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    Viarl MRKTNG

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    guru g
    Viral marketing is a technique used to increase awareness of an advertisement through self-replicating processes by encouraging people to pass the advertisement along through word-of-mouth. It has a greater impact than regular advertisements and a high chance for growth due to many implementation choices. The advertisements are cheap to produce and stimulate emotional responses in people that may cause them to share the content with others, spreading the advertisement virally.

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    Viarl MRKTNG

    Uploaded by

    guru g
    18 views12 pages
    Viral marketing is a technique used to increase awareness of an advertisement through self-replicating processes by encouraging people to pass the advertisement along through word-of-mouth. It has a greater impact than regular advertisements and a high chance for growth due to many implementation choices. The advertisements are cheap to produce and stimulate emotional responses in people that may cause them to share the content with others, spreading the advertisement virally.

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    Viral marketing is a technique used to increase awareness of an advertisement through self-replicating processes by encouraging people to pass the advertisement along through word-of-mouth. It has a greater impact than regular advertisements and a high chance for growth due to many implementation choices. The advertisements are cheap to produce and stimulate emotional responses in people that may cause them to share the content with others, spreading the advertisement virally.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    18 views12 pages

    Viarl MRKTNG

    Uploaded by

    guru g
    Viral marketing is a technique used to increase awareness of an advertisement through self-replicating processes by encouraging people to pass the advertisement along through word-of-mouth. It has a greater impact than regular advertisements and a high chance for growth due to many implementation choices. The advertisements are cheap to produce and stimulate emotional responses in people that may cause them to share the content with others, spreading the advertisement virally.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 12

    Viral Marketing

    What is Viral Marketing?


    Viral marketing is a term used to describe the technique
    used to increase awareness of a certain advertisement
    through self-replicating processes.

    The basic rule about viral marketing is that you only have to
    think of a way that your advertisement would encourage
    people to pass it along.

    This is why this technique is more often called “word-of-


    mouth marketing”.

    Where and what to use for the advertisement is up to you.


    Probability for Growth
    – Viral marketing have more significant impact than
    regular advertisements.
    – Also any viral process has lots of choices to
    implement which is why this technique has a big
    chance for growth.
    – A viral process is always a tough idea.
    – Media enhancements are very good tools and fun.
    – The good thing with viral marketing is the
    cheapness of the overall process.
    Channel Distinctions
    • “Viral marketing is based on the belief that marketers,
    using traditional advertising, can no longer deliver
    credible messages. Only customers can!” ~Keith Bates

    • This pertains to building distinctions between business


    and customers or B2C.
    Channel Distinctions
    • If companies would want to use word-of-
    mouth marketing then they must focus on
    strengthening their consumer’s ability to
    communicate with another consumer.

    • Using the internet as means of marketing is


    becoming a need now a days if the goal is to
    have a cheap advertisement and gain brand
    awareness in a fast and effective way.
    Goals
    • The goal of viral marketing is to make people
    promote your product in order to increase brand
    awareness.

    • If your target consumer is everybody, usually it is


    when you use this technique.

    • If your shops are accessible anywhere on the


    globe, then it is best to advertise this way.
    Costs
    • The cost for viral marketing is always low.
    People And Their Roles
    • Ordinary people as consumers who is emotionally
    affected by the mediums so they spread the word or the
    medium used.

    • People are the means and target of these


    advertisements.

    • This is why the medium used for the advertisement


    must have the elements needed to stimulate the people
    to respond emotionally.

    • This reaction may be positive or negative depending on


    the impression of that person.
    Best Practices
    • Put every necessary seeds to your mediums. For
    example, seed from blogs, videos, download
    community, games, etc. It helps a lot in
    benchmarking and other statistics.

    • If you think it is necessary to tie-up with another


    website, then you make the buzz.

    • Boost your creative imagination. People want fun


    advertisements.
    Best Practices
    • According to baekdal.com, they have 7 important tips in
    composing your own medium:
    1. We wanted to build an emotional setting for our consumers.
    2. We want to do something unique and unexpected.
    3. Do not make plain advertisements or in other words do not
    make your advertisements too obvious.
    4. When you got the attention of the viewer, do something.
    5. Allow sharing, downloading, and embedding.
    6. Connect with people through comments; sending messages
    promoting a product has the highest pass-around rate.
    7. Never restrict access! That’s why it’s viral, in the first place.
    END

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