ABOUT US Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon

a strong heritage and authenticity in sports, fitness and womens categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo.

REEBOK'S VISION Fulfilling Potential Reebok is dedicated to providing each and every athlete - from professional athletes to recreational runners to kids on the playground - with the opportunity, the products, and the inspiration to achieve what they are capable of. We all have the potential to do great things. As a brand, Reebok has the unique opportunity to help consumers, athletes and artists, partners and employees fulfill their true potential and reach heights they may have thought un-reachable.

REEBOK'S MISSION Always Challenge and Lead through Creativity At Reebok, we see the world a little differently and throughout our history have made our mark when weve had the courage to challenge convention. Reebok creates products and marketing programs that reflect the brands unlimited creative potential.

REEBOK'S POSITIONING Celebrate Individuality in Sport and Life Reebok understands that people are, above all, unique. Reeboks positioning reflects this; celebrating the distinct qualities that make people who they are - their unique points of view, their individual style and their remarkable talents and accomplishments. Reebok celebrates their individuality, their authenticity and the courage it takes to forge their own path to greatness. While some may call them crazy or eccentric, Reebok calls them visionary and original.

REEBOK'S PURPOSE To Empower Global Youth to Fulfill their Potential Commitment to Corporate Responsibility is an important legacy and hallmark of the Reebok brand. For two decades, Human Rights, through the Reebok Human Rights program, was the primary focus of this effort. Reebok has expanded on what had been built and created a Global Corporate Citizenship platform with a purpose for the brand that will help underprivileged, underserved youth around the world fulfill their potential and live healthy, active lives.

REEBOK'S BRAND TERRITORY

Having Fun Staying in Shape Having Fun Staying in Shape comes to life through a fun, bold, provocative manner expressed through fresh, eye catching imagery signed off with a unique 'Reeword.' The tone and manner allows the consumer to look at sport and lifestyle through our lens of 'Ree.' 1890-1930's J.W. Foster and Spikes of Fire Reebok's United Kingdom-based ancestor company was founded for one of the best reasons possible: athletes wanted to run faster. So, in the 1890s, Joseph William Foster made some of the first known running shoes with spikes in them. By 1895, he was in business making shoes by hand for top runners; and before long his fledgling company, J.W. Foster and Sons, developed an international clientele of distinguished athletes. The family-owned business proudly made the running shoes worn in the 1924 Summer Games by the athletes celebrated in the film "Chariots of Fire." 1950-1980 A Gazelle Named Reebok, A Company on the Move In 1958, two of the founder's grandsons started a companion company that came to be known as Reebok, named for an African gazelle. In 1979, Paul Fireman, a partner in an outdoor sporting goods distributorship, spotted Reebok shoes at an international trade show. He negotiated for the North American distribution license and introduced three running shoes in the U.S. that year. At $60, they were the most expensive running shoes on the market.

1980's By 1981, Reebok's sales exceeded $1.5 million, but a dramatic move was planned for the next year. In 1982, Reebok introduced the first athletic shoe designed especially for women; a shoe for a hot new fitness exercise called aerobic dance. The shoe was called the Freestyle, and with it Reebok anticipated and encouraged three major trends that transformed the athletic footwear industry: the aerobic exercise movement, the influx of women into sports and exercise and the acceptance of well-designed athletic footwear by adults for street and casual wear. Explosive growth followed, which Reebok fueled with new product categories, making Reebok an industry leader. In the midst of surging sales in 1985, Reebok completed its initial public offering (stock symbol is NYSE: RBK). A year later, Reebok made its first strategic acquisition, The Rockport Company. Rockport was a pioneer in using advanced materials and technologies in traditional

shoes and the first company to engineer walking comfort in all types of dress and casual shoes. In the late 1980s, Reebok began an aggressive expansion into overseas markets and Reebok products are now available in more than 170 countries and are sold through a network of independent and Reebok-owned distributors. Creating innovative products that generate excitement in the marketplace has been a central corporate strategy ever since Reebok introduced the Freestyle. In the late 1980s, a particularly productive period began with The Pump technology and continues today, with breakthrough concepts and technologies for numerous sports and fitness activities.

