Academics Entrepreneurship Corporate Training Toastmasters Dual Programme CAT Training Workshops and Seminars Analysis Strategy Research

Leadership Industrial Visits International Visits International Seminars Threshold Precipice Distribution Sales Media

Cambridge University Programme

Bachelor of Business Management Programme

(Affiliated to Jain University)

Manual - 2012-15

CONTENTS

JGI (Jain Group of Institutions) ........................................................................................... 03 Responsibility Profile : Administration ................................................................................ 04 Guidelines for B.B.M. Students ........................................................................................... 05 Note to Parents ................................................................................................................. 06 Calendar of Events : 2012 - 2013 ....................................................................................... 07 The Course - BBM .......................................................................................................... 08-11 BBM Course Structure (Six Semesters) ........................................................................ 12-13 Syllabus : I Semester ............................................................................................ 14-19 II Semester ............................................................................................ 20-26 III Semester ............................................................................................ 27-33 IV Semester ............................................................................................ 34-39 V Semester ............................................................................................ 40-50 VI Semester ............................................................................................ 51-61 Dual Programme Overview ................................................................................................. 62 Syllabus : Art of Business .............................................................................................. 63 FchFP ............................................................................................................ 64 IOC ........................................................................................................... 65-76 CIM ........................................................................................................... 77-83 HRM .............................................................................................................. 84 FMB ............................................................................................................... 86 Entrepreneurship & Business Management from EDI ................................. 87 Event Management / Intellectual Property Rights & Innovation Mgt. .......... 88

JAIN GROUP OF INSTITUTIONS

Jain University (Constituent Colleges and Centres) School of Graduate Studies, J C Road, Bangalore, Karnataka School of Engineering & Technology, Kanakapura, Karnataka Centre for Management Studies, Bangalore, Karnataka Centre for Post Graduate Studies, Bangalore, Karnataka Centre for Research in Social Science and Education, Bangalore, Karnataka Centre for Emerging Technologies, Kanakapura, Karnataka Centre for Research in Pure and Applied Sciences, Bangalore, Karnataka Centre for Disaster Mitigation, Bangalore, Karnataka Centre for Ancient Indian History & Culture, Bangalore, Karnataka Centre for Indian Psychology, Bangalore, Karnataka Centre for Advanced Studies in Biosciences, Bangalore, Karnataka RCJ Centre for Entrepreneurship, Bangalore, Karnataka International Institute for Aerospace Engineering and Management, Bangalore, Karnataka Colleges (Pre-University, Under Graduate, Post Graduate) Sri Bhagawan Mahaveer Jain College (SBMJC), V V Puram, Bangalore, Karnataka Sri Bhagawan Mahaveer Jain College, J C Road, Bangalore, Karnataka Sri Bhagawan Mahaveer Jain Evening College, V V Puram, Bangalore, Karnataka Sri Bhagawan Mahaveer Jain Evening College, J.C Road, Bangalore, Karnataka Sri Bhagawan Mahaveer Jain College, K.G.F, Karnataka Jain College, Belgaum, Karnataka Jain College, Kanakapura, Karnataka Jain College, Hubli, Karnataka Jain College, Jayanagar, Bangalore, Karnataka Jain College, Rajarajeshwari Nagar, Bangalore, Karnataka Jain College, Jamshedpur, Jharkhand Jain College of Engineering, Belgaum, Karnataka Jain College of MCA & MBA, Belgaum, Karnataka Jain Institute of Technology, Davanagere, Karnataka Management & Professional Excellence Institutions MATS Institute of Management & Entrepreneurship, Bangalore, Karnataka Human Networking Academy, Bangalore, Karnataka School for Leadership and Excellence, Bangalore, Karnataka Jain Animation School, Bangalore, Karnataka CMS Business School, Bangalore, Karnataka Schools (Preschool to 12) Jain International Residential School, Kanakapura, Karnataka Jain Heritage School, Bangalore, Karnataka Jain Heritage School, Belgaum, Karnataka Jain Heritage School, Tirupathi, Andhra Pradesh Jain Heritage a Cambridge School, Kondapur, Andhra Pradesh Jain Heritage a Cambridge School, Shamirpet, Andhra Pradesh Jain Heritage a Cambridge School, Visakhapatnam, Andhra Pradesh Jain Heritage a Cambridge School, Nagpur, Maharashtra Jain Public School, Kanakapura, Karnataka Jain Public School, Davanagere, Karnataka Jain Public School, Ratlam, Madhya Pradesh Jain Public School, Badnagar, Madhya Pradesh Jain Public School, Jhabua, Madhya Pradesh Jain Public School, Kadri, Andhra Pradesh Jain Public School, Secunderabad, Andhra Pradesh Jain Public School, Ranebennur, Karnataka Jain Public School, Korba, Chhattisgarh Jain Public School, Tumkur, Karnataka Jain Public School, Chintamani Jain Public School, Bijapur, Karnataka The Jain International School, Bangarpet, Karnataka The Jain International School, Krishnavaram, KGF, Karnataka The Jain International School, Kanpur, Uttar Pradesh The Jain International School, Hubli, Karnataka The Jain International School, Aurangabad, Maharashtra The Jain International School, Mulbagal, Karnataka Jain Toddlers, Jubilee Hills, Hyderabad, Andhra Pradesh Jain Toddlers, Kondapur, Hyderabad Jain Toddlers, Palm Meadows Jain Toddlers, Mahindra Hills, Secunderabad, Andhra Pradesh Jain Toddlers, BITS Pilani, Secunderabad Jain Toddlers, Aurangabad, Maharastra Jain Toddlers, Kanpur, Uttar Pradesh Jain Toddlers, Hubli, Karnataka Sports Schools Jain Academy for Sporting Excellence, Kanakapura, Karnataka Jain Academy for Sporting Excellence, Hyderabad, Andhra Pradesh JGI Life (JGIs Social Initiatives) Jain Vidyaniketan (An Opportunity School), Kanakapura, Karnataka Jain Vidyaniketan, Amethi, Uttar Pradesh Radio Active - Community Radio (90.4 MHz), Bangalore, Karnataka

RESPONSIBILITY PROFILE ADMINISTRATION CONTACT DETAILS

1. 2. 3. 4. 5. 6. 7. 8. 9. All Administrative Matters .................................................................................................. Mr. Dinesh N, Center Head Operations ........................................................................................................................... Dr. Soney Mathews, HOD Academics ..................................................................................................................... Mr. Krishna Reddy B N, HOD International Relations & Academics ........................................................................................ Ms. Anila Bajpai, HOD Cambridge Projects .............................................................................................................................. Mrs. Jayashree Documentation ............................................................................................................................. Mrs. Chaithra Shetty Finance and Fees ................................................................................................................................... Mr. Thyagaraj Corporate Training ............................................................................................................................. Ms. Samyukthaa Infrastructure ............................................................................................................................................. Mr. Nishanth

10. University Admn/Exam Co-ordinator. .............................................................................................. Mr. Suresh Kumar 11. Sports ............................................................................................................................................................ Mr. Pasha 12. Lab in-charge .................................................................................................................................... Mr. Umesh Nayak 13. Librarian ................................................................................................................................................. Mr. Pampapati 14. Hostel ................................................................................................................................................ Mr. Pintu Agarwal 15. Systems Administrator (Computer) .................................................................................................. Mr. Shiju Nambiar

DUAL PROGRAM COORDINATORS

BBM + Art of Business ................................................................................................................ Mrs. C.K.R. Gnanapazham BBM + Practical Finance ............................................................................................................... Mrs. Shweta R. Kadambi BBM + Practical Marketing ............................................................................................................ Mrs. Shweta R. Kadambi BBM + Practical Human Resource .......................................................................................................... Mrs. Roopa Traisa BBM + Family Managed Business ............................................................................................................ Mrs. Sunitha B. K. BBM + Entrepreneurship .................................................................................................................. Mrs. Vanitha J. Deepak BBM + Event Management .......................................................................................................................... Mrs. Anita Walia BBM + Intellectual Property Rights & Innovation Management ................................................................ Mr. Dhruv K. Gera

TEACHING STAFF
Dr. Soney Mathews Ms. Anila Bajpai Mr. Krishna Reddy B N Mr. Parthasarthy R Mrs. Vanitha J Deepak Mrs. Uma Warrier Dr. Jayanthi R Mr. Srinivas K Mrs. Sunitha B K Mrs. Hemalatha B S Mrs. Radha Prathi Mrs. Roopa Traisa Mrs. Meera Raj Mrs. Babitha B S Dr. Umakanth S Mrs. Anita Walia Mrs. Yashoda L Mrs. C.K.R Gnanapazham Mrs. Mahak Balani Mrs. Mahua Adak Mandal Mrs. Supriya Rai Mrs. Varalakshmi S Mr. Srinidhi V R Mrs. Sarita Sinha Dr. Raghu G. Anand Mrs. Ratchana Mrs. Selvarani Paulraj Mr. Lakshman K Mrs. Tejaswini D Mrs. Meena R Mrs. Tejaswini Siddhartha Ms. Asha Dwarakanath Mr. Mahmood Jehad Yunis Ms. Sneha Vatsa Mr. Vincent Paul Mr. Samuel T Varghese Mrs. Bhavya Sivarajan Mr. Kiran L Maney Mr. Anand Chakravarthy R

GUIDELINES FOR B.B.M. STUDENTS

Prayer is compulsory for all the students. Final examination will be conducted after every semester under Jain University rules and regulations Students are assigned only the language studied in their 12th Standard. Attendance is compulsory for BBM to the extent of 75 percent. Those students who do not attend classes will not be allowed to take the University Examination for that semester. Students on their way to and from college are expected to report themselves in a responsible manner. Medical Certificates should be personally submitted to the HOD, after obtaining Class Teachers signature within one day of reporting back to the college. Students are strictly forbidden to leave the college premises during the regular college hours. Irregular attendance, habitual idleness, neglect of assignment, disobedience and disrespect towards members of the college staff or bad moral influence, justify dismissal. Birthday celebrations in the college should be avoided. Use of cell phone in classes is strictly not allowed. Students caught using cell phone in whatsoever manner will be penalized. Students should come to college appropriately dressed. The purpose of dress code is to maintain an atmosphere conducive to learning. Students are expected to keep themselves well groomed, neatly dressed and maintain discipline.

Boys are not permitted to wear Bermudas / shorts, torn jeans & ear- studs on any day, on campus. And they should have a short hair cut. Girls should adopt dresses that are not transparent, too short, sleeveless & pants. Body piercing / tattoos are strictly forbidden. Chewing gum in class is forbidden. Students are requested to avoid smoking in & around college premises. Footwear should be acceptable at corporate level as we are a Business School. Flip-flops, chappals and similar casual wear should strictly be avoided.

Students should carry their College ID Cards always. Loss of ID card should be reported to admin immediately. A new ID Card will be issued only after legal procedures are completed (a legal complaint and FIR). A student may be required to take part in co-curricular and extra-curricular activities. When required to do so, participation will be deemed compulsory by the college authorities. Guest lectures on topics, which are related to the subject, will be given and during these lectures blazers and attendance is compulsory. Regarding fieldwork of competitions and Fests or participation in the competitions and extra curricular activities prior permission of the Principal / HOD and Class Teacher is required. Regarding fieldwork given by Corporates, students should follow the concerned rules and regulations and maintain the work diary. Students are not suppose to bring their Four Wheelers. Writing on the walls, furniture or any college property will not be tolerated by the management. Individual found indulging in such activities would be severely punished.

NOTE TO PARENTS

Your first concern as a parent should be to see that your ward attends the college regularly. Parents who permit their ward to be absent from college unnecessarily handicap their wards opportunity to succeed in studies. You can contribute a great deal to your wards success in the college by encouraging home study. See that your ward devotes at least one hour every day for his / her studies at home. Parents are expected to co-operate in the work of the college by enforcing regularity and discipline by evincing interest in their childs progress and extending the fullest encouragement to participate in co-curricular and extra-curricular activities. When you are requested to meet the Principal or the class teacher, it should be done immediately because the feed back of the wards weakness in the class can be directly communicated. A wholesome attitude towards college and confidence in his / her teachers is essential for the wards maximum success in college. Criticism of your wards teachers in his / her presence should be avoided since it gives room for the ward to lose respect for teachers and consequently he / she fails to learn from these teachers. If you have a legitimate complaint, meet the Principal at the earliest. Withdrawal of your ward from class for a mere social function is not recommended because it retards his /her progress in college and minimizes his / her respect for regular hard work. Encourage your ward to cultivate the habits of neatness, self help and systematic work. Ensure that your ward does not bring any costly gadgets to college. College will not be responsible for it in whatsoever manner. Failure to pay the fees on time will be viewed seriously. Parents are requested to notify in writing in case of any change of address, E mail ID's, Telephone numbers by E mail to [email protected]. Please log on to www.cms.ac.in & go to parents corner to view child's progress. Mobiles will be seized if kept on when the classes are in progress. Parents will get an official letter if college is taking the students out of station for projects. Parents should not come to college and disturb the child during class hours. Parents are welcome after the sessions conclude for the day. International Visits and Air Tickets As per the rule of Government of India. Child is allowed to travel on concession from college to home town only. Students passports should be ready for International visit and please check the expiry date for the same. Air Baggage should not exceed 15 to 20 kgs. Jewellery & Valuables are strictly forbidden and the college is not responsible for the loss of such items.

Leave Policy No leave is permitted during the Academic year for functions / Marriages /Pooja's Special leave is granted only for marriages of own brothers and sisters. For this the parents have to send an application attached with the wedding card. Medical leave and certificate is only an information and not a document for attendance.

Parents Signature: ______________________

CALENDAR OF EVENTS - 2012 - 2013

June 2012

12th - 14th - Diwali Vacation 15th - College Reopens for II, IV & VI Semester Announcement and allotment of Guides for the Major Project-VI Semester Third week Commencement of Campus Placements for VI Semester

8th - College reopens for III & V semester 14th - College reopens and Orientation for I Semester Third week - Commencement of Internship & Allotment of guides for the Minor Project - III Sem 28th - Orientation for the Dual Programme

December 2012 July 2012

25th - Christmas

12th - 17th - International Visit for the I Year (2011-12 batch) 21st - Freshers Day Third week - Commencement of Classes for the Dual Programme

January 2013

4th, 5th & 6th - Abhinaya Theatre Fest

9th - 20th - International College Premier League (CPL-T20)

27th - Varamahalakshmi Festival

26th - Republic Day

31st - Commencement of CMS Festival August 2012

Toastmasters Installation 15th - Independence Day

February 2013

1st & 2nd - CMS Festival

20th - Ramzan 25th - Parent Teachers Meeting

Second week - Parent Teachers Meeting

Last week - Precipice (Management Fest)

Workshops, Seminars and Industrial Visits

Last week - End of Campus Placements March 2013

September 2012

First week - CMS Cup (Annual Sports Meet)

First week - Commencement of Cambridge Programmes Second Week - Submission of Minor Project for III Semester Third Week - Pre-Finals

Second week - Pre-finals Third week - Graduation Day & Alumni Meet Last week - Submission of Internal Assessment

15th - 20th - CMS Football Tournament

Last week - Submission of University Projects

18th - Swarnagowri Vratha 19th - Ganesha Chaturthi Last week - Submission of Internal Assessment April 2013

First week - Viva Voce for VI semester 10th - 22nd - JU Final Exams for II, IV & VI Semester International visit - II semester (Regular)

Last week - Viva Voce for III semester

Workshops, Seminars and Industrial Visits

May 2013 October 2012

Vacation Entrance Test for BBM - 2013

2nd - Gandhi Jayanthi 6th - 22nd - JU Final Exams for I, III & V Semester 23rd & 24th - Ayudha Pooja & Vijayadashami

June 2013

November 2012

Reopening of college for the next academic year - 2013

1st - Rajyothsava

THE COURSE - BBM

LEARNING - TRAINING - EXPERIENCE - VALUE

Bachelor of Business Management (BBM) Center for Management Studies offers 3 years (six semesters) Bachelor of Business Management programme from Jain University with a dual qualification in Finance / Marketing / HR / Entrepreneurship from professional institutes like CIM, APFinSA, CISI, Cambridge, EDI etc. Courses offered BBM + Art of Business BBM + Practical Finance BBM + Practical Marketing BBM + Practical Human Resource BBM + Family Managed Business BBM + Entrepreneurship BBM + Event Management BBM + Intellectual Property Rights & Innovation Management Programme Objectives Along with academics, the programme with its strong entrepreneurial focus, provides students with the ability to apply contemporary management knowledge and skills in innovative, creative and entrepreneurial ways to establish real business solutions through industrial interface, inter collegiate interaction and modern sophisticated teaching aids and methods. The highlights of the programme are : Dual Qualification Orientation towards creating enterprise Thrust on developing entrepreneurial skills Input to put together business ventures Develop business understanding Exposure to real life situations Support for family business techniques Develop personal entrepreneurial skills International visit for deserving students Programme Structure: 6 semester programme (1 semester = 6 months) 10 weeks of internship per semester 3 weeks of CAT training per semester 3 weeks of Toastmasters per semester 10 weeks of Dual Qualification (Four Semesters) 6 weeks per semester - Leadership & skills development 4 weeks per semester - Concept Based action learning 2 weeks per semester - Supplementary Activities The Business Education Integrated Model (Compulsory Internship Programme) The Business Education Integrated Model at Jain University-CMS is a vital element of the three year programme. Moreover, it bridges the gap between theory and practice that most professionally trained managers confront. Students are equipped with internship programmes in the areas of Marketing, Finance and HR during the programme of three years. Students are placed under companies like HDFC Bank, ICICI Bank, Axis Bank, Standard Chartered, JWT (J Walter Thompson), Reliance Industries Limited, Cafe Coffee Day, Google, Kingfisher, Prestige Group, Ernst & Young, Bosch, UNISYS, ADITI, NIKE, DNA, UB Group, Britannia, IBM, The Leela, Reebok & Ogilvy. Placements Leaping into the next phase of career development can be overwhelming for students when they emerge from the BBM programme. The placement cell on campus has been set up with the express purpose of taking successful candidates under its wing by providing them with guidance in formulating future objectives. Jain University - CMS placement cell operates year around to facilitate contact between companies and graduates. Placement Cell provides career guidance to the students and also helps them establish their future objectives. The campus witnesses regular visits by leading corporate companies, who identify and recruit CMS talent. This process helps the students in taking decisions focused on their goals. Jain University CMS feels proud to have been associated with corporate giants like : TESCO, IBM, Reliance Capital, Goldman Sachs, Accenture, Infosys, Google, Deutsche Bank, KPMG, Standard Chartered, Ernst & Young, UB Group, JP Morgan & Chase, Honeywell, Thomson Reuters, HDFC Bank, Teach India, Facebook, iGATE, HP, Export Radet, Kingfisher, Amazon, ICICI Bank, HSBC, Axis Bank. Value Added Programmes These were initiated for spearheading the theories and concepts of a new generation of business people in the corporate world. The programmes are : Global Business Review This is a novel initiative in collaboration with Grey Caps which focuses on moulding students in a manner that fits them into the industrial scenario by the time they are ready for placements by equipping them with contextual information based on current affairs and global business. This course will boost the confidence level of the students to face post B-School and other career interviews. Toastmasters International - CC Qualification (USA) Toastmasters International is a global organization popularly titled the 'World's Biggest Club'. It imparts training in effective communication and leadership skills. Students gain proficiency in public speaking, productive communication, group discussion, audience manipulation and oratorical skills. Students who have completed ten modules are awarded the Competent Communicator (CC) - Qualification from the US. Our student holds the distinction of being the youngest Certified Toastmaster in India. Training for CAT Jain University - CMS extends its support to students by offering a specialized coaching for the Common Admission Test (CAT). The coaching has a special focus for entrance to IIMs and other leading management institutes. CAT classes are conducted by alumni's of IIM.

THE COURSE - BBM

Human Networking Academy Human Networking Academy is an institution dedicated to spiritual evolution. It conducts two programmes, Vishva Chaitanya and Vishva Chaarana aimed at building character, fortitude and virtue through the influence of Indian spirituality and nature. From meditation to adrenaline driven adventure sports, students assimilate experiences for a lifetime. Industry Focus Alumni as mentors are true life guides to young aspiring graduates at Jain University CMS alumni who are entrepreneurs themselves meet students in regular interacting sessions sharing business experience and help develop the spirit of entrepreneurship. CEO Talks A unique opportunity for students to interact with CEOs and industry leaders. Years of wisdom & experience are distilled into concise presentations by business honchos directly interacting with students and helping them relate academic study to real life management. Cambridge University Programme (UK) The Cambridge International Examinations in Business, conducted by the University of Cambridge are also incorporated in the course curriculum as an independent module. Students are awarded the Cambridge career awards on completion of these examinations. Jain University - CMS is an official learning center for the Cambridge International Examinations. The modules offered are : Finance, Marketing & HR. Speaker Series, Debate Forums and Panel Discussions Jain University - CMS hosts Speaker Series every month. The speakers invited are from private, public and educational sectors to give presentation on relevant economic and business issues. The Debate forum allows students to debate issues facing society and the ability to learn different perspectives that are brought to the table by students with different areas of expertise. The panel discussions are conducted on some of the major economy-related events of the day. These forums often tackle tough, controversial and economy-related issues that are important to students, faculty and the community. Industrial Visits Industrial visits are conducted every year as a part of the curriculum. International Visits In the global economy, knowledge of other countries and cultures is essential. Jain University - CMS realizes the importance of diverse perspectives. Therefore the students are taken on an international visit for their MDP programmes to learn more about corporate culture, management practice and the working of multinational companies. The workshops were conducted at the following institutes. Nanyang Technological University, Singapore National University of Singapore, (NUS) Singapore La Trobe University, Australia Cass Business School, London, UK Workshops and Seminars Jain University - CMS runs workshop and seminars throughout the year to enable students to locate disciplines within their broader business, economic, political and social contexts. It provides an exciting and extensive range of study options. The Seminar Series help in covering a wide range of topics like TQM, Creativity, Business Communication, Personality Development, Corporate Etiquette etc. Among these, National and International Seminars and Conferences feature predominantly. These are chaired by corporate leaders of International acclaim and involve managerial expertise of a very high calibre. The Faculty Development Program is an other innovative strategy at CMS to maintain and develop a high level of quality teaching and learning environment. Academics : The high quality teaching and learning environment will help you achieve your goals while studying at Jain University CMS. It has a strong reputation for excellence in teaching and learning and actively promotes innovative approaches. Our teaching approach incorporates syndicate learning, case studies, regular assessments and immersion in real life industry projects designed to help deepen student knowledge in a particular area of interest and to expose them to the real business world. Faculty Jain University - CMS prides itself on having some of the finest people from the educational sphere in its core teaching group as well as in its adjunct faculty. Warmth and commitment, high efficiency, keen standards of perfection and an in-depth knowledge in their respective topics are qualities that every faculty member brings to the institution. Extra Curricular Activities Freshers Day Each semester, first year BBM students kick-start their extra curricular activities with Freshers Day - a vibrant presentation of talent and spirit in management related and cultural performances. It is also a stress free ice-breaker for new comers and helps them form cultural links and sensible bonding on a multi cultural campus. CMS Festival It is a superb combination of academic and co-curricular skills, a major showcase of the thespian talent and culture symbiosis and above all a gruelling test of management expertise and business acumen. The CMS Festival is an amalgamation of all the four national level fests under JU - CMS. The festivals together combine education, fun and explores different facets of a human being that complement one another; the professional, the aesthetic and the personal excellence. The events that come under the blanket of CMS Festival are: Threshold Threshold is a fest designed and conducted exclusively for first year management students taking into consideration their level of experience and competence. It is envisioned as a

platform to take students from the novice level to that of exceptional initiative. Melange Melange is an annual fest of the BMS program in media studies. It is an event that showcases and explores talent in all areas of media - Print, television, radio, film and documentary production, event management, PR and advertising. Organised at the national level it spans all academic programmes at the undergraduate level focusing on media centric awareness, perceptions and skills. It offers talented students who are media savy a platform to network with media professionals while celebrating individual talent. Abhinaya Abhinaya an Annual Theatre Festival showcases national thespian talent as an All India Amateur Theatre Festival. It aims to achieve integration in diversity across the nation and language. Featuring plays in Hindi, English and Kannada, Abhinaya is now poised to be the prime performance of the Academy of Theatre Arts at CMS. Abhinaya will help young Indians revitalize their Indian identity develop new perspectives and mould character through discipline and passionate vision. Lasya A colourful beginning of a cultural awakening is an intercollegiate national level cultural event with a blend of intellect grace and creative flair organized by CMS. Precipice - All India Management Fest Precipice is the inter collegiate meet at Jain University - CMS that puts decision making, organizational and entrepreneurial skills to the test, besides being a celebration of student life as a whole. This fest provides students with the opportunity to assess their proficiency at planning, organization, execution and competition. While Precipice - 2002 saw the brightest minds battle at The Leela Palace. Precipice - 2003 was on board the ship MV Swaraj Deep, which sailed from Chennai to Port Blair and Precipice-2004 was on the Emerald Island in Sri Lanka. Precipice-2005 saw them battle with international visitors from Dubai, Bangladesh and Pakistan. Precipice-2006 - witnessed corporates battling against colleges to reach the Precipice. Precipice - 2007 was a 9 day extravaganza wherein both the MBA and the BBM colleges were tested on travel & tourism. This spectacular event was held in the tourist hub of India Udaipur, Rajasthan. Precipice 2008-09 : Was set in the pristine ambience of Sahara Aamby Valley, Pune with Indias finest colleges competing to be the best. Precipice 2009-10 an International Management fest was held at Malaysia Lankawi islands. Precipice - 2010-11 an International Management fest was held at The Venetian, Macau. Precipice - 2011-12 an International Management fest was held at Milan, Italy. Precipice Quiz - The quiz at Precipice was identified as a separate event. The finals was held with Giri Pickbrain Balasubramanium as the quizmaster. Management Exhibition A powerful corollary to classroom academic study, Management exhibitions showcase student knowledge, skill and perception. These are organised and conducted as student initiatives, guided by academic staff.

Book Review Students at CMS are encouraged to read, analyse and present responses to a wide variety of books on management, self help, fiction and non-fiction. This hones their analytical skills while\ encouraging the habit of reading. Ideas and perception developed while reading are shared in class through formal presentations. Dual Day Dual Day witnessed a recognition of students who had successfully completed different modules of BBM Dual Programmes. Mr. Ganesh Iyer, Country Head - CISI and Mr. Ramesh N, Regional Head, EDI-Ahmedabad were among the principal invitees on the ocassion. Talent Pool A special feature of the BBM programme at JU- CMS is the Talent Category. The Talent Category will be a pool of studentsdesirious of acquiring a BBM degree but are also talented in some special way - be it event management, business acumen, performing arts like dance, music, theatre etc., These talented youngsters will be specially groomed to excel in their areas of talent and given the right ambience to flourish, while acquiring a degree in business studies. Business Simulation Games As a part of an unique pedagogy at JU - CMS we have introduced HR, Marketing, Branding and Strategic Games through a leading simulation provider. These games are usually in a workshop format and is based on application of learning and holistic training in simulated business environment. Yuva Yuva ignited minds is a social initiative started by a group of 12 students pursuing BBM at CMS in 2008. Today, it is an armada of over 200 registered members. Education health and society are the core areas under which social activities are conducted. Creative Inc. Is the talent quotient of Jain University - CMS. Gifted, talented and maverick they all find a place at creative inc. Aesthetics technology and pure art all blend in a student team intensively focused on creative expression. Film clubs Oscar & Bioscope designed to foster a love of cinema as a powerful tool and research. Oscar looks at films by famous directors and Bioscope at main stream cinema they blend enjoyment with a rigorous study of cinema. The club welcomes participants across cultures and languages. The Drama Club The theatre club aims to revitalize interest in theatre as a medium of expression and its membership is not restricted to the environs of CMS. It blends aesthetics with rigour and discipline and experience all facets of theatre from acting to production to design. Sports - CMS Cup Jain University - CMS has a tradition of excellence in sports. We have produced several state, national and international level sportsmen. The CMS Cup is conducted annually in order to foster a sportive spirit in students.

