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    Chapter - 6

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    Jatin Adatiya
    The document discusses different aspects of culture including its meaning, characteristics, and influence. It states that culture is a set of shared beliefs and values transmitted through a society. It influences consumption habits, thinking processes, and communication styles. Thinking processes are affected as people reference their own culture when observing foreign cultures. Communication can be low or high context depending on how much information is directly stated versus implied. Subcultures exist within larger societies and share some values while also having unique characteristics.

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    Chapter - 6

    Uploaded by

    Jatin Adatiya
    12 views8 pages
    The document discusses different aspects of culture including its meaning, characteristics, and influence. It states that culture is a set of shared beliefs and values transmitted through a society. It influences consumption habits, thinking processes, and communication styles. Thinking processes are affected as people reference their own culture when observing foreign cultures. Communication can be low or high context depending on how much information is directly stated versus implied. Subcultures exist within larger societies and share some values while also having unique characteristics.

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    CHAPTER - 6

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    The document discusses different aspects of culture including its meaning, characteristics, and influence. It states that culture is a set of shared beliefs and values transmitted through a society. It influences consumption habits, thinking processes, and communication styles. Thinking processes are affected as people reference their own culture when observing foreign cultures. Communication can be low or high context depending on how much information is directly stated versus implied. Subcultures exist within larger societies and share some values while also having unique characteristics.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    12 views8 pages

    Chapter - 6

    Uploaded by

    Jatin Adatiya
    The document discusses different aspects of culture including its meaning, characteristics, and influence. It states that culture is a set of shared beliefs and values transmitted through a society. It influences consumption habits, thinking processes, and communication styles. Thinking processes are affected as people reference their own culture when observing foreign cultures. Communication can be low or high context depending on how much information is directly stated versus implied. Subcultures exist within larger societies and share some values while also having unique characteristics.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    CHAPTER - 6

    CULTURE

    PREPARED BY
    JATIN ADATIYA
    MEANING:

    CULTURE
    Culture is a set of traditional beliefs and
    values that are transmitted and shared in a
    given society .
    Characteristic
    • Culture is perspective
    • Culture is socially shared
    • Culture facilities communication
    • Culture is learned
    • Culture is subjective
    • Culture is enduring
    • Culture is cumulative
    • Culture is dynamic
    Influence of culture on consumption.

    - Culture prescribes the manner in which


    people satisfy their desire.
    - The eating habits of many people seem
    exotic to Americans.
    - The Chinese eat fish stomachs and bird’s nest
    soup.
    - The Iraqis eat dried, salted locusts as snakes
    while drinking & the French eat snails.
    Influence of culture on thinking processes

    Thinking processes are also affected by


    culture. When traveling overseas, it is
    virtually impossible for a person to observe
    foreign cultures without making reference,
    perhaps unconsciously, back to personal
    cultural values. This concept is known as self
    reference criterion (SRC).
    Influence of culture on communication
    processes
    • Low context cultures: actual words are use to
    convey the main part of information in
    communication what is important , than , is what
    is said.( ex: Germany )

    • High context cultures: the information is content


    in the non verbal part an example message
    sender’s value ,background position and
    associations in the society .(ex: Japan , France)
    Subculture
    • A subculture is a distinct and identifiable
    cultural group that has values in common with
    the overall society but also has certain
    characteristics that are unique to itself .
    • Subculture are group of people within a
    larger society .
    • They also preserve their within the larger
    culture of which they are a part.
    THANK YOU

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