Saurashtra University, Rajkot M.B.A.

Semester - I

Semester – I Compulsory Courses 4101 to 4108

4101: PRINCIPLES OF MANAGEMENT
Objectives:
The objectives of this paper are to familiarize the student with basic management concepts and
processes in the organization.
Course Contents
 Introduction to Management: Meaning, Nature, Purpose, Functions, Managerial Process
 Planning:
o Nature & Purpose of Planning – Objectives - Strategies, Policies & Planning
Premises - Decision-making
 Organizing: Nature & Purpose of Organizing, Basic Departmentation, Line / Staff
Authority, Centralization & Decentralization
 Overview of Staffing
 Directing:
o Human factors in Managing, McGregor’s X & Y Theory, Creativity & Innovation
o Motivation: Meaning, Purpose of Motivation, Motivational Theories – (Hierarchy
of Needs by Maslow, Herzberg’s Two-Factor theory, McClelland’s need theory of
motivation), Motivational Techniques – Monetary & Non-monetary, Concept of
Job enrichment
o Leadership: Meaning, Ingredients of leadership, leadership behaviour & styles
(leadership based on the use of authority & the managerial grid), conceptual
awareness about situational / contingency approach
 Controlling: Basic Control Process, Conceptual knowledge of Control Techniques –
(Budget, Traditional non-budgetary control devices) Preventive Control & Direct Control
Suggested Readings
1. Essentials of Management by Koontz & Weihrich, TMH
2. Principles of Management by L.M.Prasad, Sultan Chnad & Sons, New Delhi
3. Principles of Management by C.B. Gupta, Sultan Chnad & Sons, New Delhi
4. Principles of Management by Sherlekar & Sherlekar, Himalaya Publishing House, New
Delhi

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Saurashtra University, Rajkot M.B.A. Semester - I

4102: QUANTITATIVE METHODS

Objectives
The objective of the course is to make the students familiar with some basic statistical and linear
programming techniques. The main focus, however, is in their applications in business decision-
making.
Course Contents
Mathematical basis of managerial decision: Functions-Applications of Functions-Some special
functions. A.P. & G.P. and their managerial application, Matrices & their applications; Frequency
Distribution and their Analysis; Probability Theory and Probability distributions -Binomial,
Poisson, Normal; Correlation and Regression analysis; Time Series Analysis and Forecasting;
Linear Programming -Basic Concepts; Introduction to some Basic Quantitative Methods
packages.
Suggested Readings
1. Chadha,N.K. Statistics for Behavioral and Social Scientists, Reliance Publishing House,
Delhi,1996
2. Gupta, S P and Gupta M P. Business Statistics. New Delhi, Sultan Chand, 1997.
3. Kazmier, L J and Pohl, N F. Basic Statistics for Business and Economics. New York, Mc
Gr&w Hill, 1988.
4. Levin Richard I and Rubin David S. Statistics for Management. New Jersey, Prentice Hall
Inc., 1995.
5. Narag, A S. Linear Programming and Decision Making. New Delhi, Sultan Chand, 1995.
Sharma, J.K. Fundamentals of Operations Research. Macmillan, New Delhi,2001
6. Terry, Sineich. Business Statistics by Examples. London, Collier Mac Millian Publishers.
1990.
7. Mathematics for Management- Raghvachari- TMH

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Saurashtra University, Rajkot M.B.A. Semester - I

4103 MANAGERIAL ECONOMICS AND BUSINESS ENVIRONMENT

Objectives:
The objectives of this course is to acquaint the participants with concepts and techniques used in
Micro-Economic Theory and to enable them to apply this knowledge in business decision-
making. Emphasis is given to changes in the nature of business firms in the context of
globalization.
Managerial Economics (50% Weightage)
 Nature and Scope of Managerial Economics: Objectives of a firm, Economic theory
and managerial theory; managerial economist’s role and responsibilities; Fundamental
economic concepts –incremental principle, opportunity cost principle, discounting
principle, equi-marginal principle.
 Demand Analysis: Individual and market demand functions; law of demand,
determinants of demand; elasticity of demand – its meaning and importance; price
elasticity, income elasticity and cross elasticity; using elasticity in managerial decisions.
 Theory of Consumer Choice: Cardinal utility approach, indifference approach, revealed
preference and theory of consumer choice under risk; demand estimated for major
consumer durable and non-durable products; demand forecasting techniques.
 Production Theory: Production function- production with one and two variable inputs;
stages of production; economics of scale; estimation of production function; cost theory
and estimation; economic value analysis, short and long run cost functions – their nature,
shape and inter-relationship; Law of variable proportions; law of returns scale.
 Price Determination under Different Market Conditions: Characteristics of different
market structures; price determination and firm’s equilibrium in short-run and long run
under prefect competition, monopolistic competition, oligopoly and monopoly.