10

THE COURSE - BBM

Graduation Day Graduation Day will celebrate success at the end of six gruelling semesters of intense study and acquisition of skills. It will be a time to reflect on achievements, strengthen friendships, graciously acknowledge your alma mater and let young graduates-to-be ... Let their hair down! Alumni Meet To facilitate the distant yet warm cords of bonding between students who have graduated and moved on from the portals of CMS an alumni club has been constituted. It convenes once a year at Bangalore and is a vital link between students their companion and the institution. ERGO Jain University - CMS has taken academic and literary initiative in the form of ERGO an annual magazine. It is a canvas for students to express their literary talent. Competitions & Achievements Achievement at Jain University - CMS is a habitual phenomenon where three years of imbibing skills and accumulating knowledge inevitably transforms students into invincible opponents in the face of competition. Every year, students emerge as shining examples in academic, sporting and business triumphs, bearing witness to our efforts. Between 1997 and 2011, students won over 100 management fests at top Business Schools of India. Vishwas The Counseling Centre Vishwas The counseling centre was started in the year 2004 keeping in mind the problems faced by the students in the tough competitive world. The centre tries to solve issues related to learning problems and disabilities, relationship problems, personal habits, family related issues, anger management, problems related to identity and self esteem, domestic violence and cultural / ethnic diversity. The counselor suggests problems with relevant counseling and guidance. Confidentiality is maintained for the service and information. It is an altruistic effort on our part and the services are not chargeable. Foreign Language Cell JU - CMS has collaborated with InLingua the worlds largest Foreign Language Training Institute to offer subsidized foreign language classes. Currently the language cell is offering Spanish, French, German & Mandrin foreign languages. The courses are offered in Level 1 A Part 1 for 25 hours, Level 1 A Part 2 for 25 hours (total 50 hours per semester). Post Completion of Level 1 A Part 1 & Part 2 of 50 hours a student can further opt for additional classes such as - Level 1 B Part 1 for 25 Hours and Level 1 B Part 2 for 25 Hours (total 50 hours per semester) Post Completion of Level 1 A Part 1 & Part 2 and Level 1 B Part 1 & Part 2 of total 100 hours a student would be awarded an InLingua International Certification subject to clearing the oral tests. InLingua offers various advanced levels that would enable one to be as fluent as a native speaker. It is envisaged that every CMS protg will learn at least 2 foreign languages by the time they complete their regular degree programmes. About inlingua Founded in Switzerland in 1968 headquatered in Berlin inlingua has over 345 language centers in 44 countries, including England, France, Germany, Thailand, U.S.A. and India. Every year inlingua trains about 500000 individuals and its time tested proven teaching methodology of speaking and learning - makes it the No. 1 Foreign Language Training Institute in the world. Center of Innovation Excellence - Intellectual Property Cell JU - CMS has joined the elitist bandwagon of the likes of Harvard, MIT, Stanford, UCLA Berkley, IITs and IIMs to file patents as an undergraduate university. As on date we have filed 8 applications with Patent Pending Status and have another 50 in the pipeline with several of our ideas running potentially into millions of dollars. JU - CMS has collaborated with Indias finest IP Innovation Management Firm that has offices in Dubai, U.S.A. and that has industrial experience for over a decade and has filed 1000s of Patent Applications. No idea is too small or too big for our expert team of engineers that are IIT Protgs.

11

BBM COURSE STRUCTURE (SIX SEMESTERS)

Total Marks Credits UE CIA Total

Paper No.
Semester I

Title of the Paper

Lecture Hrs per week

LANGUAGE (Kan/ Hin / San / Add. Eng) 1 ENG 2 1 BBM 3 1 BBM 4 1 BBM 5 1 BBM 6 1 BBM 7 ENGLISH BUSINESS MANAGEMENT MARKETING MANAGEMENT I QUANTITATIVE METHODS I FINANCIAL ACCOUNTING I COMPUTER FUNDAMENTALS & APPLICATIONS Total Semester II LANGUAGE (Kan/ Hin / San / Add. Eng) 2 ENG 2 2 BBM 3 2 BBM 4 2 BBM 5 2 BBM 6 MIM12 ENGLISH BUSINESS ECONOMICS HUMAN RESOURCE MANAGEMENT (HRM) - I FINANCIAL ACCOUNTING II QUANTITATIVE METHODS II MIND MANAGEMENT & HUMAN VALUES Total Semester III 3 BBM 1 3 BBM 2 3 BBM 3 3 BBM 4 3 BBM 5 3 BBM 6 ESCI 12 ORGANISATIONAL PSYCHOLOGY BUSINESS ENVIRONMENT PRODUCTION & OPERATIONS MANAGEMENT COSTING FUNDAMENTALS MINOR PROJECT (ON-SITE TRAINING) RESEARCH METHODOLOGY ENVIRONMENTAL SCIENCE Total MANDATORY COURSE - ENVIRONMENTAL SCIENCE Semester IV 4 BBM 1 4 BBM 2 4 BBM 3 4 BBM 4 4 BBM 5 4 BBM 6 ICON 12 Semester V 5 BBM 1 5 BBM 2 5 BBM 3 5 BBM 4 5 BBM 5 5 BBM 6E1 5 BBM 7E2 LEADERSHIP IN PRACTICE CASE ANALYSIS & METHODOLOGY MANAGEMENT ACCOUNTING INCOME TAX - I INTERNATIONAL BUSINESS ELECTIVE I ELECTIVE II Total BUSINESS COMMUNICATION MARKETING MANAGEMENT- II BUSINESS FINANCE ENTREPRENEURIAL DEVELOPMENT HUMAN RESOURCE MANAGEMENT (HRM) - II BUSINESS LAW INDIAN CONSTITUTION Total

04 04 04 04 04 04 04 28

04 04 04 04 04 04 04 28

80 80 80 80 80 80 80 560

20 20 20 20 20 20 20 140

100 100 100 100 100 100 100 700

MANDATORY COURSE - COMPUTER FUNDAMENTALS & APPLICATIONS 04 04 04 04 04 04 04 28 04 04 04 04 04 04 04 28 80 80 80 80 80 80 80 560 20 20 20 20 20 20 20 140 100 100 100 100 100 100 100 700

MANDATORY COURSE - MIND MANAGEMENT AND HUMAN VALUES 04 04 04 04 04 04 04 28 04 04 04 04 04 04 04 28 80 80 80 80 80 80 80 560 20 20 20 20 20 20 20 140 100 100 100 100 100 100 100 700

04 04 04 04 04 04 04 28 04 04 04 04 04 04 04 28

04 04 04 04 04 04 04 28 04 04 04 04 04 04 04 28

80 80 80 80 80 80 80 560 80 80 80 80 80 80 80 560

20 20 20 20 20 20 20 140 20 20 20 20 20 20 20 140

100 100 100 100 100 100 100 700 100 100 100 100 100 100 100 700

12

BBM COURSE STRUCTURE (SIX SEMESTERS)

Semester VI 6 BBM 1 6 BBM 2 6 BBM 3 6 BBM 4 6 BBM 5E3 6 BBM 6E4 6 BBM 7 STRATEGIC MANAGEMENT MANAGEMENT INFORMATION SYSTEM INCOME TAX - II BANKING & INSURANCE ELECTIVE III ELECTIVE IV PROJECT: Project Report Viva-voce Total 04 04 04 04 04 04 04 04 04 04 04 04 04 04 75 25 28 28 580 120 100 80 80 80 80 80 80 20 20 20 20 20 20 100 100 100 100 100 100

700

ELECTIVE PAPERS
5 BBM 6 E1 : ELECTIVE I 5 BBM 6E 1.1 Financial Markets & Services 5 BBM 6E 1.2 Consumer Behaviour 5 BBM 6E 1.3 Entrepreneurship & Business Opportunity 5 BBM 6E 1.4 Human Resource Development 5 BBM 7 E2 : ELECTIVE II 5 BBM 7E 2.1 International Finance 5 BBM 7E 2.2 Marketing in Practice 5 BBM 7E 2.3 Entrepreneurial Start-up 5 BBM 7E 2.4 International HRM 6 BBM 5 E3 : ELECTIVE III 6 BBM 5E 3.1 Security Analysis & Portfolio Management 6 BBM 5E 3.2 Advertising & Media Management 6 BBM 5E 3.3 Finance for Entrepreneurship 6 BBM 5E 3.4 Labour Laws 6 BBM 6 E4 : ELECTIVE IV 6 BBM 6E 4.1 Financial Analysis & Planning 6 BBM 6E 4.2 Global Marketing 6 BBM 6E 4.3 Marketing for Entrepreneurship 6 BBM 6E 4.4 Compensation Management

Note: Semester starts from June - November & December - May

Jain University - Internal Assessment Format

Total marks awarded = 20
Bifurcation is as follows: a) Attendance shall carry 10 marks in internal assessment for Jain University. Marks for attendance shall be awarded on the following basis. 59% & Below 60% -74% 75% -79% 80% - 89% 90% and above =2 =4 =6 =8 = 10

If the attendance of the student is zero(0) then the internals should be marked as zero (0)

b) Pre- Final test will carry 5 marks, marks shall be awarded as under (Total=80 marks) 49% & below 50% -59% 60% - 69% 70% -79% 80% and above =1 =2 =3 =4 =5

If the prefinal marks is zero or if the student has not attended prefinals, the internals should be marked as zero.

c) Assignments & presentations will carry 5 marks. Activity may include assignment / Field visit/ Presentations / Case study / Reviews/Articles/ Newspaper Reviews/ Current affairs/ Bulletin Board / Seminars etc.

13

SYLLABUS - I SEMESTER
LANGUAGE (1 SAN 1B) Sanskrit (Prescribed Text Saahitya Sanchayaha) 1. Gangalahari 2. Kumarasambhavam 3. Harshacharitam 4. Bhashakaushalam - Panditaraja Jagannath - Mahakavi Kalidasa - Mahakavi Banabhatta

(1 KAN 1B) Kannada (Prescribed Text Kannada Sampada - I) Part -1 : Kavya 1. Abdiumorme Kalavashadim Maryadeyam Dantade 3. Vachanagalu 2. Jeevagalarigavu gurugalu 4. Bedara Kannappana Ragale 5. Kerege Hara 7. Kurudu Kanchana 6. Madalingana Kanive 9. Bengalurina Haadu 8. Bagdad : Ondu Prarthane 10. Lavajame - Nagachandra - Akkamahadevi - Kumaravyasa - Harihara - Janapada - D. R. Bendre - Maasthi Venkatesh Iyengar - Dr. Siddalingaiah - H.S. Shivprakash - Lalitha Siddabasavaiah

Part -2 : Sanna Kathe, Vichaara Saahithya, Lalitha Prabandha Meenakshiya Manemeshtru Vaicharika Pragnege Adethadegalu Ondu Tundu Gode Nishavagmigala Nitya Sathyagalu Prashne Pathrike Swaroopa - Kuvempu - Dr. H. Narasimaiah - Boluvaru Mohammed Kunhi - Vasudendra

(1 HIN 1B) Hindi (Prescribed Text Saahitya-Sahachar) Padya 1. Dhanush Bhang 2. Aarya 3. Nauka Vihar 4. Hriday Ka Daan Gadya 1. Mevad ki Bhoomi Me 2. Aurangazeb ki Akhiri Raath 3. Kya Gandhi Yug Beet gaya ? 4. Mahanagar ki Mythili Shabdarth 1. Paribhashik Shabdavali 2. Prashna-patra Prarup - Rahul Sankrityayan - Ramkumar Verma - Viveki Roy - Sudha Aroda - Goswami Thulsidas - Mythilisharan Gupta - Sumithranandan Panth - Ramdhari Singh Dinakar

14

SYLLABUS - I SEMESTER
(1 ADE 1) Additional English (Prescribed Text Reflections-I) Poetry 1. The Meadow Mouse 2. Death, the Leveler 3. Once Upon a Time 4. Brook 5. Resolution and Independence 6. After Apple Picking Prose 1. Polonius 2. At The Sign of The Lion 3. The Devoted Friend 4. The Cop and the Anthem 5. The Century 6. The Leopard Mans Story - Shakespeare - Hilaire Belloc - Oscar Wilde - O. Henry - Jeffery Archer - Jack London - Theodre Roethke - James Shirley - Gabriel Okara - Tennyson - William Wordsworth - Robert Frost

(1 ENG 2) ENGLISH (Prescribed Text Impressions - I) Prose 1. The Gift of the Magi 2. The Judgement of Paris 3. Education 4. A Cup of Tea 5. On Running After Ones Hat 6. Clochette Poetry 1. The World is Too Much With Us 2. Darkling Thrush 3. La Belle Dame Sans Merci 4. Richard Cory 5. The Pulley 6. Strong Mercy Grammar 1. Vocabulary 2. Subject-Verb Agreement - William Wordsworth - Thomas Hardy - John Keats - Edwin Arlington Robinson - George Herbert - Rabindranath Tagore - O. Henry - Leonard Merrick - Einstein - Katherine Mansfield - G. K. Chesterton - Guy de moupassant

15

SYLLABUS - I SEMESTER
(1BBM 3) BUSINESS MANAGEMENT Sec A Module 1 (12 hrs) Introduction : Meaning and definition need for business, nature of business, scope, objectives, Qualities of a successful business man. Forms of business ownership, Public, Private and Joint sector undertaking, Public Private Partnership, NGO - its characteristics, trusts, clubs and association. Module 2 (6 hrs) Management : Meaning, Emergence of management thought, characteristics of management scientific management, Administrative theory of Management, Principles of management, Social responsibility of management and ethics. Module 3 (6 hrs) Planning : Meaning& definition, Characteristics of good plan, Planning process, Types of plans, MBO &MBE, Decision making, types of decisions, steps involved in decision making. Module 4 (17 hrs) Organisation & Staffing :Meaning, characteristics, formal & informal, importance of organisation, steps in organisation, organisation climate, organisation structure, departmentation meaning and basis for departmentation, Span of management, Centralization VS Decentralization, Definition, situational factors affecting staffing, selection process-techniques, and instruments. Module 5 (6 hrs) Directing : Meaning and nature, principles of effective direction motivation -meaning, & importance of motivation in management, types of motivation, morale meaning & its affect on productivity, leadership, definition, theories & styles, communication nature, elements, essentials of an effective communication system, co-ordination, importance Module 6 (3 hrs) Control : Definitions, characteristics, steps in control process, importance and limitations, Control techniques (in brief). Sec B Practical 1. 2. 3. 4. Visiting Leading non government organization and study i) the Objectives, ii) Organizational structure, iii) funding and iv) the problems they are facing in rendering service and submit a report to your faculty. Draft a imaginary partnership deed Visit a successful business venture and analyze the leadership qualities of Chairman / CEO / functional Manager or even supervisors. Draft a i) production control chart ii) inventory management chart iii) sources of distribution chart iv) production cost control chart Sec C Articles
Reference books : Management, Michael A Hitt, J Stewait Blace, Lyman W Essentials of management, Harold Koontz Heinz Weihrich - Tata Mc Graw - hill Business management, R. K Sharma, Shashi K. Gupta - Himalaya publishers. Business management, Appanniah Reddy - Himalaya publishers. Management principles and practices, Dr M. Sakthivel Murugan

(1 BBM 4) MARKETING MANAGEMENT I Sec A Module 1 (10 hrs) Overview of Marketing: Introduction, Market and Marketing, Modern definition of marketing, Orientation of marketing, Core concepts of marketing, Scope of marketing, Importance of marketing Selling Vs Marketing, Recent trends in marketing, Market segmentation, Basis of market segmentation, Benefits of market segmentation, Target market selection, Market targeting strategies, Positioning strategies, Marketing Mix, Traditional 4Ps, Extended Marketing Mix. Module 2 (10 hrs) Product : Meaning of product and service- Classification of product- Levels of Product- Product Portfolio Planning (PPP) Product Mix- Product Life Cycle (PLC)-Management of Product life cycle-New Product Development (NPD) New product planning process-Product related strategies- Branding-Essentials of good brand- Packaging- Functions of packaging-Product warranty-After-Sales service- Labelling -Trade mark.

16

SYLLABUS - I SEMESTER
Module 3 (8 hrs) Price : Introduction- Meaning and definition of pricing- Role of price mix- Importance of Pricing- Factors influencing pricingPricing decisions- Price setting strategies- Discounts and Allowances. Module 4 (7 hrs) Place : Meaning- Marketing Channel- Direct and Indirect channel- Channel Decisions- Distribution function- IntermediariesWholesalers and Retailers- Supply Chain Management Logistics Management-Franchising. Module 5 (15 hrs) Promotion Introduction - Promotional activities- Objectives of promotion-Promotion Mix -Promotional Mix Strategies, Advertising- Features of advertising- Advertising and Advertisement- Purpose of Advertising- Importance of advertising in marketing- Type of advertisingCreation of advertisement- Advertising in India- Sales Promotion- Purpose of sales promotion- Sales Promotion Techniques Personal selling- Definition and Features- Objectives of personal selling- Features of Salesmanship- Essentials of effective selling- AIDAS Formula- Qualities of good Salesman. Module 6 (10 hrs) Consumer Markets and Buyer Behaviour : Consumer Market- Consumer buying and Industrial Buying- Types of ConsumersBuyer Behavior- Decision Making Unit (DMU)-Decision Making Process (DMP) - Influences on Buying Behavior-ConsumerismCustomer Loyalty- Customer Delight - Not- For- Profit (NFP) Marketing- Marketing in micro enterpriseGlobal Context of Marketing- Virtual Marketplace- Ethics in marketing. Sec B- Practical 1. 2. Identify a company and prepare a report on the marketing strategies adopted by the company. Pick any three print advertisement and critically evaluate them. Sec C - Articles
Reference books: Marketing Management- S.A. Sherlekar, Himalaya Publications, 13th Edition. Marketing Management C.B.Mamoria, R.K. Suri, Satish Mamoria, - Kitab Mahal Publication, 7 th Edition. Marketing Management- Kotler P, 11th Edition, Pearson Education, New York, 2003.

(I BBM 5) QUANTITATIVE METHODS - I Sec A Objective: The complex phenomena of the contemporary business world require scientific, logical and quantitative kit of tools to make optimal and sound decision. As a part of curriculum we are intended to equip our students in this direction by providing basic and intermediate level of quantitative techniques. Incorporation of this knowledge enables our students to draw optimal decision along with management. Module 1 (12 Hrs) Role of mathematics in business study, Permutation and Combination. Progression (Arithmetic and Geometric) - Introduction, nth term, sum to n terms of AP and GP- Application problems. Module 2 (12 hrs) Algebraic expression (Monomial, binomial and basic operations), Concept of Equations, Linear equation, Simultaneous linear equations, Quadratic equations, Methods of finding solution and business applications, Matrices, Basic operations, Minor and Cofactor, Matrix Inversion, Solving simultaneous equation by matrix method and application problems. Module 3 (4 hrs) Concept of Optimization, LPP, Maximization & Minimizations, Graphical method, Basic model building by using business data, finding solution (only by using graphical method). Module 4 (4 hrs) Concept of Functions ,Concept of differential calculus, Rate of change/Slope, Basic rules of differentiation(without proof),, Mathematical problems, Higher order derivative (only second order), Economics and Business applications Module 5 Maxima and minima, Mathematical examples, Basic application, Profit Maximization, Revenue Maximization, Cost minimization, Break even analysis. Module 6 Concepts on Interest (Compound & simple), Annuity- FV,PV & Sinking Fund. (2 hrs)

(5hrs)

17

SYLLABUS - I SEMESTER Sec B Practical

1. 2. 3. 4. Application of equation to business situation any one situation Application of matrix multiplication of any one business situation Using differential calculus arriving at minimum cost, maximum revenue and maximum profit Problems on simple and compound interest Any two problems of different situations in each.

Reference book : Mathematics for Economic by Tarro yamane Business Mathematics & Economics by S.L. Agarwal Business Mathematics by B.M. Agarwal Quantitative Methods by Agarwal

(1 BBM 6) FINANCIAL ACCOUNTING I Sec A Module 1 (10 hrs) Theories, Concepts and Conventions : Meaning, classification of accounting theories (Accounting Structure Theory, Interpretational Theory and Decision-usefulness theory), accounting equation concept, dual aspect concept, business entity concept, matching concept, legal aspect concept, going concern concept, convention of conservatism, convention of complete disclosure, convention of consistency, convention of materiality, terms used in book keeping. Module 2 Journal : Meaning and uses of journal, journal entry, narration, sums on journal (6 hrs)

Module 3 (8 hrs) Ledger and Trial Balance: Meaning and need for ledger, different types of ledger, ledger posting and balancing. Trial balance purpose of trial balance, methods of preparing trial balance total method and balance method Module 4 (8 hrs) Subsidiary Books : Meaning and uses of subsidiary books, purchases book, sales book, purchases return book, sales return book, bill receivable and bill payable book, Format and sums Module 5 (8 hrs) Cash Book : Meaning of cash book, uses, types of cash book single column, double column with cash & discount, bank & discount, three column cash book, contra entry Module 6 Petty Cash Book: Meaning of petty cash book, types of petty cash book - analytical and simple petty cash book (6 hrs)

Module 7 (14 hrs) Final Accounts of Sole Traders : Concept of final accounts. Preparation of various accounts and statements. Concept of profits/losses. Sums on final accounts. Sec B Practical 1. 2. 3. 4. Imagine that you have started a sole proprietory business. What are the accounting concepts and conventions., you would consider in setting up the accounting system Visit a sole trader and collect the final accounts of an earlier year and identify the different types of accounts in it . Write a note on various accounting standards Prepare an imaginary 3 columns cash book with atleast 15 transactions Sec C Articles
Reference books : Basic Financial Accounting by S.P Jain & K.L Narang Double entry book keeping by Grewal Accountancy by B S Raman Principles & Practice of accountancy by Patil & Koralahalh

18

SYLLABUS - I SEMESTER
(1 BBM 7) COMPUTER FUNDAMENTALS & APPLICATIONS Module 1 (8 hrs) General features of a computer, Generation of computers, Personal computer, workstation, mainframe computer and super computers. Computer applications data processing, information processing, commercial, office automation, industry and engineering, healthcare, education, graphics and multimedia. Module 2 (10 hrs) Computer organization, central processing unit, computer memory primary memory and secondary memory. Secondary storage devices Magnetic and optical media. Input and output units. OMR, OCR, MICR, scanner, mouse, modem. Module 3 (12 hrs) Computer hardware and software. Machine language and high level language. Application software, computer program, operating system. Computer virus, antivirus and computer security. Elements of MS DOS and Windows OS. Computer arithmetic, Binary, octal and hexadecimal number systems. Algorithm and flowcharts, illustrations, elements of a database and its applications. Module 4 (10 hrs) Word processing and electronic spread sheet. An overview of MSWORD, MSEXCEL and MSPOWERPOINT. Elements of BASIC programming, simple illustrations. Module 5 (10 hrs) Network of computers. Types of networks, LAN, Intranet and Internet. Internet applications. World wide web, E-mail, browsing and searching, search engines, multimedia applications. List of Practical Assignments 1. 2. 3. 4. MS Dos Commands MS Office - MS Word 2007, MS Excel, MS Powerpoint, MS Access M-Commerce, E-Commerce, CRM HTML, Search Engines, Email (2 hrs) (12 hrs) (3 hrs) (7 hrs)

Books for Reference: 1. Alexis Leon and Mathews Leon (1999) : Fundamentals of information Technology, Leon Techworld Pub. 2. Jain, S K (1999) : Information Technology O level made simple, BPB Pub 3. Jain V K (2000) O Level Personal Computer software, BPB Pub. 4. Rajaraman, V (1999): Fundamentals of Computers, Prentice Hall India 5. Hamacher, Computer Organization McGrawhill 6. Alexis Leon: Computers for everyone. Vikas, UBS 7. Anil Madaan : Illustrated Computer Encyclopedia. Dreamland Pub 8. Sinha. Computer Fundamentals BPB Pub.

19

SYLLABUS - II SEMESTER
LANGUAGE (2 SAN 1B) Sanskrit (Prescribed Text Saahitya Sanchayaha) 1. Neelakanta Vijayaha 2. Katharatnakare Mativishaye Vriddhamantri Katha 3. Veni Samhara 4. Sadaharadarogatha (2 KAN 1 B) Kannada (Refer revised syllabus edition 2012-13) - Sriman Neelakanta Deekshita - Panditha Sri Hemavijaya Gani - Bhattanarayana

(2 HIN 1B) Hindi (Refer revised syllabus edition 2012-13)

(2 ADE 1) Additional English Poetry Captain! My Captain Insensibility Of Hidden Taxes Bosom Friend Trees Shylocks Defence (Act III, Scene I, Merchant of Venice) Prose Two Ways to Belong in America The Story Teller Film Making Rite of Spring My Early Days The Night Train at Deoli - Bharathi Mukherjee - Saki H H Munro - Satyajit Ray - Arthur Miller - A. P. J. Abdul Kalam - Ruskin Bond - Walt Whitman - Wifred Owen - Marge Piercy - Hira Bansode - Joyce Kilmer - Shakespeare

(2 ENG 2) ENGLISH (Refer revised syllabus edition 2012-13)

(2 BBM 3) BUSINESS ECONOMICS Sec- A Module 1 (12 hrs) Nature and Scope of Managerial Economics, Concept of Utility - Law of Diminishing Marginal Utility, Law of Equi-Marginal Utility, Indifference Curve and its techniques, Consumer Surplus. Module 2 (10 hrs) Demand Analysis : Introduction to Demand, Law of Demand, Elasticity of Demand Types and Measurement, Demand Distinctions, Demand Forecasting and its Methods. Introduction to Supply, Law of Supply , Elasticity of Supply Module 3 (8 hrs) Production Cost Analysis : Introduction to Production & Production Function, Law of Variable Proportion, Producer Equilibrium. Economies of Scale. Module 4 (6 hrs) Cost Analysis/ Revenue Analysis :Introduction to Cost, Determinants of Cost, Concepts of Cost, Cost Output Relationship, BEP Analysis . Concepts of Revenue, Revenue Output Relationship.

