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    Fundamental of Merchandising: Submitted To: Prof. N.B.Lal Submitted By: Shashwat Singh Roll No: 50 PGDRM

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    allaishnaidu
    The document summarizes the author's visit to the Shoppers Stop store in Great India Palace mall. It describes the store's merchandising mix across categories like menswear, womenswear, kidswear, fragrances, beauty products, and home goods. It also discusses the store's wide and deep merchandising strategy and organizational structure with roles like department manager, visual merchandiser, and store manager.

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    Fundamental of Merchandising: Submitted To: Prof. N.B.Lal Submitted By: Shashwat Singh Roll No: 50 PGDRM

    Uploaded by

    allaishnaidu
    222 views20 pages
    The document summarizes the author's visit to the Shoppers Stop store in Great India Palace mall. It describes the store's merchandising mix across categories like menswear, womenswear, kidswear, fragrances, beauty products, and home goods. It also discusses the store's wide and deep merchandising strategy and organizational structure with roles like department manager, visual merchandiser, and store manager.

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    23748271 Visual Merchandising

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    The document summarizes the author's visit to the Shoppers Stop store in Great India Palace mall. It describes the store's merchandising mix across categories like menswear, womenswear, kidswear, fragrances, beauty products, and home goods. It also discusses the store's wide and deep merchandising strategy and organizational structure with roles like department manager, visual merchandiser, and store manager.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    222 views20 pages

    Fundamental of Merchandising: Submitted To: Prof. N.B.Lal Submitted By: Shashwat Singh Roll No: 50 PGDRM

    Uploaded by

    allaishnaidu
    The document summarizes the author's visit to the Shoppers Stop store in Great India Palace mall. It describes the store's merchandising mix across categories like menswear, womenswear, kidswear, fragrances, beauty products, and home goods. It also discusses the store's wide and deep merchandising strategy and organizational structure with roles like department manager, visual merchandiser, and store manager.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 20

    FUNDAMENTAL OF MERCHANDISING

    SUBMITTED TO : PROF. N.B.LAL


    SUBMITTED BY : SHASHWAT SINGH
    ROLL NO : 50
    PGDRM
    CONTENT
    • VISITING A STORE.
    • CHECKING MERCHANDISING MIX.
    • CHECKING MERCHANDISING MIX STRATEGY.
    • CLASSIFYING THE MERCHANDISING.
    • ACTING AS A CHIEF MERCHANDISER OF AN
    ORGANISATION.
    VISITING A STORE

    • The store which I visited was Shoppers stop of Great


    India Palace popularly known as G.I.P.
    • Shopper stop is on the first floor of the GIP mall.
    • Area covered by Shopper stop is aroud 1500 to
    2500 sq ft.
    merchandising mix of shoppers stop

    • MENS
    • WOMENS
    • KIDS
    • FRAGNANCES & BEAUTY
    • HOME & TRAVEL
    MENS MERCHNADISING MIX
    • ACROPOLIS • JOCKEY
    • ALLEN SOLLY • JUST NATURAL
    • ARROW • KAOS KASHISH
    • AUSTIN REED • KENNETH
    • BLACKBERRYS • COLE
    • CASIO CITIZEN • LEE
    • CROSS ESPRIT • LEE COOPER
    • FASTRACK • LIFE LORAD
    • FOSSIL • LOUIS PHILIPPE
    • FRANCO LEONE • MANYAVAR
    • GIORDANO • MARIO ZEGNOTI
    • HIDESIGN • NAUTICA NOVA
    • HUGO BOSS • PARK AVENUE
    • I JEANSWEAR • PEPE
    • ID • PIERRE CARDIN
    • INDIAN TERRAIN • POLAROID
    • INFINITY JEAN • PUSH AND SHOVE
    WOMENS MERCHANDISING MIX
    1. AMANTE 1. HAUTE CURRY 1. PRETTY SECRETS
    2. AUSTIN REED 2. HIDESIGN 2. PUSH AND SHOVE
    3. BIBA 3. HOLII 3. RAY BAN
    4. BLACKBERRYS 4. I JEANSWEAR 4. REMANIKA
    5. BWITCH 5. INFINITY 5. ROCKY S
    6. CASIO 6. INSENSE 6. SHEAFFER
    7. CATWALK 7. JOCKEY 7. SPARKLES
    8. CITIZEN 8. KASHISH 8. STOP
    9. CROSS 9. KASHISH SAREES 9. SWEETDREAMS
    10. DIY ELLIZA 10. KENNETH COLE 10. TANGLE
    11. DONATEIN 11. KRAUS 11. TIMEX
    12. ENAMOR 12. LEE 12. TITAN
    13. ESPRIT 13. LIFE 13. TOMMY HILFIGER
    14. ESTELLE 14. LOVABLE 14. TRIUMPH
    15. EXPOZAY 15. MOTHERCARE 15. VAN HEUSEN
    16. FASTRACK 16. NOI 16. WILLS LIFESTYLE
    17. FOSSIL 17. PEPE 17. XYLYS
    18. GILI 18. PIERRE CARDIN 18. ZAVERI PEARLS
    KIDS WEAR
    • BARBIE • HOT WHEELS
    • DR WOODS • MAGIC LANTERN
    • FISHER • MOTHERCARE
    • PRICE • PLAY 'N' PETS
    • FUNSKOOL • STOP ZOOP
    • GINI AND JONY
    Kids wear – shop by price
    • Up to 399
    • Up to 400-599
    • Up to 600-799
    • Up to 800-999
    • Up to 1000-1199
    • Above 1200
    Fragrances and beauty for men

