Online Presentation For Sellers

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Jim Hamilton Real Estate

Welcome to

Online Presentation prepared exclusively for:


Sellers in Sacramento, Placer and El Dorado Counties

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Your Realtor
HONESTY RESPECT RESULTS
JIM HAMILTON
Broker Associate CA DRE # 01871309

REAL ESTATE SERVICES BANK OWNED PROPERTIES REAL ESTATE INVESTMENTS Over 19 years of executive level marketing and sales experience Certified Distressed Property Expert Internet Marketing Expert (todays real estate marketing standard)

Real Estate that Moves

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Professional Team
HONESTY RESPECT RESULTS

Jim Hamilton
Your Realtor

Kim Putman
Escrow Coordinator

Escrow
Denise Leath
Old Republic Title Company

Financing
Steve Mahr
Vitek Mortgage

Home Inspection
Jeff Nauertz
WIN Home Inspection

Home Staging
Michelle Kaspari
Essential Home Staging

Michelle Childers
Chicago Title

Brent Wilson
Comstock Mortgage

Kelly Fulton
North American

Jeff Marr
Alpine Mortgage

Robert Tollison
Cal Home Inspection

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Lyon Real Estate


HONESTY RESPECT RESULTS

Voted Best Real Estate Company 2005, 2006, 2007 & 2008:
Customers named Lyon as the best real estate company, surpassing Coldwell Banker, Re/Max, Century 21, ERA Realty, and Keller Williams.

Lyon Agents Outperformed


competing brokers with an average of over 8 closed transactions per agent in 2008; the highest peragent productivity in the region.

#1 independent real estate


company in the Sacramento Region #2 in California #25 in the United States
Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Mission Statement
HONESTY RESPECT RESULTS

SELL YOUR HOME

For the best possible price

In the shortest period of time


With the least amount of hassle for you
Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Your Buyers
HONESTY RESPECT RESULTS

Who are your buyers?


First Time Home Buyers Investors Previous Renters

What are their buying patterns?

79%

Purchased through Real Estate Brokerages

8%

From a lawn sign

4% From a newspaper advertisement 3% From open houses 2% From referrals from neighbors 4% From all other sources

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Your Buyers
HONESTY RESPECT RESULTS

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Your Buyers
HONESTY RESPECT RESULTS

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

MARKETING PLAN
HONESTY RESPECT RESULTS

STRATEGIES.

Address Specific Websites


Mobile Websites Broker to Broker E-Flyer Distribution Virtual Videos

Social Media Sites


Listing Syndication Open Houses
Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Marketing Plan
HONESTY RESPECT RESULTS

Address Specific Website

Unlimited Property photos Link to your virtual tour Property mapping Links to neighborhood information School information Address Rider Sign Listing Traffic Reports Listing Syndication to major real estate sites

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Marketing Plan
HONESTY RESPECT RESULTS

Website Traffic Reports

Keep updated on traffic counts that are being generated from your Address Specific Website. I also incorporate Google Analytics for more advanced site traffic reporting.

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Marketing Plan
HONESTY RESPECT RESULTS

Virtual Videos

Produce Virtual Videos that will be submitted to the local MLS, Address Specific Websites and Social Media.
Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Marketing Plan
HONESTY RESPECT RESULTS

Broker to Broker E-FLYER Distribution

ONE CLICK Delivers Over 7,500+ E-Flyers to Real Estate Agents with readily available buyers
Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Marketing Plan
HONESTY RESPECT RESULTS

Mobile Website

Buyers have options to

I automatically Receive

So I can immediately follow-up

Toll Free phone number for 24/7 Info, pictures & Virtual Tour direct to possible buyers

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Internet Marketing
HONESTY RESPECT RESULTS

Social Media Sites

Your listing will be posted to the major social media sites.

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Marketing Plan
HONESTY RESPECT RESULTS

Listing Syndication

Your property will be loaded to the MLS Alliance, a multiple listing system serving 22 California counties. Realtor.com enhanced Showcase Status Listing. GoLyon.com (60,000 visitors monthly). 146 additional sites through our RELO Network of global real estate brokers.

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Marketing Plan
HONESTY RESPECT RESULTS

Open Houses

Open Houses will be conducted to give your home maximum market visibility

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Marketing Schedule
(Proposed)

HONESTY RESPECT RESULTS


Description Deadline

Description

Deadline

Sign Listing Agreement

10.18.09

Update Realtor.com Showcase Status Listing

10.23.09

Order property signage

10.19.09

Internal delivery of E-Flyer to Lyon Agents / Sphere of Influence

10.23.09

Order Address Specific Website

10.20.09

Create Master Property Flyer

10.23.09

Order Staging Consultation (if needed)

10.21.09

Drop Just Listed Card to local neighborhood

10.23.09

Photo Shoot Onsite

10.21.09 Update Ecommerce Marketing Plan as needed 10.23.09

Review showing instructions with owner

10.21.09 Schedule Open House with owner 10.27.09

Install Property Signage / Lockbox

10.21.09 Coordinate Broker Tour 10.2728.09

Create Virtual Video

10.22.09 Monitor Real Estate activity to maintain competitive position Follow-up on showings & feedback

Distribute E-Flyers to outside Brokerages

10.22.09

Daily Daily

Upload listing to various Social Media sites Place property in Multiple Listing Service

10.22.09

10.22.09

Order Just Listed Cards

10.23.09

Weekly market updates, Monitor website activity, Call backs from phone inquiries, internet inquiries and ads, Private showings, Freshen-up print advertising, Mine buyer database for new prospects

Ongoing

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Pricing Strategy
HONESTY RESPECT RESULTS

It is important that we price your home properly from the start, while buyer interest is high
Timing is extremely important in the real estate market. The above graph illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning. A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore is has the highest chances of a sale when it is new on the market.
Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Pricing Strategy
HONESTY RESPECT RESULTS

Asking Price

Percentage of Buyers

+15%

10%

+10%

30%

Market Value

60%

-10%

75%

-15%

90%

The Importance of Intelligent Pricing


As the triangle graph above illustrates, more buyers purchase their properties at market value than above market value. The percentage increases even further when the price drops below market value. Therefore, if you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your chances for a sale.

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Pricing Strategy
HONESTY RESPECT RESULTS

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Pricing Strategy
HONESTY RESPECT RESULTS

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Pricing Strategy
HONESTY RESPECT RESULTS

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Negotiations
HONESTY RESPECT RESULTS

Review purchase offers in detail with you and negotiate diligently on your behalf

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Negotiations
HONESTY RESPECT RESULTS

Explain issues such as agency and property disclosure Review forms used in the purchase and sale of a home Schedule & meet inspectors and appraisers Negotiate round two diligently on your behalf Monitor buyers lender for performance

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Closing
HONESTY RESPECT RESULTS

I will walk you through the closing process and handle all the details of the transaction. Have complete peace of mind knowing that your transaction will be handled in timely manner without any hassles on your end.

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

Help Us
HONESTY RESPECT RESULTS

By preparing your home for sale:


Repairs General Cleaning Maintain landscaping

And your final step Pack for your move

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

The Right Choice


HONESTY RESPECT RESULTS

Hire Jim Hamilton for all your Real Estate Needs

Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 [email protected] www.Jimhamiltonrealestate.com CA DRE# 0181309

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