20

SYLLABUS - II SEMESTER
Module 5 (8 hrs) Market Analysis : Introduction to Markets, Features of Markets, Price-Output Determination under Perfect Competition, Monopoly, Monopolistic Competition. Module 6 Business Cycle, National Income and Economic forecasting in Business. Concepts of National Income, Methods of Measurement, Difficulties in Calculating National Income. Business Cycle Meaning / Phases Sec B- Practical 1. 2. 3. 4. 5. Understand market structure in different sectors- Air line industry, petroleum sector, Automobile sector Find out details of input cost and calculate the total cost of a manufactured product. Collect data of total sales any one item being sold in the market for a period of time and forecast the sales for the next year Understand Indias business cycles- 1999- 2009 Construct a demand schedule of a business unit Sec C - Articles (6 hrs)

Reference books Managerial Economics by Shankaran Managerial Economics by Varshney and Maheshwari Principles of Economics by KPM Sundharam and M.C Vaish Managerial Economics by D M Mithani Economics by Paul Samuelson Micro Economics by Baumol

(2 BBM 4) HUMAN RESOURCE MANAGEMENT (HRM) - I Sec A Module 1 (5 hrs) Introduction to HRM : Meaning and definition, features, functions, importance, role, process of HRM, Role of HR Manager Module 2 (8 hrs) Human Resource Planning : Meaning, objectives, importance, process, job analysis and job description, problems, recent trends in HRP. Recruitment: Meaning, objectives, sources, methods, current recruitment practices in India. Module 3 (10 hrs) Selection, Placement and Induction : Meaning, selection process, uses of tests in selection, Placement - meaning, problems in placement.Induction-meaning, induction process, importance Module 4 (10 hrs) Training and Development, Performance Appraisals: Meaning, importance, need, methods, recent developments in training, management development- meaning and its contribution to HRD Performance Appraisals - Meaning, objectives, content, methods, limitations of performance appraisal. Module 5 (10 hrs) Promotion, Transfer, Demotions and employee Separations: Meaning and types of promotion, purpose of promotion, basis of promotion, transfer-meaning, reasons, Demotion, meaning and reasons, Lay-off, retrenchment, and Dismissal. Module 6 (10 hrs) Wage and salary administration : Definitions, components of salary, factors affecting wages and salary, technique of wage fixation, Fringe benefits, Meaning and types, Social security measures, Perquisites. Sec B Practical 1. 2. 3. 4. 5. Visit any organization and analyse the recruitment process and study the interview pattern. Compile Information on induction programme of an MNC. Develop the format for performance appraisal of an employee Conduct an OOM analysis for a select company. Compare critically the organization chart of HRM department of two or three companies

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SYLLABUS - II SEMESTER
Sec C Articles
Reference books: HRM Robert Mathis & John Jackson Personal & Human Resource Management- A.M. Sharma Human Resource Management- Gary Dessler Human Resource Management by Deepak Kumar Bhattacharya Human Resource Management by Michael Armstrong Human Resource Management by C.B. Mamoria / S. V Gankar Human Resource Management by Pattanayak

(2 BBM 5) FINANCIAL ACCOUNTING II Sec- A Module 1 (8 hrs) Issue of Shares and Debentures: Meaning of share and share capital, classes of capital, issue of shares at par, premium and discount, details of called up capital, calls in arrears, calls in advance and paid up capital. Sums on issue of debentures at par, premium and discount. Module 2 (10 hrs) Valuation of Shares and Goodwill : Meaning of valuation of shares, need for valuation, different methods of valuation intrinsic method, yield method, fair value method. Meaning of valuation of goodwill, circumstances leading to valuation of goodwill, methods of valuation of goodwill normal profit method, super profit method, capitalization method, annuity method Module 3 (12 hrs) Hire Purchase System of Sale & Installment System of Sale : Meaning of hire purchase method of sale, law governing HP agreement, parties to HP agreement, meaning of cash price, interest, methods of solving problems on HP rate of interest is given, rate of interest is not given, installment does not include interest, cash price is not given. Meaning of installment system of sale, differences between hire purchase and installment, methods of solving problems on installment rate of interest is given, rate of interest is not given, installment does not include interest, cash price is not given Module 4 (8 hrs) Company Final Accounts : Meaning and need for preparation of final accounts of joint stock companies, preparation of income statement and position statement. (New Format To Be Followed) Module 5 (12 hrs) Mergers : Meaning of merger, reasons leading to corporate mergers, procedure for merger, differences between amalgamation and merger, pooling of interest method, problems on calculation of purchase consideration, preparation of various accounts, balance sheet after mergers. Module 6 (10 hrs) Acquisitions :Meaning of acquisitions, differences between mergers and acquisitions, problems on preparation of realization account, equity share holders account and balance sheet post merger

Sec B Practical 1. 2. 3. 4. Visit a stock broker and collect share application forms and fill it up Visit a financier and collect an earlier hire purchase agreement. What are the formalities to be observed by a hire seller while repossessing the asset List out the objectives for mergers and mention any five corporate mergers in the recent past

Sec C Articles
Reference books : Financial Accounting Financial Accounting Financial Accounting Financial Accounting

by B S Raman by Arulanandan & Raman K S by Anil kumar, Rajesh kumar by Gupta, Radhaswamy

22

SYLLABUS - II SEMESTER
(2 BBM 6) QUANTITATIVE METHODS II Sec A Objective: The blend of theory and practical as well as synthesis of technology and class room study enhance the knowledge. The present paper enriches our students by endeavoring professional statistical tools by using spread sheet resources. Module 1 (3 hrs) Meaning of Statistics - Objectives and limitations - Applications to business and various other fields - Definition of data - Types of data (Primary and Secondary, Quantitative and Qualitative, Continuous and Discrete) - Formation of table. Module 2 (12 hrs) Measure of central tendency- Mean, Median, Mode, G.M - Measures of Dispersion- Range, Quartile Deviation, Mean Deviation, Standard Variance Deviation and Coefficient of Variation Applications of Mean, Variance, Standard deviation and Coefficient of variation Case study Module 3 (8 hrs) Bivariate Data Simple correlation Karl Pearson and Spearman Rank correlation Regression Analysis Estimation of regression equation for bivariate data Least square method and interpretation of regression coefficient, Business application and Case study. Module 4 (6 hrs) Time series Analysis Concept and components Methods to measure the secular trend Semi Average Moving Average and OLS method, Business application and case study. Module 5 (6 hrs) Computer Application, Introduction to Spread Sheet, Preparing Table, Construction of Graphs, Bar diagram, Line graph, Scatter Diagram etc., Computation of Descriptive statistics, Correlation and Regression, Methods of fitting trend line and forecasting. Module 6 (10 hrs) 1. Basic Function (Addition, Subtraction, Multiplication, Division, Factorial, Power, Sumproduct etc.,) 2. Presentation of Data. a. Tabulation (Frequency, Count functions) b. Pivot table c. Graphs and Diagram (Bar Diagram, Line Graph, Scatter Diagram, Pie Chart, Area Chart, Stock) 3. Analysis of Data. a. Descriptive statistics (Mean, Median, Mode, Geometric mean, Maximum, Minimum, Quartile deviation, Mean deviation, Variance, Standard Deviation) b. Bivariate Analysis (Correlation, Regression, Forecasting and fitting trend line)

Sec B Practical

1. 2. 3. 4. 5. 6. 7. 8.

Preparation of different diagrams and graphs Prepare table based on real data and compute arithmetic mean, media etc. Ex: a. Data of news paper reading habits by class students, Data of weekly spending on film by class students Compute standard deviation of real data pertaining to SENSEX, WPI, gold prices etc. collecting data from dailies. Prepare a chart showing WPI, CPI for at least three month under observation. Take any ten observations of two live variables and graphically present to find correlation. Obtain profit data of any company for twenty years and find moving average.

Sec C Articles
Reference books: Statistical Methods by S.P Gupta Fundamental of Statistics by S.C Gupta Fundamental of Statistics by Elhance D N Business Statistics by Kenn Black

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SYLLABUS - II SEMESTER
(MIM 12) MIND MANAGEMENT & HUMAN VALUES A course based on the concept of Character-building, Man-making and Life-enhancing education. This personality development course will be conducted under the name Vishva Chaitanya which means universal consciousness emphasizing the entire mankind as one family. Module 1: Theory (30 hrs.) Objectives: Interactive sessions to enable the students to learn life-skills and to create awareness about our national history, culture, social responsibilities and human values. Students are encouraged to have clear professional goals as well as transpersonal goals that take them beyond selfish aspirations to nation-building and social service. Topics:

SWOT analysis of the Indian Nation Concept of Self-Psychometric Test Positive Mental Attitude Relationships Environmental Awareness Time Management Learning Made Easy Creativity Innovative Thinking Goal Setting Communication Skills / Body Language Memory Techniques Problem Solving Motivation Biographies of Great Indians Universal Message of the Bhagavadgita

Books for References: Colombo to Almora Lectures by Swami Vivekananda, Published by Sri Ramakrishna Math Six Thinking Hats & How to be Interesting & Teach Yourself to Think Edward De Bono Blink- Malcolm Gladwell The mind Map Book Tony Buzan Broken Crayons- Robert Alan Black Creativity & Innovation - J. W. Haefele The Creative Corporation - Karl Albrecht Master Thinkers Handbook: A Guide to Innovative Thinking- Edward de Bono You can Win, Living with Honor Shiv Khera How to Stop Worrying and Start Living Dale Carnegie Power of Positive Mental Attitude Norman Vincent Peale 7 Habits of Highly Effective People, 8th Habit Stephen Covey Art of Talking so that People will Listen Swets Effective Problem Solving Dave Francis Think Without Ink- Venkatraman 101 Activities for Teaching Problem Solving B Van Gundy The Definitive Book of Body Language Allan Pease The Everything Body Language Book Shelly Hagen Success is Just 6 Steps Away Dinesh K Vohra Key to Success and Happiness Dr Joe Rubino Success through a Positive Mental Attitude Napolean Hill and W Clement Stone. Interpersonal Skills Training Burnard.

Module 2: Practical (Film Analysis & Emotional Management) A) Analysis of short silent educational films to develop independent critical thinking. These films are produced by Human Networking Academy, a division of JGI.

(6 hrs.)

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SYLLABUS - II SEMESTER
Themes of the films: Proactive style of life, dedication to and efficiency in work. Social obligations and sharing. Integrating the best of the Eastern & Western cultures, Mindfulness and importance of meditation. B) Practical Session on Managing Emotions for (internal assessment) To discuss the role of emotions in our lives. Learn about the importance of expressing them in a right way. To discuss different techniques of managing these emotions to achieve emotional stability. Objectives: Group activity: to enable students to overcome stage fear. To teach them the art of communication / presentation. To enhance their ability of creative thinking. To help students to learn how to observe, analyze, interpret and face various situations in their everyday life. To learn and practice teamwork. To sow the seeds of social change in the young minds. To teach the students drive, initiative and leadership qualities through group activity.
Books for References: Working with Emotional Intelligence Daniel Goleman The Angry Book Rubin Emotions Can You Trust them? Dobson. Managing Pressure for Peak Performance Stephen Williams How you can have Confidence and Power in Dealing with People Les Gibson How to Remain Ever Happy M K Gupta From Sad to Glad Nathan S Kline.

Module - 3: Practical (Yogasana, Pranayama & Meditation)

(13 hrs.)

Practical experiential sessions integrating modern psychological insights with Yoga practices that enable the students to develop strong positive personalities, and to be proud of our ancient yet modern multi-cultural heritage. A) Yogasanas a) Breathing Exercises b) Loosening Exercises c) Asanas 1) Suryanamaskara, an effective set of asanas that energizes both body and mind. 2) Ardhakati chakraasana 3) Trikonaasana 4) Parivrita Trikonaasana 5) Veerabhadraasana 6) Vakraasana 7) Gomukhaasana 8) Padmaasana 9) Shashaankaasana d) Pranayama 1) Kapalabhati kriya 2) Vibhaagiya Svasana & full yogic breathing 3) Nadi shodhana pranayama B) Mind Management a) Effect of music on mind b) Discussion on the concepts of personality and character on the basis of modern Humanistic psychology (Growth Psychology) and Yoga psychology c) The three dimensions of the personal identity Intelligence Quotient, Emotional Quotient and Spiritual Quotient (11 hrs)

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SYLLABUS - II SEMESTER
d) Meditation as a life-skill. Mind Management through right postures, Prana-anusandhana, Purification of mind, Nada-anusandhana Concentration exercises like Trataka
Books for References: Light on Yoga by BKS Iyengar Yoga Sutras of Patanjali Maharshi Promotion of Positive Health published by SVYASA University Asana, Pranayama, Mudra, Bandha published by Bihar Yoga Bharathi Mans Search for Meaning Victor Frankl - Published by Washington square press Meditation and Spiritual Life - Swami Yatishwarananda RK Math Awaken to the super-conscious J.Donald Walter - published by Motilal Banarasidas. Self-actualization Abraham Maslow Theories of Personality Calvin S Hall and Gardner Lindzey (Wiley Easter Ltd Publication) The Upanishads Srimad Bhagavadgita Saddarshanam - Sri Ramana Maharshi Practical Vedanta and Science of values Sri Swami Ranganathananda Eternal values for A changing society - Bharatiya Vidya Bhavan Bombay Mysticism An anthology of the spiritual traditions of the world F C Happold. Pelican Publication The Religions of Man Huston Smith. Harper and Roe publications Indian Ethos for Management - Sri Jitatmananda - Published by R.K.Math, Rajkot Fundamentals of Indian culture Sri Aurobindo.

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SYLLABUS - III SEMESTER

(3 BBM 1) ORGANISATIONAL PSYCHOLOGY Sec A Module 1 (8 hrs) Introduction to organizational behaviour : Meaning, Structure, Theoretical framework of OB, Contributing disciplines to OB field. Module 2 (7 hrs) Perception : Perception process- Definition and nature, Factors influencing perception, Social perception- Organisational application, Attribution- Theories, Impression formation & Impression management. Module 3 (7 hrs) Personality : Definition, Meaning, Theories- Type, Trait, Dynamic, Psychoanalytical, Personality assessment, Work related aspects of personality. Module 4 (7 hrs) Learning: Principles of learning- Classical conditioning, Instruments of conditioning, Cognitive learning, Learner & Learning, Memory-STM-LTM, Forgetting, Amnesia, Improving memory. Module 5 (9 hrs) Work related Attitudes: Definition, Forming attitudes-Social learning, Direct experience & Genetic factors, Role of Self awareness, Persuasion, Job satisfaction, Organisational commitment, Prejudice, Groupism, Managing diverse work force. Emotional intelligence in work place Motivation: Definition, Concepts & Application, Early & Contemporary theories, Job design, Goal setting, Frustration Module 6 (10 hrs) Group Behaviour, Power & Politics: Definition & nature of group, Function & formation, Benefits & costs of working with others, Emerging team concept, Groups & teams, Effective teams. Social influence, Individual power, Bases of power, Implication, Dependency & Defensive behavior, Managing power, Organisational politics Power in action, Ethics of organizational politics, Productive use of organizational politics. Sec B Practical 1. Politics in organizations is simply a fact of life Personal experiences, hunches and anecdotal evidence for years have supported a general belief that behaviors in and of organizations is often political in nature. More recently some conceptual and empirical research has added further support to these notions. Analyze and explain with your study. To what extent do you agree with the contention that: we are employed for one skill but valued for our attitude. Explain? During the period of one week carefully review all the media (television, radio, advertisements, internet films, newspapers, and magazines for evidence of traditional male and female stereotypes. Critically evaluate the impact and power of these stereotypes. Compare your findings with other groups .what conclusion do you draw from this assignment? Discuss the role Perception plays in an business organization Think the unthinkable- colleges are closed and further higher education is being taken over by individual work stations p.cs and the world wide web. In a small group brain storm as many implications of this event as you can and present your list with those of other groups. Conduct a study on the leadership trait of various leaders from different areas and compare their functional approach with relevant examples; identify personality traits of APJ Abdul Kalam and examine in what ways these trades help him to influence others. Sec C Articles
Reference books: Management and organizational behavior by mullins Management and organizational behavior by robbins Organization behavior by fred luthans Organizational behavior by R.K Sharma and Sanjay S. Verma Organizational behaviour by Ricky. W. Griffin Business Psychology and Organisational Behaviour Students hand book by Dagene MC Kenna Hellreigel et al Organisational Behaviour, Thomsun Learning Udai Pareek Understanding organizational behaviour Jits. S . Chandan Organisational Behaviour Dr. Usha Rao Advanced Educational Psychology Ghosh P K and Ghorpade H B Industrial organizational Psychology

2. 3.

4. 5.

6.

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(3 BBM 2) BUSINESS ENVIRONMENT Sec A Module 1 (10 hrs) Introduction : Meaning of Business Environment, Objectives and types- Internal and External Environment, Process of Environment, analysis and its limitations. Corporate Governance, SWOT analysis. Module 2 (14 hrs) Global Environment : Meaning and features of Globalisation. Components of Globalisation, Integration of Indian economy with world economy. FDI Reasons, Flow of FDI, FII (in brief) WTO : GATT, WTO, WIPO, India and the WTO. Trading Blocks EU, NAFTA, ASEAN, SAARC and SADC. Module 3 Technological Environment : Impact of Technology and Technology Policy of India. Technology and Economy. (6 hrs)

Module 4 (6 hrs) Political Environment : Brief introduction To Indian Constitution, Fundamental Rights and Duties. Judicial Activism, Impact of Political Environment on the Business. Module 5 (10 hrs) Economic Environment I : Introduction to Indian Economy, Agriculture: Indian Agriculture in brief, Industrial Polices Industrial Policies of 1948 and 1956 and the new economic policy and its amendments, Privatization and Disinvestment, Monetary and Fiscal Policy. Module 6 (6 hrs) Economic Environment II : Foreign trade of India and its policy Exchange rate Policy, Devaluations, Balance of payments Sec B- Practical 1. 2. 3. 4. Conduct a comparative analysis of various political parties and their agenda for India development Analyze Indias Budget for that year Look at one case In India where the following has been conducted- BPRE, FMS, TQM Take up one case in India wherein ecological Imbalance is very high, or an acute ecological problem- role of the government, pressure groups and measures. Sec C Articles
Reference books: Business Environment by Vijayshree Business Environment by K Aswathappa Indian Economy by Mishra & puri Indian Economy by Rudradutt & Sundaram Indian Economy survey report

(3 BBM 3) PRODUCTION & OPERATIONS MANAGEMENT Sec A Module 1 (2 hrs) Introduction to production & operations management, definition of production & operations management, meaning, scope & history of evolution. Module 2 (10 hrs) Plant Location, Layout & Facilities planning : Factors affecting location, models of location, types of location along with advantages & disadvantages types of layout, principles, modern/recent trends in a layout along with advantages & disadvantages of types of layout, factory building, types, along their advantages & disadvantages, types of utilities Lighting, Ventilation, Noise, Sanitation & Noise - need, sources, advantages & disadvantages only & types & implication on orgnisation, importance of safety. Module 3 (12 hrs) Materials Management, Purchasing & Storing Inventory Management : Meaning of materials, objectives, importance, purchasing: Importance, objectives, functions & factors influencing, purchases policies. Materials Handling: Factors, principles of materials handling, types of material handling equipment. Storing: Need, importance of stores, stores layout, stock verification, classification & codification.

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SYLLABUS - III SEMESTER

Inventory Management: Meaning, definition, objectives, factors affecting inventory management & control, inventory control techniques, materials requirement planning, measurement of the effectiveness of inventory management, meaning of ergonomics, job design & work station. Module 4 (8 hrs) Production/operations planning & control : meaning & definition, objectives & production planning, factors determining production planning control, procedures, importance of production planning & control department, scope of production planning & control, levels of production planning, functions of production planning & control, benefits & limitation of production planning & control, different production system make or buy analysis: make or buy decision. Module 5 (8 hrs) Quality : Definition & meaning of quality, introduction to: ISO, 6 sigma, kaizen, importance of quality control, quality control techniques, TQM (Demeaning principles) Brief of types of errors & charts, benefits of quality programme. Work Study Method Study : Introduction to method study, data collection recording, examining & improving work, material flow & material handling study, worker flow study, worker area study. Work Measurement : Introduction to work measurement, work sampling study, time study & setting standards, Procedure of Work Study Module 6 (8 hrs) Plant Maintenance & Waste Management : Meaning & definition of maintenance, importance, impact of poor maintenance, objectives, area of maintenance & types of maintenance, Waste management: Meaning types & sources of waste & waste management. Automation : Meaning, definition, forms, automation Vs mechanization, automation issues, advantages & disadvantages of automation. Sec B Practical Industrial visit, Report on industrial visit, Classification of Industries on the basis of nature (wet & dry) Each student has to prepare a report on at least 3 industries and minimum of 5 firms under each type of industry. Types of industry for ex: Pharmaceutical Biotech Cipla Ranbaxy Dr. Reddy

Education

Automobile

IT

Sec C Articles
Reference books : Production & Operations Management by Shridhar Bhatt & Ashwathappa - HPH Production & Operations Management by Ashwathappa & Reddy HPH Production & Operations Management by S. Buffa

(3 BBM 4) COSTING FUNDAMENTALS Sec A Module 1 (10 hrs) Introduction : Introduction and limitations of cost accounting, comparative analysis of cost and financial accounting, elements of cost, methods and techniques of costing, preparation of cost sheet Module 2 (8 hrs) Material Cost : Concepts, pricing of materials in inflation, recession etc, EOQ and concept of inventory control, Material Issues FIFO, LIFO, Simple, Weighted Avg Module 3 (8 hrs) Overheads : Introduction, meaning of direct and indirect expenses, classification of overheads on the basis of element, behaviour and function, allocation of service department over heads to production departments, methods of absorption like production units method, percentage of wages or prime

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SYLLABUS - III SEMESTER

Module 4 (8 hrs) Contract Costing : Introduction, meaning of contract costing, difference between contracts and jobs, ascertainment of contract costs, sums Module 5 (8 hrs) Process Costing : Introduction and meaning, differences between job and process costing, process costing procedure, process costing when there is no loss or gain, normal loss and gain, abnormal loss and gain Module 6 Operating Costing : Introduction, cost ascertainment, cost unit for transport undertakings, sums (8 hrs)

Module 7 (10 hrs) Reconciliation of Cost & Financial Accounts : Introduction, need for reconciliation, reasons for differences, procedure, sums Sec B Practical 1. 2. 3. 4. For a manufacturer of stationery what is the element, method and techniques of cost. Visit a small scale manufacturing unit and find out how the costs are collected Visit a transport undertaking and find out how per k.m cost is arrived at Visit a contractor and find out the procedure he has followed to record the profit on uncertified works Sec C Articles
Reference books : Cost Accounting by S.P Jain & K L Narang Cost Accounting by Prabhu Dev Cost Accounting by Jawaharlal Cost Accounting by M N Arora Cost Accounting by Edward & Michael

(3 BBM 5) MINOR PROJECT (ON-SITE TRAINING) Students will extend learning to real time practice through an internship with the corporate world. Training will be monitored by an assigned faculty member who will act as guide. Students should also submit a dissertation on a topic of research related to the training. The process of training and research will conclude at the end of the semester. Students are encouraged to seek internships independently. (3 BBM 6) RESEARCH METHODOLOGY Sec A Module 1 (8 hrs) Basic Concepts : Research - Meaning, Need, Objectives, Types of research, Research approaches, Research methods Vs Research methodology, Role of research in important areas, Research Process, Flowchart-steps in Research. Module 2 (4 hrs) Defining the Research Problem : Meaning of Research Problem, Selecting the Problem, Techniques involved in defining the problem. Module 3 (8 hrs) Research Design : Meaning, Elements of research design, Important concepts relating to research design, Types of research design, Basic principles of experimental designs. Module 4 (8 hrs) Sampling : Meaning, Need, Advantages of sampling over census, Probability & Non-Probability Sampling Methods, Criteria of selecting a sampling procedure. Module 5 (6 hrs) Data Collection & Processing: Collection of Primary and Secondary data, Tools for data collection - Questionnaires, Schedules, Tabulation of data, Instruments of research - Communication, Question structure, Content, Questionnaire Construction & Design. Module 6 (6 hrs) Data analysis & Interpretation : Meaning of Interpretation, Techniques of Interpretation, Types of reports, Steps in writing report, Layout of research report, Principles of report preparation

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Sec B Practical 1. 2. 3. 4. Make a list of research studies where some of the non probability methods could be used. Also justify the choice of a particular sampling method you have selected for a study. You have been assigned the task of finding out why employees leave a given job. Design a suitable questionnaire to be used in this study. Decide on a topic on which you would like to prepare a report, do a preliminary library survey on the topic and write a proposal. Design the cover and the title page for a report to be submitted to the concerned authority. Start your answer by writing a summary of the Research work taken for the purpose. Sec C Articles
Reference books: Research Methodology by O. R Krishna Swamy Research Methodology by C. R. Kothari Research Methodology in Management by V P Michael Business Research Methods by Appannaiah Reddy An Introduction to Business Research Methods by Pratap Keshari Khatoi

(ESCI 12) ENVIRONMENTAL SCIENCE Module 1: The Multidisciplinary Nature of Environmental Studies Definition, scope and importance. Need for public awareness. Module 2: Natural Resources Renewable and Non-Renewable Resources Natural resources and associated problems a. b. c. d. e. f. Forest resources: Use and over-exploitation, de-forestation, case studies. Timber extraction, mining, dams and their effects on forests and tribal people. Water resources: Use and over-utilization of surface and ground water, floods, drought, conflicts over water, dams-benefits and problems. Mineral Resources: Use and exploitation, environmental effects of extracting and using mineral resources, case studies. Food resources: World food problems, changes caused by agriculture and overgrazing, effects of modern agriculture, fertilizer-pesticide problems, water logging, salinity, case studies. Energy resources: Growing energy needs, renewable and non renewable energy sources, use of alternate energy sources. Case studies. Land resources: Land as a resource, land degradation, man induced landslides, soil erosion and desertification. (2 hrs)

(8 hrs)

Role of an individual in conservation of natural resources. Equitable use of resources for sustainable lifestyles. Module 3: Ecosystems Concept of an ecosystem Structure and function of an ecosystem Producers, consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains, food webs and ecological pyramids Introduction, types, characteristic features, structure and function of the following ecosystem: Forest ecosystem Grassland ecosystem Desert ecosystem Aquatic ecosystems (ponds, streams, lakes, rivers, oceans, estuaries) (6 hrs)

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Module 4: Biodiversity and its conversation Introduction Definition : Genetic, species and ecosystem diversity. Biogeographical classification of India Value of biodiversity: Consumptive use, productive use, social, ethical, aesthetic and option values Biodiversity at global, National and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity: habitat loss, poaching of wildlife, man-wildlife conflicts. Endangered and endemic species of India. Conservation of biodiversity: In-situ and Ex-situ conservation of biodiversity. Module 5: Environmental Pollution Definition Causes, effects and control measures of: Air pollution Water pollution Soil pollution Marine pollution Noice pollution Thermal pollution Nuclear hazards 1. 2. 3. 4. Solid waste management: Causes, effects and control measures of urban and industrial wastes. Role of an individual in prevention of pollution. Pollution case studies. Disaster management: Floods, earthquake, cyclone and landslides. (8 hrs)

(8 hrs)

Module 6: (7 hrs) Social Issues and the Environment From unsustainable to sustainable development Urban problems related to energy Water conservation, rain water harvesting, watershed management. Resettlement and rehabilitation of people: its problems and concerns, case studies Environmental ethics: Issues and possible solutions Climate change, global warming, acid rain, ozone layer depletion, nuclear accidents and holocaust, case studies. Wasteland reclamation Consumerism and waste products Environment protection act Air (Prevention and Control of Pollution) Act. Water (Prevention and Control of Pollution) Act. Wild life protection Act Forest Conservation Act Issues involved in enforcement of environmental legislation Public awareness Module 7: Human Population and the Environment Population growth, variation among nations. Population explosion Family welfare programme Environment and Human Health Human rights Value education HIV/AIDS Women and child welfare Role of information technology in environment and human health Case studies (6 hrs)

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Module 8: (5 hrs) Field Work Visit to a local area to document environmental assets-river /forest /grassland /hill / mountain. Visit to a local polluted site-urban/ Rural / Industrial / Agricultural Study of common plants: insects, birds. Study of simple ecosystems pond river hill slopes etc( Field work equal to 5 lecture hours) Each student has to submit a field report on any one of above topics which forms the basis for evaluation of field work for 25 marks.
Books for Reference Agarwal K C 2001 Environmental Biology, Nidi Publ. Ltd, Bikaner Bharucha Erach, The Biodiversity of India, Mapin Publishing Pvt, Ltd, Ahmedabad 380 013, India, Email : [email protected] Brunner R C 1989, ?Hazardous Waste Incineration, McGraw Bill Inc, 480p Clark R S, Marine Pollution, Clanderson Press Oxford (TB) Cunnigham, W.P. Cooper, T H Gorhani. E & Hepworth, M T 2001, Environmental Encyclopedia, Jaico Publ. House, Mumbai, 1196P De. A K Environmental Chemistry, Wiley Eastern Ltd Down to Earth, Centre for Science and Environment Gleick H P 1993, Water in crisis, Pacific Institute for Studies in Dev. Environment and security, Stockholm Env. Institute, Oxford Univ, Press 474P Hawkins R E Encyclopedia of Indian Natural History, Bombay Natural History Society, Bombay Heywood, V H & Watson R T 1995, Global Biodiversity Assessment, Cambridge Univ, Press 1140P Jadhav, H & Bhosale V M 1995, Environmental Protection and Laws, Himalaya Pub. House, Delhi 284P Mekinney, M L & School R M 1996. Environmental Science Systems and Solutions, Web enhanced edition 639p Mbaskar A K, Matter Hazardous, Techno-Science publications (TB) Miller T G Jr. Environmental Science, Wadsworth Publishing Co. (TB) Odum, E P 1971, Fundamentals of Ecology, W B Saunders Co. USA, 574p Rao M N & Datta, A K 1987, Waste Water Treatment, Oxform & IBH Publ. Co. PvtLtd, 345p.

