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    IMPLEMENTATION OF RED (Right Execution Daily)

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    chandooooo
    This document summarizes the implementation of the RED (Right Execution Daily) program and its impact on sales at Coca-Cola outlets in Hyderabad, India. The RED program focuses on visi-cooler placement, availability of products and activation elements. It segments outlets by volume, channel and income to ensure appropriate product stocking and promotion. The study analyzed 200 outlets and found that proper activation elements increased sales, while some outlets needed bigger coolers or more consistent supplies and offers. Overall, the RED program effectively promoted Coca-Cola products but could be further improved by addressing some outlet needs.

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    IMPLEMENTATION OF RED (Right Execution Daily)

    Uploaded by

    chandooooo
    3K views14 pages
    This document summarizes the implementation of the RED (Right Execution Daily) program and its impact on sales at Coca-Cola outlets in Hyderabad, India. The RED program focuses on visi-cooler placement, availability of products and activation elements. It segments outlets by volume, channel and income to ensure appropriate product stocking and promotion. The study analyzed 200 outlets and found that proper activation elements increased sales, while some outlets needed bigger coolers or more consistent supplies and offers. Overall, the RED program effectively promoted Coca-Cola products but could be further improved by addressing some outlet needs.

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    IMPLEMENTATION OF RED(Right Execution Daily)

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    This document summarizes the implementation of the RED (Right Execution Daily) program and its impact on sales at Coca-Cola outlets in Hyderabad, India. The RED program focuses on visi-cooler placement, availability of products and activation elements. It segments outlets by volume, channel and income to ensure appropriate product stocking and promotion. The study analyzed 200 outlets and found that proper activation elements increased sales, while some outlets needed bigger coolers or more consistent supplies and offers. Overall, the RED program effectively promoted Coca-Cola products but could be further improved by addressing some outlet needs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    3K views14 pages

    IMPLEMENTATION OF RED (Right Execution Daily)

    Uploaded by

    chandooooo
    This document summarizes the implementation of the RED (Right Execution Daily) program and its impact on sales at Coca-Cola outlets in Hyderabad, India. The RED program focuses on visi-cooler placement, availability of products and activation elements. It segments outlets by volume, channel and income to ensure appropriate product stocking and promotion. The study analyzed 200 outlets and found that proper activation elements increased sales, while some outlets needed bigger coolers or more consistent supplies and offers. Overall, the RED program effectively promoted Coca-Cola products but could be further improved by addressing some outlet needs.

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    IMPLEMENTATION OF

    RED(RIGHT EXECUTION
    DAILY) AND ITS IMPACT ON
    SALES

    BY

    Chandrashekar Reddy.k
    0911 PGDM 021
    RED (RIGHT EXECUTION DAILY)

     Visi-cooler

     Availability

     Activation Elements
    VISI COOLER
     PRIME Location – Visible to every one

     Is the cooler 100% pure with coke products?

     Is the cooler standard, as the cooler size based on the sale of


    outlet?

     Are there any shelf complaints?

     Is the display of the Coca-Cola products in a standard


    manner such as Thums up, sprite, Maaza, Fanta and
    Limca",)
    MARKET SEGMENTATION MODEL UNDER RED
    AVAILABILITY

    THE COMPANY HAS DIVIDED THEIR


    OUTLETS ON THE BASIS OF THE
    FOLLOWING CRITERIA-

    VOLUME

    CHANNEL

    INCOME GROUP
    VOLUME

     DIAMOND
    Diamond - 800>C/s & above per year

    GOLD
    Gold - 500-799C/s per year

     SILVER
    Silver - 200-499C/s per year

     BRONZE
    Bronze - <200C/s per year
    CHANNEL
     Grocery
    -All kirana stores
    -Departmental stores
    -supermarkets
    -provision stores etc.
     E & D Type 1
    -QSR
    -Bakery
    -juice centers
    -soft drink shops
    -ice cream parlor
    -tea shops etc.
     E & D Type 2
    -sit down Restaurants
    -bars
    -Dhabas
    -cafes etc.
     Convenience
    -Chemists soap
    -STD booths
    -Pan - Bidi shops etc.
    INCOME GROUP

     Low- Those outlets where low income customer


    comes.

     Medium- Those outlets where medium income customer


    comes.

     High- Those outlets where high income customer


    comes.
    ACTIVATION ELEMENTS
     GSB BOARD
     FLEX

     STAND

     FLANGE

     PRICE COMMUNICATION

    Activation elements are based on different Channels,


    different VPOs, different income groups
    OBJECTIVES OF THE STUDY

     It is to understand the availability of the product.


     To know the availability of Activation elements in the
    outlet.
     To know the impact of the activation elements on sales.

     To know the effect of visi cooler on sales after placing it


    in prime position
     To know the working condition of the visi cooler
    provided by the company.
     To know the demand for the new product MMNF
    (Minute Maid Nimbu Fresh) in different channels,
    volume outlets and localities.
     To know the demand for Coke in different channels,
    volume outlets and localities.
     To compare the schemes with competitor Pepsi products.

     To know and improve the scope of the product.

     To analyze the effect of their schemes periodically


    through the reports.
     To improve the service to the outlet.

     To take the suggestions from the outlet owners for better


    service and for the better relationship between sales team
    and the outlets.
    RESEARCH METHODOLOGY

     Descriptive methodology is used to conduct the survey


     Sampling unit - Owners of the retail outlets.

     Sampling size- 200 outlets

     Sampling method- Random sampling

     For survey, sample size was taken from different


    locations of Hyderabad.
     The sample collected from two hundred outlets of each
    Grocery, Convenience and Eating & Drinking outlets.
    FINDINGS
     With a great brand value, with good sales COCA-COLA
    is the market leader in AP.
     There are not enough activation elements in some outlets
    to attract the customer.
     Some outlets needed big size coolers for further increase
    in sales.
     In some outlets offers are not reaching.

     In summer season, no matter of brand, there will be high


    demand for cold soft drinks. So stock should be available
    every time, supply should be in-time.
     DATA ANALYSIS

     SWOT Analysis

     FUTURE SUGGESTIONS

     LIMITATIONS

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