Business Environment (50% Weightage)

 Theoretical Framework of Business Environment: Concept, significant and nature of
business environment; elements of environment – internal and external; changing
dimensions of business environment; techniques of environmental scanning and
monitoring.
 Economic Environment of Business: Significance and elements of economic
environment; Economic systems and business environment; economic planning in India;
Government policies – Industrial Policy, Fiscal & Monetary policy, EXIM Policy.
 Political and Legal Environment of Business: Critical elements of political
environment; government and business; changing dimensions of legal environment in
India; MRTP Act and FEMA.
 International and Technological Environment: Multinational corporations; foreign
collaborations and Indian business; non-resident Indians and corporate sector;
International economic institutions – WTO, world Bank, IMF and their importance to
India; foreign trade policies; impact of rupee devaluation; technological environment in
India; policy on research and development; patent law; technology transfer.

Suggested Readings
1. Misra & Puri, Indian Economy, Himalaya Publishing House, New Delhi, 2003
2. Feransis Cherunilam, Business Environment, Himalaya Publishing House, New Delhi,
2003
3. Feransis Cherunilam, International Business Environment, Himalaya Publishing House,
New Delhi, 2003
4. Adhikary, M. Business Economics., New Delhi, Excel Books, 2000.
5. Baumol, W J. Economic Theory and Operations Analysis. 3rd ed., New Delhi, Prentice
Hall Inc., 1996.
6. Chopra, O P. Managerial Economics; Tata McGraw Hi1l 1985. New Delhi,
7. Petersen H C and W C Levis: Managerial Economics, Prentice Hall (I) Delhi
8. V L Mote, S Paul and G S Gupta: Manegerial Economics-Concepts and Cases; Tata
McGraw Hi1l
9. Ahuja H L : Advance Economic Theory; H Chand & Co., Delhi

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Saurashtra University, Rajkot M.B.A. Semester - I

4104 BUSINESS LEGISLATION & CASE SERIES

Objective
The course is designed to assist the students in understanding basic laws affecting the operations
of a business enterprise.

Course Contents
BUSINESS LEGISLATION (50% Weightage)
 The Indian Contract Act, 1872
 Essentials of a Valid Contract - Void Agreements - Performance of
Contracts. Breach of Contract and its Remedies - Quasi-Contracts
 The Companies Act, 1956
 Nature and types of Companies. Formation - Memorandum and Articles of
Association - Prospectus Allotment of Shares - Shares and Share Capital –
Membership - Borrowing Powers - Management and Meetings - Accounts
and Audit - Compromise Arrangements and Reconstruction - Prevention of
Oppression and Mismanagement - Winding Up
 Consumer Protection Act.

CASE SERIES (50% Weightage)

 Theoretical Approach (25% weightage)
 Introduction - Define Case Study - Nature of Case Study - Objectives of Case Study -
Importance of Case Study - Main Components of Case Study
 Administrative Facilities:
- Role of Instructor - Role of Student - Reading of Case Study - Expectations
of Students before class room presentation - Read observation after the
class room discussion -Analysis of Case study - Role Play
 Practical Approach (25% weightage)

Suggested Readings
1. Avtar Singh. Company Law. 11th ed. Lucknow, Eastern, 1996.
2. Shah, S M. Lectures on Company Law. Bombay, N.M. Tripathi, 1990.
3. Tulsian P.C., Business Law, Tata McGraw Hill Publishing Co. New Delhi
4. Kapoor N.D., Business, Sultan Chand & Sons, New Delhi
5. Chauhan P.L. Cases in Management, Saurashtra University publication, 2002.
6. Chauhan, Sehgal & Gohil, Case Pedagogy in Management, Shanti Prakashan,
Ahmedabad, 2004.