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SYLLABUS - IV SEMESTER
(4 BBM 1) BUSINESS COMMUNICATION Sec A Module 1 (8 hrs) Communication Fundamentals: Business Communication Foundations Meaning, Objectives, Elements & Process of Communication, Types & Barriers to communication. Module 2 (8 hrs) Organizational Communication : Organizational Structures, Communication Networks, Formal and Informal Communication in an Organization, Communication in todays Workplace, Workplace Diversity, Communicating across Cultures, Technological, Ethical and Legal Considerations. Module 3 Listening: Meaning, Value of Listening in Oral Communication, Types of Listening, Barriers to Listening. (2 hrs)

Module 4 (6 hrs) Oral Communication : The Business Presentation, Types of Presentations, Types of Delivery, Process of delivering Presentations. Module 5 Employment Communication : Resumes and Cover Messages, Interviewing and follow-up. (6 hrs)

Module 6 (10 hrs) Written Communication : Business Correspondence Purchase Correspondence, Sales Correspondence, Accounts Correspondence, Personnel Correspondence, Corporate Correspondence Email Messages and Memos, Positive & Negative Messages, Business Reports-Basics of Reports & Report Writing. SEC B-Practical 1. Analyse the Communication process within a given scenario 2. Read and analyze articles and reports on business and the global economy.Report yourfindings Orally In an expanded Memo A brief report 3. Design a User manual for high and low context cultures. 4. Structure and write business letters in various formats 5. Draft memos and effective Emails. 6. Explain the prewriting, writing and revising stages in the writing process. 7. Compose the first draft of a message focusing on techniques for creating effective sentences. 8. The writing process, research, analyse and compose. Sec C Articles
Reference Books: Business Communication ; Process and Product by Mary Ellen Guffey Business Communication : Kirzan, Merrier and Jones Basic Business Communication : Lesikar & Flatley Advanced Business Communication : Penrose / Rasberry / Myers

(4 BBM 2)_ MARKETING MANAGEMENT II Sec A Module 1 (10 hrs) Marketing Environment : Marketing environment- Micro and Macro Environment- Characteristics of micro environmentChallenges of micro environment- Macro environment- Impact on market orientation- Political, Economic, Social, Technological, Legal, Ethical Environment- Environment and Corporate Social Responsibility.

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Module 2 (10 hrs) Product & Service Marketing : Introduction-Product Performance in the Industry- Product Marketing Strategies- Product Evaluation- Product Innovation- Adoption Of Innovation- Changes affecting Product Management, Introduction to ServiceCharacteristics of Service- Service marketing Mix- People Mix- Process Mix- Physical Evidence Mix. Module 3 (10 hrs) Supply Chain Management : Supply chain management- Supply Chain Network- Business process in supply chain- Types of supply chain- Supply chain inventory management- Internet Enabled Supply chain- e- Procurement- Logistics Management- elogistics-Supply Chain automation and Supply chain Integration. Module 4 (10 hrs) Retail Management : Retail Management-Retailing- Role of Retailing- Trends in Retailing- Retail Customer- Relationship Marketing in Retailing- Operations in Retailing- Legal aspects in retailing- Mall Management- Retail in India. Module 5 (10 hrs) Brand Management: Introduction- Brand Management overview- Brands and Brand Management-Objectives of branding- Brand Equity- Brand Positioning and Values- Choosing Brand Elements- Designing and Implementing brand strategies- Brand Extensions- Brand Publicity-Building a global brand. Module 6 (10 hrs) Integrated Marketing Communication : Meaning of IMC- Approaches of IMC- Benefits of IMC- Functions of CommunicationCommunication Process or Cycle- Effective Marketing Communication- Consumer Behavior and Communication- IMC Planning Effective Message Strategy (PASS) IMC Execution- Information and Communication Technology (ICT). Sec B Practical 1. 2. Select a logistics management company and mention their activities related to business. Interview a brand manager and write a report on designing and implementing brand strategies in his company.

Sec C Articles
Reference books: Strategic Brand Management, Kevin Lane Keller, Prentice Hall, 2003 Best Practice cases in Branding, Kevin Lane Keller, Prentice Hall, 2003. Integrated Marketing Communications, Pickton D and Braderick A, 2nd Edition, Prentice Hall, England, 2005. Services Marketing, Valarie Zeithaml, Mary Jo Bitner, and Dwayne Gremler, Mc Graw Hill.

(4 BBM 3) BUSINESS FINANCE Sec A Module 1 (5 hrs) Overview: Meaning and scope of finance, financial decisions, goals of financial management, Relation of Finance Function with other functions of business. Module 2 (8 hrs) Financial Decisions : Introduction to capitalization and capital structure, sources and instruments of funds (long, medium and short term), primary market, capital market and money markets Module 3 (12 hrs) Cost of Capital : Meaning, computation of cost of equity, preference, debentures, retained earnings, public deposits, weighted average cost of capital, marginal cost of capital Module 4 (8 hrs) Capital Structure : Meaning, optimum capital structure, factors determining capital structure, leverages, EPS calculations, indifference point and financial break even points. EBIT EPS Analysis Module 5 (8 hrs) Management of Profits : Meaning, importance, forms of dividend, dividend policy & factors influencing dividend policy.

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Module 6 (12 hrs) Investment Decisions : Meaning of capital budgeting, significance, process of capital budgeting, project classification and investment criteria, PBP, ARR, IRR, NPV and PI Module 7 (7 hrs) Management of Working Capital : Meaning and concepts, factors influencing working capital, components, cash management, receivables management and inventory management Sec B Practical 1. 2. 3. 4. Write a note on dividend policy of an IT Company Refer the balance sheet of a company and comment on its capital structure How is inventory management significant in the management of working capital Write a note on different approaches / models relating to dividend policy Sec C Articles

Reference books: Financial Management by Sathyaprasad, Kulkarni Investment Management by Bhalla Financial Management by Bhalla Financial Management by Pandey Financial Management by Prasanna Chandra

(4 BBM 4) ENTREPRENEURIAL DEVELOPMENT Sec A Module 1 (12 hrs.) Introduction to Entrepreneurship: Entrepreneur-Entrepreneurship-Enterprise: Conceptual issues. Entrepreneurship vs. Management. Roles and functions of entrepreneurs in relation to the enterprise and in relation to the economy. Entrepreneurship as a interactive process between the individual and the environment. Small business as the seedbed of entrepreneurship. Module 2 (10 hrs.) Opportunity scouting and idea generation: role of creativity & innovation and business research. Sources of business ideas, with case studies Module 3 (10 hrs.) Business Plan : Essential Features of Business Plan, Types of Business Plan, Presentation of Business Plan, Pitfalls to be avoided in preparation of Business Plan. Module 4 (10 hrs.) Financial /non-financial support agencies :SIDBI, SFCs- KSFC, SDCs- KSIIDC, EDI, AWAKE, SEWA, SISI, SHGs, KVIC Module 5 (8 hrs.) Issues in small business marketing. Advertising and publicity, sales and distribution. The idea of consortium marketing, competitive bidding. Module 6 E- Business : Meaning, Procedures and Relevance of E-business. (10 hrs.)

Sec B - Practical
1. 2. 3. 4. Prepare a Business Plan for a SSI. Identify the various opportunities in emerging economics. Write a report on SEWA or any other SHGS. Outline the role of E-Business.

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SYLLABUS - IV SEMESTER Sec C - Article

Reference books: Dynamics of Entrepreneurial Development and Management by Vasant Desai, Edition 2000, HP Fundamentals of Entrepreneurship and Small Business Management by Vasant Desai Edition 2005, HP. Entrepreneurship Need of the Hour- Dr Vidya Hattangadi Edition 2007 HP

(4 BBM 5) HUMAN RESOURCE MANAGEMENT (HRM) - II Sec- A Module 1 (10 hrs) Strategic Human Resource Management : Introduction to Strategic HRM, traditional HR VS strategic HR, HR in new millennium, Employee resourcing strategies, strategies for performance management, strategies for human resource development. Reward strategies. Motivational strategies, retention strategies, right sizing work force strategies. Module 2 (8 hrs) HRIS, HR research, Audit, and accounting : HRIS: Introduction, concept, objectives, its stages of development, modules, products, contents & features, developing an HR costs checklist HR research, Audit and accounting: introduction, various method of valuation, Techniques of HRA Module 3 (12 hrs) Managing Employment Relations and IR: Employee rights and privacy, the disciplinary policies and procedures, theories of disciplinary powers Industrial health-Importance, Occupational Hazards & Risks, Industrial relations- reasons to unionize, Impact of unionization on managers, problems and solutions of Indian Trade unions, principles of natural justice, Labour collective bargaining, Grievance handling, Industrial Disputes and its settlement. Module 4 (8 hrs) Talent Management : Introduction, concepts with definition, Developing multi dimensional skills for competitive advantage, CMM-capability maturity model, human capital, return on investment, managing man power redundancy, Employee Empowerment. Module 5 (6 hrs) Impact of Mergers & Acquisitions on HR : Cultural, social, economical, technical, & political impact and its reverberations on HR. Module 6 Ethics in HR: Meaning of Ethics, Importance of ethics in HRM, Ethical practices followed in organization. Sec B Practical 1. 2. 3. Develop a world-class employee Retention program? Arrange yourself in small group of 4-5 students and compare and contrast the different organization cultures you have visited. Can you isolate any factors that appear to influence how an organisation perceives the value of its employees? Assume the position of a consultant hired to assess the approach towards human resource management taken by a client organisation. What factors did you evaluate whether an organisation uses traditional or strategic approach in managing its human resource? Discuss the role of human resource accounting in human resource management Identify the key issues and challenges facing multinationals in developing a cadre of global managers. Sec C Articles Reference books:
Managing Human Resources : Bohlander & Snell Excellence through HRD M.R.R. Nair & T.V. Rao Training Instruments in HRD & OD- Udai Pareek HRD Dr Lalitha Balakrishnan, S . Srividya Human resource management by VSP RAO second edition Human resource management by JOHN P WILSON second edition kogan page Personnel management by P. SUBHA RAO himalaya publishers Human resource management practice by MICHAEL ARMSTRONG 10TH EDITION kogan page

(6 hrs)

4. 5.

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SYLLABUS - IV SEMESTER
4 BBM 6) BUSINESS LAW Sec A Module 1 (8 hrs) Indian Contract Act 1872 : Definitions, Types, Essentials, Offer, Acceptance, Consideration, Legality of object and consideration, Capacity of Parties, Discharge and performance of contract, Breach of contract and remedies for breach of contract Module 2 (8 hrs) Intellectual property Legislations : Meaning, Scope, Patents Act, Amendments as per WTO agreements, Invention, True and first inventor, Procedure to grand patent , rights of patent holder, Infringement of Patent rights and remedies thereon. Module 3 (10 hrs) Consumer protection Act 1986 : Background, Definitions, Procedure to lodge a complaint, consumer redressal agencies at various levels and consumer organisations Module 4 FEMA 1999 : Objectives, scope of the act, features, Offences under the act. (10 hrs)

Module 5 ( 14 hrs) Company Law 1956 : Back ground, Definitions, different types of companies Private Ltd., Public Limited, Government companies, Multinational companies, stages in company formation promotion, incorporation, capital subscriptions and business commencement, Documents of companies Memorandum and articles , Management of companies, Meetings, Resolutions, and secretarial works relating to conduction of meetings Module 6 Competition Law 2003 : Meaning and scope, Features offences and penalty Sec B Practical 1. 2. 3. 4. Draft a loan agreement with a financier regarding a vehicle loan As an aggrieved customer write a complaint to the consumer forum complaining about a traders unfair trade practices Make a list of case laws relating to the contract act As a consumer what are your rights and duties (10 hrs)

Sec C Articles
Reference books: Business Laws by N D Kapoor Business Laws by Ashwathappa & Ramchandra Business Laws by Kuchal Base Acts Company Law by N D Kapoor

(ICON 12) INDIAN CONSTITUTION Chapter 1: Indian Constitution: Its philosophy and Framing The Constituent Assembly Preamble, Fundamental Rights and Fundamental Duties Directives Principles of State Policy Amendment and Review of the Constitution Chapter 2: The Union & State Legislative Union Parliament State Legislature Law-Making Process Committee System

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SYLLABUS - IV SEMESTER
Chapter 3: The Union & State Executive The President of India The Prime Minister and Council of Ministers The State Governor, Chief Minister and Council of Ministers Chapter 4: The Judiciary The Supreme Court of India Judicial Review Writs Judicial Activism and Public Interest Litigation Chapter 5: Issues Indian Federalism Human Rights and Environmental Protection Reservation and Social Justice Secularism
Books for References: D. D. Basu: Introduction to the Constitution of India Granville Austin: Indias Constitution Cornerstone of a Nation Granville Austin: Working of a Democratic Constitution The Indian Experience J C Johari: Indian Government and Politics, Vol 1 & 2 J R Siwach : Dynamics of Indian Government and Politics D C Gupta : Indian Government & Politics M V Pylee: Indias Constitution K K Ghai: The Indian Constitution H M Rajshekar: Bharata Sarkara Mattu Rajkiya M P Bhuvaneshwara Prasad :Bharata Samvidhanada Parichaya S K Kabburi: Bharata Samvidhana K J Suresh: Bharata Samvidhana D T Deva Gowda: Bharata Sarkara Mattu Rajkiya Lohitashwa : Bharata Samvidhana

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SYLLABUS - V SEMESTER
(5 BBM 1) LEADERSHIP IN PRACTICE Module 1 (12 hrs.) Leadership, meaning definition, difference between Leaders and Managers. Traits/ qualities that make a leader, scholars views on whether leadership can be taught or not. Module 2 (10 hrs.) Types and styles of Leaders : Primal Leadership, Resonant Leadership, Narcissist Leaders, Situational Leadership. Leadership Traits Case Study Module 3 Emotional Intelligence vs. Intelligence Quotient (8 hrs.)

Module 4 (8 hrs.) Decision Making Intuition and Imagination, craftsmanship, Ethics, Negotiation Cases, Effective Leadership Cases Module 5 Leadership in a Changing World Managing Change and Risk Module 6 Learning from failures and Successorship Sec B - Practical Case study on effective and successful Leaders Identify qualities of personality and character of a Leader of your choice Book review on 1. Key to leadership by Peter Burwash. 2. Men of Steel-Indias Business Leaders in candid conversations with Vir Sanghvi 3. Develop your Leadership Skills by John Adair. Sec C - Article
Reference books: Effective Leadership by John Adair Leadership and Practice by Peter G Northhouse Leadership in the Era of Economic Uncertainty by Ram Charan A Passion for Excellence by Tom Peters Dynamics of Success by Prof. P.K Arya. How to grow Leaders by John Adair.

(8 hrs.)

(4 hrs.)

(5 BBM 2) CASE ANALYSIS & METHODOLOGY Sec - A Module 1 (8 hrs) Introduction to case study : Introduction, case- meaning, caselet, case based learning methodology, functional areas of case study, educational applications of case study method, usefulness of the case study method in management education, inventory of skills developed by the case method, types of cases, dimensions of a case. Module 2 (8 hrs) Case Analysis Technique : Case analysis- meaning, objectives of case analysis, steps involved in case analysis- PACER model, role of participants and resource person / instructor in case method, preparing an effective case analysis. Module 3 (12 hrs) Tools for case analysis : Tools used in case analysis - PEST analysis, SWOT analysis, BCG Matrix, Porters 5 force analysis, Ansoff Matrix, financial ratio analysis and brainstorming, case analysis report, format of the written case analysis report, preparing an oral case presentation.

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Module 4 (4 hrs) Case ethics : The case method and relativistic thinking, Individual ethical decision-making style, ethical concerns, case study writing- meaning, case study writing- traditional versus feature story format. Module 5 (4 hrs) Problems with case analysis : Analysis of problems in management case studies, how to deal with missing information from the cases study, advantages of case study method, problems / limitations of case study method.\ Module 6 (4 hrs) Decision-making : Concept of decision making, decision making in case analysis, problem analysis versus decision making, decision-making process. Sec B - Practical 1. Take four cases from each of subject; marketing, HR, finance and production management and conduct case analysis. 2. Based on the minor project, identify a problem area in that organization and develop a case study. 3. Identify the key issues and challenges faced by student, while analyzing case study. Sec C - Article
Reference Books: Neeta Baporikar, Case Method: Cases in Management, 2 nd edition, 2008, Himalaya Publishing House, Delhi. Website: www.hbs.edu and www.icmrindia.org.

(5 BBM 3) MANAGEMENT ACCOUNTING Sec A Module 1 (3 hrs) Introduction to Management Accounting : Meaning, Role & Scope of management accounting, difference between financial accounting, cost accounting and management accounting, Role of management accountant and management accounting in career. Module 2 (12 hrs) Ratio analysis : Meaning, importance, types of ratios, calculations of all types of ratios, including preparation of P&L a/c & B/S with helps of ratios. Module 3 (10 hrs) Cash Flow Statements : Introduction to Cash Flow Statements, Calculation of Income from Operating Activities, from income statements and cash accounts. Limitations of Cash Flow Statements. Module-4 (10 hrs) Cost volume profit analysis : Cost volume profit relationship, marginal costing, value of marginal costing to management, break even point, uses of break even analysis, application of CVP analysis, limitations. Module 5 (10 hrs) Budget & Budgetary control : Uses and organization of budget, steps in budget preparation, different types of budget, budgeting as a tool of management planning and control Problems on Flexible budget and Cash budget only.

Sec B Practical 1. Identify the ratios calculated by a manufacturer who has a medium sized business 2. What are the areas in which marginal costing techniques are used 3. Lakshmi auto is a manufacturer of auto parts. Following costs are incurred for processing one lakh units of a component Direct material Rs. 5 Lakhs Direct labour Rs. 8 lakhs

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Variable factory over heads Rs. 6 lakhs Fixed factory over heads Rs. 5 lakhs Purchase price of the component is Rs.22, fixed over heads will be incurred even if the component is purchased from outside, though the amount will be reduced by Rs.2 lakh a) Should the component be bought or made Sec C Articles

Reference books: Management Accounting by B. S Raman Management Accounting by J M Pandey Management Accounting by Reddy Appanaiah Management Accounting by Sharma / Shastri Gupta Management Accounting by M. N. Arora

(5 BBM 4) INCOME TAX - I Sec A Module 1 Brief history of Income Tax : Legal frame work, Cannons of Taxation, Finance Bill, Scheme of Income tax (4 hrs)

Module 2 (4 hrs) Introduction : Definition : Assessee, Person, Assessment year, Previous year, Income, Gross total Income, Total Income, Agricultural income Module 3 Revenue and Capital a) Receipts (2 hrs) b) Expenditure c) Loss (5 hrs)

Module 4 Residential Status and Incidence of tax

Module 5 (15 hrs) Exempted Income u/s 10 (Restricted to Individual Assessees) : Fully Exempted and Partly Exempted Income including Problems on House Rent Allowance, Leave encashment, Commutation of Pension, Death cum Retirement benefits, Gratuity, Compensation Receipt on Termination of Service Module 6 (15 hrs) Income from Salary : Features of salary income, Basics salary, Allowance, Perquisites, Compute taxable income, Tax Rebate Module 7 Income from House Property : Introduction, Annual Value under different situation, deduction, problems Sec B Practical 1. 2. 3. 4. 5. Collect salary details of any employee of any organization and compute taxable Income, tax liability. Fill up form 16 and Income tax return Prepare perquisites chart Prepare exempted incomes chart Sec C Articles (15 hrs)

Reference books: Income tax by Satyaprasad, Rudramurthy, Harisha Income tax by H.C. Mehrothra Income tax by Dr Vinod, K Singhania & Monica Singhania Law & Practice of Income Tax by Gaur & Narang

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(5 BBM 5) INTERNATIONAL BUSINESS Sec A Module 1 (8 hrs) International Business : Nature and Competitive Advantages, Evolution of International business Reasons and Stages of internationalization, Approaches and theories of International Business. Module 2 (12 hrs) Modes of Entering International Business, International Business Analysis, Modes of Entry, Exporting, Licensing, Franchising, Foreign direct investment, Mergers and Acquisitions and Joint ventures, Contract manufacturing Manufacturing contract-Near Shoring, Turnkey projects. Module 3 (10 hrs) Globalization/ MNCs and International Business : Meaning Definitions and Features, Advantages and Disadvantages Essential conditions of Globalization, Globalisation, with reference to Production, Investment and Technology, Globalization and India, MNC, Global Companies and TNC, Organizational Transformations, Merits and Demerits. Module 4 (4 hrs) International Marketing Intelligence, Information required, Sources of Information International Marketing Information System Module 5 (8 hrs) Foreign Trade, Process, Documents, Regulations regarding imports and exports, and Financing techniques, Imports and exports, Banks, Other financial institutions focusing on exports (ECGC, EXIM Bank functions and roles). Module 6 (8 hrs) Exchange rate : Exchange rate determination, capital account convertibility. Balance of trade and payments. Causes for Disequilibriums and measures for rectification. Sec B Practical 1. 2. 3. 4. 5. A book review A visit to an MNC Understand and present one emerging economy A critical Review on present issues in WTO Visit to a franchisee unit/ WOS/ JV Sec C Articles
Reference books: International International International International International

Business by Justin Paul Business Environment the Text and cases by Sundaram & Black Business Text & Cases by Cherumilam Business by Alan M Rugman, Richard M Hodgelts Business by John D Daniels, Lee H Nagebaugh, Daniel P Sullivan

International Business by Vyuptakesh Shalan

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5 BBM 6E1 : ELECTIVE I 5 BBM 6E 1.1 : FINANCIAL MARKETS & SERVICES Sec A Module 1 (4 hrs) Financial System An Overview: Financial System, structure of financial system, Financial Assets, Financial Securities Regulatory frame work of financial services-growth of financial services in India in Financial Markets Module 2 (12 hrs) Financial Services: Asset/ Fund based financial services : Lease Finance, types and functions, Hire Purchase Finance, Consumer Finance-Mechanics, Sources, Modes, Pricing, Consumer credit scoring, Factoring, Mechanism, Types, Players, Functions, Advantages and Disadvantages, Operational Profile of Indian Factoring, Fortaiting, Venture Capital, features, methods, Stages, styles, Buyouts and Nurturing methods, Merchant Bankers. Module 3 (8 hrs) Money Markets : Money Markets, Features, constituents, Call Money features, nature of dealings, Participants, Treasury bills, Gilt edged securities, Commercial Paper, Certificate of Deposit, Debt Market - risks on debt, instruments profile, price determination, secondary debt market- repos and normal buy and sell Module 4 (16 hrs) Capital Markets: Capital Market- Features, Constituents, Instruments, Stock Exchange in India SEBI Genesis, functions, management Regulations regarding stock market trading, Issue of shares, Debentures, Rights issue, Bonus shares, Buyback, Book Building, Listing, Delisting, Insider Trading, Speculations, Investor Protection. Credit rating- features, process, Global and Indian credit agencies. De-Mat-Services-Need and Operations Role of NSDL and CSDL Commodity Market Genesis Module 5 (6hrs) Mutual Funds : Mutual Funds - Meaning, Mechanics, Types, AMC- Functions, Process of Mutual funds, Mutual funds holders account, Operational efficiency of mutual funds, Regulatory requirement of Mutual funds. Module 6 (4 hrs) Securitization: Securitization Meaning, Need, Features - Pass Through Certificates, Special Purpose Vehicle, Asset Securitization

Sec B Practical 1. 2. 3. 4. Take any one mutual fund and examine the various open ended and closed ended schemes offered Find out the rating procedure of any rating agency Visit a bank and collect the details of various housing loans offered by them Visit Bangalore Stock exchange and record the proceedings of trading Sec C Articles Reference books: FMS by Gordan & Natarajan Financial services by Tony Martin Financial services and Market- Guruswamy Financial services and Market- I.M.Bhole Indian financial System- Khan Market Financial services by Christine Marketing of Financial Services by Advani Financial services by Sharma

5 BBM 6E 1.2 : CONSUMER BEHAVIOUR Sec A Module 1 (8 hrs) Introduction : Meaning and Definition - Why study Consumer Behaviour, Scope of Consumer Behaviour, Nature and Characteristics of consumers, Factors Influencing Consumer Behaviour, Theories of Consumer Behaviour Psychology of Consumer, Online Consumer Behaviour, Organizational Buying Behaviour.

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Module 2 (6 hrs) Consumer Perception and Learning : Perception, Dynamics of Perception, Product Image, Self Image and Consumer Behaviour, Learning, Principles of Learning, Learning Theories, Marketing Strategies. Module 3 (6 hrs) Consumer Motivation and Values : Motivation as a psychological force, The Dynamics of Motivation, Motivational Directions, Motivational Conflicts, Types of Needs, Classification of Consumer Needs, Values, Applications of values to Consumer Behaviour. Module 4 (10 hrs) Consumer Attitudes, Personality and Lifestyle : Nature of Consumer Attitudes- Functions of Attitudes, Changing Attitudes through Communication, Brand Switching Behaviour, Nature of Personality, Personality and Understanding Consumer Diversity, Brand Personality, Lifestyles, Lifestyle Concepts, Personal Values i.e. Self and Self Image. Module 5 (12 hrs) Influence of Group Dynamics, Social Class & Culture: Meaning and Nature of Group Dynamics, Types of Groups, Consumer Relevant Groups, Reference Groups, Factors affecting Reference Group Influence, Opinion Leaders, Family, Role and Functions of Family, Family Decision Making, Children as Decision Makers, Meaning and Definition of Social Class, Components of Social Class, Social Class and Purchase Decisions, Consumer Spending and Economic Behaviour, Culture, Sub Culture, Crosscultural Marketing Analysis, Indian and International Core Values,Transferring product meaning to other Cultures. Module 6 (8 hrs) Consumerism: Consumerism, Rights of Consumers, Consumer Protection, E-Consumers and Consumer Behaviour, Responsibilities of Consumers in India. Sec B Practical 1. 2. 3. Visit three retail outlets, and assess the behavior of consumers and analyse them. Identify a B 2 B business and study the buying decision. Select a region make a report on culture and the influence of culture on consumer behavior. Sec C Articles
Reference books: Consumer Behaviour by Blackwell, 1st Edition Cengage Learnin Consumer Behaviour and Marketing Action by Assael- Cenage Learning Consumer Behaviour in Indian Prospective by Suja R Nair- Himalaya Publications

5 BBM 6E 1.3 : ENTREPRENEURSHIP & BUSINESS OPPORTUNITY Sec A Module 1 Business Opportunity Module 1 (12 hrs.) Entrepreneur opportunities in contemporary business environment [opportunities in net-work marketing, franchising, business process outsourcing] in the early 21 century. Idea generation, opportunity recognition, resource acquisition, and entrepreneurial management. Module 2 (8 hrs.) Entrepreneurial opportunities - Assessment - Entrepreneurial process(1) identification and evaluation of the opportunity, (2) development of the business plan, (3) determination of the required resources, and (4) management of the resulting enterprise. Module 3 (8 hrs.) Work force shortages in developed economies, Indias competitive advantage vis--vis other countries.The four Entrepreneurial Pitfalls (Peter Drucker). Module 4 (8 hrs.) Business opportunity in Asia The Growth Imperative. Agriculture, service, Rural sector. Case study related teaching

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Module 5 (8 hrs.) Business opportunity in emerging economies. Types of Opprotunity Assessment Tools. Selecting an Opportunity Assessment Method. Subjective three-step process:.1.Review high-level needs. 2. Determine preferred tool characteristics. 3. Generate tool options lists for decision Module 6 (6 hrs.) Differences between developed markets and those in developing countries Case studies. Potential Scenarios for overall opportunity.

