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    The document discusses the mineral water market in India. It summarizes the major players - Bisleri controls 60% market share and was introduced in India in 1969. Kinley is endorsed by Coca-Cola and Aquafina by PepsiCo. It provides a table showing the price of different brands and bottle sizes. The distribution system is described as going from manufacturers to wholesalers to retailers and finally customers. Common marketing tactics for these brands are also mentioned as advertisement and sales promotion.

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    Latest Product Talk

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    AJAY1416
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    The document discusses the mineral water market in India. It summarizes the major players - Bisleri controls 60% market share and was introduced in India in 1969. Kinley is endorsed by Coca-Cola and Aquafina by PepsiCo. It provides a table showing the price of different brands and bottle sizes. The distribution system is described as going from manufacturers to wholesalers to retailers and finally customers. Common marketing tactics for these brands are also mentioned as advertisement and sales promotion.

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    The document discusses the mineral water market in India. It summarizes the major players - Bisleri controls 60% market share and was introduced in India in 1969. Kinley is endorsed by Coca-Cola and Aquafina by PepsiCo. It provides a table showing the price of different brands and bottle sizes. The distribution system is described as going from manufacturers to wholesalers to retailers and finally customers. Common marketing tactics for these brands are also mentioned as advertisement and sales promotion.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    8 views13 pages

    Latest Product Talk

    Uploaded by

    AJAY1416
    The document discusses the mineral water market in India. It summarizes the major players - Bisleri controls 60% market share and was introduced in India in 1969. Kinley is endorsed by Coca-Cola and Aquafina by PepsiCo. It provides a table showing the price of different brands and bottle sizes. The distribution system is described as going from manufacturers to wholesalers to retailers and finally customers. Common marketing tactics for these brands are also mentioned as advertisement and sales promotion.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 13

    Product Talk

    on
    Mineral Water

    By
    Tanu Garg
    Ajay Tomar
    MINERAL WATER
    Overview

     Water containing the Salts of Sodium &


    magnesium
     Mineral water sold in India is generally bottled
    water and not mineral water.
     The purification processes...
    Players in Indian Market

    • Bisleri
    • Kinley by CocaCola
    • Aquafina by PepsiCo.
    • Italian origin company formed
    by Signor Felice Bisleri in 1965
    • Bisleri pioneered bottled water
    in India
    • Brought in India by Parle in
    1969
    • Available in 250ml cups, 250ml
    bottles, 500ml, 1L, 1.5L, 2L, 5L,
    20L pet bottles
    • Command a 60% market share
    of the organized market
    • The brand is endorsed with
    the tag line “Vishwas
    Karo”.
    • Assurance of safety from
    the Coca-Cola company.
    • Available in 500ml & 1Ltr
    pet bottles
    AQUAFINA
    • The product is endorsed
    with the tag line “The purest
    part of you”
    • The product of the company
    PepsiCo.

    • Available in 300ml, 500ml,


    1Ltr, 2Ltr & 25Ltr pet
    bottles
    Market Share
    Umbrella Brand Concept
    Umbrella Brand Concept
    Size / 1 1.5 2 5 20
    250 ml 500 ml
    Brand litres litres litres litres litres

    BISLERI 5.00 8.00 15.00 23.00 30.00 70.00 300.00

    KINLEY ----- 8.00 15.00 ----- ----- ----- ------

    6.00
    AQUAFIN 385.00
    (300 ml) 8.00 15.00 ----- 28.00 -----
    A (25 L)
    Distribution

    MANUFACTURER

    WHOLESELLERS

    RETAILERS

    CUSTOMERS
    Advertisement

    Sales promotion
    Thank
    You..!

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