moneyed class of Wall Street operators, is in revolt over bonuses and rewards for failure, while Washington plans new regulations for hedge funds, and investors pull their money out of the industry. Ackman, who has been publicly vilified, cant keep himself away from the spotlight. Its almost in his nature to stand up and say that he has answers.
Overconfidence from financial types is what caused this grave economic crisis in the first place, of course. It can be a worrisome quality. But if you are Bill Ackman, youre betting that confidence, correctly administered, might just get us out of it too.
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Though often perceived as arrogant, Ackman up close might be the most winning salesman on Wall Street. Partly its because he explains each burst of an idea with overwhelming detail, lucidly laid out. But it also has to do with his boyish facea rounded-off nose and high, rosy cheeks topped incongruously with a signature shock of gray hair that hes had since high school. Going prematurely gray builds character, Ackman says.
Hes gained a huge following of admirers, both male and female, says Laurel Touby, founder of the internet company MediaBistro.com, which Ackman helped bankroll. People fall in love with him. Its almost like hes the Bill Clinton of finance. Ackman thinks that the financial rescue of the banks, a plan which has been carried over from the Bush administration, is wrongheaded. And months before his meeting with Summers, that began to concern him. I always thought the country would survive Washington. Now I feel like I have a civic duty if I have a decent idea for how to solve a financial problem, he tells me.
A few weeks later, we speak again. Im so busy its driving me crazy, More From Portfolio.com
he says. Every day I dont get this plan out, I feel the country is going to ruin. In unguarded moments, he has a tendency to become grandiose. In public settings, hes learned to restrain himself, speaking in interviews with a curious calm.
Ackman believes that the financial-system bailout has been flawed. The government has put taxpayer money into financial institutions at the wrong time and in the wrong place within their capital structures.
So far, weve aimlessly given billions to banks. That money could wind up going toward bonuses, dividends, or interest payments on debt, merely delaying the inevitable failure of the insolvent ones. Many economists argue for more aggressive nationalization of insolvent
banks, but policymakers have been reluctant to take that route, wary of harming bondholders. Ackman wants these creditors turned into the equity holders of insolvent banks, through carefully adjudicated reorganization processes, before the government ponies up more money.
Ackman and Porter also worry that Treasury Secretary Tim Geithners rescue plan is overly focused on shoring up the securities and derivatives tied to mortgages. Instead, the duo would target the mortgages themselves in a way that they contend would be cheaper than the governments approach. Ackman likens the situation to a $100,000 house with a million-dollar insurance policy. When the house burns down, rather than paying off the policy, the house should just be rebuilt. Ackmans idea is to have the government offer to buy defaulting mortgages for 50 cents on the dollar. Such a guarantee would put a floor under the market and induce the owners, most of which are mortgage-servicing companies, to sell to the government if they cant find better deals elsewhere. If values in the mortgage market stabilize, the result will be a beneficial cascade through the value of all those securities and derivatives. Leverage got us into this mess; Ackman wants to reverse it to get us out.
Even as the hedge fund business implodes from its own hubris, Ackmans three main funds, which are
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separate from the Target fund, are doing okay, relatively speaking. They were down between 11 and 13 percent last year, much better than the average for hedge funds; he ended up with $4.4 billion under management. As of late March, his main funds were up about 3 percent, while the market had fallen double digits.
Ackman, the son of an affluent commercial-mortgage broker, spent his childhood in Chappaqua, New York. At Harvard Business School, he came off as bright, though sometimes a bit to the manner born. During a case study of Steinway & Sons, the pianomakers, he told the class that he had several pianos, seeming to assume that everyone else did too. (Ackmans family owned two Steinways and a Yamaha, but they had inherited all three.)
He would say back then that his goal was to allocate as much of the worlds capital to himself as he could so that he could then reallocate it in the way that he thought was best. He was a larger-than-life guy and came across that way, even in business school, a former classmate recalls.