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Saurashtra University, Rajkot M.B.A. Semester - I

4105: MANAGERIAL SKILL DEVELOPMENT

Objectives
The course is aimed at equipping the students with the necessary & techniques and skills of
communication to inform others inspire them and enlists their activity and willing cooperation in
the performance of their jobs.
Course Contents
 Meaning, Importance of Communication- Difference between Communication &
Business Communication.
 Process of Communication & Barriers to Effective communication – Strategies for
Effective Communication.
 Types of Communication: Oral, Written, Upward and Downward- Lateral Concept of
Grapevine.
 Business Letters: Nature – Types of Letters – Do’s & Don’s of Business Letters.
 Concept, Nature & Importance of Reports - Types of Reports – Presentation.
 Communication Skills: Strategies to Develop Effective Communication Skill – Do’s and
Don’ts of Public Speaking.
 Legal Aspects of Business Communication.
 Concept & Importance of Negotiation and Strategies for Successful Negotiation.
 Importance of Resume and Covering Letter – Writing a Resume – Essentials of Drafting
an Effective Resume.

Suggested Readings
1. J. Bowman, Joel P and Branchaw, Bernadine P."Business Communication: From Process
to Product'. 1987. ' Dryden Press, Chicago.
2. Hatch, Richard. "Communicating in Business". 1977 Science Research Associates,
Chicago.
3. Murphy, Herta A and Peck, Charrles E. "Effective Business Communications". 2nd ed.
1976. Tata McGraw Hill, New Delhi.
4. Pearce, C Glenn etc. " Business Communications: Principles and Applications". 2nd ed.
1988. John Wiley, New York
5. Asha Kaul, Business Communication

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Saurashtra University, Rajkot M.B.A. Semester - I

4106: ETHICS AND VALUES IN MANAGEMENT

• Indian Ethos & Values --- (45%)
o Stress Management
 Meaning, type of stress, reasons for stress, symptoms of stress, impact of
stress
 Managing stress –
• Indian perspective – yogasan, meditation, gem (colour) therapy -
Changing attitude & lifestyle
o Value System Modules
 Fundamental Assumptions
 3 modules on –
• Managerial Effectiveness - Leadership & Teamwork
• Management of Stress, Counselling & Communication
o Secular Versus Spiritual Values in Management;
o Personal Growth and Lessons from Ancient Indian Educational System;
o Science and Human Values
• Business Ethics & Managerial Values --- (45%)
o Business Ethics – Nature & Importance in organisation
o Need for Values in Global Change -Indian Perspective
o Misconceptions / myths about business ethics
o Managing Ethical dilemmas – meaning, characteristics, ethical reasoning
o Need for teaching ethics
o Indian Ethos for work life
o Indian values for work life
o Indian Heritage in Production and Consumption
o Corporate social responsibility
 Protection of various stakeholders
 Corporate governance practices in Indian context
o Refined management concepts
• Ethics & values in action --- (10%)
o Essential qualities of leaders
o Religious leaders like Lord Krishna, Mahavir Swami, Swami Vivekanand
o Social leaders like Mahatma Gandhi, Sardar Patel,
o Business leaders like JRD Tata, N. R. Narayanmurthy, Dr. Kurien

Suggested Readings
1. Indian Ethos in Management By Swami Jitatmanad, Ramkrishna Mission, Rajkot
2. Business Ethics & Managerial Values by S.K. Bhatia
3. A Study in Business Ethics By Rituparna Raj, Himalaya Publishing House

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Saurashtra University, Rajkot M.B.A. Semester - I

4107 ACCOUNTING FOR MANAGERS – I

Objectives
The basic purpose of this course is to develop an insight of postulates, principles an techniques of
accounting and utilisation of financial and accounting information for planning decision-making
and control.