1990's In 1992, Reebok began a transition from a company identified principally with fitness and exercise to one equally involved in sports by creating several new footwear and apparel products for football, baseball, soccer, track and field and other sports. That same year, Reebok began its partnership with golfer Greg Norman, resulting in the creation of The Greg Norman Collection. In the late 1990s, Reebok made a strategic commitment to align its brand with a select few of the worlds most talented, exciting and cutting-edge athletes. Since then, the company has focused on those athletes who represent the top echelon of sports and fitness.

2000 In 2000, Reebok and the National Football League announced an exclusive partnership that serves as a foundation of the NFLs consumer products business. The NFL granted a long-term exclusive license to Reebok beginning in the 2002 NFL season to manufacture, market and sell NFL licensed merchandise for all 32 NFL teams. The license includes on-field uniforms, sideline apparel, practice apparel and an NFL-branded footwear and apparel collection.

2001 In 2001, Reebok formed a long-term strategic partnership with the National Basketball Association under which Reebok designs, manufactures, sells and markets licensed merchandise for the NBA, the Womens National Basketball Association (WNBA) and the National Basketball Development League (NBDL), the NBAs minor league. Reebok secured the exclusive rights to supply and market all on-court apparel, including uniforms, shooting shirts, warm-ups, authentic and replica jerseys and practice gear for all NBA, WNBA and NBDL teams. Reebok also had exclusive rights, with limited exceptions, to design, manufacture, market and sell headwear, T-shirts, fleece and other apparel products for all teams in most channels of distributions. In 2006, Reebok transferred the NBA rights to the adidas Brand.

2002 In 2002, Reebok launched Rbk a collection of street-inspired footwear and apparel hook-ups designed for the young man and woman who demand and expect the style of their gear to reflect the attitude of their lives: cool and edgy, authentic and aspirational. Inspired by street fashion, Rbks marketing is culturally relevant as well. With many of the industrys most marketable and valuable sports assets on its roster, Reebok rolled-out an integrated marketing campaign that fused together sports, music, technology and entertainment, and was designed to connect the Reebok Brand to millions of new consumers around the world. The global marketing campaign was launched in early 2002 and featured select Reebok athletes paired with some of the music industrys most successful hip-hop and rap artists. Reebok tapped into something the industry had not yet seen, and became a pioneer in the fusion of sports, music and technology.

2003 2003 was a landmark year for Rbk. Reebok formed an unprecedented partnership with rap musician Jay-Z, which included the design and marketing of the "S. Carter Collection by Rbk," which launched in April. With the partnership, Jay-Z became the first non-athlete to have a signature athletic footwear collection. The launch of Jay Zs first shoe was extremely successful around the world. Later that year, Reebok teamed up with another superstar of the rap world, 50 Cent. The result was the equally successful G Unit Collection by Rbk.

2004 In 2004, Reebok became the worlds leading producer of hockey apparel and equipment with its acquisition of The Hockey Company. The Hockey Companys brands, CCM, Koho and Jofa, are among the most respected in the sport. Reebok has a long-term licensing agreement with the National Hockey League, under which the company serves as the supplier of authentic on-ice game jerseys to all 30 NHL teams. It also has the exclusive worldwide rights to manufacture and market authentic, replica and practice jerseys using the names and logos of the NHL and its teams. Reebok also has exclusive agreements with the Canadian Hockey League, the American Hockey League and the East Coast Hockey League.

2005 In early 2005, Reebok launched Rbk Hockey, a new and innovative line of ultra-high

performance hockey equipment, sticks and skates and signed hockey phenom Sidney Crosby, who has lived up to his billing as the leagues next great player. In two short years, Rbk Hockey has become one of the most visible and in-demand hockey brands on the market. In 2005, Reebok launched its largest global integrated marketing and advertising campaign in nearly a decade. "I Am What I Am" is a multi-faceted campaign which links all of the brand's marketing and advertising efforts under the "I Am What I Am" umbrella. The campaign encourages young people to embrace their own individuality by celebrating their contemporary heroes. Celebrities featured in the campaign include music icons Jay-Z, Daddy Yankee and 50 Cent; top athletes Allen Iverson, Donovan McNabb, Curt Schilling, Kelly Holmes, Iker Casillas and Yao Ming; screen stars Lucy Liu, John Leguizamo and Christina Ricci; and skateboarder Stevie Williams.