Soon after he graduated, he and a classmate, David Berkowitz, formed Gotham Partners, an investment firm. They shared an apartment to save money. One of the bedrooms was much larger than the other, and the two budding Masters of the Universe decided to have a closed-bid auction to figure out who would get the better room. Each wrote down the portion of the rent he was willing to shoulder to win the larger spot. Ackman remembers that he convinced Berkowitz that he badly wanted the big room when actually he was content with the smaller one. He contrived to drive up Berkowitzs bid, making his part of the rent a fraction of his partner and roommates.
Ackman entertained the notion that he and Berkowitz might be able to raise tens of millions of dollars for Gothams launchand he managed to talk his way into meeting with many of the wealthy and powerful moguls that hed set his sights on. He pitched real estate scion Tom Durst and proposed three investment ideas to demonstrate Gothams research capacity. Durst declined to invest with the firm but then, according to Ackman, put his own money to work in the companies that Ackman and Berkowitz had recommended. After each had big gains in a matter of months, Durst came back to them and agreed to put money into their fund. Gotham didnt come up with anything close to Ackmans hoped-for sum, mustering only $3.1 million. But in 1993, he and Berkowitz went ahead and launched the fund anyway. In time, Gotham gathered in millions. The Ziff family came in early; legendary investors such as Jack Nash, Leon Levy, Michael Steinhardt, and Seth Klarman also put money in.
In 1994, Gotham bought shares in a real estate investment trust poised More From Portfolio.com
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to take control of Rockefeller Center, effectively becoming the largest holder of the real estate complex. At the time, the New York commercial real estate market was in a devastating slump. Thrusting himself into a highly publicized takeover battle, Ackman scored huge returns on his investment when the REIT was bought. He was on the map.
Over the next three years, his fund averaged returns of 40 percent annually after fees. Gotham hardly ever shorted or bet against
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companies. But one day in early 2002, Whitney Tilson, a friend of Ackmans since their days at Harvard College, called him at home to recommend that he buy a stake in a company called Farmer Mac, the Fannie Mae of farm mortgages. Ackman printed the annual report and started reading it around 9 that night. Riveted, he continued past
midnight. He called Tilson first thing the next morning, excited. Farmer Mac was indeed an opportunity, but Tilson had it wrong. Ackman didnt want to buy the stock; he wanted to short it.
Gotham placed its bearish bets. Then Ackman confronted a problemhow to get his negative message out. He began by talking to a reporter at the New York Times but didnt think the resulting story made the case strongly enough, so he set up a website for the express purpose of displaying a report he wrote, with disclosures that his fund was short Farmer Macs stock. Going public on a short is an invitation to be attacked by companies and investors.
Ackman relished the frenzy that ensued. Hes still proud of the reports title, Buying the Farm. And he profited spectacularly from the results: By fall, Farmer Macs stock had collapsed.
Fresh from the Farmer Mac success, Ackman launched an audacious assault on MBIA, a company at the center of both Wall Street and state and local finance across the country. This move would prove remarkably insightful once the financial crisis hit, but vindication would be years in coming. First, Ackman was forced to undergo a remarkable battle with the company and its regulators.
MBIA dominated a sleepy, safe, and wonderful business: insuring municipal bonds from default. Since muni bonds almost never defaulted, MBIA almost never had to pay off the insurance. But when Ackman surveyed the companys filings, he realized that MBIA had, to a degree utterly unrecognized by Wall Street, shifted into the business of insuring a vast array of much more dangerous paper: collateralized-debt obligations, or CDOs, which were constructed by the big banks to combine the bonds of multiple companies.
Expecting MBIA to default, Gotham began buying credit-default swaps, a form of short-selling in the unregulated derivatives market. If other investors became worried that MBIA would default, Ackman could sell the credit-default swaps for a gain; if MBIA actually did default, he would make a kings ransom.
