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    Unleash The Power of Social Media

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    Adnan Hamza
    This document advertises a workshop on leveraging social media for sales and marketing professionals. The workshop will cover understanding the social media landscape and how brands can integrate social media into their marketing strategies. It will provide case studies on how personal brands and businesses successfully use social media. Participants will learn best practices for social media use and how to design effective social media communication plans. The one-day workshop aims to help professionals maximize opportunities in social media.

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    Unleash The Power of Social Media

    Uploaded by

    Adnan Hamza
    121 views1 page
    This document advertises a workshop on leveraging social media for sales and marketing professionals. The workshop will cover understanding the social media landscape and how brands can integrate social media into their marketing strategies. It will provide case studies on how personal brands and businesses successfully use social media. Participants will learn best practices for social media use and how to design effective social media communication plans. The one-day workshop aims to help professionals maximize opportunities in social media.

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    Unleash the Power of Social Media

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    This document advertises a workshop on leveraging social media for sales and marketing professionals. The workshop will cover understanding the social media landscape and how brands can integrate social media into their marketing strategies. It will provide case studies on how personal brands and businesses successfully use social media. Participants will learn best practices for social media use and how to design effective social media communication plans. The one-day workshop aims to help professionals maximize opportunities in social media.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    121 views1 page

    Unleash The Power of Social Media

    Uploaded by

    Adnan Hamza
    This document advertises a workshop on leveraging social media for sales and marketing professionals. The workshop will cover understanding the social media landscape and how brands can integrate social media into their marketing strategies. It will provide case studies on how personal brands and businesses successfully use social media. Participants will learn best practices for social media use and how to design effective social media communication plans. The one-day workshop aims to help professionals maximize opportunities in social media.

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    of 1

    Revolution is upon us. Don't waste it!

    CATCH THE WAVE. GRAB THE MOMENT. PUT YOUR


    BRAND ON THE MIGHTY TIDES OF SOCIAL MEDIA AND
    TAKE IT TO NEW HEIGHTS.

    UNLEASH
    The Power of Social Media
    A Workshop for Sales & Marketing Professionals
    th nd
    Karachi: 20 December 2011, Marriott Hotel | Lahore: 22 December 2011, Avari Hotel

    Why this workshop?

     Social Media is not a fad or buzz. It is a reality to stay. How to leverage the reality?
     Things go viral and out-of-control on Social Media. Why?
     Social Media channels like Facebook, LinkedIn, Twitter and YouTube etc. provide opportunities to
    organizations to stay intimate and interactive with customers. How?
     ROI of Social Media Marketing is setting high benchmarks. How to integrate it with Marketing
    Communication Strategy?
     Social Media generates discussions and builds opinions leading to more sales. How to trigger discussions?
     World's top brands like DELL, Coke, Starbucks, Burger King and IBM are crazy about using Social Media.
    What are the reasons?

    One day workshop “Unleash the Power of Social Media” is a step forward to sensitize and train sales & marketing
    professionals in Pakistan about Social Media and integrating it into overall Marketing Communication Strategy.

    “Brand's use of social media is not a matter of


    yes or no. It is simply a matter of how and when.”
    Martin Lindstrom, Author of Buy.ology

    Workshop Focus
    Take-away of the workshop

    Module # 1: Tsunami of Social Media  Understanding Social Media &


     Understanding the emerging landscape of Social Media its tools
     Impact of Social Media on consumers  Understanding application of
     How Social Media is impacting marketing & business various tools
     Designing Social Media
    Module # 2: Applications of Social Media Communication Strategy
     Understanding your business objectives  Integrating Social Media into
     Understanding your audience
    Marketing Communication Mix
     Designing Social Media Communication Strategy
     Selecting the right channels  Knowledge of best practices of
     Metrics of Social Media Effectiveness Social Media

    Module # 3: Guidelines for using Social Media


     Best practices in Social Media
     Do's and Don'ts of Social Media
     How to protect brand's reputation online “How dare you squander
     How to select Social Media agency
    even one more day not
    Module # 4: Case Studies
     Personal brands taking advantage of the
     Local business case studies
     International business case studies greatest shifts of our

    Module #5: Corporate Blogging


    generation.”
     How brands can have online dating with customers? Seth Godin
    World's Top Marketing Guru

    Who should attend?

     Heads of Sales & Marketing


     Product/Brand Management teams
    Investment
     Export Marketing Managers Rs. 15,000 per participant.
     Marketing Communication/PR Managers On 4 nominations from the same
     Account Management Teams th
    organization, 5 participant to
     Media Planning Managers attend free of charge [4+1 Offer].
     Heads of Corporate Communications
     B2B Sales Teams

    Pakistan's Leading Twitterholic Workshop Expert:


    Ashraf Chaudhry, Pakistan's #1 Sales Trainer, is a Social Media
    Consultant, author of The Craft of Selling “YOURSELF” and passionate
    blogger. An MBA from the Institute of Business Administration, Karachi, he
    has worked for one and half decade in Sales/Marketing fields for
    companies like Chevron, Tapal Tea, Pearl Continental & Marriott Hotels and
    Worldcall Group.

    Getting The Craft of Selling “YOURSELF” published in USA was his dream
    which came true because of LinkedIn, a Social Media channel for corporate
    professionals. Ashraf is co-authoring with Bob Urichuck, sales trainer
    ranked # 7 in the world, a sales novel The 10 Commandments of Selling:
    Story of Daniel, to be launched world-wide in December 2012.

    Ashraf Chaudhry is CEO of Redback Spiders a social media agency. He


    regularly writes on social media for Synergizer, Pakistan's leading
    marketing and advertising magazine. 28,000 people including President
    Barack Obama follow Ashraf Chaudhry on Twitter (@ashraf_chaudhry). To
    know more about the facilitator, please google him.

    How to book your seat?


    Please call Ms. Hina Roudani at 0321 3750 706 or drop an email at [email protected]

    Do you want to run this course in-house


    with customization? Call us today.
    Important Note:
    You may bring your laptops to workshop for hands-on grasping of Social Media tools. High-speed internet connectivity
    will be available during the session.

    Ashraf Chaudhry Associates


    Pakistan’s Fastest Growing Training Company
    76/II, 25th Street, Khayaban-e-Badar, DHA, Karachi-75500, Pakistan.
    Cell# 0321-3750 706, E-mail:[email protected] A Rising Phoenix
    Website:www.ashrafchaudhry.com

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