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    Pantaloons: Submitted By: Group No: 5

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    Karthik Reddy
    Pantaloons was founded by Mr. Kishore Biyani in 1997 and has since expanded to 51 stores across 27 Indian cities. It began primarily selling external brands but now offers a wide range of own brands across categories like casualwear, ethnicwear, and more. Pantaloons communicates with customers through various channels including advertising, promotions, direct marketing, public relations, and online marketing to promote fresh fashion and increase sales.

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    Pantaloons: Submitted By: Group No: 5

    Uploaded by

    Karthik Reddy
    36 views13 pages
    Pantaloons was founded by Mr. Kishore Biyani in 1997 and has since expanded to 51 stores across 27 Indian cities. It began primarily selling external brands but now offers a wide range of own brands across categories like casualwear, ethnicwear, and more. Pantaloons communicates with customers through various channels including advertising, promotions, direct marketing, public relations, and online marketing to promote fresh fashion and increase sales.

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    Pantaloons by Nag

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    Pantaloons was founded by Mr. Kishore Biyani in 1997 and has since expanded to 51 stores across 27 Indian cities. It began primarily selling external brands but now offers a wide range of own brands across categories like casualwear, ethnicwear, and more. Pantaloons communicates with customers through various channels including advertising, promotions, direct marketing, public relations, and online marketing to promote fresh fashion and increase sales.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    36 views13 pages

    Pantaloons: Submitted By: Group No: 5

    Uploaded by

    Karthik Reddy
    Pantaloons was founded by Mr. Kishore Biyani in 1997 and has since expanded to 51 stores across 27 Indian cities. It began primarily selling external brands but now offers a wide range of own brands across categories like casualwear, ethnicwear, and more. Pantaloons communicates with customers through various channels including advertising, promotions, direct marketing, public relations, and online marketing to promote fresh fashion and increase sales.

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    Download as pptx, pdf, or txt
    of 13

     SUBMITTED BY:

     GROUP NO: 5

    PANTALOONS
    About the Company

     PRIL was founded by Mr. Kishore Biyani

     It is one of India’s leading business houses with multiple


    businesses spanning across the consumption space.

     While retail forms the core business activity of Future Group,


    group subsidiaries are present in consumer finance, capital,
    insurance, leisure and entertainment, brand development, retail
    real estate development, retail media and logistics.
    Pantaloons
     The first Pantaloons were opened in Gariahat in 1997.
     Over the years, it has undergone several transitions. When it was first launched,
    this store mostly sold external brands. Gradually, it started retailing a mix of
    external brands while at the same time introduced its own private brands.
     Initially positioned as a family store, it finally veered towards becoming a
    fashion store with an emphasis on 'youth' and clear focus on ‘fresh fashion’.
     Today, the fashion store extends to almost all the major cities across the
    country. Pantaloons has established its presence with stores not just in the
    metros, but also in smaller towns.
     Pantaloons stores have a wide variety of categories like casualwear, ethnicwear,
    formalwear, partywear and sportswear for Men, Women and Kids.
     All Pantaloons stores reflect the new ideology -- Fresh Feeling, Fresh Attitude, Fresh
    Fashion. The stores offer fresh collections and are visually stimulating thanks to appealing
    interiors and attractive product display!
    Locations: It has 51stores across 27 cities in India.
    Board of Directors:

     Mr. Kishore Biyani, Managing Director


     Mr. Gopikishan Biyani, Director
     Mr. Rakesh Biyani, Wholetime Director
     Mr. Vijay Biyani, Wholetime Director
     Mr. Kailash Bhatia, Wholetime Director
     Mr. Vijay Kumar Chopra, Independent Director
     Mr. Shailesh Haribhakti, Independent Director
     Mr. S Doreswamy, Independent Director
     Dr. D O Koshy, Independent Director
     Ms. Bala Deshpande, Independent Director
     Mr. Anil Harish, Independent Director
    Communication Mix:

     PRIL follows different communication mix


    tools which are explained as follows:
     Advertising
     Promotions
     Direct Marketing
     Public relations
     Online Marketing
     Advertising:
     PRIL uses media as the way of communication to promote its products
    in the market. The various media used were as follows
     Television commercials
     Print Media
     Radio Mirchi 93.5 SFM
     Internet
     Blogs, Social Forums etc.
     Promotions:
     PRIL uses various kinds of sales promotions to increase sales turn over
    and simultaneously to increase the bottom-line of the company.
     A few of the sales promotional offers initiated at PRIL are Summer sales,
    Happy sales, Youthopia, Maha savings Day, Wedding collections seasons,
    where customers were offered benefit of great discounts which they
    can’t get at any other times in the year. In addition to this customers can
    get benefits from loyalty card at Pantaloons called Green Card, where
    they were offered discounts on next purchase.
    Direct Marketing: 
    PRIL uses direct marketing as a way to promote the sales through various ways like fliers,
    catalogue distribution, promotional letters, street advertising, Email and Telemarketing..

    Public Relations:
    A no. of tools like press releases and media kits were used by the organization to
    generate positive impact on the target market. Other tools used at PRIL are brochures,
    newsletters and annual reports. Increasingly, companies are utilizing interactive social
    media outlets, such as blogs, Twitter and Facebook, as tools in their public relations
    campaigns.
    PRIL maintains good relations with the media people so whenever a new merchandise or
    service launched at PRIL the media gives a fair picture of offerings at the PRIL. So the
    customers would be benefited a lot.

    Online Marketing:
    Customers can get information about the offerings available at Pantaloons Retail
    India Limited through its web portal. Through this it communicates a lot to the customers
    i.e. information available at a great stretch by sitting at a single place.
    Conclusion:

     Pantaloon Retail India Ltd. Is a company where it


    strives for lifestyle and value through its products
    and services. From the study it can be said that
    Pantaloons is applying the concept of 4p’s of
    marketing to obtain maximum profitability through
    large range of products and promotional activities.
    The store has been well maintained in accordance
    with the latest demands of the consumers and
    through all these strategies pantaloons ensures
    repeated customer patronage.

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