2006 In January 2006, adidas-Salomon AG acquired Reebok, forever altering the worldwide sporting goods industry landscape. Shortly after the close of the acquisition, Reebok Chairman and CEO Paul Fireman announced he was leaving the company to pursue other interests, and Paul Harrington was named President and CEO of the Reebok brand. Today, the adidas Group, which includes the adidas, Reebok, TaylorMade-adidas Golf and Rockport brands is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country of the world. Activities of the company and its more than 80 subsidiaries are directed from the Group's headquarters in Herzogenaurach, Germany.

2007 Reebok launched Run Easy, one of the most comprehensive running campaigns in the brands history. The goal of the campaign was to inspire consumers around the world to fulfill their potential and celebrate their individuality. The message of the campaign was that while many other brands speak about the "blood, sweat and tears" of running, Reebok celebrated the camaraderie, joy and fun of running Run Easy. In addition, Reebok's partnership with the National Hockey League took center stage with the unveiling the Rbk Edge Uniform System, a complete, team-wide redesign and re-engineering of the NHL uniform, and the opening of the NHL Powered by Rbk retail store in New York City. Reebok also launched its "There are Two People in Everyone" marketing campaign for the second half of 2007 in select regions. The global marketing campaign highlights Reeboks unique brand point of view of celebrating the individuals balance between sport and life. The

campaign, featuring international sport stars such as Allen Iverson, Yao Ming, MS Dohni and Nicole Vaidisova, declared that there is more to an athlete than his or her sport.

2008 Reeboks global marketing campaign, Your Move launched in March of 2008 and evolved Reeboks positioning as the brand that celebrates individuality and supports those who choose to do things their way. Expressed as a global brand campaign, Your Move was an invitation to people to do it their way in sport and in life. The whats your move? ad was a literal expression of this philosophy: key assets including Thierry Henry and Alexander Ovechkin showed us their moves and invited consumers to show us theirs. In the summer of 2008, Reebok and driving ace Lewis Hamilton announced a multi-year partnership at a spectacular 3-D event in Amsterdam, home of Reeboks European Headquarters. At the event, Reebok unveiled The Athlete within the Driver, gave media a rare insight into Hamiltons demanding fitness regime. Hamilton revealed how Reeboks Smoothfit training footwear and apparel range helped him to train better than ever before.

2009 In February 2009, Reebok launched the Jukari Fit to Fly workout, the first in a series of initiatives to come out of a new, long-term partnership with Cirque du Soleil. Jukari Fit to Fly makes fitness fun again by introducing a new way to move. The workout has been created on a specially-designed piece of equipment called the FlySet. The result is a workout that gives the sensation of flying while strengthening and lengthening the body through cardio, strength, balance and core training. Also in 2009, Reebok launched EasyTone footwear. Featuring first-of-its-kind balance pod technology, the shoes proprietary technology was invented by a former NASA engineer.

2010 In 2010, Reebok launched ZigTech, designed to conserve and return energy to the athlete for a soft and springy ride. The one-of-a-kind ZigTech bottom unit features an innovative, lightweight foam that is engineered into a dramatic, geometric, zig-zag shape. The unique zig-shaped sole absorbs the impact of heel strike and sends a wave of energy along the length of the shoe to help propel the athlete forward with each step. The brand also announced its long-term partnership with NBA standout John Wall. The point

guard for the Washington Wizards debuted the ZigSlash during the 2011-2012 NBA season. 2011 In 2011, Reebok formed a long-term alliance with one of the biggest fitness movements of our time, CrossFit. This movement is an experience that eliminates the anonymity of the big gym; involves a Fun and motivating community and the program delivers incredible results. Reebok also announced its long-term partnership with producer, artist and designer Swizz Beatz. Swizz brings his innovation, fashion design, music and artistic talents to help launch the 2011 Reethym of Lite campaign. Additionally, Reebok also launched RealFlex, a first-of-its-kind running and training shoe designed to promote natural movement. RealFlex features 76 independent sensors on the bottom of the shoe strategically positioned to twist, bend, expand and support to help athletes feet move naturally.

