Presentation On E-Commerce Venture

PRESENTATION
ON
E-COMMERCE VENTURE
PREPARED BY :
JIGAR LAKHANI
BHAVESH DHAMELIYA
TOPIC OVERVIEW
 What is E-Commerce
 Benefits of E-Commerce
 Limitation of E-Commerce
 Application of E-Commerce
 E-Commerce Security
 E-Commerce Venture
 Essence of E-Venture
 Factors considered in E-Venture
 Factors considered in Website.
E-COMMERCE
• Electronic commerce is the process of buying,

transferring, or exchanging products, services,
and/or information via computer networks,
including the internet.
• Delivering business services to customers and

partners electronically.
BENEFITS OF E-COMMERCE
Benefits of e-commerce includes:

• The opportunity to reach millions of people
• Reach every segments of the market.

• Less time consuming.
• Decreasing information costs.
• Reduced inventories.
• Increase sales in existing markets.
• Improve service to existing customers.
LIMITATION OF E-COMMERCE
• Lack of system security, reliability, standards.

• The software development tools are still evolving and
changing rapidly.
• Difficult to integrate the Internet and EC software
with some existing applications and databases.
• Customers do not trust an unknown faceless seller.
• Security and privacy.

CATEGORIES OF E-COMMERCE
• Business-to-customer (B2C): Retailing of products

and services directly to individual customers. (Big
Bazaar)
• Business-to-business (B2B): Sales of goods and

services to other businesses.
• Consumer-to-consumer (C2C): Individuals using

the Web for private sales or exchange (ebay.com )
APPLICATION OF E-COMMERCE
• Direct marketing and selling.

• Online banking and billing.
• Secure distribution of information.

• Value chain trading and corporate purchasing.
E-COMMERCE SECURITY
• There is need for E-Commerce security due to the

increasing cyber attacks and cyber crimes.
• A recent survey of security practitioners yielded the
following results,
 Organizations continue to have cyber attacks
from both in and outside of the organization.
 The cyber attacks varied, e.g. computer virus,
Net abuse by employees, denial of services.
 The financial losses from cyber attacks.
 Takes more then one type of technology to
defend against cyber attacks.
E-COMMERCE VENTURE
STARTING A E-COMMERCE VENTURE
• An entrepreneur or a person can start e-commerce

venture by having a single computer connected to
the internet.
• With the help of e-venture, one can develop the
cyber-society.
• E-venture can be handled by the website.
• Ex : Google.
ESSENCE OF E-VENTUE
• One can be an E-entrepreneur.

• Virtual Shop.
• Virtual Employment.
• Virtual Environment.
• E-Payments.
5 FACTORS
• There are 5 factors should be considered while

starting an E-Venture.
 Categories
 Target Customers
 Inventory Decision
 Technology
 Marketing Strategy
 CATEGORIES:
 Decide specific category to enter into the E-

Venture.
 Categories that have a larger concentration of
well known brands, such as Home electronics,
cellular phones.
 Niche products such as cosmetics, groceries,
books, electronics etc.
 TARGET CUSTOMERS:
Beyond the demographic factors, e-venture focus on
 Who are looking for low price.
 Who are looking for good gift giving options.

 Who are looking for high quality products.
 INVENTORY DECISION :
 Whether to stock own inventory or to get from
the third-party.
 TECHNOLOGY :
 License Software.
 Front-end software.
 Back-end software.
 MARKETING STRATEGY :
 Advertisements.
 Sales Promotion.
 Internet Marketing.
FACTORS CONSIDER IN WEBSITE
 Website is the medium for
 The person who handled the E-commerce

business.
 To attract the customers.
 Payments of exchange.
 Factors consider while preparing the website:
 Operational.
 Customer Experience.
 Payment.
 OPERATIONAL :
 Key elements of operational budget such as stock,
orders and deliveries, to price changes,
promotions and marketing should be considered.
 CUSTOMER EXPERIENCE :
 Website should be user friendly & easy to
navigate so every customer can easily access &
find the information from the website.
 PAYMENT :
 accept the payments funded by major credit or
debit cards, by bank transfer.
CONCLUSION
• The business done through E-commerce which

maintain the relationships of the organization with
its suppliers, distributors employees and
customers .
• E-Commerce reaches the business world wide by
its faster communication between a company and
customer.

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PRESENTATION

• Electronic commerce is the process of buying,

• Delivering business services to customers and

Benefits of e-commerce includes:

• Reach every segments of the market.

• Lack of system security, reliability, standards.

• Security and privacy.

• Business-to-customer (B2C): Retailing of products

• Business-to-business (B2B): Sales of goods and

• Consumer-to-consumer (C2C): Individuals using

• Direct marketing and selling.

• Secure distribution of information.

• There is need for E-Commerce security due to the

• An entrepreneur or a person can start e-commerce

• One can be an E-entrepreneur.

• There are 5 factors should be considered while

 Decide specific category to enter into the E-

Beyond the demographic factors, e-venture focus on

 Who are looking for low price.

 Who are looking for good gift giving options.

 Website is the medium for

 The person who handled the E-commerce

• The business done through E-commerce which

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