References: S Anil Kumar New Age International, 01-Jan-2008 Srivastava S.B: A Practical Guide to Industrial Entrepreneurs; Sultan Chand and Sons, New Delhi. 2005 edition Tandon B. C: Environment and Entrepreneur; Chugh Publications, Allahabad. 2006 edition Discovering New Business Opportunities Allen & Unwin Australia Author: John W English, Babette Moate 2009 Entrepreneurship And Business,Publisher: Springer Author: Galindo 2009

5 BBM 6E 1.4 : HUMAN RESOURCE DEVELOPMENT (HRD) Sec A Module 1 Introduction to HRD : Definition, Significance & objectives, HRM & HRD, Process and techniques of HRD. (6 Hrs)

Module 2 (10 Hrs) HRD as a facilitator of change : Change management Personal change, Self Awareness, Self Analysis, Self efficacy, Self esteem, Organisational roles, Making organizational roles effective. Inevitable change Vs Planned change, Phases of organizational change, Process factors of HRD Module 3 (8 Hrs) HRD : Innovative HRD practices in training, Development, Performance appraisal & OD, Career Management, Career development programs, Career Planning & Succession Planning, Performance improvement plan. Knowledge Management : Definition, Types of knowledge, Goals and objectives of Knowledge Management, Essentials of knowledge management. Module 4 (10 hrs) Total Quality Management : Quality circle programs, TQM programs, Kaizen, Demings quality principles, Total quality training & development, BPRE, Total quality HR strategies. Module 5 (7 hrs) Quality of Work Life : Meaning, Objectives, Techniques used in improving QWL, Ergonomics, Empowerment, and Characteristics of empowered organizations, Flexible work patterns. Module 6 (9 hrs) Contribution of OB to HRD: Conflict management, Approaches to handling conflict, Employee burnout, Job stress, Stress management practices, Employee guidance and counseling, Coaching and mentoring. OCTAPACE model of climate survey, Behavioral modeling, Organizational transformation. Sec B Practical 1. 2. 3. 4. 5. Discuss the role and contributions of HR sub functions for HRD? Retaining excellent performers especially at middle and the top level is one of the important challenges of todays growing organisation. How can HRD efforts contribute to retention? Many companies spend considerable time and money on training on inter personal skills. Do you think such training really works explain your answer with a case study. As a HR manager of a company develop the key QWL activities to retain the best talents of your company The pressures of modern life, coupled with the demands of the job, can lead to emotional imbalances that are collectively labeled stress. Analyze the statement with an example

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Sec C Articles
Reference books: Managing Human Resources : Bohlander & Snell Excellence through HRD M.R.R. Nair & T.V. Rao Training Instruments in HRD & OD- Udai Pareek Human resource management JOHN P WILSON second edition kogan page Personnel management P. SUBHA RAO himalaya publishers Human resource management practice MICHAEL ARMSTRONG 10 TH EDITION kogan page Human resource management VSP RAO second edition

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5 BBM 7E2 : ELECTIVE II 5 BBM 7E2.1 : INTERNATIONAL FINANCE Sec A Module 1 (8 hrs) Introduction : Meaning Issues involved in International Business and Finance, Balance of payments. Structure and Investments, International Monetary Fund (IMF, EMU), International Parity Conditions, Different Purchasing Power Parity, Absolute, Relative. Module 2 (10 hrs) International Risk management : Types of Risk, Political, Commercial, Exchange control restrictions on remittances. Exchange rate, Inflation rate and Interest rate fluctuations, Transaction Exposure, Translation Exposure and operating, Exposure, Managing Risk. Module 3 (14 hrs) Foreign Exchange Rates : Structure of Foreign Exchange market, Types of transactions spot, forward, Exchange rate quotations and Arbitrage, Exchange rate regimes and the foreign Exchange market in India, swaps, different positions, forwards, options on futures, hedging and speculation, Option pricing models. Currency options in India. Forward spread agreements, Exchange rate agreements and forward exchange agreements. Module 4 (12 hrs) Investments : Foreign direct investments, Different modes, Short term borrowing & investment, Foreign Equity investment, Foreign currency convertible bonds, American depository receipts, External commercial borrowing, multiple currency bonds, Yankee bonds, Euro currency market, Euro bond market, foreign equity investment, Foreign trade financing. Transfer pricing. NRE, NRI investments. Module 5 (16 hrs) Management of Funds : International capital Asset pricing model, Risk and Return, International capital budgeting. International portfolio management, Management of cash and other assets including working capital Sec B Practical 1. 2. 3. 4. 5. Write a detailed note on the constitution and functioning of International Monetary Fund. Visit a bank and find out the different investment options available for non resident Indians. Write a detailed note on currency swaps. Visit any partnership business and report on the management of their working capital. What do you understand by American Depository Receipts and Global Depository Receipts. Sec C Articles
Reference books: International Rate forex policy by Mittal Finance of foreign trade & forex by Venkatram Finance of foreign trade & forex by Chowdary International Finance by Srivatsava

5 BBM 7E2.2 : MARKETING IN PRACTICE Sec A Module 1 (8 hrs) Marketing System : Systems view of marketing, Introduction to development of marketing plan, Segmentation, targeting & positioning. Module 2 (8 hrs) Context of Marketing : Consumerism, Green Marketing, Marketing ethics, Business to Business Marketing, Relationship Marketing, Internal Marketing, Social Marketing, Information & Communications Technology (ICT). Module 3 Integrated Marketing : Service extension, Building & Development relationships. Module 4 Marketing Information Systems : Information system, Types of Data, Information for management decision. (8hrs) (8 hrs)

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Module 5 (10 hrs) Skills for Marketing : Managing marketing projects, Marketing presentation, Negotiations, Marketing Budgets & schedules. Module 6 Marketing Plan Sec B Practical 1. 2. 3. Visit any one office of a Radio, Newspaper, Television media and find out how they work on advertising concepts. Write a report on it in Detail. Do a survey on the impact of consumerism and present a report. Prepare a Marketing Plan selecting a product or service. Sec C Articles
Reference books: Internet Marketing by Roberts, Cengage Learning 1ST edition. Mass Media Research: Processes, Approaches and Applications by Wimmer, 1st Edition. Advertising and Promotion: An IMC Approach by shimp, 7th Edition, Cengage Learning.

(8 hrs)

5 BBM 7E2.3 : ENTREPRENEURIAL START-UP

Module 1 Start ups: The process of setting up a small business: Preliminary Check List and feasibility aspects of a business

(12 hrs.)

Module 2 (8 hrs.) Small Scale Industries : Regulation and policies SSI- define- Exclusively reserved items in India- National awards for SSI, SSI Registration- Objectives and benefits, Provisional Registration, Permanent Registration, Procedure, De- registration (brief) Module 3 (8 hrs.) SSI regulations : FDI approval, NRI Investment Approval, Foreign Exchange Regulation, Environmental Regulation, Income tax, Excise Duty, Sales tax, Quality standard, Land use regulation, The minimum wage Act, Employment provident Fund Act, Employee stock option Act, workers compensation Act, Employment of Children ,Government policies and schemes. Module 4 (8 hrs.) Policies -Licensing Policy Trade Policy - Imports & Exports, Price & Purchase Preference Policy - Rehabilitation of Sick Units, Schemes -Single Window Scheme. Module 5 (8 hrs.) Priority Sector Policies: Policy for Tiny Sector, Cottage & Village Industries, Handicrafts, Khadi & Handlooms -Development of Backward Areas Schemes -Prime Ministers Rozgar Yozna -Self Employment Scheme for Educated Unemployed - Assistance to SC/ST Entrepreneurs Module 6 (6 hrs.) Modernization & Training Policies : Quality Certification Schemes (ISO-9000). Application for the Reimbursement of Certification Charges for acquiring ISO-9000 Certification (or its equivalent) Energy & Environment: Policies Pollution & Control Measures -Environmental Control Schemes Pollution Control Schemes -Energy Conservation Schemes Alternative Energy Use Schemes Sec B - Practical Sec C - Article References : Small Business Entrepreneurship by Anil Sood- second edition Entrepreneurship and Small Business Management by Dr C B Gupta and Dr S.S Khanka first edition Starting a business from Home by Colin Barrow second edition Starting a Successful Business by Michael Morris by seventh edition

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5 BBM 7E2.4 : INTERNATIONAL HRM Sec A Module 1 (8 hrs) Globalisation of Business & HR : Global population change, Demographics, Global economic interdependence, Regional alliances, Types of Global organizations, Concept of Expatriate, Definition of global HRM, Domestic versus International HRM Module 2 (10 hrs) Staffing Global Assignment : Factors affecting Global HR management, Global HRP, Issues in supply of International human resource, Recruitment practices, Executive nationality staffing policy, Issues in selection, Skills for expatriate manager, Pre departure orientation and training, developing international staff and multi national team, Expatriate support & Development, Repatriation Module 3 (7 hrs) Performance Management : Areas to be appraised, Who should appraise, Systems of performance appraisal, Criteria for appraising international employees, Adjusting performance criteria, Problems of performance appraisal, Making performance appraisal effective. Module 4 (9 hrs) International Compensation : Factors affecting international compensation, Components of international compensation, Balance sheet Approach, Global market approach, Government regulations regarding compensation, Tax concerns, expatriate managers. Module 5 (12 hrs) Global Employee Relations : The role of union, Key issues in international labour relations, Labour unions & international labour relations, Regional integration-EU, NAFTA. Diversity management for Competitive Advantage Discrimination and reverse discrimination, Reasons for diversity management, Methods of managing diversity, Consequences of diversity, Challenges for diversity management Module 6 (9 hrs) Issues, Challenges & Latest Trends in I HRM : Managing people in an international context, India, HR issues in MNCs, Corporate social responsibility. HRM practices in different countries-Japan, USA, UK, Turkey, Middle East, India & China, outsourcing. Sec B Practical 1. 2. 3. 4. 5. Bring out the effects that different component of the cultural environment can have on HRM in an international firm. Assuming you accepted a foreign job what should be the content of the pre-departure training for you and your family. Design a training programme for the same. Research on various social security measures followed by different MNCs In what ways would a role of a manager working in a less developed country differ from that of a manager in a developed western economy. Explains with examples. Debate on the topic Outsourcing boon or bane-for core HR functions and its affects on the country Sec C Articles
Reference books : IHRM by Peter. J. Dowling, Denice . E. Welch, Randall. Managing Human Resources By Bohlander, Snell International HRM By P. Subba Rao HRM By Robert Mathis, John Jackson The Global challenge: Frame work for International HRM.-Evans International HRM Hugh Scullion, Margarel Linehan Human resource management JOHN P WILSON second edition kogan Personnel management P. SUBHA RAO Himalaya Publishers Human resource management practice MICHAEL ARMSTRONG 10 TH EDITION kogan page Human resource management VSP RAO second edition\

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(6 BBM 1) STRATEGIC MANAGEMENT Sec A Module 1 (8 hrs) Introduction to Strategic Management : Conceptual framework-Definition and meaning, Relevance, Characteristics, A model of strategic management process,- Approaches to strategic decision making process, Pitfalls in strategic management, Strategists and their role in strategic management Module 2 (8 hrs) Strategy Formulation-Developing strategic vision & mission for a company, Business policies, Objective, Goals, Balanced score card, Strategic intent- hierarchy, Merging strategic vision, objectives and strategy to Strategic plan Module 3 (15 hrs) External Environmental analysis of Business : Definition, Strategically important components, Environmental scanning, International Environment, Macro Environmental forces-PESTELD, Industry Analysis-Industrys dominant economic features, Competitive Analysis-Porters 5 force model-6th force, Strategic Group. Internal analysis : Analysis of companys resources, Capability & competitive position, SWOT analysis, TOWS matrix, Value chain analysis, BCG matrix, Building core competencies, Module 4 (8 hrs) Generic competitive strategy- Low cost, Differentiation, Focus, Strategic alliance, Mergers & acquisition strategy, Grand strategiesStability, Growth/Expansion, Diversification, Retrenchment, Module 5 (12 hrs) Strategic Implementation : Operationalising strategy, steps in implementation, Annual objectives, Developing functional strategies, developing & communicating policies, Matching, Implementation issues, Mc Kinseys 7s Model, Institutionalizing strategy, structure to strategy, Leadership & culture. Module 6 (8 hrs) Strategic control & evaluation : Function of strategic control, Techniques of strategic control- Premise control, Implementation control, Strategic surveillance, special Alert control, Operational control-Budgeting, Scheduling, KSF, Benchmarking, Essentials of effective control system. Sec B Practical Study the collapse of ENRON making use of SWOT analysis and competitor analysis Study HP Compaq merger and make a presentation on changed organizational structure and practices Analyse the case study of Ranbaxy from the perspective of succession planning Identify the strategies adopted by South West Airlines Study the product / services of TVS group make observation of companys diversification strategy Sec C Articles

Reference Books : Strategic Management Theory by Hills & Jones Strategic Management by Appanaiah, Reddy Business Policy & Strategic Management by Kasim Business Environment for strategic management K. Aswathappa and G. Sudarshan Reddy Strategic Management by M. Jeyarathnam Strategic Management Hitt, Ireland, Hoskisson Business policy and Strategic Management Lawrence Jannch and William Glueck Strategic Management Alex Miller

(6 BBM 2) MANAGEMENT INFORMATION SYSTEM Sec A Module 1 (10 hrs) An Overview of Management Information Systems : Introduction to : Management Information Systems, MIS evolution, MIS architecture, MIS and other academic disciplines. Need for MIS, Data Vs Information, Characteristics and Value of data & Information, Importance of Information, Limitations of information.

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Module 2 (10 hrs) Management Process and Information Systems for Planning, Control and Decision Making : Management Levels, Information Systems for planning and Control, Importance of Information in decision making and Problem solving, What is Decision Making and its Components, Types of Decisions, System Approach to problems solving, Other Models of Decision making Process. Module 3 (10 hrs) Role of MIS in an organisation : Competitive force model, Value Chain, Strategic role of MIS. Business process reengineering : Process of BPR, Structural Change, Information system structure relationship, Changing Organizational culture, Process of changing organizational culture. Module 4 (12 hrs) Transaction Processing and Support Systems : Transaction Processing Systems, Process control systems, Office Automation Systems, Decision Support Systems, Group decision support systems, Executive Information Systems. Module 5 (5 hrs) Functional Information Systems : Production Information Systems, Marketing Information Systems, Financial Information Systems, Human Resource Information Systems Module 6 (5 hrs) Information Resource Management, Security and Control: Artificial Intelligence, knowledge Management Systems, Expert Systems, Managing Information Resources, Information Security and Cyber Laws, Control and Audit of Information Systems Sec B Practical 1. 2. 3. 4. Case reading, Field Visit and Practical work Case study reading and discussion Field visit to a manufacturing organization and examining the various MIS reports and thereby to grasp the method of use of MIS in business functional areas. Identify how managers make decisions on using MIS. Use Microsoft Excel/Access to develop similar business functional reports by referring to the field study reports and provide solutions to problems given using What-if-analysis and goal-seeking-analysis, Graphs and Reports. Sec C Articles
Reference books : Management Information system by OBrien Marakas- Tata Mc Graw Hill Management Information system by Haag, Cumming, Mecubbrey Information system by Lucas - Tata Mc Graw Hill Management Information system Managing the Digital firm by Laudon & Laudon Information system management in practice by Mc Nurilin Sprague Pearson Education Principles of Information systems- a managerial approach by Ralph M Stair

(6 BBM 3) INCOME TAX - II Sec A Module 1 (15 hrs) Profits and gains from Business or Profession : Problems on business relating to sole trader only and problems on profession relating to Chartered accountant, Advocate and Doctor Module 2 Capital Gains: Theory and problems including exemptions u/s 54 Module 3 Income from other sources including problems Module 4 Deductions from Gross Total Income (Provision relating to individuals) Module 5 Set off and Carry forward of losses Module 6 Computation of the total Income and tax liability including tax rebate (10 hrs) (10 hrs) (7 hrs) ( 5 hrs) (8 hrs)

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Module 7 (5 hrs) Income Tax Authorities : A brief discussion on Income tax officer and powers and functions, Central Board of Direct taxes, Powers and functions, Commissioner of Income tax, Powers and Functions, Types of Assessments and Rectifications of mistakes, Recovery of Tax and Refunds Sec B Practical 1. 2. 3. Procure Income Tax return (prescribed form) complete with imaginary figures. Draw an organizational chart of IT authorities List at least five cases in detail recently tried by the Supreme Court of India Sec C Articles
Reference books : Income tax by Satyaprasad, Rudramurthy, Harisha Income tax by H.C. Mehrothra Income tax by Dr vinod, K Singhania & Monica Singhania Law & Practice of Income Tax by Gaur & Narang

(6 BBM 4) BANKING & INSURANCE Sec A Module 1 Introduction to Banking : Types of Banks, Functions of banks, Types of banking. (10 hrs)

Module 2 (8 hrs) Indian Banking : RBI, NPA, Credit Control methods, Banks in India, Nationalization of Banks, Banking industry after 1991 Module 3 (8 hrs) Paying Banker- payment of Cheques & protection to the paying banker, dishonour of Cheques grounds payments of Cheques and other instruments Module 4 (8 hrs) Collecting Banker - collection of Cheques and other instruments, protection to the banker under negotiable instruments act, Endorsement on Cheques, different types of Endorsement, Types of customers in brief Module 5 (10 hrs) Introduction to Insurance, Meaning and nature of Insurance business, Concepts of Insurance and Insurance Documents, IRDA, Classification of Insurance and Reinsurance, Insurance Marketing and Insurance Intermediaries, Privatization of Insurance Business in India, Insurance Companies in India Module 6 Understanding Risk, Risk Management and Control Sec B Practical 1. 2. 3. 4. 5. A visit to a bank/ Insurance company An analysis on the customer satisfaction of a bank /Insurance company Study Products and services and compare between a private and a public sector bank Analyze a balance sheet of a bank One presentation on the Financial crisis- US subprime-2008 or South East Asian crisis of the 90s (6 hrs)

Sec C Articles
Reference books: Principles and Practice of Banking and Insurance by - V S Gopal & Sumati Gopal Legal aspects of Insurance by P K Gupta Fundamentals of Insurance by P K Gupta Banking Theory - Law & Practice by S Gurusamy Elements of Banking & Insurance by Bhatia & Others Banking Theory & Practice by Gordon & Natarajan

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6 BBM 5E3 : ELECTIVE III 6 BBM 5E3.1 : SECURITY ANALYSIS & PORTFOLIO MANAGEMENT Sec A Module 1 Introduction, concepts of investment, Financial and Non financial forms of investments, objectives of Financial Investment, Investment methods, security and non security forms of investment, Sources of investment information -investment instruments, factors influencing selection of investments, Returns, capital Appreciation, Form of Return, Safety and security of Funds, Risk, Liquidity, Tax considerations. Module 2 Financial markets - primary and secondary markets - major players involved and instruments in secondary market - Functions of stock exchanges, trading and settlement procedures at NSE & BSE. Stock market guidelines on primary and secondary markets. Module 3 Modern Portfolio theory : Markowitz diversification model, Capital Asset pricing model, Arbitrary pricing model, Sharpe single index model, Asset allocation decision, Dominant & efficient portfolio, Simple diversification, Determination of corner portfolio, Process of portfolio management, International Diversification Module 4 Portfolio performance evaluation, Sharp & Trey nor & Jensens measure, Portfolio revision, Active and passive strategies & formula plans in portfolio revision, Mutual Funds, types, performance evaluation of mutual funds, Functions of asset management companies, Performance measurement and return attribution for portfolios. Module 5 Portfolio mathematics of Financial Evaluation, discounting, compounding, annuities, present value and yield calculations, Definitions of risk for individual securities. Definitions of risk for portfolios, Single factor and multifactor models of risk, The use of derivatives in Portfolio management. Future Value, Bond Valuation, Equity Valuation. Module 6 Forms of Investments: Shares / Debenture, bonds comestible & hybrid securities, FD, Gilt-edged securities, PF, UTI, LIC realestate. Sec B Practical 1. Mr. Umesh, 58 years old has retired as Government Officer from the department of Social Welfare. He has received cash emoluments of Rs.7,12,000. He has his own flat but the medical expenses of Mr. Umesh and wife is around Rs.5000 pm. He plans to enjoy his retired life and not to work anymore. As a financial planner how would you create a portfolio for Mr.Umesh. Visit stock exchange and make a report on the trading activity. Write a short note on mathematics of finance. Meet a financial planner/practitioner and collect a portfolio that he has created. Write a detailed note on different open ended and close ended mutual funds in India. Sec C Articles
Reference books: SAPM by Avadhani SAPM by Bhalla SAPM by Punitavati Pandian Managing Investments by Prasanna Chandra

2. 3. 4. 5.

6 BBM 5E3.2 : ADVERTISING & MEDIA MANAGEMENT Sec A Module 1 (10 hrs) Introduction to Advertising: Introduction; Changing concept of advertising: Nature and scope of Advertising, Evolutions of advertising; Role of advertising in modern society;Socio and economic impact of advertising, Adverting in India and abroad, Law, ethics, morality in relation to advertising.; Planning advertising Campaigns.

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SYLLABUS - VI SEMESTER
Module 2 Types of Advertising: Types of advertising, Product, services, Institutional, Public Services, Financial and Industrial (6 hrs)

Module 3 (10 hrs) Advertising Planning & Decision Making: Planning Framework; Marketing strategy and Situational analysis; Marketing Plan; Communication Process; DAGMAR approach; The advertising Plan; facilitating agencies; personal selling ,sales promotion, publicity, identifying prospects, Ad Appeals, Stimulating & expanding demand , Other functions of advertising. Module 4 (10 hrs) Advertising Agency: Advertising Agency; Origin development of the agency, organization, structure, functions, and departments: Client agency relationship; the advertising budget, evaluating advertising research. Some typical and Agency problems. Module 5 (16 hours) Advertising Budget & Regulation: Plans, Process, different methods, sales objectives and task all you can afford comparative parity and incremental concept; budgeting decision roles, Ethical and social dimension of advertising, Role of computer in advertising. Advertising Regulations, Deceptive advertising, Determining Deceptive Advertising research, Remedies, Competitors, Lawsuits, self regulations, Advertising and society, Effects on values and lifestyles, Economic effects of advertising, Advertising and competition. Module 6 (10 hrs) Media Strategy: Role of Media, setting media Budget, Types of Media, Media Research and advertising Decisions, Media vehicle decision, Media Option Decisions, Scheduling and Timing Decisions, Media Buying and Organisation. Sec B Practical 1. Create a print advertisement for a product or service. 2. Select any 5 advertisement and evaluate them on the basis of strengths and weaknesses.

Sec C Articles
Reference Books: Advertising: An Introductory Text, S.A. Chunawalla, Edition 2004, Himalaya Publishing House, India. Advertising & Integrated Brand Promotion, OGuinn, Edition 2004, Cengage Learning. Advertising Management, Batra, Myers & Aaker, 5th Edition, PHI Learning Private Limited. Advertising: Planning and Implementation, Sharma and Singh, PHI Learning Pvt. Ltd.

6 BBM 5E3.3 : FINANCE FOR ENTREPRENEURSHIP Sec A Module 1 (8 hrs) Introduction to the field of entrepreneurial finance. The concepts of entrepreneurial finance and its difference to traditional corporate finance. Determine the financing needs of an entrepreneurial firm, Concepts of Financial Markets Module 2 (10 hrs) Financial Intermediaries: Merchant Banks, Hire Purchase Finance, Lease Finance and NBFCs, Mutual Funds Meaning types and operations. Module 3 (6 hrs) Venture Capital Funding: Meaning of Venture Capital, Types and Funding stages. Venture Capital as source of Finance. Venture Capital in India Module 4 (8 hrs) Sources of Finance: Initial Public Offerings, Depository Receipts, Bank Financing, Government sources Business expansion Scheme funds, Factoring Module 5 (8 hrs) International Financial Markets: Foreign Exchange Markets Meaning, Types of Foreign Exchange Rates. Futures, Forward, Swaps, Options, Hedging, Arbitrage, Derivates

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SYLLABUS - VI SEMESTER
Module 6 (10 hrs) Financial Analysis: Concept of project and classification of project, identification project formulation - project report - project design - project appraisal - profitability appraisal - project planning - social cost benefit analysis - financial analysis and project financing. Financial analysis- Investment process; Break even analysis - Profitability analysis social cost - Benefit analysis Budget and planning process

Sec B Practical 1. 2. 3. 4. A study of NBFCs providing loans to Entrepreneurs A visit and submit report OTC (Over the Counter Exchange) A case study on Factoring Financial startup Business plan Sec C Articles and Case study

Reference books : Financial Market & Services by Gordan , Natarajan K Financial market & Services by I B Bhole Financial Services & Market by Guruswamy Marketing of Financial services by Advani V K Financial Services by Tony Martin

6 BBM 5E3.4 : LABOUR LAWS Sec A Module 1 (8 hrs) Factories Act 1948, Short title & extent, Definitions Health-cleanliness, disposal of waste, ventilation, dust and fume, Artificial humidification, overcrowding, lighting, drinking water, toilets, spittoons. Safety: Fencing of machinery, work on or near machinery in motion, Employment of young persons on dangerous machines, safety officer, Working hours for adults, Annual leave with wages, recent amendments. Module 2 (8 hrs) Minimum Wages Act-1948 : Short tile & extent, definitions, Fixing of minimum rate of wages, Procedure for fixing and revising minimum wages, wages in kind, payment for minimum rate of wages, Fixing hours a normal working, overtime. Payment of Wages act-1936 : Short tile & extent, definitions, responsibility for payment of wages: fixation of wage period: Time of payment of wages: mode of payment: deduction from wages for absence from duty, damage or loss, For service rendered, recovery of advances and loans: maintains of registers and records, Penalty for offences: payment of un disbursed wages in case of death Module 3 (8 hrs) Employees provident fund and miscellaneous provisions Act 1952 Short tile & extent, definitions, employment Provident fund scheme, Employee pension scheme, employee deposit inked insurance scheme Payment of Gratuity act 1972 : Short tile & extent, definitions, continuous service, payment of gratuity, compulsory insurance, determination of amount of gratuity Module 4 (10 hrs) ESI Act- 1948 : Short tile & extent, definitions, contributions:-who is to be insured, principal employer to pay contributions in the first instance, general provision as to payment of contributions, method of payment, benefits- sickness benefit, maternity benefit, disablement benefit, dependents benefits, medical benefits, presumptions as to accidents arising in course of employment, penalties: punishment for false statement, punishment for failure to pay contributions and prosecutions. Maternity Benefit act 1961 : Short tile & definitions and applications, employment for work by, women prohibited during certain period, Right to payment for maternity benefit, continuance of payment of maternity benefits in some cases, Leave for miscarriage, leave for illness arising out of pregnancy /delivery/premature birth of child etc, and nursing breaks.

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SYLLABUS - VI SEMESTER
Module 5 (8 hrs) Payment of bonus Act 1965 : Short tile & extent, definition, Eligibility for bonus, payment of minimum and maximum bonus, Disqualification for bonus, set on and set off allocable surplus, time limit for payment of bonus. Module 6 (8 hrs) Industrial Dispute Act 1947 : Short tile & extent, definition, Dismissal, Etc., of an Individual workmen to be deemed to be an Industrial Dispute, Works committee, Conciliation officers, Board of conciliation, Court of inquiry, Labour Courts, Industrial tribunal, National tribunals, setting up of grievance settlement authorities and reference of certain individual disputes to such authorities, Adjudication. Sec B Practical 1. Visit any factory and find out the procedure followed under Payment of Bonus Payment of Gratuity Maternity Benefit Visit any industry and find out the impact of Trade union Organization with employer and employee groups Visit any organization and based on the data collected analyze the working conditions of women employees highlighting any related issues Discuss various measures undertaken to successfully resolve dispute of workers. Visit any factory and analyze the Health and welfare and safety measures followed. Sec C Articles

2. 3. 4. 5.

Reference books: P.Subba Rao Essentials of HRM and Industrial relations Dr M.V. Pylee & A. Simon George Industrial Relations & Personnel management Myers , A Charles & Kannappan - Industrial Relations in India. Reshma Arora -Labour Law Aspects of Labour welfare and social security by A.M Sarma Industrial Law by P.L Malik Labour Laws by P. Saravanavelu & R. Rangarajan Labour Laws by Sarin Chawla & Garg Sharma

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SYLLABUS - VI SEMESTER
6 BBM 6E4 : ELECTIVE IV 6 BBM 6E4.1 : FINANCIAL ANALYSIS & PLANNING Section - A Module 1 (6 hrs) Introduction to financial statements, importance of financial statements. Techniques of financial statement analysis,GAAP. Module 2 (10 hrs) Financial statement analysis: Tools of analysis, horizontal and vertical analysis, problems on different techniques of financial statement analysis. Module 3 Reading financial statements with the help of ratios, emphasizing more on analysis. (8 hrs)

Module 4 (12 hrs) Standard Costing : Meaning, objectives, types, classification of variances-material, labour and overhead (problems on material and labour only). Module 5 (12 hrs) Strategic Cost Management : Meaning, objectives, importance of marginal costing, decision making-make or buy. Accept or reject foreign order, profitable product mix, addition or deletion of products-with or without key factors (problems on above). Module 6 Business forecasting: Meaning, objective, theories of forecasting, methods of financial forecasting, projected income statement and balance sheet-formula method of forecasting, interim financial statements. (6 hrs)

Module 7 (6 hrs) Internal communication within the finance department and from finance department to top management including report writing. Section - B Skill development Select published accounts of any public limited company and analyze the financial strength and weakness with the help of financial tools for analysis. Section - C - Articles
Books for reference CFA by Jain and Narang CFA by Jawaharlal CFA by Shashi K Gupta Financial statement analysis by Gupta R.L Financial statements by kennedy D Riralph

6 BBM 6E4.2 : GLOBAL MARKETING Sec- A Module 1 (8 hrs) Introduction to Global Marketing: Meaning, Scope of Global Marketing, Challenges of Global Marketing, Differences and Similarities between Domestic and Global Marketing, Transition from Domestic to Global Marketing, Recent Trends in Global Marketing, Assessing Market Opportunities, Marketing Research, Market Entry Strategies, Export, Joint Ventures, Direct Investments. Module 2 (8 hrs) Global Marketing Environment : Global marketing Environment, Political, Legal, Cultural, Economic, Financial Environment, Multilateral and Geographical Grouping, Global Cultural Environment and Buying Behavior, Marketing in International Regions, America, Europe, Japan, China Asia Pacific, Third World Countries. Module 3 (8 hrs) Global Product Decisions : Global Product Management, Standardization Vs Differentiation, Product Modification for Global Markets, World Product Mandates, Global Segmentation and Positioning, New Product Development for Global Markets, International Product Life Cycle, Analyzing Product Components for Adaptation.