Reebok: Helping to Make a Fast Company Become Still Faster

Our joint team handled implementing SAP throughout Reeboks European market-facing businesses, creating a single European business operating on a common process and technology platform. Reebok is one of the worlds great consumer brands: a world leader in sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport, and Greg Norman brands and footwear under the Ralph Lauren brand. Reebok has over 20 foreign subsidiaries, sells products in over 140 countries and has worldwide contract manufacturing relationships. Speed and agility Reebok competes in fast moving, fashion and performance driven markets, where coordination of product design, development, sourcing, supply chain, logistics, inventory management and customer interaction delivers competitive edge. Virtual teaming with manufacturing, supply chain partners and customers around the world requires exceptional agility, so enabling technology infrastructure and business applications are absolutely critical to success. As Reebok CIO Peter Burrows tells us: We had to build a business process and technology platform on which a group of entrepreneurs can thrive. Reebok and Cap Gemini have been collaborative partners since the early 1990s in developing and delivering this business process model. In fact, the process model itself is branded - Global One Time (G1T) - and is managed as a corporate asset to define Reeboks mode of operation across all brands and countries. As no suitable software existed when development began, SAP joined the collaboration to build the right sector-specific application. This resulted in SAP Apparel & Footwear Solution (AFS), now the industry standard. Collaboration in action Peter Burrows says that Reebok is not a consultant-friendly company: Yet we have worked with Capgemini for over 15 years! he adds. Our relationship is about quality of people, delivering results and effective collaboration. Capgemini has great listening skills, yet is not

afraid to challenge us when necessary. They have true global reach and an adaptive approach. Some of the best things we do each year are not on the plan. We see the opportunity and go for it; so does Cap Gemini. Above all, we do not have a them and us attitude. We have one team where everyone says we- and means Reebok. Facing the future Today, the partnership is implementing the latest software throughout all brands and locations worldwide. In 2003, our joint team has been busy implementing SAP throughout Reeboks European market-facing businesses, creating a single European business operating on a common process and technology platform. Additionally, in early 2004, the North American based SAP AFS initiative was launched focused on Reeboks footwear and apparel business, as well as certain global processes. Reeboks own extraordinary growth record clearly demonstrates the way that speed, agility and use of virtual ecosystem resources can deliver outstanding competitive advantage. Our joint aim is to strengthen that position still further in the years ahead - targeting value, driving change, optimizing our mutual capabilities - as a team. Reebok CrossFit Challenge Redesign the CrossFit online store to incorporate the Partnership with Reebok Not long after the 2010 CrossFit Games CrossFit forged a partnership with Reebok, a division of the adidas Group, and it was time to take a look at the CrossFit online store. They wanted a site that could: Handle CrossFits growing popularity Capitalize on the excitement and sense of community around CrossFit Take advantage of the power of the Reebok Marketing brand Meet new customer recruitment and revenue goals Solution A powerful, flexible open-source platform Adidas chose Alpine Consulting, ecommerce consulting experts and Magento

gold solution partner, to advise Reebok CrossFit. Alpine recommended Magento Enterprise as the best platform for the new site because of its flexibility, Scalability and speed of implementation. CrossFit was pleased with Magentos Ability to accommodate third-party extensions to tailor the site to their specific Needs as well as the more extensive administrative, reporting and regular content Updates required by Reebok. Results A new site matches the growing popularity of the CrossFit phenomenon The new site has the excitement and appeal of the new sport of fitness and Capitalizes on the success of the CrossFit Games and the Reebok name. It was built, tested, and launched in just five months, and immediately began to generate increased traffic and sales. The redesigned site offers: Integration with many third-party extensions including promotion coupon codes and managing international shipping Performance and scalability to handle extreme spikes in traffic A product announcement resulted in a 10-fold increase in sales which the Magento site handled without difficulty Easy-to-use admin capabilities for product, order and content management Support for international sales and shipping Persistent shopping cart to help decrease cart abandonment and increase conversions (Max 1900 Characters)