MBIA got wind of Ackmans research and asked to meet with him. On November 21, 2002, Gotham representatives sat down with top MBIA executives. As people who were there recall the meeting, Jay Brown, the CEO of MBIA, began by saying how long he had been in the insurance business. No one has ever questioned my reputation or my companys, he said. You are using an unregulated market to manipulate a regulated market, referring to MBIAs insurance business. Youre a young guy. Its early in your career. You want to think very hard before you release that report, Brown said, pointing out that MBIA was the largest guarantor of municipal bonds in New York State and the country.
Is there anything you disagree with or thats factually inaccurate? Ackman asked.
This is not about the facts, Brown replied. Lets put it this way: We have friends in high places. (An MBIA
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spokesperson says that the purpose of the meeting was to learn Ackmans intentions and to request an early copy of his report to be able to point out any inaccuracies.)
The tense encounter lasted less than a half-hour. As they walked out, Ackmans analyst shook Browns hand. Ackman then held his hand out to the CEO. Brown looked at it, lifted his arm up, and said, I dont think so.
The hedge fund young turks walked away feeling threatened, thinking that MBIA would sue them. Ackman, though, was also exhilarated. On December 9, 2002, Gotham put out a devastating 66-page summation of the companys precarious financial position called Is MBIA Triple A?
Nothing much happened. The stock actually went up that day. The months that followed probably mark the period during which Ackmans optimism-to-reality ratio hit a peak. As the case against MBIA was building, Gotham was falling down. Ackman and Berkowitzs performance had been lackluster for several years running. Gotham had made several investments in privately held companies, and like many hedge funds in 2008, it found itself stuck with these illiquid assets as some investors were asking for their money back. Ackman and Berkowitz decided they had to wind Gotham down.
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hings got worse. In January 2003, the office of then New York State Attorney General Eliot Spitzer subpoenaed Ackman. The
Securities and Exchange Commission began an informal inquiry a few weeks later. At first glance, Gothams MBIA report looked as if it might be a case of a hedge fund trying to generate a huge amount of negative attention for a stock and then profit from the feara short and distort campaign. Gotham was pilloried in the press.
A dual investigation is almost every hedge fund managers nightmare. Not Ackmans. Now Im going to be able to sit across from Eliot Spitzer and explain to him my concerns! he told his skeptical Gotham colleagues.
Between March and June, the attorney generals investigators hauled him in for six grueling days of testimony. Aaron Marcu, Ackmans lawyer, tried to rein him in and keep him from saying anything that might later be used against him. Once, he interrupted Ackman to tell him he had already answered a question.
Leave me alone, Ackman snapped. Im not finished yet. With that, he rose, unbidden, to a large pad perched on an easel and started diagramming MBIAs serpentine financial structure. He expected to flip the AGs team against MBIA.
Remarkably, he succeeded.
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After a nearly four-year-long investigation, MBIA agreed to settle civil securities-fraud cases with the SEC and the attorney generals office, paying $75 million in fines and restating seven years of earnings. David Klafter, who was then working as Gothams general counsel, says, How often does a complaint go to a regulator and it boomerangs and the complainant ends up getting sanctioned? Not often, right? It happened to Bill.
By January 2004, Ackman was back in the investment business, launching his current hedge fund, Pershing Square Capital Management. Over the next few years, he honed his approach to shareholder activism, scoring big investment wins with Wendys and McDonalds.
Throughout that time, though, MBIAs stock held strong. Employees at Pershing Square thought I had gone off the deep end. And there were investors who did not invest in Pershing Square because they thought I had just lost it on this MBIA thing, Ackman says. As time went on, he couldnt stop thinking about the company. I have trouble saying MBA without saying MBIA, he tells me. Once he was walking down a street on Manhattans Upper West Side, and he saw a woman wearing a sweatshirt with MBIA on it. Was it some kind of division of the company that he didnt know about, he wondered? He repeated the word on the sweatshirt out loud to himself: Co-loo-M-B-I-A, Co-loo-M-B-I-A. Suddenly, he realized he was looking at a woman dressed in Columbia University garb.
In his office one recent late afternoon, he beckoned me over to his computer, with a look of pride. He launched a video of two young girls performing a catchy, singsongy tune. A few years ago, his two daughters had composed this song-and-dance routine as a present for their father:
