FLOW OF PRESENTATION

1) Introduction
2) Research Methodology
3) Industry Scenario
4) About Print Media
5) Advertising
6) Company Profile
7) Data Analysis
8) Findings
9) Bibliography
INTRODUCTION

• With a sort of boon coming in the world of print

communication with the availability of printing
press, telegraph, telephone and telex, the publishing
industry made hey while the sun was shining
• The first hundred years was the time when the print
industry tried to comprehend the new situation and
shaped itself into a regular and formal sector but from
the start of the 19th century, print media in most
countries started specializing in certain areas.
• Since business in the form of advertisements in the
print was also flourishing, the media enjoyed a great
deal of financial comfort and provided jobs to tens of
thousands of people across the globe.
James Augustus Hickey is considered as the "father of Indian press" as
he started the first Indian newspaper from Calcutta, the Calcutta General
Advertise or the Bengal Gazette in January, 1780 and thus the history of
Indian Print Media started from the very same year.

Samachar Darpan in Bengali proved to be the first newspaper in the

Indian languag and the first issue of this daily was published from the
Serampore Mission Press on May 23, 1818.

On July 1, 1822 the first Gujarati newspaper the Bombay Samachar
was published from Bombay, which is still extant. The first Hindi
newspaper, the Samachar Sudha Varshan began in 1854.

After such invention this industry had never looked back. It flourished
like a growing tree and within no time it became a high vlued nd
influencing industry
 RESEARCH METHODOLOGY
The major objective behind this research is to know about the Print
Media(Newspaper) and through questionnaire survey, to identify the
wants and expectations that newspaper readers expects from the
newspaper.

For this research, the researcher took one and half month for the
survey of hundred questionnaires. After getting the questionnaire filled,
the output from the questionnaires is presented in the graphical designs
for the easy and smooth understanding for the one who refers it.
 Industry Scenario
What is Media?

Media refers to the tools used to store and deliver information or data.
Now what does that means? It means that the work role of media is to
send a particular message to an individual or group or to the society or to
the world at large. To be more precise media is a tool from which large
number of audience can be informed.

What is Mass Media?

Mass media denotes a section of the media specifically designed to

reach a large audience
 Forms of Media
1)Print Media

2)Electronic Media

3)Advertising Media

4)Multi-Media

5)News Media

6)Social Media
 Media in India

Media in India initiated since the late 1700s with print media started
in 1780, radio broadcasting initiated in 1927, and the screening of
Auguste and Louis Lumière moving pictures in Bombay initiated during
the July of 1895 is among the oldest and largest media of the world.
Indian media private media in particular has been free and independent
throughout most of its history. The period of emergency (1975–1977),
declared by Prime Minister Indira Gandhi, was the brief period when
India's media was faced with potential government retribution.
 About Print Media(Newspaper)

A newspaper is a publication containing news and information and

advertising, usually printed on low-cost paper called newsprint. It may
be general or special interest, most often published daily or weekly

The first major newspaper in India, The Bengal Gazette-was started in

1780 under the British Raj. Other newspapers such as The India Gazette,
The Calcutta Gazette, The Madras Courier (1785), The Bombay Herald
(1789) etc. soon followed. The Times of India was founded in 1838 as
The Bombay Times and Journal of Commerce by Bennett, Coleman and
Company, a colonial enterprise now owned by an Indian conglomerate.
The Times Group publishes The Economic Times (launched in 1961),
Navbharat Times (Hindi language), and the Maharashtra Times (Marathi
language).
The people are first educated in their mother tongue as per their state
in which they live for eg: Students in Maharashtra are compulsory taught
Marathi and hence they are literate in their state’s knowledge. Thus the
era of regional language newspaper flourished and thus the wheels kept
running.

After independence the publication companies stared expanding their

business. They entered different states printing newspaper of respective
state’s language.