Course Contents:
 Accounting As An Information System
o Concept – Users – Assumption – GAAP – Accounting Equation
 Recording Business Transactions
o Accounts – Classification – The Double Entry System – Recording Transaction –
Trial Balance
 Measuring Business Income
o Income Measurement – Adjustment Process – Preparation of Financial Statements
with Adjustments – Accounting Cycle
 Accounting Postulates, Concepts, Principles and Standards
o Postulates – Concepts & Principles – Defining the Term Accounting Standard –
Benefits of Accounting Standards – Standard Setting in India – Scope of
Accounting Standards – List of Accounting Standards
 Completing The Accounting Cycle
o Work Sheet – Closing Entries – Post Closing Trial Balance
 Accounting For Merchandising Transactions
o Income Measurement – Revenue from Sales – Cost of Goods Sold – Operating
Expenses – Classified Financial Statements
 Internal Control Systems-Cash And Receivables
o Concept – Features – Internal Control for Cash, Debtors & Receivables
 Inventories
o Concepts – Determining the Physical Inventory – Pricing the Inventory –
Estimating Inventory value
 Fixed Assets and Depreciation
o Depreciation Concept & Methods – Special Problems in Depreciation Accounting
- Capital Expenditure & Revenue Expenditure
 Liabilities
o Concepts – Classification
 Shareholder’s Equity
o Share Capital – Dividends – Accounting for Share Capital (Only Concept) –
Preference Share Capital – Treasury Stock – Bonus Share – EPS – Stock Options –
Reserves
 Financial Statement Analysis
o Objectives – Standards of Comparison – Sources of Information – Quality of
Earnings – Techniques of Financial Statements Analysis
 Statement Of Cash Flows
o Concepts – Uses – Limitations
 Trends In Corporate Reporting
o Need for Accounting Information – Voluntary Disclosure – EVA – VAS – Segment
Reporting – Related Party Disclosure – Discontinuing Operations – Board of
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Saurashtra University, Rajkot M.B.A. Semester - I

Directors Report – Management’s Analysis of the Business – Corporate

Governance Report – Global Reporting Initiative
Suggested Readings

1. Narayan Swamy, Financial Accounting, Prentice Hall of India, New Delhi, 2002
2. Bhattacharya Aashish, Financial Accounting, Prentice Hall of India, New Delhi, 2002
3. Williams, Haka, Bettner & Meigs, Financial & Managerial Accounting, Tata McGraw
Hill Publishing Co., New Delhi, 2004.
4. Ghosh T.P., Financial Accounting for Managers, Taxmann Publication, New Delhi,
2003.
5. Jawaharlal, Accounting for Managers, Himalaya Publishing House, Mumbai, 2003.
6. Horngreen, Foster & Datar, Financial Accounting, Prenice Hall of India, New Delhi,
2001.
7. Bhattacharya S K and Dearden J. Accounting for Management Text and Cases. New
Delhi, Vikas, 1996.
8. Financial and Management Accounting, Sultan Chand & Sons, New Delhi, 2002.
9. Subhash Sharma & M.Panduranga, Financial Accounting for Management – Text and
Cases, Macmillan India Ltd., New Delhi.

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Saurashtra University, Rajkot M.B.A. Semester - I

4108: COMPUTER APPLICATIONS IN MANAGEMENT

Objectives
The objectives of this course include developing an appreciation of different software and
hardware systems available in the industry among the participants and build up the experience of
computer usage in business organizations.
Course Contents
 Computers – an Introduction
o Role of Computers in Business - Features of computer - Generations of Computer
and Languages - Components of Computer System and their functions
 Software
o Generations of Languages - Types of Software and their Applications - Operating
System - GUI
 Open Source Software Development
o Concept of Open Source software - GPL Licence - Free Software Movement -
Packages available from GNU/GPL
 Linux- Platform
o History & Development of Linux - Features of Linux - Linux distributions -
Desktops available- KDE,GNOME, Windowmaker - User and Super user Login -
File handling & Konqueror - Various Packages for office and administration
 Office Packages
 Text Processing Software
o Introduction to Starword - Text formatting features - Table handling - Mail merge -
Inserting an object
 Spread sheet package StarCalc
o Features of spreadsheet - Range, formulas and functions - Cell referencing and
DSS - Application of spreadsheet
 Database Package- starbase
o Introduction to Database - Master and Transaction file - Table creation – Query -
Application of database package in Research
 Presentation package- StarImpress
o Slide presentation for business - Creating a presentation - Adding various effects -
Features of starImpress
 Internet for Business
o Overview of Internet - Browsing on the Net - e-mail, search engine - Applications
of Internet for Business and Research
Suggested Readings
1. Burch, John and Grudnitski Gary. Information Systems: Theory and Practice. 5th ed., New
York, John Wiley, 1989.
2. David, Van Over. Foundations of Business Systems. Fort Worth, Dryden, 1992.
3. Eliason, A L. On-line Business Computer Applications. 2nd ed., Chicago, Science
Research Associates, 1987.
4. Estrada, Susan. Connecting to the Internet. Sebastopol, C A, O'Reilly, 1993.
5. John, Moss Jones. Automating Managers: the Implications of Information Technology for
Managers. London, , Pinter, 1990.

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