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    Introduction

    Uploaded by

    Asif Syed
    The document discusses a training program at RELIANCE MONEY that aimed to increase sales. Trainees were first given product and process knowledge and worked with sales representatives to improve distribution channels. They made cold calls using a database and accompanied sales reps to clients. The goal was to understand customer needs and fulfill them. The training covered trading accounts, mutual funds, life insurance, and general insurance. Having multiple products allowed needs to be met more easily. The training was divided into phases including gaining product knowledge, pitching skills with retail customers accompanied by sales execs, implementing lessons in retail independently and with corporates, and finally implementing skills at corporate levels over 6 weeks.

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    Attribution Non-Commercial (BY-NC)
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    Introduction

    Uploaded by

    Asif Syed
    18 views2 pages
    The document discusses a training program at RELIANCE MONEY that aimed to increase sales. Trainees were first given product and process knowledge and worked with sales representatives to improve distribution channels. They made cold calls using a database and accompanied sales reps to clients. The goal was to understand customer needs and fulfill them. The training covered trading accounts, mutual funds, life insurance, and general insurance. Having multiple products allowed needs to be met more easily. The training was divided into phases including gaining product knowledge, pitching skills with retail customers accompanied by sales execs, implementing lessons in retail independently and with corporates, and finally implementing skills at corporate levels over 6 weeks.

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    The document discusses a training program at RELIANCE MONEY that aimed to increase sales. Trainees were first given product and process knowledge and worked with sales representatives to improve distribution channels. They made cold calls using a database and accompanied sales reps to clients. The goal was to understand customer needs and fulfill them. The training covered trading accounts, mutual funds, life insurance, and general insurance. Having multiple products allowed needs to be met more easily. The training was divided into phases including gaining product knowledge, pitching skills with retail customers accompanied by sales execs, implementing lessons in retail independently and with corporates, and finally implementing skills at corporate levels over 6 weeks.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    18 views2 pages

    Introduction

    Uploaded by

    Asif Syed
    The document discusses a training program at RELIANCE MONEY that aimed to increase sales. Trainees were first given product and process knowledge and worked with sales representatives to improve distribution channels. They made cold calls using a database and accompanied sales reps to clients. The goal was to understand customer needs and fulfill them. The training covered trading accounts, mutual funds, life insurance, and general insurance. Having multiple products allowed needs to be met more easily. The training was divided into phases including gaining product knowledge, pitching skills with retail customers accompanied by sales execs, implementing lessons in retail independently and with corporates, and finally implementing skills at corporate levels over 6 weeks.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Introduction

    At RELIANCE MONEY , initially the trainees were imparted


    process and product knowledge. They were given sufficient time to
    know about the products and also about sales and distribution channel.
    They had to work with the sales representatives of the Distributor and
    think of ways of improving the sales and distribution channel and
    implementing them. The main aim was to increase sales and for this
    different ways were tried and implemented. They were provided with
    database and had to make cold calls from the data. Company activity
    was also one of the major sources for generating business. Initially
    they even accompanied sales representatives to the clients place. Main
    objective was to know the need of the customer and how to fulfill that
    in the best way.

    The project dealt with various fields like:

    1. Trading and Demat account


    2. Mutual funds
    3. Life insurance
    4. General insurance

    Thus it gave trainees the opportunity to learn about all the


    products and with the range of products Reliance money offered it
    made the task a bit easier as we could fulfill the need of the customer
    in a better way.

    Our task was divided in 4 phases :

    1. Product knowledge: This included the theoretical knowledge about


    the field and products which needed to be marketed.

    2. Pitching in retail sector: This included the implementation of the


    knowledge imparted to us and the test of our marketing skills. Initially
    we were accompanied by other sales executive so that we can learn
    how to deal with the customers and understand their need. This also
    enhanced our interpersonal skills and confidence level.
    3. Implementation in retail sector and pitching in corporate: By
    the start of this phase we were confident enough about the pitching
    and fulfilling the needs of the customer in the retail sector. This also
    included of the ways we should pitch the corporate.

    4. Implementation at corporate levels: This included the


    implementation of the all the knowledge and ways learnt for the
    pitching and extracting business out of the corporate.

    With the end of 6 weeks every phase was completed and it gave
    us the real experience of retail as well as corporate world.

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