    • ADIDAS • FERRAGAMO
    • ARAMIS • HUGO
    • BOSS • BOSS
    • BVLGARI • NAUTICA
    • CALVIN KLEIN • NIKE
    • DAVIDOFF • PLAYBOY
    • DKNY • RALPH LAUREN
    • SEAN JOHN
    Fragrances and beauty for women
    • BOSS
    • BVLGARI
    • CALVIN KLEIN
    • DAVIDOFF
    • DKNY
    • FERRAGAMO
    • HUGO
    • BOSS
    • NAUTICA
    • NIKE
    • RALPH LAUREN
    skincare
    • LOreal Paris White Perfect Coffret
    • LOreal UV Perfect Fluid Protector
    • LOreal White Perfect Facial Foam
    • LOreal White Perfect Whitening Double
    Essence
    • LOreal Solar Expertise Active Anti Wrinkle And
    Brown Spot Matte Fluid Protection SPF50
    • LOreal Revitalift Day
    • Chambor Whitening Cleansing Foam
    • LOreal Deep Pure Zone Exfoliating Gel Wash
    • LOreal Men Expert Hydra Moisturiser
    • Chambor Liquid Cleansing Foam
    • Chambor Whitening  Clarifying  Softener
    • Chambor Whitening Moisturizing Cream
    • Chambor Whitening Gel
    • Chambor Whitening UV Plus Protector
    • Chambor Eye Renewal Cream 15GM
    • LOreal Body Expertise Nutrisoft 24Hr Normal
    • LOreal Body Expertise Nutrisoft 24Hr Dry
    • Chambor Enriched Night Cream 50GM
    • Chambor Crystal Whitening Essence
    • Chambor Essential Day Moisturizer (For
    Normal To Oily Skin
    • LOreal Wrinkle Decrease Collagen
    Home and travel
     ARTD'INOX  MORPHY RICHARDS
     BACK TO EARTH  OPAL
     BAJAJ ELECTRICAL  PORTICO
     CORELLE  SERVEWELL
     ESTELLE  SOULFLOWER
     FEATHERLITE  SPACES
     FNS  SWAYAM
     INFINITY  TIMES TERRY
     IVY
     MAGPPIE
    Gift ideas
     FOR HIM
    • Watches
    • Perfumes
    • Deos
    • Men Cufflinks
    • Ties
    • Pens
    • Wallets
    Gift ideas
     For her
     Fine jewellery
    • Fashion jewellery
    • Pens
    • Watches
    • Handbags
    • Perfumes and Deos for Women
    Home and crosswords
    • Crystals • Business & Management
    • Dinner Sets • Children books
    • Vases • India
    • Candles • Language, Literature &
    • Aromatic Products Biography
    • Flower • Reference
    • Idols • Lifestyle, Family and
    Home
    • Clocks
    • Fiction • Travel
    • Erotica
    Merchandising mix strategy
    • Shoppers stop follows the “ Wide and Deep
    Strategy”.
    • Some advantages of Wide and Deep
     Broad market and full selection of items for
    the customers.
     High levels of customer traffic.
     Customer loyalty and one stop shopping.
     No disappointed customers.
    • Disadvantages of Wide and Deep
     High inventory investment.
     General image.
     Many items with low turnover.
     Some obsolete merchandise.
    acting as a chief merchandiser
     Organisational Chart  Supply Chain
     Department Manager Department
     Asst. Department  Team Leader
    Manager  Operation
     Visual Merchandiser Department
     Cashier  Store manager
     Sales man

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