Scribd Logo
Upload

Welcome to Scribd!

  • 18 views

    Presentation 1

    Uploaded by

    shwetanawkar89
    Green marketing began in Europe in the 1980s with the introduction of less damaging green products. It involves product modifications, changes to production and packaging to be more environmentally friendly, as well as green-focused advertising. Green marketing has positive aspects like using renewable resources, reducing waste, and appealing to increasingly environmentally conscious consumers. However, some companies misleadingly market products as green without real changes. Firms adopt green marketing for opportunities, social responsibility, government pressure, competitive pressure, and costs/profits. Consumers are becoming more aware of companies' environmental messages and impacts. Green marketing is the next generation of marketing that aligns with rising consumer interest in the environment.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Presentation 1

    Uploaded by

    shwetanawkar89
    18 views15 pages
    Green marketing began in Europe in the 1980s with the introduction of less damaging green products. It involves product modifications, changes to production and packaging to be more environmentally friendly, as well as green-focused advertising. Green marketing has positive aspects like using renewable resources, reducing waste, and appealing to increasingly environmentally conscious consumers. However, some companies misleadingly market products as green without real changes. Firms adopt green marketing for opportunities, social responsibility, government pressure, competitive pressure, and costs/profits. Consumers are becoming more aware of companies' environmental messages and impacts. Green marketing is the next generation of marketing that aligns with rising consumer interest in the environment.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Green marketing began in Europe in the 1980s with the introduction of less damaging green products. It involves product modifications, changes to production and packaging to be more environmentally friendly, as well as green-focused advertising. Green marketing has positive aspects like using renewable resources, reducing waste, and appealing to increasingly environmentally conscious consumers. However, some companies misleadingly market products as green without real changes. Firms adopt green marketing for opportunities, social responsibility, government pressure, competitive pressure, and costs/profits. Consumers are becoming more aware of companies' environmental messages and impacts. Green marketing is the next generation of marketing that aligns with rising consumer interest in the environment.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    18 views15 pages

    Presentation 1

    Uploaded by

    shwetanawkar89
    Green marketing began in Europe in the 1980s with the introduction of less damaging green products. It involves product modifications, changes to production and packaging to be more environmentally friendly, as well as green-focused advertising. Green marketing has positive aspects like using renewable resources, reducing waste, and appealing to increasingly environmentally conscious consumers. However, some companies misleadingly market products as green without real changes. Firms adopt green marketing for opportunities, social responsibility, government pressure, competitive pressure, and costs/profits. Consumers are becoming more aware of companies' environmental messages and impacts. Green marketing is the next generation of marketing that aligns with rising consumer interest in the environment.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    GREEN MARKETING

    INTRODUCTION
     Green marketing begin in Europe in 1980.
     Introduction of green product that were less
    damaging.
     Consumer became more conscious about the
    environment.
     Incorporates a broad range of activities, including
    product modification, changes to the production
    process, packaging changes, as well as modifying
    advertising.
     Other similar terms used are Environmental
    Marketing and Ecological Marketing.
    WHY GREEN MARKETING?
    POSITIVE ASPECTS OF
    GREEN MARKETING
    Add renewable:Make difference.
    The waste of one product can be used to
    produce another useful product.
    Consumers are becoming more aware.
    Safer as compare to synthetic product.
    Cheaper.
    NEGATIVE ASPECTS OF
    GREEN MARKETING.
     Misleading companies:sell nothing
    as if something
     Lack of knowledge among
    consumer
     Consumer perceptions.
     E.g. mobil corporation.
    ADOPTION BY FIRMS

    1.Opportunities to be exploited & for


    competitive advantage
    •Mc Donald
    •Tuna manufacturers.
    •Xerox
    •Sundaram notebook.
    •Ganpati pandals.
    2.SOCIAL
    RESPONSIBILITY
    E.g Coca Cola.
    • Walt Disney World.

    3. GOVERNMENT PRESSURE
    E.g Introduction of CNG by Supreme Court of India.

    • Higher Gas Tax associated with leaded petrol in


    Austa Australia.
    4.COMPETITIVE PRESSURE
    E.g Godrej fridge and Whirlpool fridge.

    5.COST OR PROFIT ISSUES


    E.g Polychlorinate biphenyl (PCB)
    CONSUMERS
    PERCEPTIONS
    CONSUMERS BELIEFS ABOUT
    ENVIRONMENTAL MESSAGING BY
    COMPANIES
    STATISTIC
    CONCLUSION

     Green marketing is the next generation


    marketing.
    Consumers are becoming more and more
    serious about the environment.
     Its wont be anymore a boring concept but a
    fashion statement.
    Green marketing look at minimizing the
    harm not necessarily eliminating it.
    THANK YOU

    You might also like