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SYLLABUS - VI SEMESTER
Module 4 (8 hrs) Global Pricing Decisions : Global Pricing Framework, International Pricing Approaches, INCO TERMS, Foreign Exchange Consideration, Price Discrimination, Dumping, Transfer Pricing. Module 5 (10 hrs) Global Distribution Management: Global Logistics Management, International Distribution System, Global Channel Design, Virtual Value Chain Vs Physical Value Chain, Movement of goods across frontiers, Parallel Distribution, Global Market Intermediaries, Retail Internationalization, Global Retail Customers, Global Retail Buying, Global Retail Strategies, Global Retailing Companies. Module 6 (8 hrs) Global promotion decisions: Promotions, International Advertising, Sales Promotion in International Markets, Personal Selling in Global markets, Public Relations in Global Marketing. Sec B- Practical 1. 2. Select an international Region and do a study on International marketing and cross cultural management. Go to the soft drink section of a supermarket. How many different types of soft drink packages are there (in terms of size form etc.) Compare the forms of Indian package and international package of the product. Sec C Articles
Reference Books: Global Strategic Management, Neeta Boporikar, Edition 2009 Himalaya Publishing House, India. International Marketing, Czinkota, 2008 Edition, Cengage Learning. Global Marketing Strategies, Jean-Pierre Jeannet & H. David Hennessey, Biztantra Publications. Global Marketing Management, Keegan, 7th Edition, PHI Learning Private Limited.

6 BBM 6E4.3 : MARKETING FOR ENTREPRENEURSHIP Sec A Module 1 (6 hrs) Entrepreneurship Marketing: Overview of marketing, Definition of Entrepreneurial Marketing, Marketing in the entrepreneurial era; Importance of Marketing in Entrepreneurship, Components of Marketing Concepts for Entrepreneurs, Entrepreneurial marketing behaviour, Entrepreneurial marketing Strategies, Marketing Problems of SMEs. Module 2 (10 hrs) Market Segmentation, Targeting and Positioning Strategies: Segmentation, Bases for Segmenting Consumer and Industrial Markets, Targeting, Target Marketing Strategies, Positioning, Positioning strategies for existing and new products, Re-positioning, perceptual mapping. Module 3 (10 hrs) Consumer Behaviour in entrepreneurship marketing: Introduction to Consumer Behaviour, Kinds of Consuming Entities, Consumer Purchase Decision Process, Levels of Consumer Decision Making (CDM), Factors affecting Consumer Behaviour, Consumer loyalty, Consumerism, Consumer Rights. Module 4 (14 hrs) Principle and Practice of Ps: Introduction, Product, Product Classification and opportunity recognition in SMEs, Consumer Products - B2C Marketing offering in SMEs, Organisational Products- B2B Marketing offering in SMEs, Implication for SME Marketing Levels of Products- New Product Development-Product Life Cycle(PLC)- Managing Diffusion- Product Management, Pricing and Pricing related issues in SMEs, Pricing Objectives, Pricing Strategies, Distribution, Channel Choice, Distribution Channel, Franchising, Benefits of franchising, Issues affecting the success or failure of a Franchise, Steps in establishing a franchise, Marketing Communication for SME, Advertisement, Sales Promotion, Personal Selling and Publicity/PR, Internet Marketing. Module 5 (12 hrs) Relationship Marketing and Networks in Entrepreneurship: Introduction, Six-Markets Model of RM, Core Concept of RM, Current trends of RM, Networks for Entrepreneurial RM. Marketing Planning in Small Business: Implication of Marketing Planning, Understanding the Environment-External Environmental Influences, Contents of a Marketing Plan

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Module 6 (8 hrs) Internal Marketing and Service Excellence in SMEs: Introduction, SMEs and Service marketing, Service Quality, Internal Marketing, Elements of Internal Marketing, Implementing Service Excellence Sec B Practical 1. 2. 3. Prepare a Marketing Plan selecting an SME. Select an entrepreneur and submit a report on the internal marketing strategies adopted. Conduct a research on consumer behaviour and submit a report. Sec C Articles Reference books: Entrepreneurship Marketing-Principles and Practice of SME Marketing, Sonny Nwankwo and Ayantunji Gbadamosi, Routledge, London and New York. Marketing for Entrepreneurs- Concepts and Application for New ventures, Frederick G Crane, Sage Publications, Inc Marketing Management- Kotler P, Pearson Education, New York.

6 BBM 6E4.4 :COMPENSATION MANAGEMENT Sec A Module 1 (5 hrs) Introduction to Compensation : Concept, Definition, Objectives, Significance, components of compensation, Factors influencing compensation. Module 2 (9 hrs) Strategic Compensation Planning : Importance of aligning compensation strategy with business strategy, Strategy based compensation program - Compensation as retention strategy, Compensation as cost cutting strategy, Benchmarking the compensation program. Module 3 (8 hrs) Determining the salary structure - The wage mix : Designing compensation system, Internal and external equity in compensation, Legal aspects of Compensation Module 4 (8 hrs) Job Evaluation System : Introduction, Definition, Objectives, Job evaluation & Performance Appraisal, Process of Job evaluation, Techniques, Essentials of success of Job Evaluation Program, limitations of Job Evaluation Program Module 5 (6 hrs) Wage & Salary Administration : Concept of wages, Wage determination process, Methods of wage fixation, Wage differentials. Module 6 (10 hrs) P4P- Incentive pay Plans : Basic concepts of incentives, Types of wage incentive plan, Fringe benefits, Individual and group incentive system, Limitation of incentive plans. Recent Trends in compensation management : Compensation & reward system, Recent trends in Compensation. Sec B Practical 1. 2. 3. 4. How can you ensure a win-win compensation, design without adding to the HR cost? Substantiate with an example Discuss the impact of Performance appraisal on Compensation One expert argues that external equity should always be the primary concern in the compensation, noting that it attracts the best employees and prevents the top performers from leaving. Discuss. InfoTech enterprises ltd. has 4000 employees and wishes to develop a compensation policy in all its divisions i) Engineering design services i) Geographical information system I ii) Software development and services to correspond to its dynamic business strategy. The company wishes to employee a high quality workforce capable of responding to a competitive business environment. Suggest different compensation objectives to match InfoTech business goals. Conduct survey on different organizations and analyze how compensation is an effective retention strategy.

5.

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Sec C Articles
Reference Books: M Sharma- Compensation Management and Labour Legislation Dr Kanchan Bhatia- Compensation Management Managing Human Resource by Bohlander Snell Human Resource Management by Deepak Kumar Bhattacharya Human Resource Management by VPN Rao Human resource Management by Gary Dessler

(6 BBM 7) PROJECT Project Report and Viva-Voce

DUAL PROGRAMME

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DUAL PROGRAMME
The Dual Programme is a qualification offered by a professional body along with degree which will not only enable students to achieve a professional qualification but will also assist the management graduates in relating their skills to the needs of business. Embedded in the body of the dual BBM programme are opportunities to practice and expand business skills through workintegrated learning courses. Under the Dual Program you can choose from the following areas of specialization: DUAL PROGRAMME (AN OVERVIEW) ART OF BUSINESS BBM + Art of Business Certifying Body - Bachelor of Business Management from Jain University - Art of Business from JU - CMS PRACTICAL FINANCE BBM + Fellow Chartered Financial Practitioner (FChFP) Certifying Body - Bachelor of Business Management from Jain University - FchFP from APFinSA (Asia Pacific Financial Services Association) - Singapore BBM + Investment Operations Certificate (IOC) Certifying Body - Bachelor of Business Management from Jain University - Investment Operations Certificate (IOC) from Chartered Institute for Securities & Investment, UK PRACTICAL MARKETING BBM + Professional Certificate In Marketing Certifying Body - Bachelor of Business Management from JainUniversity - Professional Certificate in Marketing from the Chartered Institute of Marketing, UK HUMAN RESOURCE MANAGEMENT (HRM) BBM + Human Resource Management (HRM) Certifying Body: - Bachelor of Business Management from Jain University - Human Resource Management from Cambridge University, UK. FAMILY MANAGED BUSINESS BBM + Family Managed Business (FMB) Certifying Body - Bachelor of Business Management from Jain University - Family Managed Business from JU - CMS ENTREPRENEURSHIP BBM + Diploma in Entrepreneurship & Business Management Certifying Body - Bachelor of Business Management from Jain University - Diploma programme in Business Entrepreneurshipfrom Entrepreneurship Development Institute of India (EDI), (Govt. of India) EVENT MANAGEMENT BBM + Event Management Certifying Body - Bachelor of Business Management from Jain University - Event Management from JU - CMS INTELLECTUAL PROPERTY RIGHTS & INNOVATION MANAGEMENT BBM + Intellectual Property Rights &Innovation Management Certifying Body - Bachelor of Business Management from Jain University - IPR & IM from JU - CMS

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SYLLABUS FOR ART OF BUSINESS

DUAL PROGRAMME
ART OF BUSINESS

The programme is spread across the first two years of BBM. It will consist of modules which will cover the following areas of Business. First Semester
Basic start up issues of a business unit - B2B & B2C Marketing Essentials Business Mathematics Business Language Communication Creating an Organizational Structure / Systems Business Psychology Shop Management

Third Semester
Understanding & Maximizing Sales Negotiation Skills - B2B & B2C Business Ethics Money Management Work Life Balance Understanding Budgets Your Business Vision, Mission & Goals to a Roadmap from a

Local & Global Perspective Second Semester

HR - essentials - Recruitment & Managing Small Teams Raising funds- Bank / Family / Community Quality Management Importance of Networking Team Building & Leadership Conflict & Crisis Management Understanding Patents / Trade mark / Copyrights

Fourth Semester
Understanding Competition Strategic Growth Management Succession Planning Statutory Compliance & Taxation Business Contracts / Agreements Sector Analysis RFP & Tendering Process

Note: An internship in a business unit / family run business is a must for a minimum duration of a year. At the end of the second year the students have to present an organizational study with respect to a business unit. As part of the course, Business Simulation Games will also be conducted.

DUAL PROGRAMME FELLOW CHARTERED FINANCIAL PRACTITIONER (FCHFP)

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SYLLABUS FOR FELLOW CHARTERED FINANCIAL PRACTITIONER (FCHFP)

COURSE MODULE Module Code FChFP 01 FChFP 04 FChFP 02 FChFP 03 FChFP 05 FChFP 06 Module Title Fundamentals of Investments and Financial Planning Risk Management & Legal Aspects Retirement Planning & Tax Concept Investment Planning Tax & Estate Planning for Individuals & Business Owners Financial Planning Applications FChP 03 - Investment Planning This module concentrates on investment analysis, presenting the practical applications of investment theory to convey insights of practical value. This module concentrates on the intuition and insights that will be useful to practitioners throughout their careers as new ideas and challenges emerge from the financial marketplace. It also maintains the theme of asset allocation (authors discuss asset pricing and trading then apply these theories to portfolio planning in real-world securities markets that are governed by risk/return relationships). FChP 05 - Tax & Estate Planning for Individuals & Business Owners The first part of this module concentrates on Estate Planning issues, providing an overview of the implication of income tax laws to the individuals and in planning for the minimisation and taxation deferment, It provides the structure for students when planning for their clients personal financial planning including Business Owners. The second part of the module explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. FChP 06 - Financial Planning Applications This module offers the essential aspects of insurance contracts and the insurance industry while providing a substantially more conceptual analysis and attention to business risk management and public policy issues that exists in current texts, It also covers the issues in Liability Risk and Management. FChP 02 - Retirement Planning & Tax Concept This module teaches students to recognize the role taxes play in business and investment decisions. In addition, the module This module focuses on the development process of analysing and recommending a comprehensive financial plan that ix appropriate to the client. Practical case studies being used and students are better equipped to analyse and solve financial problems arising from the many real-life factors integrated into the case studies. presents the general role of taxation and its implications across all taxpaying entities before discussing the details relevant to specific entities. This approach allows students to really grasp the fundamental concepts that are the foundation for specific tax rules. The benefit is that the students will understand the framework of the tax system, even though specific tax rules and regulations change from year to year, country to country.

FChFP 01 - Fundamentals of Investments and Financial Planning This module provides comprehensive coverage of personal financial planning in the areas of money management, taxes, consumer credit, housing and other consumer decisions, legal protection, insurance, investments, retirement planning, and estate planning. The goal of this module is to teach students the fundamentals of financial planning so they can make informed advice related to spending, saving, borrowing, and investing that lead to long-term financial security. This module also uses many financial planning tools with a step-by-step approach to help students identify and evaluate choices as well as understand the consequences of decisions in terms of opportunity costs. FChP 04 - Risk Management & Legal Aspects

INVESTMENT OPERATIONS CERTIFICATE (IOC)

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DUAL PROGRAMME

SYLLABUS FOR INVESTMENT OPERATIONS CERTIFICATE (IOC)

MODULE I ELEMENT 1 INTRODUCTION 1.1 The Financial Services Industry ELEMENT 2 ECONOMIC ENVIRONMENT 2.1 Economic Environment ELEMENT 3 FINANCIAL ASSETS AND MARKETS 3.1 3.2 3.3 3.4 Cash deposits Money Market Instruments Property Foreign Exchange Market ELEMENT 2 ECONOMIC ENVIRONMENT 2.1 Economic Environment On completion, the candidate should: 2.1.1 know the factors which determine the level of economic activity: state-controlled economies market economies mixed economies open economies 2.1.2 Know the role of Central Banks 2.1.3 know the common features of the following: The The The The The The The The The The The The Federal Reserve (US) Reserve Bank of Australia Central Bank of Bahrain Peoples Bank of China Central Bank of Egypt Bank of England European Central Bank Reserve Bank of India Bank of Japan Bank of Korea Money Authority of Singapore Central Bank of the United Arab Emirates custodians Financial Advisers third party administrators (TPAs) industry trade bodies Sovereign wealth funds 1.1.2 know the function of and differences between retail and professional business and who the main customers are in each case

ELEMENT 4 EQUITIES 4.1 Equities ELEMENT 5 BONDS 5.1 Government Bonds 5.2 Corporate Bonds ELEMENT 6 DERIVATIVES 6.1 6.2 6.3 6.4 6.5 6.6 Derivatives Uses Futures Options Terminology Derivatives/Commodity Exchanges Swaps

ELEMENT 7 INVESTMENT FUNDS 7.1 7.2 7.3 7.4 7.5 7.6 7.7 Introduction Open-Ended Funds Closed-Ended Investment Companies Real Estate Investment Trusts (REITs) Exchange-Traded Funds Hedge Funds Private Equity

2.1.4 know how goods and services are paid for and how credit is created 2.1.5 understand the meaning of inflation: measurement impact control 2.1.6 understand the impact of the following economic data: Gross Domestic Product (GDP) Balance of Payments Level of unemployment

ELEMENT 8 FINANCIAL SERVICES REGULATION 8.1 Introduction 8.2 Financial Crime 8.3 Insider Trading and Market Abuse ELEMENT 9 OTHER FINANCIAL PRODUCTS 9.1 9.2 9.3 9.4 9.5 Retirement Planning Loans Mortgages Life Assurance Protection Insurance

ELEMENT 3 FINANCIAL ASSETS AND MARKETS 3.1 Cash deposits On completion, the candidate should: 3.1.1 know the characteristics of fixed term and instant access deposit accounts 3.1.2 understand the distinction between gross and net interest payments 3.1.3 be able to calculate the net interest due given the gross interest rate, the deposited sum, the period and tax rate 3.1.4 know the advantages and disadvantages of investing in cash 3.2 Money Market Instruments On completion, the candidate should: 3.2.1 know the difference between a capital market instrument and a money market instrument 3.2.2 know the definition and features of the following: Treasury Bill

ELEMENT 1 INTRODUCTION 1.1 The Financial Services Industry On completion, the candidate should: 1.1.1 know the role of the following within the financial services industry: retail banks savings institutions investment banks private banks retirement schemes insurance companies fund managers stockbrokers

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SYLLABUS FOR INVESTMENT OPERATIONS CERTIFICATE (IOC)

Commercial Paper Certificate of Deposit 3.2.3 know the advantages and disadvantages of investing in money market instruments 3.3 Property On completion, the candidate should: 3.3.1 know the characteristics of property investment commercial/residential property direct/indirect investment 3.3.2 know the advantages and disadvantages of investing in property 3.4 Foreign Exchange Market On completion, the candidate should: 3.4.1 know the basic structure of the foreign exchange market including: currency quotes settlement ELEMENT 4 EQUITIES 4.1 Equities On completion, the candidate should 4.1.1 know the features and benefits of ordinary and preference shares: dividend capital gain pre-emptive rights right to vote 4.1.2 understand the risks associated with owning shares: price risk liquidity risk issuer risk foreign exchange risk 4.1.3 know the definition of a corporate action and the difference between mandatory, voluntary and mandatory with options 4.1.4 know the different methods of quoting securities ratios 4.1.5 understand the following terms: bonus/scrip/capitalisation issues rights issues/open offer stock splits/reverse stock splits dividend payments takeover/merger 4.1.6 know the purpose and format of annual company meetings 4.1.7 know the differences between the primary market and secondary market 4.1.8 understand the characteristics of Depositary Receipts: American Depositary Receipt Global Depositary Receipt dividend payments how created/pre-release facility rights 4.1.9 know the role of stock markets 4.1.10 know the types and uses of a stock exchange index 4.1.11 know to which markets the following indices relate: Dow Jones Industrial Average S&P 500 NASDAQ Composite FTSE 100 FTSE All Share Nikkei 225 ELEMENT 6 DERIVATIVES 6.1 Derivatives Uses On completion, the candidate should: 6.1.1 understand the uses and application of derivatives 6.2 Futures On completion, the candidate should: XETRA Dax BSE Sensex SSE Composite Strait Times Index EGX 30 FTSE Nasdaq Dubai S&P ASX200 KOSPI

4.1.12 know the main features of the settlement systems in the following markets: Australia Bahrain China Dubai Egypt Euronext Germany Greece India Japan Korea Singapore Spain United Arab Emirates UK US ELEMENT 5 BONDS 5.1 Government Bonds On completion, the candidate should: 5.1.1 know the definition and features of government bonds: US UK France Germany Japan 5.1.2 know the advantages and disadvantages of investing in government bonds 5.2 Corporate Bonds On completion, the candidate should: 5.2.1 know the definitions and features of the following types of bond: domestic foreign Eurobond asset-backed securities Zero coupon convertible 5.2.2 be able to calculate the flat yield of a bond 5.2.3 know the advantages and disadvantages of investing in corporate bonds 5.2.4 understand the role of credit rating agencies and the difference between investment and non-investment grades

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SYLLABUS FOR INVESTMENT OPERATIONS CERTIFICATE (IOC)

6.2.1 know the definition and function of a future 6.3 Options On completion, the candidate should: 6.3.1 know the definition and function of an option 6.3.2 understand the following terms: calls puts 6.4 Terminology On completion, a candidate should: 6.4.1 understand the following terms: long short open close holder writing premium covered naked OTC 7.3.1 know the characteristics of closed-ended investment companies: share classes 7.3.2 understand the factors that affect the price of closedended investment companies 7.3.3 know the meaning of the discounts and premiums in relation to closed-ended investment companies 7.3.4 know how closed-ended investment companies shares are traded 7.4 Real Estate Investment Trusts (REITs) On completion, the candidate should: 7.4.1 know the basics characteristics of REITs: tax implications property diversification liquidity risk 7.5 Exchange-Traded Funds On completion, the candidate should: 7.5.1 know the main characteristics of Exchange-Traded Funds 7.5.2 know how Exchange-Traded Funds are traded 7.6 Hedge Funds On completion, the candidate should: 7.6.1 know the basic characteristics of Hedge Funds: risk and risk types cost and liquidity investment strategies 7.7 Private Equity On completion, the candidate should: 7.7.1 know the basic characteristics of private equity: raising finance realising capital gain ELEMENT 8 FINANCIAL SERVICES REGULATION 8.1 Introduction 8.1.1 understand the need for regulation 8.1.2 understand the main aims and activities of financial services regulators 8.1.3 know the CISI Code of Conduct 8.2 Financial Crime On completion, the candidate should: 8.2.1 understand the terms that describe the three main stages of money laundering 8.2.2 know the action to be taken by those employed in financial services if money laundering activity is suspected 8.3 Insider Trading and Market Abuse On completion, the candidate should: 8.3.1 know the offences that constitute insider trading and the instruments covered 8.3.2 know the offences that constitute market abuse and the instruments covered ELEMENT 9 OTHER FINANCIAL PRODUCTS 9.1 Retirement Planning On completion, the candidate should: 9.1.1 know the reasons for retirement planning 9.1.2 know the basic features and risk characteristics of retirement funds:

Exchange-Traded 6.5 Derivatives/Commodity Exchanges On completion, the candidate should: 6.5.1 know the role of the following exchanges: CME Group NYSE.Liffe Eurex Intercontinental Exchange, ICE Futures Korea (KGX) London Metal Exchange (LME) National Commodities and Derivatives Exchange India (NCDEX) NASDAQ Dubai Dubai Mercantile Exchange Dubai Gold and Commodities Exchange 6.5.2 know the advantages and disadvantages of investing in the derivatives and commodity markets 6.6 Swaps On completion a candidate should: 6.6.1 know the definition and function of an interest rate swap ELEMENT 7 INVESTMENT FUNDS 7.1 Introduction On completion, the candidate should: 7.1.1 understand the benefits of collective investment 7.1.2 understand the range of investment strategies active v passive 7.1.3 know the differences between authorised and unauthorised funds 7.2 Open-Ended Funds On completion, the candidate should: 7.2.1 know the characteristics and different types of openended fund: US Europe 7.2.2 know the purpose and principal features of the Undertakings for Collective Investment in Transferable Securities directive (UCITS) in European markets 7.3 Closed-Ended Investment Companies On completion, the candidate should:

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SYLLABUS FOR INVESTMENT OPERATIONS CERTIFICATE (IOC)

9.2 Loans State Schemes Corporate Retirement Plans Defined benefit Defined contribution Personal Schemes 2.11 Liquidity Risk Management and Reporting 2.12 Liquidity Risk Regulatory Requirements ELEMENT 3 THE NATURE OF OPERATIONAL RISK 3.1 Definition of Operational Risk and Operational Risk Categories 3.2 Culture 3.3 The Risk Management Process 3.4 The Policy for Managing Operational Risk 3.5 Risk Identification / Classification 3.6 Risk Assessment and Measurement 3.7 Risk Mitigation 3.8 Risk Monitoring, Reporting and Governance ELEMENT 4 THE CAUSES, CONSEQUENCES AND IMPACT OF OPERATIONAL RISK EVENTS 4.1 Operational Risk The Causes 4.2 Operational Risk The Consequences 4.3 Operational Risk The Impact 4.4 Near Miss Identification and Reporting ELEMENT 5 OPERATIONAL RISKS ARISING IN THE TRADE CYCLE 5.1 Set-up 5.2 Execution 5.3 Pre-settlement phase 5.4 Settlement phase 5.5 Post-settlement phase ELEMENT 6 THE SUPPORT AND CONTROL FUNCTIONS 6.1 The Compliance Function 6.2 The Financial Reporting Function 6.3 The HR Function 6.4 The Internal Audit Function 6.5 The IT Function 6.6 The Legal Function 6.7 The Marketing Function 6.8 The Project Management and Change Management Function ELEMENT 7 ENTERPRISE RISK MANAGEMENT (ERM) 7.1 The Nature of Enterprise Risk Management (ERM) ELEMENT 8 OPERATIONAL RISK IN THE REGULATORY ENVIRONMENT 8.1 Achieving Common Standards and Protection 8.2 Regulatory Capital Requirements ELEMENT 1 RISK BASICS MODULE II ELEMENT 1 RISK BASICS 1.1 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 Risk in the Financial Services Industry The Nature of Credit Risk Measuring Credit Risk Credit Risk Management and Reporting The Nature of Market Risk Measuring Market Risk Value-at-Risk (VaR) Market Risk Management and Reporting Market Risk Regulatory Requirements The Nature of Liquidity Risk Measuring Liquidity Risk ELEMENT 2 OTHER MAJOR RISKS 1.1 Risk in the Financial Services Industry On completion, the candidate should: 1.1.1 know the following major risk categories: credit risk market risk operational risk liquidity risk 1.1.2 understand simple examples of risk in the financial services industry 1.1.3 understand the operational risk issues associated with major risk related incidents in the financial services industry, such as: Barings Bank (1995) Enron (2001) Allied Irish Bank / First Maryland Bank (2002)

On completion, the candidate should: 9.2.1 know the differences between bank loans, overdrafts and credit card borrowing 9.2.2 know the difference between the quoted interest rate on borrowing and the effective annual percentage rate of borrowing 9.2.3 be able to calculate the effective annual percentage rate of borrowing, given the quoted interest rate and frequency of payment 9.2.4 know the difference between secured and unsecured borrowing 9.3 Mortgages On completion, the candidate should: 9.3.1 understand the characteristics of the mortgage market: interest rates 9.3.2 know the following types of mortgage: repayment interest only 9.3.3 know the prohibition on interest under Islamic finance and the types of mortgage contracts 9.4 Life Assurance On completion, the candidate should: 9.4.1 understand the basic principles of life assurance 9.4.2 know the main types of life policy: term assurance whole of life 9.5 Protection Insurance On completion, the candidate should: 9.5.1 know the main areas in need of protection family and personal, mortgage, long term care, business protection 9.5.2 know the main product features of the following: critical illness insurance income protection mortgage payment protection accident and sickness cover household cover medical insurance long-term care insurance business insurance protection

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SYLLABUS FOR INVESTMENT OPERATIONS CERTIFICATE (IOC)

National Australia Bank (2004) Nationwide (2007) Socit Gnrale (2008) Lehman Brothers (2008) Standard Life (2009) UBS (2009) 1.1.4 understand the operational risk aspects of the banking crisis (2007/9) ELEMENT 2 OTHER MAJOR RISKS 2.1 The Nature of Credit Risk On completion, the candidate should: 2.1.1 know the basic terms used in the subject of credit risk: counterparty risk issuer risk 2.1.2 be able to apply the concept of credit risk to simple, practical situations 2.2 Measuring Credit Risk On completion, the candidate should: 2.2.1 know the basic techniques for measuring credit risk: credit exposure management credit risk premium credit ratings modern measurement techniques 2.2.2 understand credit exposure 2.2.3 understand credit risk premium 2.2.4 understand external credit ratings as a means to measure the credit-worthiness of a company 2.2.5 understand the limitations in credit rating agencies assessment of a company 2.2.6 understand the basic concepts used by modern credit risk measurement tools 2.2.7 understand the main limitations of credit risk measurement tools 2.3 Credit Risk Management and Reporting On completion, the candidate should: 2.3.1 understand the role of the credit risk management function 2.3.2 understand the following examples of credit risk mitigation: asset securitisation central counterparties clearing houses collateral credit derivatives credit limits diversification netting underwriting standards 2.3.3 be able to apply risk mitigation techniques to simple practical situations 2.3.4 be able to calculate a simple example of a cash netting agreement 2.3.5 understand the mechanics of a credit default swap in simple practical situations 2.3.6 understand the role of reporting and escalation tools of credit risk management 2.6 Value-at-Risk (VaR) On completion, the candidate should: 2.6.1 understand the meaning of VaR and its constituents 2.6.2 be able to apply VaR to the mitigation of market risk 2.6.3 understand the meaning of back testing 2.6.4 understand the meaning of stress testing 2.6.5 know the limitations of using VaR for market risk management 2.7 Market Risk Management and Reporting On completion, the candidate should: 2.7.1 understand the following techniques for mitigating market risk: hedging market risk limits diversification 2.7.2 understand the role of the market risk management function 2.7.3 know good practice for effective market risk management: VaR limit setting, monitoring and reporting scenario analysis and stress tests for large market movements position limit setting, monitoring and reporting pre-transaction analysis and approval 2.8 Market Risk Regulatory Requirements On completion, the candidate should: 2.8.1 understand the capital adequacy requirements in relation to market risk: confidence levels 10 day holding period not less than 250 days historic data 2.9 The Nature of Liquidity Risk On completion, the candidate should: 2.9.1 know the basic terms used in the subject of liquidity risk: asset and liability management maturity ladders 2.4 The Nature of Market Risk On completion, the candidate should: 2.4.1 know the basic features of market risk: price level risk volatility risk liquidity risk basis risk 2.4.2 be able to apply the basic features of market risk to simple, practical situations 2.5 Measuring Market Risk On completion, the candidate should: 2.5.1 understand the measures of central values and dispersion: mean median mode standard deviation distribution analysis

