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Parker Abed Sponsorship Information

You will never know the feeling of a driver when winning a race. The helmet hides feelings that cannot be understood. Ayrton Senna

Contents
1. 2. 3. 4. 5. Overview.3 Meet the Driver..4 History of Kart Racing..5 Target..6 Marketing Plan & Leveraging Ideas..7 a. Brand Recognition...7 b. Print and E-Magizines.7 c. E-Marketing..7 d. Use of Kart and Driver in Other Forms of Marketing & Promotions...8 6. Partnership Levels..9 a. Primary Sponsor - Every Advantage, Every Race!...........................................9 b. Level 1 - Every Advantage, Every Race9 c. Level 2 - The Must Have, at your Pace...........................................................10 d. Level 3 Be Involved at a Discount................................................................10 7. Additional Options...10 8. The Bottom Line.............11 9. 2012 Race Schedule..12 10. 2011 Race Results13

Overview
Parker Abed is an 8-year-old National Champion kart racer competing on a national level in some of the most competitive and respected karting series in the United States, including the World Karting Association (WKA) Manufacturers Cup Series and WKA Midwest Sprint Series. Parker Abed is becoming a well-known commodity on the national sprint karting scene. Like many other young drivers, Parker started racing karts not long after he learned to walk. But unlike many of these other drivers, Parker has been setting records and winning races throughout the Midwest since his first foray onto the racetrack. Parkers 2012 schedule includes over 40 regional and national race events. Regional events, e.g., the Midwest Sprint Series, average an estimated 200 to 300 patrons at each race, while a series like the WKA Manufacturers Cup will see well over 1,000 people at each of their six national races. Parker wheeling his sponsored kart at the front of the pack creates a unique marketing opportunity for your company, but when you consider internet and printed media coverage, personal appearances, and your logo on team apparel and Parkers 24- and 14-foot transporters, your company reaches an astounding amount of consumers compared to the investment.

Where does your company fit in? As you will see on the following pages, our fan base presents an ideal demographic for targeted marking of your products. This creates an opportunity for you to reach a broad customer base with one effective plan. The most effective way to promote your product in motorsports is to sponsor a successful team with a captivating driver. Parkers success and ability behind the wheel, attractive appearance and inviting, friendly personality make him a prime centerpiece of a successful motorsports marketing endeavor.

Meet the Driver

Quick Stats: Parker is an 8 year-old 2nd grader who lives in Buffalo, MN. His Parents are Aaron and Andrea Nina Abed. Parker has two sisters, Jada Marie (also a kart racer) and Gianna.

Racing: Parker started racing in 2009 at the age of 5 years. He never finished lower than 2nd place in his first year. He took 3rd place at the 2010 Kid Kart Nationals in St. Louis, MO. The top drivers/teams from all over the United States attempt to podium at this event. Only the top 26 racers make the final after two intense days of qualifying. He was the only 6 year-old on the podium, the other drivers were all 8 year-olds. Parker is very competitive and almost always finishes on the podium. He has been recognized as one of the cleanest racers in the Midwest as well as having a natural talent for passing and wet weather driving. He takes racing very seriously and is dedicated to becoming the best driver possible and the youngest Formula 1 World Champion in history! Parker is the Team Captain of Excel Racing, which consist of 23 National Level drivers who race throughout the United States and promote Sportsmanship and Championship behavior both on and off the track.

Off The Track Education is a top priority for Parker. He is a gifted student who participates in the Orono MAC (Multi Age Classroom). Parker is in his third year of Spanish Immersion. Parker is an active Boy Scout.

History of Kart Racing

Go-kart racing started in Southern California in 1956. The original racing go-karts were about as simple as imaginable, consisting only of vital parts like a metal frame, four wheels, brakes, seat, basic steering components and a lawnmower engine. Karting has spread rapidly since its debut, both in the U.S. and abroad. Thousands of children and adults participate in kart racing each year. For decades karting has been considered the purest form of motorsport. Todays karting is a sophisticated, yet affordable form of motorsport. Tracks range from 0.5 to over one mile in length and generally consist of 10 to 16 varying corners. Most tracks offer elevation change, high- and low-speed corners, heavy braking areas and several passing opportunities. Most of todays NASCAR, IndyCar and Formula One drivers began their racing careers in karting, including Formula One World Champions Sebastian Vettel and Fernando Alonso and recent Daytona 500 winners Trevor Bayne and Jamie McMurray, who still competes in the WKA Manufacturers Cup Series today.

New Castle Motorsports Park in New Castle, Ind., one of the most popular karting facilities in the country.

