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    Coca Cola: Group 3: UN 陳可欣 李正霞 李正虹 李鴻甫

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    Salman Chaudhry
    Coca Cola was invented in 1886 by John Pemberton in Atlanta, Georgia. It is produced in over 200 countries and nearly 400 beverage brands. One of Coca Cola's greatest strengths is its extremely recognizable global branding. However, weaknesses include some recent declines in sales volumes due to reduced consumer purchasing power and potential health effects from drinking soda daily. While brand recognition provides opportunities, threats include changing health consciousness among consumers and the ability for consumers to easily switch to other beverages.

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    Coca Cola: Group 3: UN 陳可欣 李正霞 李正虹 李鴻甫

    Uploaded by

    Salman Chaudhry
    13 views12 pages
    Coca Cola was invented in 1886 by John Pemberton in Atlanta, Georgia. It is produced in over 200 countries and nearly 400 beverage brands. One of Coca Cola's greatest strengths is its extremely recognizable global branding. However, weaknesses include some recent declines in sales volumes due to reduced consumer purchasing power and potential health effects from drinking soda daily. While brand recognition provides opportunities, threats include changing health consciousness among consumers and the ability for consumers to easily switch to other beverages.

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    Group 3

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    Coca Cola was invented in 1886 by John Pemberton in Atlanta, Georgia. It is produced in over 200 countries and nearly 400 beverage brands. One of Coca Cola's greatest strengths is its extremely recognizable global branding. However, weaknesses include some recent declines in sales volumes due to reduced consumer purchasing power and potential health effects from drinking soda daily. While brand recognition provides opportunities, threats include changing health consciousness among consumers and the ability for consumers to easily switch to other beverages.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    13 views12 pages

    Coca Cola: Group 3: UN 陳可欣 李正霞 李正虹 李鴻甫

    Uploaded by

    Salman Chaudhry
    Coca Cola was invented in 1886 by John Pemberton in Atlanta, Georgia. It is produced in over 200 countries and nearly 400 beverage brands. One of Coca Cola's greatest strengths is its extremely recognizable global branding. However, weaknesses include some recent declines in sales volumes due to reduced consumer purchasing power and potential health effects from drinking soda daily. While brand recognition provides opportunities, threats include changing health consciousness among consumers and the ability for consumers to easily switch to other beverages.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 12

    Coca Cola

    Group 3 : UN

    Coca Cola Company


    In 1886, Coca Cola was invented by John Pemberton from Atlanta, Georgia.
    The name was suggestion by Frank Robinson. Headquarters are in Atlanta.

    Coca-Cola Company produce nearly 400 beverage brands in over 200 countries around the world.

    Slogan Always Coca Cola


    Advertising concept of "pre-nostalgia." Coca-Cola assures Teen cola drinkers that one day they'll miss their days of looking forward to the time when they can look back fondly on their youthful exuberance for their nostalgic future. And Coca-Cola will have been there.

    SWOT

    Strengths
    Strengths Coca-Cola has been an intricate part of American culture for over a century. This is an image many people have taken deeply to heart. This extremely recognizable branding is one of Coca-Cola greatest strengths. Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment?

    Coca-Cola bottling system is one of their greatest strengths. The bottling companies are locally owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company.

    Weaknesses
    Coca-Cola has recently reported some "declines in unit case volumes in Indonesia and Thailand due to reduced consumer purchasing power." Consumer purchasing power

    Effects on the teeth's which is an issue for health care

    Cause health problems.


    Drinking of Coca-Cola daily has an effect on your body after few years.

    Opportunities
    Brand recognition is the significant factor affecting Coke competitive position. Coca-Cola bottling system also allows the company to take advantage of infinite growth opportunities around the world.

    Threats
    The threat of new viable competitors in the carbonated soft drink industry is not very substantial. The soft drink industry is very strong.

    The changing health-consciousness of the market could have a serious affect.

    Consumer buying power also represents a key threat in the industry.


    Consumers can easily switch to other beverages with little cost or consequence

    THE END!

    Thanks for your listening!!!!

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