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SYLLABUS FOR INVESTMENT OPERATIONS CERTIFICATE (IOC)

actual and contractual cash receipts asset liquidity risk funding liquidity risk 2.9.2 be able to apply the concept of liquidity risk to simple, practical situations 2.9.3 understand the implications of lending long and borrowing short 2.9.4 understand why banks use basic funding instruments to provide liquidity 2.9.5 understand the interbank lending process and the concept and mechanism for using the lender of last resort (central banks) 2.10 Measuring Liquidity Risk On completion, the candidate should: 2.10.1 know the key measures of asset liquidity risk: bid-offer spread market depth immediacy resilience 2.10.2 know the key measures for funding liquidity risk: yield curve ratios interest rate swaps 2.11 Liquidity Risk Management and Reporting On completion, the candidate should: 2.11.1 understand the following techniques of liquidity risk management: asset and liability management liquidity limits scenario analysis and stress testing liquidity at risk diversification behavioural analysis 2.11.2 understand the role of the liquidity risk management function environment 3.2.4 know the main factors determining a firms risk and control culture: governance / regulation risk appetite / risk tolerance transparency education communication 3.2.5 know the actions required and structures necessary to ensure a continuing robust risk and control culture 3.2.6 understand the contribution of the risk officers in continuing a robust risk and control culture 3.3 The Risk Management Process On completion, the candidate should: 3.3.1 know the basic terms used in the process of operational risk management: inherent risk residual risk 3.3.2 understand the role of the operational risk management function 3.3.3 understand the key aims of operational risk management: identification and assessment of risks mitigation of risk impact and likelihood of occurrence 3.3.4 know the six stages of the risk management process: ? policy identification / classification measurement and assessment mitigation monitoring reporting and escalation 3.4 The Policy for Managing Operational Risk On completion, the candidate should: 3.4.1 understand the following areas addressed by an operational risk policy: need for sponsorship need for identification of key officers need for cross divisional involvement and agreement need to define clear roles and responsibilities need to define and communicate the risk management framework need for segregation of duties need for consistency of approach firm wide need for co-ordination need to establish acceptable risk levels need to define and communicate control standards framework 3.5 Risk Identification / Classification On completion, the candidate should: 3.5.1 understand the purpose of identifying risks 3.5.2 know the Basel II operational risk categories 3.5.3 be able to apply risk classification in accordance with Basel II categories 3.5.4 understand the following methods for identifying operational risk: risk and control self-assessment reviews and audits

2.12 Liquidity Risk Regulatory Requirements On completion, the candidate should: 2.12.1 Understand the general characteristics of the Individual Liquidity Adequacy Assessment (ILAA)

ELEMENT 3 THE NATURE OF OPERATIONAL RISK 3.1 Definition of Operational Risk and Operational Risk Categories On completion, the candidate should: 3.1.1 know the basic Bank for International Settlements definition of operational risk 3.2 Culture On completion, the candidate should: 3.2.1 understand the importance of effective leadership in sustaining a robust risk and control culture 3.2.2 understand the role of senior management and the board in promoting an effective risk and control culture 3.2.3 understand the importance of appropriate personnel management, incentivisation and compensation schemes in the context of the operational risk

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SYLLABUS FOR INVESTMENT OPERATIONS CERTIFICATE (IOC)

focus workshops risk event analysis management information 3.5.5 understand the practical problems of risk identification: changes to business operating models changes to business environment firm-wide engagement 3.6 Risk Assessment and Measurement On completion, the candidate should: 3.6.1 know the basic terms used in the assessment and measurement of operational risk 3.6.2 understand the main reasons for measuring and assessing operational risk 3.6.3 understand the difficulties involved in measuring operational risk 3.6.4 understand the ranking method of assessing operational risk 3.6.5 understand the risk and control self-assessment (selfcertification) method of assessing operational risk 3.6.6 understand the scenario analysis method of assessing operational risk 3.6.7 understand the bottom-up analysis method of assessing operational risk 3.6.8 understand the benchmarking method of measuring operational risk 3.6.9 understand how Key Risk Indicators (KRIs) can be used as a method of monitoring operational risk 3.6.10 understand how risk event data can be used in assessing operational risk 3.6.11 be able to apply the following methods of risk assessment and risk measurement to simple, practical examples: rating and ranking risk and control self-assessment scenario analysis bottom-up analysis benchmarking key risk indicators risk event analysis 3.6.12 understand the practical constraints of implementing an operational risk management framework 3.7 Risk Mitigation On completion, the candidate should: 3.7.1 understand the use of operational controls in reducing the impact or likelihood of operational risk 3.7.2 be able to apply the following methods for reducing operational risk exposure: reducing the likelihood and the impact risk avoidance risk transfer 3.7.3 know the common methods for operational risk mitigation: supervision and segregation of duties business continuity and contingency planning information and physical security risk awareness training insurance ELEMENT 4 THE CAUSES, CONSEQUENCES AND IMPACT OF OPERATIONAL RISK EVENTS 4.1 Operational Risk The Causes On completion, the candidate should: 4.1.1 know the root causes of operational risk events 4.1.2 understand the common causes of incorrect data 4.1.3 understand the common causes of delayed processing and documentary omissions 4.1.4 understand the common causes of regulatory noncompliance 4.1.5 understand the common causes of project mismanagement 4.1.6 understand the common causes of fraud and theft 4.1.7 understand the common causes of unforeseen litigation 4.1.8 understand the common causes of technology failures 4.2 Operational Risk The Consequences On completion, the candidate should: 4.2.1 know the events arising from operational risk 4.2.2 know the main consequences of the following operational risk events: incorrect data delayed processing and documentary omissions regulatory non-compliance project mismanagement fraud and theft unforeseen litigation technology failures 4.3 Operational Risk The Impact On completion, the candidate should: 4.3.1 understand direct and indirect financial loss 4.3.2 understand the financial and non-financial impacts of an operational risk event potential loss of earnings regulatory censure / closure and reputational damage staff demotivation client dissatisfaction remedial and litigation costs 4.4 Near Miss Identification and Reporting On completion, the candidate should: 4.4.1 understand the concept of near miss identification and reporting as a result of an operational risk event 3.8 Risk Monitoring, Reporting and Governance On completion, the candidate should: 3.8.1 understand the main activities that comprise the risk monitoring of the risk management process: measurement assessment 3.8.2 understand the importance of risk monitoring in the risk management process 3.8.3 understand the main functions of operational risk reporting to regulators, clients and internal stakeholders

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SYLLABUS FOR INVESTMENT OPERATIONS CERTIFICATE (IOC)

ELEMENT 5 OPERATIONAL RISKS ARISING IN THE TRADE CYCLE 5.1 Set-up On completion, the candidate should: 5.1.1 understand what tasks must be completed during setup: marketing and sales Know Your Customer account set-up static information credit assessment standard settlement instructions legal contract negotiation client and counterparty agreements 5.1.2 understand the key controls and KRIs associated with a set-up phase 5.2 Execution On completion, the candidate should: 5.2.1 understand the role of the Front Office 5.2.2 understand the nature of key controls and KRIs in the Front Office transaction capture exchange of transaction instructions trade reporting monitoring position and credit limits 5.3 Pre-settlement phase On completion, the candidate should: 5.3.1 understand the components of the pre-settlement phase: trade affirmation trade confirmation asset and cash positioning 5.3.2 understand the key controls and KRIs associated with the pre-settlement phase 5.4 Settlement phase On completion, the candidate should: 5.4.1 understand the components of the settlement phase: payment instructions payment receipts financial and regulatory reporting securities transfers and custody 5.4.2 understand the key controls and KRIs associated with the settlement phase 5.5 Post-settlement phase On completion, the candidate should: 5.5.1 understand the components of the post-settlement phase: ? reconciliation ? inventory management 5.5.2 understand the key controls and KRIs associated with the post-settlement phase ELEMENT 6 THE SUPPORT AND CONTROL FUNCTIONS 6.1 The Compliance Function On completion, the candidate should: 6.1.1 understand the role and responsibilities of the compliance function in managing operational risk 6.1.2 understand the consequences of compliance risk 6.8 The Project Management and Change Management Function On completion, the candidate should: 6.8.1 understand the role of the project management and change management function in the context of the operational risk environment ELEMENT 7 ENTERPRISE RISK MANAGEMENT (ERM) 7.1 The Nature of Enterprise Risk Management (ERM) On completion, the candidate should: 7.1.1 understand the objectives of ERM 7.1.2 understand the challenges of implementing ERM 6.2 The Financial Reporting Function On completion, the candidate should: 6.2.1 understand the role of the financial reporting function in the context of the operational risk environment 6.3 The HR Function On completion, the candidate should: 6.3.1 understand the role of the HR function in the context of the operational risk environment 6.4 The Internal Audit Function On completion, the candidate should: 6.4.1 understand the role of the internal audit function in relation to operational risk 6.4.2 know the requirements of the MiFID level 2 Directive in respect of the internal audit function 6.5 The IT Function On completion, the candidate should: 6.5.1 understand the role of the IT function in the context of the operational risk environment 6.6 The Legal Function On completion, the candidate should: 6.6.1 understand the role of the legal function in the context of the operational risk environment 6.6.2 know the common legal areas where operational risk issues arise 6.7 The Marketing Function On completion, the candidate should: 6.7.1 understand the role of the marketing function in the context of the operational risk environment

ELEMENT 8 OPERATIONAL RISK IN THE REGULATORY ENVIRONMENT 8.1 Achieving Common Standards and Protection On completion, the candidate should: 8.1.1 understand the drivers and impact of the development of operational risk standards: Basel Accord Sound Practices for the Management and Supervision of Operational Risk European Commission Sarbanes-Oxley

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SYLLABUS FOR INVESTMENT OPERATIONS CERTIFICATE (IOC)

UCITS IV Solvency II RDR AIFMD ELEMENT 6 RISK 6.1 Identifying and Managing Risk 6.2 Mitigating Risk through Reconciliation ELEMENT 1 SECURITIES 1.1 Securities On completion, the candidate should: 1.1.1 understand the characteristics of ordinary shares: ranking in liquidation dividends voting rights / non-voting shares deferred shares registration bearer / unlisted securities transfer restrictions 1.1.2 understand the characteristics of preference shares: ranking in liquidation dividends voting rights / non-voting shares cumulative / non cumulative participating redeemable convertible 1.1.3 understand the characteristics of Depositary Receipts: American Depositary Receipt Global Depositary Receipt Depositary Interest transferability / registration / transfer to underlying how created / pre-release facility rights stamp duty and conversion fees 1.1.4 understand the characteristics of warrants and covered warrants: what are warrants and covered warrants how they are valued affect on price of maturity and the underlying security purpose detachability exercise and expiry benefit to the issuing company and purpose issue by a third party right to subscribe for capital 1.1.5 understand the characteristics of fixed income instruments: corporate bonds eurobonds convertible bonds government bonds discount securities floating rate notes coupon payment intervals coupon calculations (may be tested by the use of simple calculations) accrued interest calculations (may be tested by the use of simple calculations): actual/actual 30/360 clean and dirty prices mortgage backed securities asset backed securities index linked bonds

8.1.2 understand how MiFID has changed the operational risk management approach 8.1.3 understand how these developments affect financial institutions 8.2 Regulatory Capital Requirements On completion, the candidate should: 8.2.1 know the basic requirements of: Basel II the Capital Requirements Directive 8.2.2 understand the main operational risk features of the Basel II Accord 8.2.3 understand the Pillar 1 requirements under Basel II 8.2.4 understand the Pillar 2 requirements under Basel II 8.2.5 understand the Pillar 3 requirements under Basel II 8.2.6 understand the three measurement approaches for operational risk under Basel II: Basic Indicator Approach Standardised Approach Advanced Measurement Approach (AMA) 8.2.7 be able to apply the Basic Indicator and Standardised Approaches to simple, practical examples 8.2.8 understand the principles of the lead UK regulator, the FSA: FSA reviews ARROW visits Internal Capital Adequacy Assessment Process (ICAAP)

MODULE III ELEMENT 1 SECURITIES 1.1 Securities 1.2 Principles of Trading ELEMENT 2 MAIN INDUSTRY PARTICIPANTS 2.1 Investors and Custody Service Suppliers 2.2 International Central Securities Depositories and Central Securities Depositories 2.3 Communications and Technology ELEMENT 3 SETTLEMENT CHARACTERISTICS 3.1 Pre-settlement 3.2 Settlement 3.3 Failed Settlement ELEMENT 4 OTHER INVESTOR SERVICES 4.1 Safekeeping 4.2 Corporate Actions 4.3 Cash Management 4.4 Securities Lending ELEMENT 5 ASPECTS OF TAXATION 5.1 General

1.1.6 know the characteristics of: exchange traded funds

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SYLLABUS FOR INVESTMENT OPERATIONS CERTIFICATE (IOC)

mutual funds hedge funds investment trusts real estate funds private equity inter-dealer broker investment bank central bank 2.1.2 understand the advantages, disadvantages and purposes of the following types of custodian: global local regional sub-custodian 2.1.3 understand the purpose and provisions of custody and sub-custody agreements 2.1.4 understand the purpose of a Request For Proposal (RFP) in the selection of a global custodian by an investor 2.1.5 understand the requirements of a Service Level Agreement between an investor and its custodian 2.1.6 understand how legislation can affect the appointment of custodians 2.2 International Central Securities Depositories and Central Securities Depositories On completion, the candidate should: 2.2.1 understand the roles of ICSDs and CSDs generally for the selected markets: depositories available participation requirements 2.2.2 understand the concepts of certificated, immobilised and dematerialised securities 2.2.3 understand the roles played by Euroclear and Clearstream including the Bridge 2.2.4 know how securities and cash are held by ICSDs and CSDs 2.2.5 know the range of custody and settlement services offered by the ICSDs 2.2.6 know the proposed intentions of Target2-Securities 2.2.7 know the structure and functions of Link-Up Markets 2.3 Communications and Technology On completion, the candidate should: 2.3.1 understand the advantages of straight-through processing 2.3.2 know the features and benefits of SWIFT and SWIFT messaging 2.3.3 know the features and benefits of FIX Protocol messaging 2.3.4 know the communication methods used with Euroclear and Clearstream ELEMENT 3 SETTLEMENT CHARACTERISTICS 3.1 Pre-settlement On completion, the candidate should: 3.1.1 understand the data required for matching of settlement instructions 3.1.2 understand the process of clearing (matching and the assumption of risk trade for trade versus central counterparty) 3.1.3 understand the role of third party service providers in the pre-settlement process e.g. OMGEO 3.1.4 understand netting in pre-settlement

1.1.7 know how securities are identified: ISIN CUSIP SEDOL tickers 1.1.8 understand how securities are issued: equities: offers for subscription offers for sale introductions placing offer to tender government bonds: - auction - tap - tranche eurobonds: - lead manager - syndicate - underwriting 1.2 Principles of Trading On completion, the candidate should: 1.2.1 know the characteristics of the Regulated Markets and Multilateral Trading Facilities (MTFs) 1.2.2 understand the differences between: on exchange / MTF over the counter 1.2.3 understand the main characteristics of: order driven markets quote driven markets principal trading agent trading agency crosses (systematic internalisers) multilateral trading facilities dark pools 1.2.4 know the roles of: market makers / liquidity providers sales traders proprietary traders 1.2.5 know the principles of programme trades and algorithmic trading 1.2.6 understand the principles of multiple listed shares 1.2.7 know the settlement periods for equities and bonds in the selected markets ELEMENT 2 MAIN INDUSTRY PARTICIPANTS 2.1 Investors and Custody Service Suppliers On completion, the candidate should: 2.1.1 know the characteristics of the following types of participant: individual institutional investment manager brokers

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SYLLABUS FOR INVESTMENT OPERATIONS CERTIFICATE (IOC)

3.2 Settlement On completion, the candidate should: 3.2.1 know the role of the following types of financial institutions in the settlement process: brokers investment banks investment managers custodians sub-custodians Central Counterparty Clearing Houses (CCPs) and clearing members ICSDs and CSDs 3.2.2 know the characteristics of the following cash systems: CHIPS CHAPS TARGET 2 Fedwire CLS 3.2.3 understand the following settlement concepts: trade for trade netting bilateral and multilateral trade date netting, continuous net settlement fixed date settlement rolling settlement free of payment transactions delivery vs. payment book entry settlement physical settlement foreign exchange settlement 3.2.4 understand the transfer of legal title: bearer registered 3.2.5 understand Contractual Settlement Date Accounting (CSDA) and Actual Settlement Date Accounting (ASDA) 3.2.6 know the main Giovannini Barriers to the creation of a harmonised market for Europe 3.3 Failed Settlement On completion, the candidate should: 3.3.1 understand the main reasons for failed settlement: failure to match insufficient stock insufficient cash counterparty default corporate event 3.3.2 understand the risks associated with: buy-ins sell-outs interest claims settlement fines matching fines suspension of trading short sale fines 3.3.3 understand interest claims (ICMA rules on fixed income and ISITC for equities) 3.3.4 be able to calculate interest claims based on the above rules ELEMENT 4 OTHER INVESTOR SERVICES 4.1 Safekeeping On completion, the candidate should: 4.1.1 understand the principles of safekeeping client assets: to safeguard assets to segregate safe custody investments to reconcile safe custody investments to maintain records and controls in respect of the use of mandates 4.1.2 understand the requirements of substantial shareholding reporting 4.1.3 understand the functions of nominee companies and the following concepts: legal title beneficial ownership pooled nominee holdings designated nominee holdings nominee as bare trustee omnibus accounts segregated accounts 4.1.4 understand how a custodian charges for the services it provides to its clients 4.1.5 be able to calculate the cost of custody for a given portfolio given a value of assets held and the basis point price 4.2 Corporate Actions On completion, the candidate should: 4.2.1 know the characteristics of the following mandatory events: dividends (cash and scrip) interest and coupon payments capitalisation issues splits and consolidations capital repayments / redemptions 4.2.2 know the characteristics of the following voluntary events: rights issue subscription conversions takeovers exchanges initial public offers proxy voting exercise of warrants 4.2.3 understand the importance of receiving timely and accurate corporate action data and the risks involved 4.2.4 understand the following terms: record date; ex date; pay date; effective date; cum benefit; ex benefit and special ex and special cum 4.2.5 be able to calculate corporate actions related data on capitalisations, scrip and rights issues and the effect on the underlying share price 4.3 Cash Management On completion, the candidate should: 4.3.1 understand the importance and use of cash management 4.3.2 understand the advantages and disadvantages of operating single and multi-currency accounts 4.3.3 know what is meant by the terms sweeping and pooling as they relate to base currency and settlement currency 4.3.4 understand the importance of cash forecasting tools 4.4 Securities Lending On completion, the candidate should: 4.4.1 understand the role of a custodian in securities lending

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and the risks and rewards to those involved 4.4.2 know the definition, legal ownership implications and the advantages and disadvantages to the market 4.4.3 understand the reasons for securities lending 4.4.4 understand the reasons why loans might be delayed or prevented 4.4.5 understand the use of repo agreements 4.4.6 understand the lenders and borrowers rights (including manufactured dividends and voting rights) 4.4.7 understand collateral and marking to market 4.4.8 know the role of a Stock Borrowing and Lending Intermediary 4.4.9 understand the reasons why a loan might be recalled ELEMENT 6 RISK 6.1 Identifying and Managing Risk On completion, the candidate should: 6.1.1 know the following major categories of risk: market counterparty issuer settlement operational political 6.1.2 understand the factors that should be taken into account when conducting risk reviews of market infrastructures and sub-custodian networks 6.1.3 understand the areas of global custody risk and appropriate countermeasures 6.1.4 know the purpose of a FRAG 21 report ELEMENT 5 ASPECTS OF TAXATION 5.1 General On completion, the candidate should: 5.1.1 understand the tax treatment of dividends 5.1.2 understand the tax treatment of bond interest 5.1.3 understand capital gains tax as it applies to equities and bonds 5.1.4 understand the tax treatment of discount securities 5.1.5 understand the advantages, disadvantages and uses of: withholding tax double taxation treaties relief at source tax reclamation being an authorised US approved Qualifying Intermediary 5.1.6 understand transaction based taxes 6.2 Mitigating Risk through Reconciliation On completion, the candidate should: 6.2.1 understand the risks associated with a failure to reconcile the following: open trades counterparty cash corporate actions cash accounts custodian holdings client assets entitlements 6.1.5 know the purpose of a SSAE 16 report 6.1.6 understand the concept of shareholder limits and restrictions

PROFESSIONAL CERTIFICATE IN MARKETING

DUAL PROGRAMME

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PROFESSIONAL CERTIFICATE IN MARKETING

UNIT 1 MARKETING ESSENTIALS Section 1 The nature and scope of marketing 1.1 Explain the evolution of market orientation: Product orientation Production orientation Sales orientation Market versus marketing orientation 1.2 Assess the contribution of marketing as a means of: Creating customer value Creating and responding to competition 1.3 Appreciate the different characteristics of a market-oriented approach to business: An exchange process A philosophy of business A managerial function A dynamic operation, requiring analysis, planning and action A catalyst for change 1.4 Identify and evaluate the factors that may make market orientation difficult to achieve within the organisation: Lack of committed leadership and vision Lack of customer knowledge Lack of infrastructure eg, technology Autocratic leadership Conflict between marketing and other functions Preference for production or sales focus Transactional approach to business 1.5 Explain the cross-functional role of marketing and its importance to organizational performance: The importance of internal relationships and information sharing The setting and achievement of common and realistic goals Establishing common information and control systems Establishing clear company policies in relation to products, branding, production, etc The role of marketing as an internal service provider for other business departments Contribution of marketing to the development of the business strategy 1.6 Evaluate the impact of marketing actions on consumers, society and the environment, and the need for marketers to act in an ethical and socially responsible manner: Ethical codes of practice for marketers (CIM Code of Practice) Corporate Social Responsibility as a cultural value Corporate citizenship upholding the law and behaving responsibly Social awareness of key marketing issues relating to social causes Societal marketing 1.7 Explain the significance of buyer-seller relationships in marketing and comprehend the role of relationship marketing in facilitating the attraction and retention of customers: Benefits of customer retention Drawbacks of customer defection Relationship management in B2B and B2C The link between degrees of customer loyalty and longterm organisational stability and growth The role of technology in enhancing or undermining relationships and thereby affecting retention. Section 2 Planning within the marketing context 2.1 Explain the importance of objectives, the processes for setting them and the influences upon them: Objectives as a basis for determining future direction, consistency, motivation and measurement Objectives as a basis for determining achievement SMART Objectives (Specific, Measurable, Achievable, Realistic, Time bound) Internal and external influences on setting objectives 2.2 Identify the different types of organisational objectives: Profit Sales/Revenue Marketing Growth eg, market share Technical technology innovation Survival Ethically and socially responsible 2.3 Evaluate the importance of the marketing planning process to the market oriented organisation. Using a marketing plan as a means of: Delivering strategies and achieving objectives Implementing a marketing project Monitoring of timeline progress against schedule Managing implementation Resource management (human and physical) Financial management Measurement of successful implementation 2.4 Explain the different stages of the marketing planning process: Corporate objectives/business mission Marketing audit Setting business and marketing objectives Marketing strategies Marketing tactics/mix decisions Implementation Monitoring and control 2.5 Explain the concept of the marketing audit as an appraisal of: The internal and external environment Organisational strengths, weaknesses, opportunities and threats Organisational competencies and capabilities Organisational resource versus an organisations capacity to deliver Competitor analysis Section 3 The marketing mix 3.1 Explain and illustrate the principles of product and planning: Branding Product lines/ranges (depth and breadth) Packaging eg, sustainability, design eg, re-cyclying Service support 3.2 Explain the concept of the Product Life Cycle, (PLC) and its limitations as a tool for assessing the life of the product/ services: Development Introduction Growth Maturity Decline Obsolescence Limitations including failure of the product to succeed/no measurable outcome

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PROFESSIONAL CERTIFICATE IN MARKETING

3.3 Explain the importance of new products and services into the market: Changing customer needs Digital revolution Long-term business strategies 3.4 Explain the different stages of the process of New Product Development: Idea generation Screening new ideas Concept testing Business analysis Product development Test marketing Commercialisation and launch 3.5 Explain the importance of price as an element of the marketing mix: Brings together the marketing mix elements to fulfill customer needs Income, revenue and profit generation Contributing to the organisations business and financial objectives Limitations of price as a competitive tool 3.6 Identify and illustrate a range of different pricing approaches that are adopted by organisations as effective means of competition: Absorption costing Cost base and marginal costing Cost Plus Price skimming Penetration pricing Loss-leader Promotional pricing 3.7 Define the different channels of distribution, and the role they play in a coordinated marketing mix: Wholesaling Retailing Direct marketing Internet marketing Vending Telephone selling Franchising Digital/e-channels 3.8 Explain the factors that influence channel decisions and the selection of alternative distribution channels: Multiple channels Location of customers Compatibility Nature of the goods/services Geographic/environmental/terrain Storage and distribution costs Import/export costs 3.9 Evaluate a range of marketing communications tools that comprise the marketing communications mix and consider their impact in different contexts: Direct Response Advertising Personal selling Sponsorship Public relations Direct marketing Sales promotions Digital technologies Website 3.10 Evaluate the range of marketing communications media and consider their impact in different contexts: TV Cinema Bill Boards Press Magazine Web-advertising Sales promotions 3.11 Explain the importance of a coordinated services marketing mix, its characteristics andimplications for the marketing of service products: Coordinated approach to people, physical evidence and process Characteristics/implications: inseparability, intangibility, variability, perishability and non-ownership 3.12 Explain the different methods used for measuring the success of marketing activities: Budget measurement Objectives attained Sales/revenue, profit/loss Efficiency/effectiveness Zero defects/returns Customer service complaints Increased awareness and changing attitudes Repeat purchase and loyalty 3.13 Explain the process of product and service adoption explaining the characteristics of customers at each stage of adoption: Innovators Early Adopters Early majority Late majority Laggards 3.14 Explain the concept of developing a coordinated approach to the marketing mix, as a means to satisfying customers requirements and competing effectively: Designing a mix which is compatible and co-ordinated effectively Being mindful of the target market, their needs and expectations Being mindful of tactical competitive activities Being mindful of the impact of other elements of the marketing mix

UNIT 2 ASSESSING THE MARKETING ENVIRONMENT 1.1 Evaluate the different characteristics of the internal marketing environment, and consider the challenges facing the organisation in developing the customer value proposition including: Resource capability Competency Internal politics Objectives Key internal drivers 1.2 Explain the classification of public, private and voluntary sector organisations in terms of: Legal forms Organisational characteristics, influences and challenges Divorce of ownership and control

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PROFESSIONAL CERTIFICATE IN MARKETING

