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    Maruti Suzuki by Amit

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    Amit Rawat
    Maruti Suzuki is India's leading automobile manufacturer and market leader in the car segment. It has manufacturing plants in Gurgaon and Manesar and offers 14 car models. Maruti Suzuki aims to provide affordable cars for everyone with a focus on after-sales service and technology. It has over 7,600 employees and focuses on training and development, performance management, and effective communication. Financially, Maruti Suzuki has experienced strong growth in recent years with sales of over 29,000 crores in 2010 and net sales of over 28,000 crores in December 2009-2010.

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    Maruti Suzuki by Amit

    Uploaded by

    Amit Rawat
    90 views13 pages
    Maruti Suzuki is India's leading automobile manufacturer and market leader in the car segment. It has manufacturing plants in Gurgaon and Manesar and offers 14 car models. Maruti Suzuki aims to provide affordable cars for everyone with a focus on after-sales service and technology. It has over 7,600 employees and focuses on training and development, performance management, and effective communication. Financially, Maruti Suzuki has experienced strong growth in recent years with sales of over 29,000 crores in 2010 and net sales of over 28,000 crores in December 2009-2010.

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    MARUTI SUZUKI BY AMIT

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    Maruti Suzuki is India's leading automobile manufacturer and market leader in the car segment. It has manufacturing plants in Gurgaon and Manesar and offers 14 car models. Maruti Suzuki aims to provide affordable cars for everyone with a focus on after-sales service and technology. It has over 7,600 employees and focuses on training and development, performance management, and effective communication. Financially, Maruti Suzuki has experienced strong growth in recent years with sales of over 29,000 crores in 2010 and net sales of over 28,000 crores in December 2009-2010.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    90 views13 pages

    Maruti Suzuki by Amit

    Uploaded by

    Amit Rawat
    Maruti Suzuki is India's leading automobile manufacturer and market leader in the car segment. It has manufacturing plants in Gurgaon and Manesar and offers 14 car models. Maruti Suzuki aims to provide affordable cars for everyone with a focus on after-sales service and technology. It has over 7,600 employees and focuses on training and development, performance management, and effective communication. Financially, Maruti Suzuki has experienced strong growth in recent years with sales of over 29,000 crores in 2010 and net sales of over 28,000 crores in December 2009-2010.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    MARUTI SUZUKI

    BY:- AMIT SINGH RAWAT


    CONTENT
    1.INTRODUCTION
    2.HUMAN RESOURCE
    3.MARKETING
    4.FINANCE
    5.CONCLUSION
    INTRODUCTION
    Maruti Udyog Limited (MUL) was established in
    February 1981, though the actual production
    commenced in 1983. Maruti Udyog Ltd is one of India's
    leading automobile manufacturers and the market
    leader in the car segment, both in terms of volume of
    vehicles sold and revenue earned. It was a joint
    venture between the Indian government, and Suzuki of
    Japan in October 1982.  
    Maruti Suzuki offers 14 models, Maruti 800, Omni, Alto, Alto K
    10, Versa, Ritz, Gypsy, A Star, Wagon R, Zen Estilo, Swift, Swift
    Dzire, SX4, and Grand Vitara. Maruti Suzuki has manufacturing
    plants in Gurgaon & Manesar, company annually exports more
    than 50,000 cars.

     Maruti Suzuki became the only Indian company to


    manufacture and sell One Million cars in a year (2009-2010). 
    HUMAN RESOURCE
    The objective of HR is to facilitate continuous change
    towards organization excellence. Maruti Suzuki has
    employee strength over 7600( end of March 2010).
    HR INITIATIVES
     Improvement in recruitment and selection, training of employees.
     Performance appraisal of employee.
     Communication.

    The company has a management structure, comprising:-


     Board of Director
     Managing Executive
     Executive Officers
     Divisional Heads
    MARKETING

    MARKETING MIX

    PRODUCT PRICE PLACE PROMOTION


    MARKETING STRATEGY
    • Car for everyone
    • No 1 after sale service.
    • Technology driven.
    • It provides insurance on new car purchase
    since 2002.
    • Relates to common man.
    MARUTI SUZUKI PRODUCTS
    kizashi
    FINANCIAL
    ANNUAL RESULT
    (Rs Crore)

      Mar ' 10 Mar ' 09 Mar ' 08 Mar ' 07 Mar ' 06
    Sales 29,623.01 20,852.52 17,860.28 17,205.88 14,753.10
    Operating
    profit 3,954.29 1,832.06 2,167.37 1,990.41 1,626.61
    Interest 33.50 50.98 59.62 37.63 20.39
    Gross
    profit 4,417.55 2,382.42 3,071.22 2,551.19 2,035.41
    FINANCIAL
    The company has a Net sales in Rs millions
    289585 in December 2009-10. 
    In December 2010, sales were up 23.5 per cent
    in A2 and 19.4 per cent in A3 segment. In C
    segment, company recorded a growth of 67.4
    per cent.
     Maruti Suzuki India Limited sold a total of
    109,743 vehicles in January 2011. This includes
    9,321 units of exports during the month.
    CONCLUSION
    Maruti Suzuki is India’s leading automobiles
    manufacturers in car which offers quality,
    reliability and originality to the consumers by
    satisfying the needs of the consumers.

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