Scribd Logo
Upload

Welcome to Scribd!

  • 104 views

    Yash Mehta Fy-E 1288

    Uploaded by

    acooljain
    Ford Motor Company is an American automaker headquartered in Dearborn, Michigan. It was founded in 1903 by Henry Ford and owns several car brands globally like Ford, Lincoln, and Mercury. In India, Ford launched its first model in 1907 but discontinued operations in 1954 before re-entering through a joint venture in 1995. Currently, Ford sells popular models like the Ford Fiesta and Endeavour in India and is focusing on diversifying into hybrid vehicles.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Yash Mehta Fy-E 1288

    Uploaded by

    acooljain
    104 views8 pages
    Ford Motor Company is an American automaker headquartered in Dearborn, Michigan. It was founded in 1903 by Henry Ford and owns several car brands globally like Ford, Lincoln, and Mercury. In India, Ford launched its first model in 1907 but discontinued operations in 1954 before re-entering through a joint venture in 1995. Currently, Ford sells popular models like the Ford Fiesta and Endeavour in India and is focusing on diversifying into hybrid vehicles.

    Original Title

    MNC

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Ford Motor Company is an American automaker headquartered in Dearborn, Michigan. It was founded in 1903 by Henry Ford and owns several car brands globally like Ford, Lincoln, and Mercury. In India, Ford launched its first model in 1907 but discontinued operations in 1954 before re-entering through a joint venture in 1995. Currently, Ford sells popular models like the Ford Fiesta and Endeavour in India and is focusing on diversifying into hybrid vehicles.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    104 views8 pages

    Yash Mehta Fy-E 1288

    Uploaded by

    acooljain
    Ford Motor Company is an American automaker headquartered in Dearborn, Michigan. It was founded in 1903 by Henry Ford and owns several car brands globally like Ford, Lincoln, and Mercury. In India, Ford launched its first model in 1907 but discontinued operations in 1954 before re-entering through a joint venture in 1995. Currently, Ford sells popular models like the Ford Fiesta and Endeavour in India and is focusing on diversifying into hybrid vehicles.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    Yash Mehta

    FY-E
    1288
    INTRODUCTION
    • The Ford Motor Company is an American MNC based
    in Dearborn, Michigan, a suburb of Detroit.
    • The automaker was founded by Henry Ford and incorporated on
    June 16, 1903.
    •  In addition to the Ford, Lincoln, and Mercury brands, Ford also
    owns a small stake in Mazda in Japan and Aston Martin in the
    UK. Ford's former UK subsidiaries Jaguar and Land Rover were
    sold to Tata Motors of India in March 2008. In 2010 Ford
    sold Volvo to Geely Automobile.
    • Ford is currently the second largest automaker in the U.S. and
    the fourth-largest in the world based on number of vehicles sold
    annually, directly behind Volkswagen Group.
    FORD In India
    • Ford has been in India since 1907 when it launched Model A
    here. In 1926, Ford India was established, but the operations
    were discontinued in 1954. Again in 1995, Ford Motor
    Company received government approval to establish Mahindra
    Ford India, Limited (MFIL).
    • Ford has been in India since 1907 when it launched Model A
    here. In 1926, Ford India was established, but the operations
    were discontinued in 1954. Again in 1995, Ford Motor
    Company received government approval to establish Mahindra
    Ford India, Limited (MIFL).
    Products In World
    • Ford F-150
    • Ford Crown Victoria
    • Ford Focus
    • Ford C-MAX
    • Ford Mondeo
    • Ford S-MAX
    • Ford Galaxy
    • Ford Taurus
    • Ford Ranger
    • Ford Explorer
    • Ford Expedition and EL/Max
    • Mercury Grand Marquis
    • Lincoln Town Car
    Products In India
    • Ikon
    • Fusion
    • Fiesta
    • Endeavour
    • Mondeo
    • Figo
    Position In India
    • Ford Ikon was launched in the event of phasing out of Escort.
    Since then Ikon has been a major player in the entry level
    sedan market with a share of over 20%. The most interesting
    aspect of the brand is in its positioning. Ikon dethroned the
    position of Esteem in the C segment through its breakaway
    positioning.
    • In competition of Ikon manufacturers launched
    SX4,Verna,New Honda City. In response to that the Ikon was
    replaced by Ford fiesta. Which currently has major share in
    market.It is also know as desire of sedan market
    Present revenue
    • Ford Motor Company reported second quarter 2010 net
    income of $2.6 billion, or 61 cents per share, a $338 million
    improvement from second quarter 2009, as each of its major
    business operations around the world recorded improved
    profits.
    Diversification
    • Lately Ford has been diversifying from its
    traditional Fossil fuel cars to Hybrid cars.

    You might also like