1.3 Explain how organisational objectives differ across a range of different sectors and consider the influences upon setting these objectives and the challenges they represent: Identifying stakeholder needs Satisfying stakeholder needs The increasing need to address corporate social responsibility issues 1.4 Assess the comparative strengths and weaknesses of small/ medium and large/global organisations in the context of the marketing environment: Business/local focus versus global focus (ie, standardisation versus adaptation Organisational constraints: - Objectives - Resources - Risks - PESTEL - Shareholders - Stakeholders Niche versus mass marketing Section 2 The micro environment 2.1 Evaluate the stakeholders that constitute the micro environment within which organisations operate and their importance to the marketing process: Company Customers Competitors Suppliers Distributors 2.2 Evaluate the micro environmental factors that have a bearing on an organisations ability to meet customer expectations and generate customer satisfaction: The importance of continuous marketing research Product/service portfolio analysis The link between service quality and customer satisfaction Extended marketing mix 2.3 Explain the nature of the interactions between the organisation and its various stakeholders including shareholders, employees, customers, local communities, suppliers, channel members and competitors: Understanding and managing stakeholder power and interest Developing relationships with partners, pressure groups, consumer groups etc Competition for customers Consumer protection legislation 2.4 Evaluate the different types and sources of information required to gain an in-depth understanding of the microenvironment: Company reports Department of Trade and Industry Central Office of Statistics Office Research organisations eg, Dunn and Bradstreet, MINTEL, etc Industry journals 2.5 Examine the nature, scope and impact of competition policies on the organisation and its marketing environment: Legislation, regulatory bodies and watchdogs Monopolies and mergers EU Competition Policy Bilateral international competition relationships (Europe, Japan and the USA) Fair trade policies (local versus international) Patents Trademarks 2.6 Explain the process for undertaking a detailed competitor analysis and how the analysis influences the marketing decision making process: Competitor identification Competitor strengths and weaknesses Competitor strategies Competitor response patterns (tactics) Key success factors (KSF) Company capability profiling Section 3 The macro environment 3.1 Explain the importance of the macro environment to the marketing process: PESTEL market performance indicators Identification and implications of market turbulence, complexity and dynamism Effects of changing markets within the world arena 3.2 Identify key sources of information useful in analysing the macro-environment. Government statistics Economic indicators Business confidence indicators Internet Trade publications, etc 3.3 Explain the social, demographic and cultural environments and, in general terms, their influence on and implications for marketing including: Social cultural behaviour and change Demographic/population trends, etc The need for social responsibility and marketing ethics The growth of consumerism 3.4 Explain the economic environments within an international context and, in general terms, their influence on and implications for marketing, including consideration of: Interest rates Exchange rates GDP GNP Effects of demand and supply Economic growth and unemployment The effect of changing economies eg, - The single European Market (EU) - Market driven economies in Eastern European European Monetary Union Business cycle 3.5 Explain the political and legislative environments and, in general terms, their influence on and implications for marketing: Political activities resulting in legislative changes Green legislation Customer protection legislation Employment legislation, etc 3.6 Explain the natural environment and, in general terms, its influence on and implications for marketing including: Policies relating to emissions and waste, etc Governmental and pressure group influence on environmental priorities Pollution and waste management Moral and ethical responsibility Green marketing 5Rs (ROI, Reach, Responsibility, Reputation, Revenue) Social responsibility and sustainability

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PROFESSIONAL CERTIFICATE IN MARKETING

3.7 Assess the potential significance of environmental challenges to marketing in the future: Globalisation Global warming/emissions/carbon footprints Environmental decline Shortage of natural resources Reducing waste Increasing re-cycling Alternative energy sources (wind power, solar power, electric/gas cars, etc) Alternative transportation 3.8 Explain the evolution of the technical and information environments and consider its actual and potential impacts on organisations, employment, marketing and communications: The technical diffusion process Technology and the workforce Technology and the impact of social change The convergence of technology ie, telecommunications linked with media communications Digital superhighways Credit transfer The internet and other technology based communication tools 3.9. Evaluate the impact of economic and environmental sustainability on an organisations CSR agenda including the impact it has on the organisation, its vision, mission and objectives: Environmental information systems Impact analysis Codes of conduct Social/conscience marketing/human rights Ethics Environmental sustainability Shareholder activism (Green shareholders) 3.10 Evaluate different methods for undertaking analysis of environmental trends: Environmental audits Quantitative and qualitative forecasting techniques Trend impact analysis Scenario building Delphi method 3.11 Review the emergence of social marketing as an increasing trend in establishing social values associated with CSR: Growth of social and cause related marketing Traceability/Transparency Fair trade/Local product policy Government initiatives eg, packaging, labeling, recycling, etc Section 4 Undertaking a marketing audit 4.1 Explain the process of undertaking the internal and external market environment audit: Environmental scanning Collecting internal and external marketing information PESTEL analysis A competitor comparison of key competitors Assessing opportunities and threats Reviewing environmental and resource constraints 4.2 Describe the meaning and role of various analytical tools in the marketing auditing process: PESTEL Five Ms Ansoffs Growth Strategy Matrix SWOT UNIT 3 MARKET INFORMATION AND RESEARCH Section 1 The importance of marketing information 1.1 Discuss the need for information in marketing management and its role in the overall marketing process: Information on customers Information on competitors and other organisations Information on the marketing environment Descriptive v. comparative v. diagnostic role of information 1.2 Evaluate the impact of information technology on the marketing function and discuss the challenges facing organisations in collecting valid, reliable and measurable information to support the decision making process: Growth in information sources (The Information Explosion) The Internet/Intranet Consumer generated media eg, on-line communities/blogs Customer databases Internal reporting system, scanning/inventory control etc Validity and reliability of different information sources 1.3 Explain the concept of a marketing decision support system and its role in supporting marketing decisions: Definition Components (data storage, reports and displays, analysis and modelling) Types of information held Manner in which it can assist decision making 1.4 Review the key elements and formats when reporting or presenting marketing information to decision makers: Understanding the audience/audience thinking sequence Physical and On-line Research Report Format Oral presentation format Using tables and graphs Section 2 The role of databases in information management 2.1 Demonstrate an understanding of the role, application and benefits of customer databases in relation to customer relationship management (CRM): Types of customer data (behavioural data, volunteered data, attributed data) Role in profiling customers Role in marketing intelligence testing campaigns/forecasting Role in determining life-time value Role in personalising offerings and communications Role in building relationships 2.2 Identify and explain the different stages in the process of setting up a database: The importance of evaluating software and what is needed to ensure it works properly Evaluating software Identifying needs of users of a database Processing data (formatting, validation, de-duplication) 2.3 Explain the principles of data warehousing, data marts and data mining: Understanding how databases can be used to select, explore and model large amounts of data to identify relationships and patterns of behaviour 2.4 Explain the relationship between database marketing and marketing research and explain the legal aspects of data collection and usage, including the Data Protection Legislation: Data protection legislation List brokers Profilers and their offerings (eg, Acorn, Mosaic etc.)

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PROFESSIONAL CERTIFICATE IN MARKETING

Issues involved in merging marketing research and customer database information (transparency, aggregation of data, using customer databases for marketing research purposes) Section 3 The nature of marketing research 3.1 Discuss the nature and structure of the market research industry: Marketing Research Departments v. Marketing Research Agencies Types of Marketing Research Agency Scale of Industry Professional Bodies and Associations in the Marketing Research Industry 3.2 Explain the stages of the market research process: Identification of problems and opportunities Formulation of research needs/the research brief Selection of research provider/the proposal Creation of research design Collection of secondary data Collection of primary data Analysis of data Preparation and presentation of research findings and recommendations 3.3 Evaluate a range of procedures and criteria used for selecting a market research supplier in domestic and international markets: Short-listing criteria The research proposal Supplier assessments (Pitch) Selection criteria 3.4 Explain how best to liaise with the research agency on a day to day basis to leverage best levels of service, support and implementation and high quality information to support the business case development: Monitoring working arrangements using quality and service standards 3.5 Explain the stages involved in order to develop a full research proposal to fulfil the brief which support the information needs of different marketing projects: Content of proposal covering background, objectives, approach and method, reporting and presentation procedures, timing, personal CVs, related experience, contract details 3.6 Evaluate the ethical and social responsibilities inherent in the market research task: Need for goodwill, trust, professionalism, confidentiality Codes of marketing and social research practice (eg, Market Research Society code of conduct) Responsibilities to respondents (Use of information/ protection of vulnerable groups such as children, etc) Responsibilities to clients (transparency, data reporting, etc) . Section 4 Research methodologies 4.1 Evaluate the uses, benefits and limitations of secondary data: Benefits Limitations Sources of secondary data Internet search strategies Integrating secondary data with primary data 4.2 Evaluate the various procedures used for observing behaviour: Categories of observation (natural v. contrived, visible v. hidden, structured v. unstructured, mechanised v. human, participant v. non-participant) Audits and scanner based research Television viewing measurement Internet monitoring Mystery shopping 4.3 Identify and evaluate the various techniques for collecting qualitative data: Types of research most suited to qualitative research Individual depth interviews Group discussions (including basic guidelines on group moderation, stimulus material and projective techniques) Using the Internet for qualitative research (online group discussions, chat rooms, blogs) Overview of approach to the analysis of qualitative research 4.4 Identify and evaluate the various techniques for collecting quantitative data: Face to face survey methods Telephone interviews Postal surveys Online surveys Omnibus surveys Forum voting (pressing voting buttons) 4.5 Identify and evaluate the various techniques for undertaking experimentation: Hall tests Placement tests Simulated test markets Section 5 Research tools 5.1 Design a basic questionnaire and discussion guide to meet a projects research objectives: Discussion guide format The questionnaire design process Question and response formats Scaling techniques (Likert and semantic differential) Sequence and wording Design layout and appearance Questionnaire generating software 5.2 Explain and evaluate different basic sampling approaches designed to maximize the benefit of market research activities: The sampling process Difference between probability and non-probability samples Knowledge of convenience, judgement and quota samples Determining sample size Sampling and non-sampling error Panels UNIT 4 STAKEHOLDER MARKETING Section 1 The importance of stakeholders in the marketing process 1.1 Assess the different categories of relationships that exist between organisations: One-to-one relationships Relationship channels Relationship networks 1.2 Assess the relative importance of the different stakeholder groups and consider the nature of stakeholder relationships and their influence and impact on the organisation:

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PROFESSIONAL CERTIFICATE IN MARKETING

Stakeholder maps/matrices - Johnson and Scholes power/ interest matrix, Freeman participant stakeholders Partners who support your agenda Allies who will provide support and encouragement Passive supporters Fence sitters whose allegiance is not clear Loose canons Opponents Voiceless 1.3 Explain the nature of the interactions between the organisation and its different stakeholders groups: Partners - little interaction, but should not be ignored Allies - light touch in terms of frequency of contact Passive supporters - build rapport and relationship Fence sitters - assess value that can be derived before deciding on level and type of interaction Opponents - structured approach eg, formal meetings Voiceless - light touch in event of coalition being formed 1.4 Explain the significance of the range of pressure groups as key stakeholders interested in the organisation and their potential impacts upon market oriented organisations: Sectional pressure groups, eg, Marketing Society, Law Society, TUC, Chambers of Commerce Causal pressure groups, eg, welfare NSPCC, Fair Trade and environmental Countryside Alliance, Greenpeace Impacts - change in strategy, development of new products and services, process change, negative publicity, decrease in share price. 1.5 Specify the role of marketing in managing these pressure groups effectively: Planned marketing communications eg, PR and advertising, brochures, encouraging interaction and dialogue Product messages - design, technical features, production process durability and distribution Service messages derived from interactions with pressure groups Proactive management of unplanned messages such as news stories, Blogs -Hainsworth and Meng issue lifecycle model 1.6 Evaluate the different options to developing a Relationship Management (RM) approach within a market oriented organisation: Transactional Long term mutually beneficial relationship with a defined customer: - group - partnerships - strategic alliances - e-relationships - networks - customisation - internal customer relationships Section 2 Stakeholder relationship marketing 2.1 Explain the position and importance of key stakeholders in the market oriented organisation and establish relationship priorities for the organisation: Stakeholder maps/matrices For stakeholders with little power/interest in project/ programme - minimal effort For stakeholders with interest but little power - keep informed and nurture For stakeholders with little interest but high power - maintain relationships Key players - high level of interaction in developing and maintaining relationships Classic market relationships Special market relationships ie, high income/high profile partners Green/mega/nano relationships (Gummesson 2003) 2.2 Explain the concept of relationship marketing and its approach in developing customer retention, encouraging customer loyalty, stakeholder interest and engagement both internally and externally: Relationship lifecycle model RM ladder of loyalty 2.3 Explain how relationship marketing is based on trust, commitment and cooperation and the importance of this concept not only to customers but the broader stakeholder audience: Service encounter Collaboration Transparency Creation of value 2.4 Explain how relationship marketing can contribute to both long-term and short-term customer retention: Improve customer experience and develop brand loyalty Superior service levels Develop stakeholders as advocates Profile strategies - sponsorship, use of celebrities versus advertising Section 3 Utilising the marketing mix to support stakeholder relationships 3.1 Explain how a coordinated marketing mix can be used to meet the needs of an organisations broader stakeholder audience: Product development eg,ethical clothing ranges,smoothies for children Renewable resources Price-value versus supply Place - direct distribution, e-distribution Promotion - bluetooth, compliance with regulation eg football clubs sponsored by alcohol companies removing sponsorship on childrens replica kits, not advertising foods high in fat, sugar and salt (HFSS), products in childrens programmes People - recruitment, working conditions, equal opportunities Process - recycling, alternative power sources, fair trade Physical environment (dcor, corporate image, livery, etc) 3.2 Analyse the behaviour and opinions of the decision making units in order to design and co-ordinate a marketing mix that is responsive to stakeholders needs and adds value to them: Involvement theory Perceived risk cost/value Attitudes Group influence and opinion leadership Organisational buying behaviour - stakeholder Personal buying behaviour and influence 3.3 Explain the dependencies of people, place and process in supporting relationship marketing approaches: Employee satisfaction versus customer satisfaction Riechheld Service Profit Cycle Customer and stakeholder management Product development Place

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PROFESSIONAL CERTIFICATE IN MARKETING

3.4 Explain the methods available for measuring the success of a coordinated marketing mix aimed at multiple stakeholders: Inquiry tests Recall tests Recognition tests Sales Tracking studies Financial analysis Media evaluation Stakeholder satisfaction surveys Section 4 Communicating with stakeholders 4.1 Evaluate the extensive range of marketing communications mix tools and explain how they can be co-coordinated to contribute towards developing long-term sustainable stakeholder relationships: Advertising Public Relations New media Sponsorship and hospitality Personal selling Direct marketing Sales promotion 4.2 Identify and evaluate the range of tools available to support the communications relating to internal customer loyalty, ie, employee support, engagement and retention within the organisation: email Intranet Training - staff enrichment programmes Support - technical, management Flexible working - Secondments - Gap years Team meetings 4.3 Explain the challenges in communicating with stakeholders in international markets: Adaptation versus standardisation Culture influence of religion, cultural norms and protocols Language and symbols Availability of technology Ensuring consistency of key messages Availability of media 4.4 Identify and evaluate the continuously evolving impact of new technologies and their contribution to economic and environmental sustainability on stakeholder relationships: Tele kits Virtual conferencing SMS Voice over internet protocol (VOIP) Economic - reduction in overheads Environmental - CSR, carbon footprint 4.5 Explain approaches to managing budget resource for tactical communication activities: Marginal analysis Arbitrary Affordable Objective and task Percentage of sales Competitive parity Share of Voice (SOV) Centralised or decentralised management 4.6 Explain the methods available for measuring the success of coordinated marketing communications activities: Media exposure measurement Campaign measurement Increased sales Response rates Conversion rates Order values Repeat orders

HUMAN RESOURCE MANAGEMENT

DUAL PROGRAMME

83

SYLLABUS FOR HUMAN RESOURCE MANAGEMENT

Human Resource Management Assessment Objectives 1.0 Understand Human Resource Management, its development, purpose and organization 2.0 Understand how the employment market, and the frameworks within which an organization operates, affects the management of people. 3.0 Understand how organizations plan and meet their human resources requirements 4.0 Describe and evaluate the methods used to enable individuals and groups to work together effectively and resolve conflict 5.0 Explain and analyse how organizations reward, motivate and develop employees 1.0 Understand Human Resource Management, its development, purpose and organisation Competence Criteria 1.1 understand the meaning and purpose of Human Resource Management Skills and Knowledge meaning: Human Resource Management as the process for creating and maintaining relationships between the people who work for and with them, and between organisations purpose: providing the right mix of skills, controlling the costs of employment (to include wages, salaries, support costs and social costs); ensuring the organisation has the ability to react effectively and efficiently to change operational purpose: providing and deploying the right mix of skills, knowledge and experience; controlling the costs of employment (wages and salaries, support (Admin) costs, social costs); maintaining systems for motivating and developing individuals and resolving conflict; replenishing the organisations human resources over time strategic purpose: contributing specialist expertise to the medium and long term development of the organisation; creating the ability to react effectively to change; handling growth efficiently centralised vs. de-centralised; division of responsibilities between line managers and Human Resources (HR) specialists; different specialist roles in HR (e.g. Management Development, Employee Relations, Recruitment and Selection); HR representation at Senior and Board level development: as a welfare activity; as a workforce centred activity, mediating between the organisation and the people it employs; as a management centred activity, supplying the organisation with one of the many types of resource which it needs to operate effectively

1.2

understand the distinction between the operational and strategic purposes of Human Resource Management

1.3

describe and evaluate different approaches to the management of human resources

1.4

understand how Human Resource Management has developed into its current form

2.0 Understand how the employment market, and the frameworks within which an organisation operates, affect the management of people Competence Criteria 2.1 describe the significance of the main features of the employment market. Skills and Knowledge sectors of employment (primary, secondary and tertiary); age and gender; full-time vs. part-time vs. self-employment; employment and unemployment rates; skill levels and types of skills; regional variations; to include the trends of all the above trade unions; employers associations; government agencies; professional bodies (e.g. British Medical Association; American Society of Training and Development; Hong Kong Management Association; International Maritime Organisation); customers and competitors the creation of needs for new skills; the implications for career development, the implications for training, continuing professional development and lifelong learning; the threat of redundancy; how technology influences the way peoples work is organized pay-related legislation (e.g. sick pay, minimum wages); employment protection and employee rights; equal opportunities; health and safety; maternity/paternity; job creation

2.2 understand the effect of other organisations or groups on HRM

2.3 describe and evaluate the influence of technical change on human resource management

2.4 understand the influence of the legal environment on how people are managed

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SYLLABUS FOR HUMAN RESOURCE MANAGEMENT

3.0 Understand how organisations plan and meet their human resource requirements Competence Criteria 3.1 outline approaches to human resource planning Skills and Knowledge analysis of current strengths and weaknesses (e.g. turnover and retention rates; absenteeism; length of service; job satisfaction; health and safety records; exit interview data); methods for forecasting supply and demand; succession planning permanent; fixed term; temporary; part-time; contracts for specific tasks, jobs or services; contracting out to employment agencies recruitment: purpose (finding the right person, avoiding discrimination, presenting a positive image of the organisation); job descriptions and person specifications; application forms; methods for attracting candidates (formal vs. informal, internal vs. external, choosing the right media); using agencies (public and private sector) selection: letters of application and Curriculum Vitaes (CVs)/ Resumes; application forms; references; tests (aptitude, psychometric and practical); assessment centres; interviews (group and individual) resignation; retirement; redundancy; dismissal; mutual agreement; end of fixed term contract/task/service

3.2 describe and evaluate different types of employment contracts 3.3 understand the recruitment and selection process

3.4 understand how the contract of employment can end

4.0 Describe and evaluate the methods to enable individuals and groups to work together effectively and resolve conflict Competence Criteria 4.1 describe and evaluate different ways of organising work Skills and Knowledge different working patterns (e.g. day work, shift systems, f1exitime; working at home, casual employment) different working structures (e.g. functional, product, territorial, matrix; permanent and temporary project teams and task groups) standards, targets, key accountabilities; key competencies; appraisal systems (types; strengths and weaknesses); individual vs. team performance; Performance Management information based systems (e.g. briefing structures, newsletters; bulletin boards; emails, company website, electronic notice boards, staff surveys individual problem-solving mechanisms (e.g. discipline procedures and grievance procedures) improvement initiatives (e.g. Total Quality Management, Kaizen - (continuous improvement), mission statements) formal consultation and negotiation systems (e.g. Works Councils, worker directors, committee structures (e.g. safety, consultation), collective agreements)

4.2 describe and evaluate how organisations measure and monitor peoples performance at work 4.3 describe and evaluate the use of different systems for communication and conflict resolution

5.0 Explain and analyse how organisations reward, motivate and develop employees Competence Criteria 5.1 explain the use of different methods of payment and reward Skills and Knowledge financial reward - salaries, wages; fixed rates; piece-work; payment by results; annualised hours; productivity and annual bonuses; profit- sharing systems; share option schemes; non-contributory pensions fringe benefits (e.g. holidays, company cars, cheap loans, subsidized food and accommodation, health care, social activities; preferential access to the organisations products or services, company discounts)

85

SYLLABUS FOR FAMILY MANAGED BUSINESS (FMB)

influence of the marketplace for particular skills/qualifications; legal constraints; regional variations; bargaining strength of individuals/groups; differentials; the need for rewards to fit the organisations structure, technology and objectives working conditions; job satisfaction; promotion; working relationships (both with colleagues and managers); recognition; variety; levels of responsibility; leadership style objectives of training and development (individual vs. organisational); training needs analysis; line managers responsibilities; induction training; internal training; the use of external trainers; training on and off the job; skills qualifications and certification; government supported initiatives, continuing professional development

5.2 explain how organisations identify the type and level of reward they offer employees

5.3 understand and analyse how the nature of work contributes to motivation 5.4 understand and evaluate the main features of training and development

FAMILY MANAGED BUSINESS (FMB)

DUAL PROGRAMME

Semester I Business & Indian Business Environment Learning from Family Business in India Understanding Family Business Entrepreneurship in Family Business Law in Family Business

Semester III Production and Operations in Family Business Marketing & Accounting in Family Business Finance in Family Business H R in Family Business Information Technology in Family Business

Semester II Leadership in Family Business Business Cycle Communication in Family Business Decision making in Family Business Strategies in Family Business

Semester IV Negotiations in Family Business Sales in Family Business International Trade in Family Business Handling Conflicts in Family Business Succession Planning in Family Business

DIPLOMA IN ENTREPRENEURSHIP & BUSINESS MANAGEMENT FROM EDI (Govt. of India)

86

DUAL PROGRAMME

SYLLABUS FOR ENTREPRENEURSHIP & BUSINESS MANAGEMENT

COURSE CONTENT The contents of the course are in the form of self instructional study material divided into 11 units: Unit 1: All about Entrepreneurship: What is Entrepreneurship Importance & Relevance of Entrepreneurship Charms of being an Entrepreneur Factors influencing Entrepreneurship. Unit 2: Information in Support System: Industrial Terminology Planning a small scale Enterprise Information on sources of support Important Financial Institutions Other important Agencies. Financial Viability : Part II Financial Viability : Part III Financial Viability : Part IV Strategic Planning : Part I & II Implementation Schedule Loan Application & Disbursement Formalities Other relevant Procedures & Formalities

Unit 3: Business Identification: Classification of Business Environment Scanning : Need Assessment Environment Scanning : Resource Assessment Environment Scanning : Sources of Supply Analysis. Environment Scanning : Policy/Economy assessment Environment Scanning : Sources of Information Project Ideas : Part-1 Project Ideas : Part-2 Criteria for Selection of Business Opportunity Project Feasibility : Part-1 Project Feasibility : Part-2 Final Selection of Appropriate Business Opportunity Unit 4: Market Assessment: Market Assessment :Need and Relevance Market assessment :Tools and Techniques Method of Market Survey Sources of Market Information Preparation of Market Information Use of Market Survey report in Selecting the Product Unit 5: Entrepreneurial Motivation: Entrepreneurial Motivation : Introduction Exploring Self Self Assessment : Part I Self Assessment : Part II Systematic Planning Entrepreneurial Competencies Goal Setting Team Building You Too Can Do It : Part I You Too Can Do It : Part II You Too Can Do It : Part III You Too Can Do It : Part IV You Too Can Do It : Part V Unit 6: Business Plan Preparation and Project Finance Business Plan : Need and Relevance Importance and Specification of a project Market Feasibility : Part I Market Feasibility : Part II Market Feasibility : Part III Market Feasibility : Part IV Technical Feasibility : Part I Technical Feasibility : Part II Technical Feasibility : Part III Technical Feasibility : Part IV Financial Viability : Part I

Unit 7: Small Business Management- Part I: Managerial Strategies for Small Business General Management in Small Business Managing External Environment Planning for success in Small Business Crises Management in Small Business : Part Crises Management in Small Business : Part Crises Management in Small Business : Part Crises Management in Small Business : Part Crises Management in Small Business : Part Communication Skills Negotiation : Strategies & Tactics Problem Solving and Decision Making Economic for Small Business : Part I & II Unit 8: Small Business Management part II: Production management in small business Quality management in small business Time management in small business Value orientation in management Personnel recruitment in small business Personnel management in small business Self management in small business

I II III IV V

Unit 9: Small Business Management part III: Marketing management in small business : Part I Marketing management in small business : Part II Marketing management in small business : Part III Marketing management in small business : Part IV Marketing management in small business : Part V Marketing management in small business : Part VI Financial management in small business : General Financial management in small business : Book keeping & Accounts Financial management in small business : Balance sheet and Profit & Loss Account Costing and pricing in small business Assessment of working capital requirement Management of working capital Unit 10: Statutory Requirements: Labour Related Requirements Introduction of commercial laws Tax Related Requirements Industry Specific Requirement Unit 11: Study material on current business aspects: Business Ethics Export Environment, Procedure & Documentation Venture capital financing Franchising Total Quality Management Intellectual Property rights, patents, copyrights, trademarks & GATT Strategic planning Information technology and new modes of communication Environment and pollution control Institutional support and sources of information

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SYLLABUS FOR EVENT MANAGEMENT INTELLECTUAL PROPERTY RIGHTS & INNOVATION MANAGEMENT

DUAL PROGRAMME
EVENT MANAGEMENT
Sector - types /

First Semester
Basic Understanding of Event Management scope / challenges / skill sets Basic skills - Emceing and script writing Introduction to various creative - Newspaper ads / Posters / Hoardings Understanding various issues like cost / location / vendors with respect to the above creative Goal Setting & Time Management

Third Semester
Recruitment in an event management company Operations & Logistics Celebrity Management Money management / Target accounts Brand development of an event Leadership & Team Management Production Budgeting

Second Semester
Attend & Understanding Mega Events Designing an Event - Corporate to Wedding Introduction to sponsorship and issues related Creative part 2 - Radio design / TV ads / Back drops / Multi media presentations Understanding various issues like cost / location / vendors with respect to the above creatives Planning

Fourth Semester
Module on Stress Management The candidates have to organize an event and execute it. At the end of the event an evaluation is done with respect to functional areas & Cost and Revenue Internship in an event management company is a must from the first semester onward till the end of two years

Note: Internship in an event management company is a must from the first semester onwards till the end of two years.

INTELLECTUAL PROPERTY RIGHTS & INNOVATION MANAGEMENT

First Semester Introduction to Intellectual Property Rights Trademark & Service Marks Copyrights Patents Geographical Indications Design Registrations Introduction to Innovation Management Third Semester Introduction to Innovation Management Strategy for Innovation Management Implementation of Innovation Management Strategies Portfolio Creation & Management - Building & IP Portfolio, Portfolio Analysis / Utilization & Commercialization IP Litigation IP Licensing

DUAL PROGRAMME

Second Semester Innovation Management Analytics Prior Art Search Patentability Analysis Freedom to Operate Search Infringement Analysis Portfolio Mapping Patent Filing & Prosecution in Multiple Jurisdictions International Patent Treaties

Fourth Semester IP Budget IP Valuation Intellectual Property Audit IP Cell Management - Development of an In house IP Department / Outsourcing of IP Projects to IP Firms Live Patent Project with College IP Cell - Market / Strategic / Commercial / Research associated with actual Patentable Ideas Internship with IP & Innovation Management Firm with complete end to end practical overview

Note: All students have to submit a Project Report on a given Patentable Idea for the College IP Cell as well as complete a full semesters internship with our IP partners and providers of wing to wing IP & innovation based solutions management.

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Jain University - CMS # 1/1-1, Atria Towers, Palace Road, Bangalore - 560001. Ph: 080 - 43430200 | Fax: 080 -22353215 Email : [email protected] Website : www.cms.ac.in

Corporate Office # 91/2, Dr. A N Krishna Rao Road, V V Puram, Bangalore - 560004. Ph: 080 - 43431000 | Fax: 080 - 26500895 Website : www.myjainuniversity.com / www.jgi.ac.in