Newspaper sale in the country increased by 11.22% in 2007. By 2007,

62 of the world's best selling newspaper dailies were published in China,
Japan, and India. India consumed 99 million newspaper copies as of
2007—making it the second largest market in the world for newspapers.
By this way newspaper sale in country increased by 11.22% by 2007.
by 2007, 62 of the world best selling newspaper dailies were published
in China, Japan and India. India consumed 99million newspaper copies
as of 2007, making it the second largest market in the world for
newspapers

Strtegies of Print Media

1)Build Deeper Relationship.
2)Tap New Revenue Streams.
3)Reinvent the Content Model.
4)Innovate with New Products and Pricing.
 Legal Bodies
ABC-Audit Bureau of Circulation

The Audit Bureau of Circulations (ABC) is a non-profit circulation-

auditing organization. It is one of several organizations, operating in
different parts of the world, that audits circulation, readership, and
audience information for the magazines, newspapers, and other
publications produced by their members.

INS-INDIAN NEWSPAPER SOCIETY

The Indian Newspaper Society (INS) acts as the central organization of

the Press of India, an independent body authenticating circulation figures
of newspapers and periodicals in India. It is an organization which plays
a major role in protecting and promoting the freedom of press in India.
The society was founded in the year of 1939.
RNI-Registrar of Newspaper for India

Every citizen publishing, or intending to publish, a newspaper or

periodical, avails the services of Registrar of Newspaper for India. This
Charter is a commitment of RNI to provide to every such person
consuming prompt services in the transparent, equitable and accountable
manner.

Print Media other than Newspaper

1.Magazines
2.Newsletter
3.Brochures
4.Posters
5.Yellow Pages
6.Outdoor Advertising
7.Banner Advertising
8.Press releases
 ADVERTISING
Advertising is a form of communication intended to persuade an
audience (viewers, readers or listeners) to purchase or take some action
upon products, ideals, or services. It includes the name of a product or
service and how that product or service could benefit the consumer, to
persuade a target market to purchase or to consume that particular brand

Types of Advertising

1)Physical Advertising
2)Digital Advertising
 COMPANY ROFILE

[iopi
ONE ADVERTISING & COMMINICATION
SERVICES,LTD.
“One” is an institution which provides total communication solutions
to the brand.

They help the various brands to reach to its respective consumers

through their unique way of advertising which attracts the consumers
towards the product.

They simultaneously help the consumers to buy the product which

exactly fits their requirement.

 “One” was established with goal to reach end users and to make them
avail their requirements in the most easily and rapid manner.

 They firmly believe to provide total communication solutions at the

Right Place, at the Right Time, at the Right Price.
 DATA ANALYSIS
AGE -: 1) <=10 ………., 2)11-20 ………., 3)21-30 ………., 4)31-40 ……….., 5)40> …

