PROJECT Report On Kingfisher Airlines

Kingfisher Airlines .T he king of good times

Submitted To:Mr.Ramesh Bagla Submitted By:Harshal Nikose D-27

Company Profile
Kingfisher Airlines Limited (KFA): Kingfisher Airlines Limited (KFA) is the nation's largest domestic carrier, having served over 12 million passengers across 59 domestic and 8 international destinations, on about 366 daily flights, last year. The Airline has set new standards of service and customer satisfaction as manifested in the numerous awards, both national and global, that KFA has won in its six years since inception. The industry continued to benefit from strong growth in passenger traffic on the back of an improving economic environment. Capacity creation has lagged demand growth and this helped to stabilise yields. Several initiatives covering both revenue enhancement and cost management have begun to take effect. KFA recorded its first year of EBITDA profits despite the challenges occasioned by grounding of part of the fleet on account of issues with the engines (resolved before the end of the year, in cooperation with the engine manufacturer) and upward trend in fuel costs. The grounding of 14 Airbus aircraft progressively through the year resulted in a loss of 10% of the domestic capacity. However, through increased aircraft usage and sharply improved productivity, domestic passenger traffic increased by 2.6%. Ten of the 14 grounded planes were re-inducted into service before the end of the year and the rest have also been commissioned since then. The Kingfisher product is working well in the international markets that the Company serves and several new routes have been launched during the year. Recognising the unparalleled network and service standards, KFA has become the only Indian airline to be invited to a global alliance. Becoming a member - elect of ONE World, the premier global alliance comprising leading names like BA, AA etc is a feather in KFA's cap and will help accelerate the Company's global footprint.

Following on the improved operating performance, the Company negotiated a debt recast with its lenders under which, a part of the bank loans have been converted into Equity and Preference capital, the repayment of the balance loans extended to a nine year term and interest rates reduced. As a part of the whole package, our Company also converted loans extended to KFA into equity. Certain business associates who had advanced funds to KFA have also accepted Optionally Convertible Debentures in lieu of their loans. Welcome aboard Kingfisher Airlines, where you are made to feel like an honoured guest and not just a passenger. At Kingfisher, a flight is not a journey between two airports but an experience of a lifetime. As our esteemed guest you can experience Kingfisher Airlines in three unique classes of service - Kingfisher First (Business class) Kingfisher Class (Premium economy) and Kingfisher Red (Low fare). Kingfisher First and Kingfisher Class is available on our international routes too. As Kingfisher takes off into the international skies, you can expect a world-class experience. Every Kingfisher aircraft meets the global standards that I have set in terms of safety and performance. Our brand-new fleet incorporates the latest technology and each aircraft is fitted with a personalized in-flight entertainment system and top quality programming content from around the world for your viewing and listening pleasure, and to create an environment that you will truly cherish. Aboard our flights, you will be delighted by the various sensory experiences on offer from tantalizing aromas of world cuisine to the magic touch of your personal therapeutic massage seat - we really have thought about every little thing that will exhilarate you. In fact our commitment to delivering the Kingfisher experience has won us many accolades. We were voted the "Best New Airline of the Year" within a few months of launching. Of course, being part of a Global conglomerate, the UB Group, has helped us strengthen our service quality even more. We invite you to fly Kingfisher Airlines and experience a journey we strive to create every day. A journey like never before.

Our Vision
The Kingfisher Airlines family will consistently deliver a safe, value-based and enjoyable travel experience to all our guests.

Our Mission
We maintain a large and up-to-date database of aviation experts and free-lance consultants. We enable the HR Managers of Airlines, Airports and Aviation Companies to: Publish their job opportunities with ease and speed Search in the database and find the most suitable candidates Benefit from our Candidates Search services We operate in accordance with the highest standards in all relationships with customers, experts, suppliers and local communities.

Our Values
Safety This is our overriding value. In our line of business, there is no compromise. Service We are all in the hospitality business; we must always seek to serve our guests and gain their trust, goodwill and loyalty. Happiness We seek to build an organisation with people who choose to be happy, and will endeavour to influence our guests and co-workers to be happy too. Teamwork

We will succeed or fail as a team. Each one of us must respect our colleagues regardless of their rank, and we must work together to ensure our mutual success.

Accountability Each one of us will be held accountable for the successful execution of our duties, commitments and obligations, and we will strive to lead by example. Recession In 2008, due to the prevalent economic downturn, the civil aviation industry faced the worst period in its history. It was the time, when air passenger traffic started dripping, and the aircraft fuel prices went sky rocketing. As a result, Kingfisher Chairman Vijay Malia and his Jet Airways counterpart Marsh Goal announced an alliance, after a meeting. According to the alliance, both the airline companies decided to implement code-sharing on both domestic and international flights. It was a step to reduce the expenses. Subsequently, frequent flier programs were announced by both the airlines, namely King Club and Jet Privilege.