MBIA is a bad company They make people promises they dont keep MBIA is a bad company MBIA is a bad company They lie to people and the government and do bad things MBIA is a bad company MBIA is a bad company Yes it is. Yes it is. Yes it is.
Ackmans MBIA investment led him to a conclusion that proved pivotal in light of the coming credit crisis. In the spring of 2007, when the Dow was over 13,000 and the world was awash in money, he began giving a speech to investors called Whos Holding the Bag?
The talk began with a warning that a virtuous credit cycle works viciously in reverse. It discussed the risks in mortgage-backed collateralized-debt obligations, corporate lending, and commercial real estate markets. He raised alarms about the credit-rating agencies conflicts of interest in the structured-finance market. He concluded that since the most highly rated paper, the triple-A portion, was more vulnerable than anyone realized because of poor lending, bond insurers like MBIA were in deep trouble. And if they were in trouble, all
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the parties that thought they were insured would also be in trouble. When the losses hit, these guarantees will have no value, and counterparties are left holding the bag, he said. Few investors bought it at the time, but thats exactly what happened over the next two years. It became clear that bond insurers wouldnt be able to make good on their insurance, so banksthe bond insurers customerswere forced to take hundreds of billions of dollars in losses. MBIA reported $1.9 billion in losses in 2007 and an additional $2.7 billion in 2008. When Ackman started giving his talk, MBIAs stock was in the upper $60s per share, close to an all-time high. By early March, MBIA was trading at approximately $3 a share. The original thesis [about the company] was very much incorrect, says Kevin Brown, MBIAs spokesman. Im not going to deny his call on the mortgage market was correct.
Late last year, Ackman closed out his MBIA positions. Overall, after six More From Portfolio.com
years of battle, his MBIA investments returned about $1.1 billion in profit. He has pledged all his personal proceeds to charity. Hes already donated about $50 million to his Pershing Square Foundation and to education causes and still owes about $100 million to make good on his promise.
Perhaps more surprising, Ackman managed to turn Spitzer into one of his defenders. While Spitzer was governor of New York, they met to discuss mortgage insurers, including MBIA. Today, Spitzer says of short-sellers, In terms of contribution to the marketplace, they are critically important and unpopular because of it. We know theres bias in favor of affirmative analytical work. The former governor also tells me, Bill is extremely smart, adding that he is obviously a guy who
understands finance.
When I ask Ackman how he feels now that this epic Wall Street battle is over, he pauses maybe for the first time that Ive heard since weve met. He laughs uncomfortably. I dont feel like its over because MBIA still exists, he says finally.
espite his insight about the precariousness of the financial system, Ackman puzzlingly didnt follow through to anticipate the pain of the American consumer. That led to a series of mistaken investments
in retail. His Target investment has been the worst of all.
In 2007, he set up a special fund to invest in a single stock in a highly leveraged way. In a sign of how frothy the markets were, he raised $2 billion from start to finish in a week, about two-thirds of which came from other hedge funds. Investors knew the outlines of the investment but not that it would be in Target.
In his main funds, Ackman buys big positions in a few stocks. He maintains little leverage to reduce the risks inherent in this concentrated investing style. But he gets his risk jones on with single-stock funds. They are at once flying-too-close-to-the-sun ventures and deeply savvy moves. Even if the ideas flop, he is still in business.
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Ackman urged Targets management to sell its credit-card business to get rid of consumer-credit exposure and use the proceeds to buy back stock. He also wanted the company to realize the underlying value of its vast real estate holdings. Target bought back stock, but so far that has been a poor use of money. The company also moved partly on his credit-card suggestion but hasnt heeded his real estate advice.
By the fall of last year, Ackman was getting into a bad spot. Some of his long-dated options were set to expire at the beginning of 2009. He couldnt renegotiate them in the middle of the market panic.