Results
SEX -: 1) MALE ………., 2) FEMALE ………..
OCCUPATION -: 1) Student …... 2) Service ………., 3) Business……….
WHICH LANGUAGE NEWSPAPER YOU SUSCRIBE -:
ENGLISH ­………..,2) GUJARATI ……….., 3) BOTH …….
WHICH ENGLISH NEWSPAPAER YOU SUBSCRIBE-:
1. TIMES OF INDIA ………..
2. AHMEDABAD MIRROR ………..
3. HINDUSTAN TIMES ………..
4. DNA ………..
5. ASIAN AGE ………..
WHICH FINANCIAL DAILY YOU REFER TO?
1. ECONOMIC TIMES ………..
2. BUSINESS STANDARD …………
3. INDIA BULLS ………..
4. THE FINANCIAL EXPRESS …………
5. NONE
WHICH GUJARATI NEWSPAPER YOU SUBSCRIBE?
1. GUJARAT SAMACHAR ………….
2. SANDESH ………..
3. DIVYA BHASKAR …………
4. SAMBHAV …………..
5. JAY HIND …………
6. JANSATTA ………..
ACCORDING TO YOU WHAT ARE THE QUALITIES OF AN IDLE NEWSPAPAER?
RANK THEM IN 1-5(1 BEST — 5 LEAST)
1. QUALITATIVE AND REALISTIC NEWS ………….
2. QUANTITATIVE AND REALISTIC NEWS …………
3. ATTRACTIVE LOOKS …………….
4. REASONABLE PRICE ……………
5. TABLOID FORMAT …………..
AT WHAT TIME YOU GENERALLY READ NEWSPAPER?
1. MORNING WITH TEA ………..
2. WHILE TRAVELLING …………..
3. AT OFFICE ………..
4. WHILE SITTING IDEAL ………
5. IN THE AFTERNOON ………..
WHICH COLUMNS YOU USUALLY PREFER TO READ?
RANK THEM IN 1-6(1 BEST—6 LEAST)
1. ADVICE COLUMNS …………
2. GOSSIP COLUMNS …………
3. HUMOUR COLUMNS ………..
4. EDITOR’S COLUMNS …………..
5. MUSIC COLUMNS ……………..
6. FOOD COLUMNS ……………….
WHAT KINDS OF ADDS WOULD YOU GENERALLY PREFER?
RANK THEM IN 1-7 (1 BEST — 7 LEAST)
1. FASHIONS ……………
2. SPORTS …………….
3. ADULTS …………….
4. AUTO-MOBILES …………
5. BUILDINGS-BUNGLOWS ……….
6. IT RELATED ……………
7. HOUSEHOLD ITEMS ………
WHAT KIND OF NEWS YOU WOULD GENERALLY PREFER TO READ?
RANK THEM IN 1-6(1 BEST — 6 LEAST)
1. INTERNATIONAL/WORLD NEWS …………
2. NATIONAL NEWS ………….
3. REGIONAL NEWS …………..
4. LOCAL NEWS …………….
5. FINANCIAL NEWS …………
6. CRIME NEWS …………..
YOU WILL PREFER TO READ NEWSPAPER OF WHAT SIZE?
1. BROADSHEET ……….
2. BERLINER …………
3. TABLOID ………..
4. COMPACT …………
KINDS OF SUPPLEMENTARY YOU PREFER?
RANK THEM IN 1-6(1 BEST — 6 LEAST)
1. HEALTHCARE …………
2. FOODING …………..
3. EDUCARE ……………
4. FILMY DUNIYA …………
5. CORPORATE WORLD ………..
6. BAL JAGAT …………..
 Findings

By survey we find that customers are quite unsatisfied with the
newspaper they are subscribing and want something more, know-ledged
and innovative

Customer satisfaction is one of the most important part for ant

Newspaper

Quality of paper and other materials used in printing a paper should be

qualitative

As the time has passing the customer satisfaction level is decreasing
on the Newspaper and Electronic Media is taking a rapid place in their
minds.
 UTILITY
For Company

It could be used to find out the weak spots which could be changed to
gain more customer satisfaction

Any Newspaper publishing company could find out its position in

customers eye with the help of our project

For Customers

If company makes changes to improve its weak spots than customer
will surely benefit.

Customer would get their goods as per their expectations

Thus price could also be reasonably for both of the parties

 LIMITATIONS
1)Due to time limit it creates the restriction on the area of the study
2)Its little costly for us.
3)As project is based on potential users, so it is very difficult to get
genuine answers from such people.
4)The study is based on an Descriptive research, and mostly data is
collected through a questionnaire, so researcher faces various difficulties
in data collection and analysis of the data.
5)Sometimes it is very difficult to understand customer opinions so
researcher have to make their suggestions in a proper format
 SUGGESTIONS
1)One of the suggestion was, newspaper should not encourage the crime
news or any such news which effects the nervous system of an human
being.

2)News covered should be unbiased

3)Good newspaper should publish the actual and unbiased data

4)Such adds should not be published which has nudity in it.

5)In Newspaper the first page should be index covering the matters point
wise mentioned in the paper
 BIBLIOGRPHY
 Book References
1. INS Press Book
By-Ahmedabad Management Association

2. ABC certificate
By-Janmabhoomi group of Newspapers

Websites
www.google.com
www.scribd.com
http://en.wikipedia.org/wiki/Media
THANK YOU