Unique Services Kingfisher Airlines offers several unique services to its customers. These include personal valet at the airport to assist in baggage handling and boarding, exclusive lounges with private space, accompanied with refreshments and music at the airport, audio and video on-demand, with extra-wide personalized screens in the aircraft, sleeperette seats with extendable footrests, and three-course gourmet cuisine. Fleet Kingfisher Airlines was the first airline in India to operate with all new aircrafts. It was also the first airline in the country to order the Airbus A380. Kingfisher Airlines currently operates ATR 42, ATR 72 and Airbus A320 aircraft for domestic and Airbus A330s for international services. In the present time, the airline operates with a fleet of 74 aircrafts, which include 25 Airbus A320-200 aircraft, 6 ATR 42-500, 27 ATR 72-500, 3 Airbus A319100, 8 Airbus A321-200 and 5 Airbus A330-200. Delivery of A380s is due in 2010 and A350s in 2012.

Product Premium class seats 1. Sleeperette seats with extendable footrests. 48" seat pitch and a 125 recline. Fullyadjustable headrests. 2. Laptop and mobile phone chargers in each seat. 3. Comfortable pillows and snug blankets. Price Initially Kingfisher airlines didnt differentiate between business class and economy class. But eventually they decreased the prices of business class and called that seat as premium seats. Fares were very average as it had to target middle class as well as premium class people. Place King fisher airlines connect 23 cities like Ahmadabad, Goa, Delhi, Kolkata, Hyderabad, Guwahati, Jaipur, Udaipur, etc. Promotion Various promotional strategies has been adopted by Kingfisher airlines like--- The 'Power Flyer' a consumer incentive offer targeted at the corporate traveler Passengers are offered in flight entertainment options and contests like `Kingfisher flying face of the month' and attractive discounts of branded merchandise. Offer in-flight silent auctions for lifestyle products and in-flight sales of dry packaged food and beverages The marketing department showcased the airlines as The new flying experience.

 KINGFISHER Airlines has announced special fares for all personnel serving in the Indian Armed Forces, the Union Government, State governments, and employees of all public sector units in the country. The immediate families of these personnel.

S.W.O.T. Analysis
Strengths
Market driver Experience exceeding 14 year Only private airline with international operation Market leader Largest fleet size

weakness
Loosing domestic market share Old fleet with average age around 4.79 years Scope for improvement in in-flight service Weak brand promotion

Opportunities
Untapped air cargo market Scope in international service and tourism

Threats
Strong competitors Fuel price hike Overseas market competition

P.E.S.T. Analysis: Political Issue

Economic Effects
Rising income level Reduced fare but yet not enough

Social Effect
Sound Pollution Plane hijacking 9/11 Incident

Technology Effect
Modernization of aircrafts modern tehnology like CAT3 and ILS

Comparison of Kingfisher to other players

Competition
Kingfisher Airlines-Jet Airways Reduction in the Air-fare Use of Air-Deccan to counter Jet.

Collaboration

Kingfisher Air Deccan merge Cutting costs Marketing synergies

Kingfisher-Indigo partners. (US-Airline)

Agitation/Strike
Jet Airways Sick-leave Air-India 50% Reduction in incentives

Conclusion

After doing a study of this project representing on Kingfisher Airlines, I have come to a conclusion that Kingfisher Airlines is one of the largest and most widespread airlines of the country providing its services not only in India as well as outside India also. It has alliance with many other airlines in this sector. Kingfisher Airlines offers world class services to the customer at a nominal rate. The national carrier takes immense pride in having successfully played a pivotal role in making various facets of India popular with the people of the world and acting as the countrys cultural ambassador. The airline uses the services of one of the advanced plans been operated in the world. To sum up I would like to say that Kingfisher Airlines is serving its customer in an appreciated way and going to be in the list of best services providers in coming years.

Suggestions

In this extremely competitive environment suggestions are extreme importance. Kingfisher Airlines with rich Human Resource should look forward to such suggestion and reward individual whose suggestion were actually beneficial for the Organization. Kingfisher Airlines can introduce Late bird / Night bird flights between metros Kingfisher Airlines should schedule more number of flights to and from station like Delhi, Mumbai, Chennai, Collate, Bangalore as these sectors account for high payload. Kingfisher Airlines needs to undertake aggressive Marketing Kingfisher Airlines should undertake customers satisfaction survey Kingfisher Airlines should make provisions to add up more financial benefits for its passenger Flight status should be made available through SMS New approaches should be identified and rewarded so that it serves as example for others

Bibliography
1. www.google.co.in 2. www.flykingfisher.com 3. www.theubgroup.com 4. www.kingfisherair.in 5. www.wikipedia.com 6. www.iloveindia.com 7. www.coolavenue.com 8. www.airtravel.about.com 9. www.businesswireindia.com 10. www.thebusinessedition.com 11. www.toyota-f1.com 12. www.findarticles.com 13. www.mapsofindia.com