Radio Magazine
Radio Magazine
Radio Magazine
The magazine program is a mixture of topics, contributors and ways of presenting them,
using various techniques. It is a program, which taps the resources of speech and music
and the noises and sounds of the human environment. A magazine is a mixture of topics,
contributors, formats or techniques but is aimed at one audience and has one style and
one narrator or a personality producer.
PLANNING A MAGAZINE
How frequent?
Daily? Weekly? Fortnightly? Monthly?
Whom to target?
The educated elite? The common masses?
Is there a special type of audience?
Content Menu
Spells out the variety of the items included in
the magazine
Introduction
This is like the editorial: speaking a short theme
suitable to time
giving a thought
Listener's participation
To give vent to their voice and make them feel included
entertain their requests, enlist their participation
for quiz, other competitions,
help-line, phone-in and casual visits
Information Variety
Voicecast, dispatches, interviews, filler tips, playlets,
shorts, songs, music and effects
PRODUCING A RADIO MAGAZINE
• Presenter
The most important factor for steering the magazine
A good broadcaster with good articulation
Able to take listeners consistently
The presenter regulates the tone of the program by his approach to the listener. These
could be friendly, warm, chatty, humorous, serious etc.
• Linking Style
Be consistent, target friendly, chatty and humorous
Find a theme, take a cue, make a link
Move on to hold the attention of the audience
Remember! With radio, the audience is anything but captive and needs a strong item at
the beginning. Your task is to hold the listener’s attention through the successive items to
the very end.
THE RADIO MAGAZINE PRODUCTION
SUMMING UP
PRESENTER
• The most important factor for steering the magazine
• A good broadcaster with good articulation who is able to take the listener consistently
SEQUENCE OF CONTENT
• Establish with an interesting and topical introduction
• Start with a solid and short opening to be followed by longer sequences
• Avoid repetitions of subject, format or ideas
• Reject anything long and dull
• Ask yourself: is this above the listener’s head or remote from their experience?
• Make deliberate contrasts for smooth flow
LINKING STYLE
• Be consistent, target friendly, chatty and humorous
• Find a theme, take a cue, make a link
• Move on to hold the attention of the audience
ITEMS
Were the items suitable for the program?
Why were they included?
How was the treatment? Was it the best way to treat the items?
NARRATION
Quality of writing: Was it ideal for radio?
Was it accurate, clear and brief?
Vocal quality of the narrator: Pace, pause, tone, emphasis, conversational.
MUSIC SELECTION
Was it suitable to the program?
Was it suitable to the time of broadcast?
Were the individual items properly bridged through music?
PRESENTATION
Consider the theme: aptness and timing
Flow of the program and the links
Variety in lead ins and back announcements
Credits and titles
Overall program: Did it have variety?
Was it interesting?
What impact did it have on the listeners?
TESTING SCRIPTS
After writing a script, read it aloud, preferably using a cassette recorder and play
back.
GET USED TO SPEAKING YOUR SCRIPTS ALOUD AND YOU WILL THEN
GET THE RIGHT SOUNDING WORDS IN YOUR SCRIPTS!