On October 29, Ackman rented a giant theater in the Equitable Building in midtown Manhattan. He presented to hundreds of investors and reporters his plan for Target to spin off its real estate into an innovative real estate investment trust. The lengthy, complicated presentation of roughly 150 slides took about an hour and a half, with an extra 15 minutes for questions.
Ackman wasnt the only one under strain. Targets sales in stores open a year or more were falling. In December, Gregg Steinhafel, the retailers CEO, came to New York to meet with some investors. He panned the REIT idea and said Ackman was simply buried in his position and trying to jack up the shares to get out. In a sign of frayed nerves, he also attacked customers of Kohls, one of Targets competitors, as having low IQs. Target smacked Ackman down twice, rejecting the proposal.
Targets stock was tumbling; Ackmans leveraged fund was doing much worse. By early March, as Targets stock continued to fall, Ackmans Target fund was down 93 percent. The broken investment led to at least one strained friendship. Hedge fund manager Dan Loeb had put money into the Target fund and had been bombarding Ackman with emails, demanding that he let him out of his investment or wind down the fund. Loeb essentially ran an activist campaign against him, prompting Ackman to reorganize the fund: He waived management and incentive fees for investors in it, put $25 million of his own money in, and finally succeeded in extending the options. But hes had enough of the excitement and leverage of a single-stock fund. I think I may never do it again, he says, chastened.
In early March, Ackman had another run-in with a New York State More From Portfolio.com
attorney general. Andrew Cuomo called him about the Target fund situation. Its kind of a scary way to begin a conversation with the AG! Ackman says.
But Cuomo was calling to compliment him on how he treated his investors in revamping the fund and waiving his fees, saying that is what the hedge fund business needs. How cool is that? asks Ackman, excited as a boy.
Some investors think Ackman doesnt understand the subtleties of retailing. Activists may have been well intentioned, but many have seriously hurt many retailers by urging them to buy back shares and to increase debt, says David Berman, a retail investment specialist who
runs the hedge fund Durbin Capital. Businesses were made unhealthy in front of our eyes, and management
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and boards were fooled by smooth-talking activists and bankers alike who misguided them. Ackman counters that his advice has never saddled a company with too much debt.
By March, Ackman owned stock and controlled options in Target worth about 7 percent of the company. And he was gearing up for the big fight to get board seats. At Targets annual meeting in May, Ackman is running for a position on the companys board. He has recruited four other candidates who have specialized in real estate, credit cards, and retailing to serve on his slate. Its going to be very high-minded, he says of his campaign. But he is also evincing the old stubbornness. The only Stalinesque election process in America is the election for directors of American corporations, he tells me. And I just think thats wrong.
Maybe because Ackman has lost so much money with Target, hes been more reflective lately. The investment business is about being confident enough to know that youre right and everyone else is wrong. Yet you have to be humble enough that you recognize when youve made a mistake, he says. Earlier in my career, I think I had the confidence part pretty solid. But the humbleness part I had to learn.
While he concedes that the Target investment was structured badly at first, he wont back down on it. Its up more than 40 percent since he injected his own cash: I continue to believe that the investment in Target is not a mistake.
Bill Ackman remains optimistic.
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What is Bill Ackman's background and career trajectory?

What was Ackman's large bet on Target and what happened?

Hedge Fund Manager Bill Ackman - Print - Portfolio.

family. He hasnt heard of it, but says he is an extremely resilient person.

Hedge Fund Manager Bill Ackman - Print - Portfolio.com

Hedge Fund Manager Bill Ackman - Print - Portfolio.com

Hedge Fund Manager Bill Ackman - Print - Portfolio.com

Hedge Fund Manager Bill Ackman - Print - Portfolio.com

Hedge Fund Manager Bill Ackman - Print - Portfolio.com

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Hedge Fund Manager Bill Ackman - Print - Portfolio.com

Hedge Fund Manager Bill Ackman - Print - Portfolio.com

in retail. His Target investment has been the worst of all.

Hedge Fund Manager Bill Ackman - Print - Portfolio.com

Hedge Fund Manager Bill Ackman - Print - Portfolio.com

Bill Ackman remains optimistic.

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