Scribd Logo
Upload

Welcome to Scribd!

  • 46 views

    The Power of Media

    Uploaded by

    conz12
    This document discusses the definition and power of media. It defines media as the tools used to store and transmit information, and notes its functions include informing, supporting political and economic systems, and impacting society and individuals. The document presents data showing people remember information better when they hear and see it versus just reading or hearing it. It also discusses how media can be manipulated through one-sided or distorted representations, and the different types of manipulators like journalists and publishing houses.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    The Power of Media

    Uploaded by

    conz12
    46 views7 pages
    This document discusses the definition and power of media. It defines media as the tools used to store and transmit information, and notes its functions include informing, supporting political and economic systems, and impacting society and individuals. The document presents data showing people remember information better when they hear and see it versus just reading or hearing it. It also discusses how media can be manipulated through one-sided or distorted representations, and the different types of manipulators like journalists and publishing houses.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document discusses the definition and power of media. It defines media as the tools used to store and transmit information, and notes its functions include informing, supporting political and economic systems, and impacting society and individuals. The document presents data showing people remember information better when they hear and see it versus just reading or hearing it. It also discusses how media can be manipulated through one-sided or distorted representations, and the different types of manipulators like journalists and publishing houses.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    46 views7 pages

    The Power of Media

    Uploaded by

    conz12
    This document discusses the definition and power of media. It defines media as the tools used to store and transmit information, and notes its functions include informing, supporting political and economic systems, and impacting society and individuals. The document presents data showing people remember information better when they hear and see it versus just reading or hearing it. It also discusses how media can be manipulated through one-sided or distorted representations, and the different types of manipulators like journalists and publishing houses.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    THE POWER OF MEDIA

    Contents: Introduction Definition of Media The Power and the Effect of Media

    INTRODUCTION

    The beginning was a stream of useful Information, but now it has changed into a heavy flood disaster. - Neil Postman (*1931), american critic of media

    Its not the reason, that the world has become more terrible, rather the reporting is much better now. - Gilbert Keith Chesterton (1874-1936), engl. author of thrillers

    DEFINITION OF MEDIA

    In communication, media (Singular: Medium) is the storage and transmission tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media, but may refer to a single medium used to communicate any data for any purpose.

    DEFINITION OF MEDIA

    Functions of the media - informing function - functions for the political system - functions for the economical system - functions for the society - functions for the individual

    - POWER AND EFFECT 100 90

    Results of Remembering [%]

    80 70 60 50 40 30 20 10 0 Read Hear See Hear and See use practically Performance of Information

    The graph shows the Performance of Information that we use.

    - POWER AND EFFECT Manipulation of Media = one-sided or distorted representation of facts by journalists or producers of news

    Different kinds of Manipulation: - ethnic or racistic - politic - religious Different kinds of Manipulators: - journalists - publishing houses - advertising agencies

    - scandalous
    - disinformation - agitation and advertising
    -

    journalistic lie (often as headlines)

    SOURCES

    http://en.wikipedia.org/wiki/New_media http://www.peppitext.de/WiCoIndianer/Indianer_gibt _Rauchzeichen.gif http://www.globalenvision.org/library/33/1127 Heinz Moser: Einfhrung in die Medienpdagogik. Opladen 2000. S. 43

    You might also like