Scribd Logo
Upload

Welcome to Scribd!

  • 3K views

    Microsoft Power Point - Value Chain Analysis & Bench Marking

    Uploaded by

    Dillip Khuntia
    Value chain analysis and benchmarking were presented. Value chain analysis describes the activities that make up a firm's capabilities and involves primary and support activities. Benchmarking involves comparing a firm's processes to best practices from other industries. Examples of Dell, Pizza Hut, Xerox benchmarking were provided to illustrate how firms identify areas for improvement through benchmarking competitors and other industries.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Microsoft Power Point - Value Chain Analysis & Bench Marking

    Uploaded by

    Dillip Khuntia
    3K views23 pages
    Value chain analysis and benchmarking were presented. Value chain analysis describes the activities that make up a firm's capabilities and involves primary and support activities. Benchmarking involves comparing a firm's processes to best practices from other industries. Examples of Dell, Pizza Hut, Xerox benchmarking were provided to illustrate how firms identify areas for improvement through benchmarking competitors and other industries.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Value chain analysis and benchmarking were presented. Value chain analysis describes the activities that make up a firm's capabilities and involves primary and support activities. Benchmarking involves comparing a firm's processes to best practices from other industries. Examples of Dell, Pizza Hut, Xerox benchmarking were provided to illustrate how firms identify areas for improvement through benchmarking competitors and other industries.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    3K views23 pages

    Microsoft Power Point - Value Chain Analysis & Bench Marking

    Uploaded by

    Dillip Khuntia
    Value chain analysis and benchmarking were presented. Value chain analysis describes the activities that make up a firm's capabilities and involves primary and support activities. Benchmarking involves comparing a firm's processes to best practices from other industries. Examples of Dell, Pizza Hut, Xerox benchmarking were provided to illustrate how firms identify areas for improvement through benchmarking competitors and other industries.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 23

    VALUE CHAIN ANALYSIS

    &
    BENCHMARKING

    PRESENTED BY
    SHRABANI NAYAK
    DILLIP KHUNTIA
    VALUE CHAIN ANALYSIS
     It describes all the activities that make up
    the economic performance & capabilities
    of the firm.
     Propounded by Michael Porter
    ACTIVITIES IN VALUE CHAIN
    ANALYSIS
    • PRIMARY:
    PRIMARY
    Activities directly involved in transfer of
    raw materials into consumer benefits

    • SUPPORT:
    Activities that provide support to the
    effective performance of the primary
    activities in the value chain.
    PRIMARY ACTIVITIES
    • Inbound logistics

    • Operations

    • Outbound logistics

    • Marketing and sales

    • Service
    SUPPORT ACTIVITIES
    • Procurement

    • HR Management

    • Technology
    Development

    • Firm infrastructure
    VALUE CHAIN
    The Value Chain System

    Supplier Firm Channel Buyer


    …. Value Value Value Value
    Chain Chain Chain Chain
    ADVANTAGES
     Value creation
     Identifying weak points
     Tool for strategic planning
     Secure Competitive advantage
    D LL COMPUTERS
     Founded by Michael Dell in 1984

     The concept: Selling computers


    directly to customers

     Designed and built the first


    computers of its own design

     One of the first computer


    companies to send technician to
    homes to service computers
    VALUE CHAIN ANALYSIS OF DELL

    • JIT manufacturing approach to reduce cost


    • Direct selling removes intermediaries
    • Low inventory is signature of Dell business model
    • Brands its Service Agreements at five levels for its
    customers
    • Lower prices, bonus products & shipping facilities
    provided to customers
    PIZZA HUT
    • Flagship brand of Yum Restaurants Inc.
    • Started in the year 1958
    • World’s largest pizza chain : 13000 outlets in 91
    countries
    • Entered India in 1996
    • Known for Quality, Innovation & Category
    leadership
    VALUE CHAIN OF PIZZA HUT
    • Follows C.H.A.M.P.S norms for value creation.
    • Economies of scale
    • Morzella cheese imported from Spain & Australia
    • Outlets maintain inventory stock for only 3 days.
    • HP solutions
    • Partnership with brands like Nestle & Coca cola.
    • Provides Jain menus & Magic meals
    • Pizza Hut call center
    BENCHMARKING
    It is the process of comparing one's business
    processes and performance metrics to
    industry bests and or best practices from
    other industries.
    NEED FOR BENCHMARKING
     Competitive pressure
     Response to market trends
     Maximising key drivers
     Motivational tool
     Realistic tool
    TYPES OF BENCHMARKING
     Product Benchmarking

     Competitive Benchmarking

     Process Benchmarking

     Strategic Benchmarking

     Global Benchmarking
     Financial benchmarking

     Investor’s perspective
    Benchmarking

     Internal Benchmarking

     External Benchmarking

     Best practice
    Benchmarking
    PROCESS OF BENCHMARKING
    MATURITY

    ACTION

    INTEGRATION

    ANALYSIS

    PLANNING
    BENEFITS
     It helps overcome “Paradigm Blindness”
     Opens to new methods, ideas and tools to
    improve effectiveness.
     It helps crack through resistance to change.
     Prevents companies from being industry led.
    Benchmarking of Xerox Corporation
     Photocopier Machine Producer
     1970’s, severe erosion of its market by cheaper
    Japanese model of Photocopier.
     Benchmarking of that product by Xerox.
     1981, From L.L. Bean, warehousing.
     From Drug Wholesaler: Better Electronic Order
    between Stores and Distribution Centre.
    • From Electrical Components Manufacturer:
    Automatic, in-line weighing, barcode labeling
    and Scanning of Packages.
    • From American Express: Billing and Collection
    Procedure.
    • A Competitive Benchmark with Canon
    produced a new Cylinder for a Copier
    Photoreceptor.
    • Xerox Benchmarks - Fuji Xerox (Japan)

    You might also like