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    Two Wheeler

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    Rajiv Dayaramani
    The two-wheeler industry in India is dominated by Hero MotoCorp (27.5%), Honda (35.6%), and Bajaj Auto (16%). Two-wheelers are very popular in India due to their economical price, safety, fuel efficiency, and comfort. Hero Honda Motors was established in 1984 as a joint venture between Hero Group and Honda Motor Company. Bajaj Auto has a technical partnership with Kawasaki since 1986 to manufacture two-wheelers in India. Suzuki entered India in 1954 and established its automotive division in the US in 1985. Ducati was acquired by Cagiva Group in 1983 and focused on brand development, distribution network, and production efficiency.

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    Two Wheeler

    Uploaded by

    Rajiv Dayaramani
    110 views14 pages
    The two-wheeler industry in India is dominated by Hero MotoCorp (27.5%), Honda (35.6%), and Bajaj Auto (16%). Two-wheelers are very popular in India due to their economical price, safety, fuel efficiency, and comfort. Hero Honda Motors was established in 1984 as a joint venture between Hero Group and Honda Motor Company. Bajaj Auto has a technical partnership with Kawasaki since 1986 to manufacture two-wheelers in India. Suzuki entered India in 1954 and established its automotive division in the US in 1985. Ducati was acquired by Cagiva Group in 1983 and focused on brand development, distribution network, and production efficiency.

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    The two-wheeler industry in India is dominated by Hero MotoCorp (27.5%), Honda (35.6%), and Bajaj Auto (16%). Two-wheelers are very popular in India due to their economical price, safety, fuel efficiency, and comfort. Hero Honda Motors was established in 1984 as a joint venture between Hero Group and Honda Motor Company. Bajaj Auto has a technical partnership with Kawasaki since 1986 to manufacture two-wheelers in India. Suzuki entered India in 1954 and established its automotive division in the US in 1985. Ducati was acquired by Cagiva Group in 1983 and focused on brand development, distribution network, and production efficiency.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    110 views14 pages

    Two Wheeler

    Uploaded by

    Rajiv Dayaramani
    The two-wheeler industry in India is dominated by Hero MotoCorp (27.5%), Honda (35.6%), and Bajaj Auto (16%). Two-wheelers are very popular in India due to their economical price, safety, fuel efficiency, and comfort. Hero Honda Motors was established in 1984 as a joint venture between Hero Group and Honda Motor Company. Bajaj Auto has a technical partnership with Kawasaki since 1986 to manufacture two-wheelers in India. Suzuki entered India in 1954 and established its automotive division in the US in 1985. Ducati was acquired by Cagiva Group in 1983 and focused on brand development, distribution network, and production efficiency.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 14

    Introduction

    on
    automobile
    sector--
    Industry Player
    27.50%

    35.60%
    16%

    7%

    9.50%
    Benefits of two wheelers :-
    Two-wheelers are the most popular
    and highly sought out medium of
    transport in India. The trend of owning
    two-wheelers is due to its-

    •Economical price

    •Safety

    •Fuel-efficient

    •Comfort level
    Hero Honda Motors Limited was o r
    ad
    established in 1984, as a joint venture
    mb ass
    between India's Hero Group (world's nd A
    largest bicycle manufacturers) and Bra thik Roshan
    Hri
    Japan's Honda Motor Company.

    the chairman
    and
    managing
    director
    of this
    Company.

    Shri Brijmohan Lall Munjal


    “Bajaj Auto Ltd”
    Since 1986, there is a technical tie-
    up of Bajaj Auto Ltd. with Kawasaki
    Heavy Industries of Japan to
    manufacture state-of-art range of
    latest two-wheelers in India.
    Bajaj Auto
    continued to be
    India’s largest
    exporter of two
    wheelers.

    Kawasaki Ninja
    Suzuki
    Motors

    In 1954 the company introduced a second motorcycle and changed


    its name to Suzuki Motor Company, Ltd. (Suzuki).
    In 1985, American Suzuki opened its
    automotive division and was the first
    manufacturer in the United States Compact
    Utility Vehicle.
    Suzuki may also apply sales
    promotion activities to the
    following groups to achieve its
    goal of selling designated number
    of Samurai. These are: Promotion
    to consumer targets: consumers
    may be offered free servicing for
    certain time period, or some gifts
    Ducati
    was acquired by Cagiva Group in
    In order to attain these goals,
    1983.
    Ducati broadened its product
    portfolio, restructured and
    strengthened its distribution
    network, focused on developing
    the brand name, and tried to raise
    production efficiency.
    Ducati kept upgrading its existing
    motorcycles through design and
    technical innovations.
    In order to maximizing retail sales
    and getting closer to the customers,
    Ducati products were selling
    Worldwide via independent privately
    owned dealers as a global brand.
    Strategies of two wheeler sector

    Female
    Male

    Shape
    After sales Color-option
    Seravices Style
    CONCLUSION

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