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    A New Product Coming With Sweet Moments

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    alakshmana
    This document summarizes a new chocolate product being introduced. The objectives are to perform better than competitors, achieve customer satisfaction by introducing new varieties. The product will have less cholesterol, no alcohol, and attractive packaging for occasions. It aims to be a delicious snack for all ages. Marketing strategies include advertising on TV and newspapers, promotions in schools, and focusing on retailers through discounts and displays. The product will come in regular sizes with different fillings like pistachio, almonds, cashews, and strawberry.

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    A New Product Coming With Sweet Moments

    Uploaded by

    alakshmana
    16 views16 pages
    This document summarizes a new chocolate product being introduced. The objectives are to perform better than competitors, achieve customer satisfaction by introducing new varieties. The product will have less cholesterol, no alcohol, and attractive packaging for occasions. It aims to be a delicious snack for all ages. Marketing strategies include advertising on TV and newspapers, promotions in schools, and focusing on retailers through discounts and displays. The product will come in regular sizes with different fillings like pistachio, almonds, cashews, and strawberry.

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    suresh itc product123

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    This document summarizes a new chocolate product being introduced. The objectives are to perform better than competitors, achieve customer satisfaction by introducing new varieties. The product will have less cholesterol, no alcohol, and attractive packaging for occasions. It aims to be a delicious snack for all ages. Marketing strategies include advertising on TV and newspapers, promotions in schools, and focusing on retailers through discounts and displays. The product will come in regular sizes with different fillings like pistachio, almonds, cashews, and strawberry.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    16 views16 pages

    A New Product Coming With Sweet Moments

    Uploaded by

    alakshmana
    This document summarizes a new chocolate product being introduced. The objectives are to perform better than competitors, achieve customer satisfaction by introducing new varieties. The product will have less cholesterol, no alcohol, and attractive packaging for occasions. It aims to be a delicious snack for all ages. Marketing strategies include advertising on TV and newspapers, promotions in schools, and focusing on retailers through discounts and displays. The product will come in regular sizes with different fillings like pistachio, almonds, cashews, and strawberry.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 16

    A NEW

    PRODUCT
    COMING WITH
    SWEET
    MOMENTS
    ITS MELODY TAKES
    YOU TO
    HEAVEN………

    It presents new
    feel that creates new
    rhythm……….
    Milk
    bar
    chocolates
    We show
    new world
    with new
    taste
    Objectives
    • “Perform better than competitors”

    • To achieve customer satisfaction.

    • Introducing to new varieties.


    •FEATURES-….

    •Less cholesterol contents with high


    protein & glucose ingredients.

    •With out alcoholic contents.

    •Attracting package for Birthday ,


    valentines, other occasional wishes.

    •All regular sizes with different


    compositions.
    Reasons……
    • Delicious snack for 5-50 years.
    • Adequate resources.
    • Fill gap in the market.
    • Increase competency.
    • Increase market share.
    Business potential consuming
    growth

    •Continuous growth
    (2000 to 2010)
    •Positive vision
    segment

    •Large scope in milk


    chocolate

    •Reaches expected sales

    •Increase brand image


    COMPETITOR ANALYSIS
    • CADBURY and NESTLE are
    the major competitors for
    this chocolate.
    • CADBURY—
    -confectionaries
    • -health drinks
    • NESTLE --
    -confectionaries & milk
    products
    • Our strengths :
    > positive brand
    image
    > Existing products
    in related segment.
    • Our opportunities:
    > Adequate
    Equipment
    MARKETING STRATAGIES:(to sustain the
    product…..)

    • Target customers-- youth and children


    • There are three steps in marketing this new product:
    • Step 1(Advertising activities)
    • Step 2(promotional activities)
    • Step3(Other activities)
    Advertising activities

    • Broadcasting ads on television.


    • Picture Ads on news papers.
    • Pictures boards on retailer stores.
    Promotional activities
    • We provide free demo pack for every
    purchase on other ITC product.
    • Special events on college canteens.
    • We should print a chocolates ad on back
    side of every classmate note book.
    Other Activities
    FOCUS ON RETAILER
    • High margins
    • Discounts on bulk stocks
    • Credit offers
    • Giving showcase displays
    • Margin variation on sales volume
    Pista
    Almonds
    Cashew &
    Strawberry
    PPp Plain milk
    a gic !
    M e a t …
    t r

    NEW TASTE FOR NEW GENERATION


    Thank you

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