Target Market
Based upon audience research, our media and promotional campaign is aimed directly at the following demographic and psychographic groups:
Occupational Category Professional/Manage Technical/Clerical/Sales Craft Precision Unskilled Labor Retired/Unemployed Other 19% 21% 17% 7% 10% 26% I Choose Products From Companies Who Market Race Teams Over Other Teams Who Do Not Strongly Agree Agree Neither Agree Nor Disagree Disagree 36% 34% 19% 11%

Distribution Of Gender Male Female 61% 39%

I Support Companies Who Market Race Teams And Choose Their Products/Services When Possible Strongly Agree Agree Neither Agree Nor Disagree Disagree 45% 31% 22% 6%

Distribution Of Age 18-24 25-34 35-44 45-54 55-64 65+ 18-54 16% 15% 18% 23% 13% 14% 73%

I Often Find Out About Local Businesses Because Of Marketing Promotions At The Race Track Strongly Agree Agree Neither Agree Nor Disagree Disagree 30% 45% 23% 2%

Events Attended Per Year Less Than 5 Events Five to Ten Events Ten to Twenty Events Almost Every Week 4% 17% 13% 76%

I Consider Purchasing Products At The Race Track Offered By Companies Who Are Affiliated With Racing Strongly Agree Agree Neither Agree Nor Disagree Disagree 27% 53% 18% 2%

Marketing Plan & Leveraging

Based on our research and experience, we have created a detailed list of items that can be formed into a comprehensive plan that will generate interest and awareness of your brand(s), while specifically targeting your key markets.

Brand Recognition
As a sponsor, your company will have a rotating banner ad on www.ParkerAbed.com and www. Excel-Racing.com. The ad will link to your website. Depending on sponsorship level, your company name / logo will be included on racing karts, race uniforms, t-shirts, team transporters.

Internet Media There are many internet media outlets devoted to karting, including WorldKarting.com, eKartingNews.com and USKartingNews.com. With these websites generating over 13,000 unique visitors per month, this presents an ideal electronic media opportunity for your companys motorsports marketing endeavor.

E-Magizines There are many racing publications, most notably WKA Karting Scene and EkartingNews.com. With 12,900 unique visitors per month, this presents an ideal media opportunity in which you can make use of your involvement in the sport to reach an even greater number of targeted consumers. E-Marketing
ParkerAbed.com generates over 400 hits a month and Excel-Racing.com over 1,500 hits a month. This number will continue to grow as Parkers success builds on the national level. The website is designed to promote the team and its partners. The website is fully integrated with the social networking sites and is featured across the web on a variety of race, series and event web pages. In 2012, Parker Abed media offers the following. Merchandise available on ParkerAbed.com featuring items for sale by partners and team Full-time rotating ads on Facebook and Google ads Nearly 500 Parker Abed Racing Facebook fans Parker Abed Racing Twitter page YouTube highlight videos including on-board helmet camera videos

Use of Kart and Driver in Other Forms of Marketing & Promotions Parker Abed will work with your marketing team to create new brand positioning opportunities across the board. As a partner, your company can use the image of the karts and driver to create additional marketing materials for increased attraction and exposure in all forms of marketing. Point of sale brand positioning utilizing the excitement generated by the race team image to appeal to a broader consumer base. Integration of race team in other events sponsored by your company, setting up promotional booths with karts and driver at concerts, festivals, tradeshows, etc. Make use of the race teams appeal at Grand Openings, Holiday Sales Events, Etc. to raise the moral of the employees and the excitement of your consumers by having the Race Karts and Driver onsite, in person.

You can utilize the race teams appeal in ALL forms of marketing for additional appeal to a broader customer base.

Sponsorship Options
Primary Sponsor ($2,000.00) A primary sponsorship is our most attractive and beneficial offering to potential partners. A Primary Sponsorship of Parker Abed includes the following. Logo in most prominent positions on Parkers three racing karts, uniforms, team apparel and both team transporters (sponsor responsible for providing logo). Primary banner ad space on ParkerAbed.com. Logo on all Excel Racing Team Driver uniforms (23 drivers from coast to coast). Mentions in all press releases and news stories about the team and driver. Recognition in all video productions and social media. Name listed on top position of team Pit Board. Name listed in Meet Our Sponsors section of ParkerAbed.com and Excel-Racing.com Name listed as primary sponsor on all race entries and all print media. Quarterly newsletter. Frequent mentions on PA at race events. Signed 8x10 photograph of Parker Abed. Taxable deduction for business.

Level 1 Sponsor ($400.00) Small rotating banner ad on ParkerAbed.com. Logo on all Excel Racing Team Driver uniforms (20 drivers from coast to coast). Recognition in all video productions and social media. Medium-sized logo on nose of Parkers three racing karts. Medium-sized logo on sides of both team transporters. Name listed as a sponsor on team transporter (top third of sponsor list). Name listed in Meet Our Sponsors section of ParkerAbed.com and Excel-Racing.com Name on Pit Board. Quarterly newsletter. Signed 8x10 photograph of Parker Abed. Taxable deduction for business.

Level 2 Sponsor ($250.00) Small rotating banner ad on ParkerAbed.com. Recognition in all video productions and social media. Name listed in Meet Our Sponsors section of ParkerAbed.com and Excel-Racing.com Small-sized logo on side panel of Parkers three racing karts. Name listed as a sponsor on team transporter (middle third of sponsor list). Name on Pit Board. Quarterly newsletter. Signed 8x10 photograph of Parker Abed. Taxable deduction for business.

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Level 3 Sponsor ($125.00) Recognition in all video productions and social media. Name listed in Meet Our Sponsors section of ParkerAbed.com and Excel-Racing.com Name listed as a sponsor on team transporter (bottom third of sponsor list). Name on Pit Board. Quarterly newsletter. Signed 8x10 photograph of Parker Abed. Taxable deduction for business.

Additional Options If our sponsorship packages dont fit your marketing budget, Parker also accepts: Cash donations of any amount Product donations (e.g., brake or carburetor cleaner, safety gear, logo printing). If product purchases are preferred, equipment orders can be placed and paid in full by PAR then submitted for reimbursement.

Regardless of sponsorship level, all supporters will be recognized in Parker Abeds Quarterly Newsletter, video productions and social media outlets!

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The Bottom Line

Motorsports Marketing is a proven method for companies around the world, and has been for nearly a century. Every year Fortune 500 companies, regional and local businesses spend their marketing dollars in motorsports. Most NASCAR, IndyCar and Formula One drivers began their careers in karting or other local-level classes. By creating this new partnership, your company will create new points of brand exposure that have a personal and emotional connection with passionate race fans in your towns. Race fans work hard and are dedicated to their families, communities and one another. This will increase your market growth, not only in your area, but also across the region. We believe your company will benefit from Motorsports Marketing, and Parker Abed is the partner you need! Join our team share our success.

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2012 Race Schedule

WKA George Kugler / Bridgestone Manufacturers Cup Series driven by Mazda (Yamaha Rookie)
December 27-29, 2011 Margay Racing Products Nationals at Daytona International Speedway; Daytona Beach, Fla. March 23-25 Zoom Zoom Nationals at Carolina Motorsports Park; Kershaw, S.C. May 4-6 CRG America/SSC East Nationals at Pittsburgh Intl Race Complex (formerly BeaveRun); Wampum, Pa. July 6-8 Manufacturers Cup Nationals at Michiana Raceway Park; South Bend, Ind. August 3-5 Manufacturers Cup Nationals at Concept Haulers Motor Speedway; Norway, Ill. September 14-16 McLaughlin Motorsports Nationals at New Castle Motorsports Park; New Castle, Ind.

WKA Midwest Sprint Series (Yamaha Rookie) May 11-13 Grand Prix of Norway at Concept Haulers Speedway Norway, Ill. June 15-17 Grand Prix of Stockholm at Stockholm Motorsports Park Cokato, Minn. July 13-15 Grand Prix of Dousman at Badger Raceway Dousman, Wis. August 24-26 Grand Prix of Eau Claire at Midwest Karting Assoc, Eau Claire, Wis.

NRKA (Northern Regional Karting Association) (Tag Cadet 60cc) May 5-6 May 19-20 June 30-July1 July 21-22 September 22-23 October 5-7 Minnesota State Sprint Kart Championship Weekend

Route 66 (Yamaha Rookie) August 17-19 at Badger Raceway Dousman, WI September 7-9 at New Castle Motorsports Park; Indiana *Kid Kart Nationals July 27-29 As the 2011 Unrestricted Kid Kart National Champion, Parker will be attending to help coach his teammates and younger sister.

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2011 Race Results & Highlights

2011 Kid Kart National Champion (Comer Unrestricted) *Set New track record and race record 2011 WKA Midwest Sprint Series Briggs & Stratton Jr. 206 Divisional Champion 2011 Minnesota State Kid Kart Champion 2nd in the WKA Midwest Sprint Series Comer Championship 4th in the Kid Kart National Briggs & Stratton Jr. 206 National Championship Unbeaten in the NRKA race series. Will be featured in the April 2012 Boys Life Magazine (national publication with a circulation of * 1,154,603 in 2011 ). Final Stats 24-1st Place finishes. 13-2nd Place finishes. 3-3rd Place finishes 1-4th Place finishes.

Track Lap Records 1. Stockholm Motorsports Park (CW & CCW) 2. New Castle Motorsports Park 3. Concept Haulers Motors Speedway (2nd fastest) 4. I55 Thunder Valley *Parker will be featured in the April 2012 issue of Boys Life Magazine and has been featured in numerous newspaper articles, national publications, E-Magizines and Racing reports /articles. *Audit Bureau of Circulations. Retrieved October 7, 2011

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Thank You
Thank you to the following sponsors, friends and family that believed in me and help me following my dreams and believing that I would win the 2011 National Championship. I look forward to winning with 2012 National Champions with your continued sponsorship support. Mom, Dad, Jada and Gianna Grandma & Grandpa Brian and Jeff Maine Tysen and Leslie Kendig Jason and Kim Graaf Casey Drake My teammates at Excel Racing Excel Racing Emmick Karts Buffalo Eye Clinic Cash Back Liberty Mutual Insurance and Amanda Walsh MinneSalsa EVS Sports Douglas Wheels GoPro Pitts Performance and Phil Carlson MetTec Switch Racing Engines